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MUMBAI: ABP Group, one of India’s most respected media conglomerates, has elevated Aniruddha Basu as national head of ABP One, its integrated media solutions arm. The...
MUMBAI: Adarsh Mishra has joined Viewtrade Holding Corporation as lead, content, signalling a potential pivot in how the financial infrastructure company approaches brand engagement. With nearly...
MUMBAI: In an evocative blend of insight and emotion, Edstead, the research-first documentary studio, has launched Molecules of Hope, a three-part series that uncovers the beating...
MUMBAI: Siddharth Kumar has returned to the ad world—this time with a few reels under his belt and a mission to shake up creative norms. Infectious...
MUMBAI: Just when you thought salt was merely seasoning your fries, along comes Salt Brand Solutions, sprinkling some creative magic into its leadership pot. Picture this:...
MUMBAI: Ogilvy has turned up the creative heat in Gurugram with the appointment of Sujoy Roy and Nitin Srivastava as its new chief creative officers. The...
MUMBAI: Agilitas is making bold moves, and this time, it’s off the track. India’s fastest-growing, end-to-end futuristic sportswear company has roped in Samarpita Samaddar as its...
MUMBAI: If there’s one thing Vaynermedia Australia knows how to do, it’s making waves. Now, the agency is set to make an even bigger splash with...
MUMBAI: Boult is dialling up its communications game with the onboarding of 80db Communications as its strategic PR partner to sharpen its brand messaging, boost visibility,...
MUMBAI: Social Panga is stepping up its game in the creator economy. The integrated creative and digital marketing agency has launched The Viral Union (TVU)—a dedicated...
MUMBAI: Campus Activewear has taken its ‘Move Your Way’ campaign to the next level, and this time, Vikrant Massey is flipping the script—literally. The leading sports...
MUMBAI: When has Bacardi not turned the mundane into a memory, setting the rhythm at your favorite club, igniting laughter at house parties, or simply elevating...
Mumbai : Brand storytelling is a powerful tool leveraged by marketers to communicate their brand’s values, identity, history and purpose. Marketers see GAI as a productivity...
