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Tag: Brand Street

  • Brand Street Integrated Executes Experiential Campaign for MTR’s New Product “Laban Stretchy Man”

    Brand Street Integrated Executes Experiential Campaign for MTR’s New Product “Laban Stretchy Man”

    MUMBAI: Brand Street Integrated, a leading marketing agency has executed an experiential campaign for “Laban Stretchy Man”, the new human-shaped, stretchy, fruit flavoured chews from Norwegian brand Orkla. The product has been localized by MTR Foods in India. This was a sales and sampling campaign which aimed to create awareness in the student community about the brand and its product by creating a WOW experience. The company cited the right opportunity to maximize the brand awareness by joining hands with an exciting and unique initiative which was hosted towards forming the longest chain of people patting each other on the back towards happiness and the good work done so far by individuals. 

    The campaign was driven on the occasion of Children’s Day in the city of Bengaluru. Given their understanding of brand-recall and sales marketing, BSI had designed the campaign keeping the requirement to increase awareness and ensure maximum visibility and sale to happen of the product. The whole concept was designed to spread the awareness and benefits of appreciation of people and environment for health, happiness & World Peace. The event was also an attempt for gaining recognition in “Guinness Book of World Records”. Around 10+ schools from Bangalore participated in the event with a crowd of more than 2000 children.

    Apart from this, the children were also given a brief about Laban stretchy jelly and the colorful flavors they come in – Bravo Orange, Go-Go Mango, Super Strawberry and Giggly Green Mango. Samples were given to all the participants and a stall was also installed at the venue for further sales activity. 

    Speaking about the campaign, Mr. Mayur Gurukkul, Business Head (South), Brand Street Integrated said, “We wanted this campaign to be delightful and exciting since the primary consumers are children. With this campaign we have been able to associate Laban stretchy jelly with an activity that immediately thrills and invigorates participation from their target group and also helps in brand recall as children associate information with emotions.”

    Commenting on their campaign, Mr. Vipul Goel, Head- Trade Marketing MTR Foods (Laban), said, “We are glad to have associated with BSI for our campaign. They understood our brief very well and planned and executed this campaign to build awareness amongst our primary target group and also enhance our brand by associating with a joyful activity.”

    In the past, BSI has planned and successfully executed marketing campaigns for some of the leading industries like Marico India, JSW India, Sun Pharma, Lupin, Kohinoor Foods, TATA SKY, Mosaic India, Tata Broadband, MTR, Tata Sky, Shell India and many more.
     

  • Brand Street sets up fourth branch in Chennai

    MUMBAI: Brand Street India , an integrated marketing agency, continues geographic expansion with the opening of it’s branch in Chennai. This will be the brand’s fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore. The Chennai branch will be headed by Sreeram Bhaskar, who will be responsible for spearheading growth of the company in the south and managing client expectations.

    The Chennai division will provide end-to-end experiential marketing to its clientele with the help of Sreeram’s nine years’ experience in sales &marketing. Sreeram has worked with some of the leading brands like IBM, McAfee & Reliance prior to joining Brand Street India’s Chennai office. His leadership qualities and his zeal for innovation will help scale the branch to new heights. Apart from exploring new horizons in experiential marketing the branch will also provide add on’s to their existing list of clients. Sreeram is originally from Bangalore and will be travelling to Chennai frequently to oversee the business and operations.

    Brand Street India’s business head (south) Rajinikanth will assist Sreeram in expanding his operations and efforts in the client base and managing campaigns. Rajnikanth also comes with over 15 years of experience and with prior leadership experience organizations like Hungama.com; JWT and Dentsu Aegis Network in the field of experiential marketing.

    Bhaskar said, “We are on the way to bolsterinng our presence in southern India which will help us reach new heights in the experiential marketing segment. ”

    Rajinikanth said, “Sreeram’s experience of working with industry bigwigs has lent him a certain roundness which is similar to the ethos we at BSI believe in.” Brand Street India national head Surendra Singh says “We look forward to scaling greater heights on this journey together.”