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MUMBAI: The second day at Goafest 2025 closed on a power-packed note, stitching together the evolving face of leadership, storytelling, advertising, and digital strategy with candid...
MUMBAI: In a world drowning in data but starved for real insight, one agency has managed to cut through the noise—Jigsaw. The consumer research and strategy...
MUMBAI: In the high-stakes world of media accounts, loyalty is a rare commodity—but not for Dabur India. According to sources, the FMCG powerhouse has doubled down...
MUMBAI: Agilitas is making bold moves, and this time, it’s off the track. India’s fastest-growing, end-to-end futuristic sportswear company has roped in Samarpita Samaddar as its...
MUMBAI: Five and a half years ago, Om Jha took his first sip of Pepsico’s high-energy corporate culture—nervous, excited, and ready to shake things up. Now,...
MUMBAI: Aarthy Sridhar is shifting gears—from FMCG powerhouse to the high-octane world of lubricants. After an illustrious 14-year journey at Hindustan Unilever (HUL), she is now...
MUMBAI: When it comes to marketing mastery, few names shine as brightly as Amit Gujral—and now, he’s bringing his magic to Aarambh Communications as a strategic...
Mumbai: In a notable move within the marketing and media landscape, Charuta Ambardekar Saoji has joined Viacom18 as the vice president and head of marketing for...
Mumbai: In a strategic partnership with Wunderman Thompson, Contract Advertising has won the mandate for Haldiram’s, an Indian multinational sweets and savouries company headquartered in Delhi....
MUMBAI: Digital marketing agency, Langoor has appointed Ferzad Variyava as its chief creative officer. Variyava will drive brand strategy and creative thinking upstream, and help synergise...
Mumbai: Independent creative agency Enormous announced on Tuesday that they have bagged the brand and creative duties of The House of Abhinandan Lodha. The account will be...
Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the...
Mumbai: Tata AIG General Insurance has assigned its integrated creative mandate to Wondrlab, a homegrown platform-first martech startup. Wondrlab content platform will manage the business out...
New Delhi: GBKC Global, known for manufacturing products for premium apparel brands & technical textiles has assigned its Brand Strategy, Digital and Creative mandate to new age...
Mumbai: TING, a fully integrated creative and digital advertising agency, has conceptualised and executed the end-to-end branding and packaging duties of Melts Oral Thin Strips, a...
Mumbai: Ad agency 82.5 Communications on Tuesday appointed Anirban Mozumdar as chief strategy officer in Mumbai. He replaces Rishabha Nayyar, who is moving on from the agency...
NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing...
MUMBAI: Brands often boast about the number of “likes”, “followers” and “tweets” they garner, but are these measures of brand advocacy too crude? Are people that...
