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Tag: Brand Street Integrated

  • Brand Street Integrated launches ‘BSI Flash’

    Brand Street Integrated launches ‘BSI Flash’

    MUMBAI: Brand Street Integrated announced the launch of BSI Flash, a dedicated division focused exclusively on strategic product sampling and trial programs.

    At a time when consumers are craving experiences over advertisements and trials over assumptions, BSI Flash promises to elevate the sampling game with smarter strategies, sharper targeting, and measurable impact.

    F.L.A.S.H. stands for: Feel → Listen → Act → Sample → Harness.

    A methodology that reflects the division’s human-first, insight-led approach to sampling.

    “With BSI Flash, we’re not just putting samples in our hands. We’re creating micro-moments of brand discovery, where consumers can experience a product in the right setting, at the right time, and in the right way,” said Brand Street Integrated CEO Surendra Singh. “From bustling modern trade outlets to hyperlocal residential societies and even transit hubs, BSI Flash has the planning precision and execution muscle to deliver results that go far beyond reach.”

    BSI Flash is designed to cater to a wide range of industries, from FMCG and personal care to health, wellness, and beverages – using a category-first lens. Every program is customized to fit the nuances of product usage patterns, audience segmentation, and contextual timing.

    Whether it’s sampling a health drink during morning commutes or introducing skincare essentials in women-centric community spaces, BSI Flash combines deep market understanding with operational agility.

    One of the key strengths of BSI Flash lies in its trained foot soldiers, promoters who do more than distribute. They engage. They educate. And most importantly, they convert. Backed by technology-driven real-time reporting, brands get access to live insights, feedback loops, and performance analytics, allowing them to optimize campaigns on the go.

    From modern trade and general trade retail environments to RWAs, corporate parks, transit zones like railways and airports, and even large-scale festivals or influencer-led drops. BSI Flash is equipped to take brands to where the consumers are.

    “We see sampling not as an afterthought but as a critical brand touchpoint,” added Brand Street Integrated national sampling head, Alok Rai. “With BSI Flash, the goal is simple: deliver not just products, but experiences that linger and lead to purchase.”

  • Brand Street Integrated appoints Krishna Mugatkar as business director

    Brand Street Integrated appoints Krishna Mugatkar as business director

    Mumbai: Brand Street Integrated (BSI) has announced its expansion into Pune with the strategic appointment of Krishna Mugatkar as the new business director. This strategic move highlights the agency’s dedication to enhancing its presence and fostering growth in the western region of India with several prominent clients such as HyFun, Provilac amongst others.

    With over 12 years of extensive experience in the marketing industry, Krishna Mugatkar has built a formidable reputation across multiple sectors, including B2B sales, offline marketing, BTL advertising, food and beverage, hospitality, SaaS applications, and real estate. His versatile skill set and strategic mindset have consistently made him a valuable asset in every organization he has contributed to.

    Throughout his career, Krishna has made significant contributions to renowned companies such as Mane Green, 360 Realtors, OYO, Foodpanda, APEEJAY Oxford Bookstores, and BVG India. His expertise in market research and analysis, operational planning, audit processes, and strategic amplification has consistently driven outstanding results. Notably, Krishna’s ability to drive business growth through thoughtful expansion strategies has been particularly impressive.

    Expressing his excitement about joining Brand Street Integrated, Krishna Mugatkar said, “I am honored to join the team at Brand Street Integrated. Pune offers immense opportunities, and I am eager to contribute to the agency’s vision of creating impactful brand experiences that truly resonate with our audience. Together, we will explore new frontiers and deliver exceptional value to our clients.”

    Brand Street Integrated CEO Surendra Singh shared, “Krishna’s extensive industry experience, combined with his innovative approach and strategic mindset, makes him an excellent addition to our leadership team. His appointment underscores our commitment to expanding our operations in Pune and enhancing our service offerings in the region. We look forward to achieving new milestones under his leadership.”

  • Brand Street Integrated expands to Gujarat with Siddharth Mishra as business director

    Brand Street Integrated expands to Gujarat with Siddharth Mishra as business director

    Mumbai: Brand Street Integrated, a marketing agency known for transforming brands and fostering meaningful connections, has announced its expansion into Gujarat. With this, the company has announced the strategic appointment of Siddharth Mishra as the new business director (West). This move underscores the agency’s commitment to broadening its operational footprint and driving growth in the western region of India.

    Siddharth Mishra brings over 11 years of dedicated experience in integrated marketing communications. His background in integrated marketing communication, combined with his extensive industry experience, equips him to adeptly navigate and implement diverse marketing strategies and tools. He is known for his innovative problem-solving skills and a keen ability to adapt to evolving environments, driven by a passion for creativity and continuous personal development.

