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MUMBAI: When your content becomes someone else’s main course, it’s only fair to send them the bill. Publishers and advertisers have long played the thankless role...
MUMBAI: As per a global study by MMA, a 1 percent improvement in marketing capability fit is associated with a 2.5 percent increase in sales growth...
NEW DELHI: The Broadcast Audience Research Council (BARC) and the representatives of the news genre have often been at loggerheads; the latter having several complaints regarding...
NEW DELHI: The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing....
NEW DELHI: News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have...
NEW DELHI: In the past four months due to the Covid2019 crisis, customers have been compelled to embrace technology in their daily lives whether it's ordering...
MUMBAI: Over-the-top (OTT) platforms in India have reached a tipping point with growth in internet users. The change in viewing habit is also altering the way...
