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Tag: brand solutions

  • Rituraj Dasgupta rises to GM & head of brand solutions at ABP Network

    Rituraj Dasgupta rises to GM & head of brand solutions at ABP Network

    MUMBAI: Rituraj Dasgupta has stepped into a new role as general manager and head – brand solutions at ABP Network, where he will helm the company’s freshly-minted Created Business vertical. 

    The mandate? 

    A sharp blend of content, creativity and brand strategy to deliver impact-driven partnerships.

    With over two decades of experience across advertising, media sales, and integrated marketing, Dasgupta now leads marketing strategy, client success, and partnerships at one of India’s leading media houses. Prior to this, he served as deputy general manager at ABP Group, where he steered content-led marketing solutions for national clients in West Bengal, aligning editorial insights with business outcomes.

    From stints at Mid Day, 9X Media, DNA, and The Times of India, Dasgupta brings a deep understanding of stakeholder engagement and revenue-focused brand narratives. His career has been marked by an instinct for building tailored solutions and measurable results — a trait likely to define the next phase at ABP Network.
    Now based in Mumbai and operating on-site, Dasgupta is expected to spearhead the network’s ambition to turn storytelling into a business engine.

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  • Zeel to create cross-platform content solutions for brands with Zee Brand Works

    Zeel to create cross-platform content solutions for brands with Zee Brand Works

    Mumbai: Zee Entertainment Enterprises Limited (Zeel) on Thursday announced the launch of  its brand solutions vertical Zee Brand Works.

    Zee Brand Works team will work with brands for their branding, sales augmentation, customer acquisition, new launches, content creation, influencer and integration solutions. It will provide brands and marketers with offers to enhance their reach, connect and engage with the right audience through Zee’s portfolio of TV channels, OTT platform Zee5 and social media platforms.

    Zee Entertainment Enterprises Limited chief growth officer Ashish Sehgal said “As a pioneer in the Indian Media landscape, we have always had a finger on the pulse of the Indian viewer. This has helped us to develop a deep understanding of the myriad mini-Bharat’s which exist within this great nation, each with its own set of norms, sensibilities and traditions. Blending this understanding of the Indian consumer with the marketing requirements of our clientele to develop bespoke brand solutions has always been a hallmark of ZEE.”

    Zee Brand Works chief operations officer – revenue Rajiv Bakshi expressed, “Consumers are also increasingly rewarding authenticity and personalization along with purpose-driven brand alignment.”  

    He further said, “Forging a deep emotional connect and occupying a greater share of the mind is a primary challenge for both existing and emerging brands. Zee Brand Works will further boost our endeavor to build brands’ resonance and sales in Hindi-speaking markets (HSM) and regional market clusters by employing the team’s ingenious creativity and inherent consumer understanding. With the onset of this journey, we are excited to partner with like-minded marketers and augment their growth strategies.”

    Zee Brand Works has also introduced new programs keeping audience reach across brands. It will focus on designing product launches that offer brands visibility, importance, and traction leveraging Zee’s network robustness across linear TV, OTT, on-ground and social.  

    It will also focus on offering creative solutions to young entrepreneurs to give exposure to their key successes, and contribution to companies’ success and growth.

    Zee Brand Works’ work for clients such as Pedigree, Dabur Honey Fitness, Ultra Tech Baat Ghar Ki, etc. has won accolades and it is working with advertisers such as GSK India, Pedigree, P&G, UltraTech Cement, Perfetti Van Melle, Philips India, Maruti Suzuki India Limited, Mankind Pharma, MTR Foods, Asian Paints, Swiggy and Amazon amongst others.

  • Virginia Sharma moves on from JioSaavn

    Virginia Sharma moves on from JioSaavn

    Mumbai: JioSaavn vice president of brand solutions Virginia Sharma has decided to move on from the company after close to a two-year stint. 

    Prior to joining JioSaavn in May 2020, Sharma was employed with LinkedIn as sales director, marketing solutions.

    Based out of JioSaavn’s Gurgaon office, Sharma was spearheading the music streaming company’s global digital ad monetisation efforts across platforms. She was responsible for driving the adoption of JioSaavn’s innovative advertising solutions for brands while overseeing agency and client relationships.

    “Wrapping up an incredible 2 year journey at JioSaavn for Brands with a little victory dance! Today is my last day, and I am leaving feeling grateful and satisfied with my contributions to the team and our clients. We delivered double digit revenue growth throughout the pandemic and have built a world class full stack digital sales and customer success organization. Thank you to the founders of JioSaavn Vinodh B, Rishi Malhotra, and Paramdeep Singh for giving me this incredible opportunity!” Sharma wrote in the LinkedIn post.

    With over two decades of experience in sales and marketing, Sharma has worked in the US, Singapore, Japan and India. She has also worked with IBM for more than 15 years in various global and regional roles, including India vice president of marketing and communications before joining LinkedIn Asia Pacific in 2014.

    “Over the next few weeks, I will be investing in my mom’s recovery after her month-long hospital stay and preparing for my EFPM Doctoral Defense. More on my #nextplay in the coming weeks!” she further said in the same post, about her future plans.

  • Gozoop onboards Aakash P Shah as associate director, brand solutions

    Gozoop onboards Aakash P Shah as associate director, brand solutions

    Mumbai: The digital-first integrated marketing agency Gozoop has strengthened its leadership by appointing Aakash P Shah as associate director – brand solutions. 

    Shah will be contributing to the growth of the company by aligning new partnerships and businesses and report to Gozoop CEO & co-founder Ahmed Aftab Naqvi, said the press statement.

    Shah joins Gozoop with more than eight years of work experience in the field of 360-degree advertising, branding, sales & marketing strategy. He has been instrumental in his long stint at communication boot camp & IdeateLabs, across industries like real estate, F&B, FMCG, and media. 
    Commenting on the new appointment, Naqvi said, “Aakash combines his immense passion for marketing with infectious energy. Look forward to ‘Breaking The Box’ together.”

    Speaking on his new role, Shah said, “The distinguished values of honesty, integrity & perseverance that have guided me through my professional streak align perfectly well with the nature of Gozoop. I am excited to begin my journey in Gozoop and champion businesses.”