    Siddharth’s professional journey includes significant roles at major agency networks such as Publicis, Dentsu, DDB, and Schbang. His expertise spans business development, brand management, strategic management, integrated marketing communications, and sales management.

    Headquartered in Gurgaon, Brand Street Integrated, offers a wide range of services, including consumer marketing, trade marketing, rural marketing, OOH, merchandising, digital marketing, and creative services, among others.

    Expressing his enthusiasm about joining Brand Street Integrated, Mishra stated, “I am thrilled to be part of Brand Street Integrated’s journey. The Gujarat market holds immense potential, and I am committed to leveraging my skills and knowledge to drive our organizational objectives and achieve significant growth in this region. Together, we will create impactful and immersive brand experiences that resonate with our audience.”

    Brand Street Integrated’s CEO Surendra Singh welcomed Siddharth Mishra to the team with great optimism. He remarked, “Siddharth’s extensive experience and innovative approach make him a valuable addition to our leadership team. His appointment reflects our commitment to expanding our operations and enhancing our service offerings in Gujarat. We are confident that under his leadership, we will achieve new milestones and continue to deliver exceptional results for our clients.”

  • Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states

    Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states

    Mumbai: Brand Street Integrated, a leader in creative marketing solutions, is proud to announce the successful execution of a three-part project aimed at increasing awareness about Kenstar Coolers. This comprehensive campaign, designed to reach a wide and varied audience, utilized innovative strategies including a branded van campaign, boat branding, and cab branding. The campaign was run in states such as Haryana, Punjab, Himachal Pradesh, UP, J&K, Karnataka, Tamilnadu and Telangana.

    Innovative boat branding: Making waves in marketing

    One of the standout elements of this campaign was the unique and eye-catching boat branding in Varanasi. In an effort to reach consumers in areas with significant waterways, Brand Street Integrated deployed beautifully branded boats. For three months, these boats, adorned with vibrant Kenstar Coolers imagery and messaging, sailed through prominent water routes, capturing the attention of both local residents and tourists.

    “The boat branding initiative allowed us to reach audiences in a truly unique way,” said Brand Street Integrated business head Ishani Ghosh. “By leveraging waterways, we were able to create a memorable brand presence that stood out from traditional advertising methods. This innovative approach not only generated buzz but also reinforced Kenstar Coolers’ image as a refreshing and essential summer product.”

    Branded van campaign: Mobility meets marketing

    The branded van campaign was another integral part of the project. Customized Kenstar Coolers vans traveled through busy streets, residential areas, and commercial hubs, ensuring maximum visibility and engagement in the states like Haryana, UP, Punjab, Himachal Pradesh and J&K for two months. These mobile billboards featured interactive elements, such as live demonstrations of Kenstar Coolers, allowing potential customers to experience the product firsthand.

    Cab branding: A ride to remember

    To further extend the campaign’s reach, Brand Street Integrated employed cab branding, transforming ordinary taxis into moving advertisements. These branded cabs traversed city streets, effectively delivering the Kenstar Coolers message to a broad urban audience in cities such as Bangalore, Chennai and Hyderabad. The cabs featured striking visuals and catchy slogans, making every ride an opportunity to increase brand awareness.

    Comprehensive strategy and execution

    This three-part campaign highlights Brand Street Integrated’s commitment to utilizing diverse and creative marketing channels to drive brand awareness. By integrating mobile, aquatic, and urban advertising methods, the campaign effectively reached a wide demographic, ensuring that Kenstar Coolers remained top-of-mind for consumers.

    “We are thrilled with the success of this multi-faceted campaign for Kenstar Coolers,” added Brand Street Integrated business head  Ishani Ghosh. “Our team’s ability to seamlessly integrate various branding techniques showcases our innovative approach to marketing. We look forward to continuing our partnership with Kenstar and exploring new ways to engage their target audience.”

  • Brand Street Integrated’s OOH division successfully executes major projects for Tata Stryder and Kenstar

    Brand Street Integrated’s OOH division successfully executes major projects for Tata Stryder and Kenstar

    Mumbai: Brand Street Integrated, a pioneer in brand transformation and immersive brand experiences, is proud to spotlight its dynamic OOH (out-of-home) division, led by industry veteran Leena Sharma and supported by business director – west (Mumbai) Rajat Chakravarty,. Under their expert guidance, the OOH division has successfully executed numerous high-impact campaigns, enhancing the agency’s reputation as a comprehensive marketing solutions provider.

    Leena Sharma, with her extensive experience and visionary approach, has been instrumental in driving the OOH division to new heights. Rajat Chakravarty, known for his strategic insights and regional expertise, plays a crucial role in managing and expanding OOH operations in the western region. Their combined leadership has ensured that Brand Street Integrated’s OOH campaigns are not only visually striking but also strategically positioned to maximize brand visibility and engagement.

    Latest Projects: Tata Stryder and Kenstar

    Brand Street Integrated’s OOH division recently completed a series of impactful campaigns for Tata Stryder, deploying visually captivating hoardings and billboards across key cities such as Jamnagar, Bangalore, and Kolkata. These campaigns have significantly bolstered Tata Stryder’s brand presence, reaching a wide and diverse audience.

    In another notable project, Brand Street Integrated executed a highly successful OOH campaign for Kenstar. The campaign featured striking hoardings and billboards across Bihar and Uttar Pradesh, capturing the attention of local consumers and driving brand awareness to new levels. The creative and strategic execution of these campaigns has cemented Brand Street Integrated’s position as a leader in the OOH advertising space.

    Vision and Leadership

    Their OOH division focuses on creating immersive and impactful brand experiences that resonate with audiences. With an approach that combines creative excellence with strategic planning, ensuring that each campaign delivers maximum ROI for clients.

    “At Brand Street Integrated, our goal is to create OOH campaigns that not only catch the eye but also engage and resonate with the audience,” said Brand Street Integrated’s head of the OOH division Leena Sharma. “The success of our recent projects with Tata Stryder and Kenstar showcases our commitment to delivering innovative and effective outdoor advertising solutions. We are excited to continue expanding our OOH services and helping brands connect with their audiences in impactful ways.”

    Business director – West (Mumbai) Rajat Chakravarty, brings a wealth of regional knowledge and strategic acumen to the OOH division. His efforts in managing and expanding OOH operations in the western region have been pivotal in executing successful campaigns and enhancing regional outreach. “Our OOH campaigns are designed to strategically maximize brand visibility and engagement,” said Rajat Chakravarty. “The team aims to deliver high-impact OOH solutions that drive brand recognition and consumer connection across diverse markets.”

    Expanding OOH services

    Brand Street Integrated’s OOH division offers a comprehensive suite of services, including strategic planning, creative design, and execution of hoardings, billboards, transit advertising, and more. The agency’s ability to deliver end-to-end OOH solutions has made it a go-to partner for brands looking to create impactful outdoor advertising campaigns. As Brand Street Integrated continues to expand its OOH capabilities, it remains dedicated to providing innovative and effective advertising solutions that help brands connect with their audiences in meaningful ways. With a strong track record of successful campaigns and a team of seasoned professionals, the agency is well-positioned to lead the way in the OOH advertising industry.

  • Brand Street Integrated acquires 3% Collective

    Brand Street Integrated acquires 3% Collective

    Mumbai: Brand Street Integrated, a prominent integrated marketing agency, is excited to declare its acquisition of 3% Collective, a forward-thinking digital agency celebrated for its prowess in elevating brands from inception to success. This strategic initiative signifies a pivotal moment in the trajectory of both entities, as they unite to offer unmatched end-to-end digital solutions to brands, companies, and corporations spanning various industries.

    By joining forces, Brand Street Integrated and 3% Collective are set to bolster capabilities at the intersection of digital content, media, tech, and e-commerce. This ensures a comprehensive suite of services that deliver seamless, impactful and long lasting digital experiences. The objective of 3% Collective aligns perfectly with Brand Street Integrated’s commitment to delivering tailored strategies and execution services. This synergy ensures a cohesive partnership focused on driving tangible results for clients.

    By integrating innovative strategies with a robust suite of services encompassing consumer marketing, trade marketing, and digital solutions, ‘Brand Street Integrated’ and ‘3% Collective’ are primed to craft immersive brand experiences that enthral and captivate target audiences. This collaboration leverages the collective expertise of both agencies, promising dynamic and engaging campaigns designed to resonate with consumers across diverse touchpoints.

    Talking about the acquisition, Brand Street Integrated CEO Surendra Singh said, “This acquisition signifies a remarkable milestone for both Brand Street Integrated and 3% Collective. Together, we’re on a mission to revolutionize the digital marketing arena, providing our clients with ground-breaking solutions that propel their growth and achievements. With this joint venture, we anticipate not only expanding our market presence but also fostering shared synergies that will undoubtedly benefit our clients and stakeholders alike.”

    Brand Street Integrated’s ascent to becoming one of India’s top 10 experiential marketing agency networks, combined with 3% Collective’s extensive expertise in digital terrain navigation, establishes a formidable partnership. With this union of strengths, their capabilities reach unprecedented levels, promising clients unmatched proficiency and solutions driven by tangible results.

    3% Collective co-founder Pradeep Singh remarked, “Brand Street Integrated, a powerhouse in their own niche, together, we’re poised to leverage each other’s strengths and expertise to drive unprecedented growth and innovation in the digital marketing landscape. This partnership represents a strategic alignment of our visions and resources, as we work hand in hand to deliver unparalleled value and results for our clients. We look forward to the exciting possibilities that lie ahead as we embark on this journey together.”