ITV

Tag: brand promise

  • Shilpa Shetty promises ‘shaadi wala glow everyday’ in Mamaearth‘s latest TVC

    Shilpa Shetty promises ‘shaadi wala glow everyday’ in Mamaearth‘s latest TVC

    Mumbai: Homegrown FMCG brand Mamaearth has launched its latest national television advertisement for its new Ubtan Face Wash, featuring Shilpa Shetty Kundra. The TV commercial highlights the goodness of natural ingredients in the face wash giving ‘Shaadi Wala Glow Everyday.’

    The film conceptualised by Korra Worldwide attempts to capture the essence of the brand’s unique proposition. Featuring Shilpa Shetty Kundra, the film is set up on the premise of a Haldi ceremony happening before the wedding for the bride and groom. The bride compliments Shilpa’s glow and teases her saying that it seems like she hosts multiple Haldi ceremonies, to which Shilpa responds confidently that her Haldi ceremony happens every day, thanks to the new Ubtan Face Wash with the ‘natural goodness of turmeric and saffron’ that help remove tan leaving behind radiant skin. The film closes with the brand’s ‘no-toxin’ proposition giving the perfect ‘Shaadi Wala Glow Everyday.’

    “The need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow,” said Korra chief executive officer Gaurav Nabh, commenting on the campaign. “Our latest work leverages this insight where we see Shilpa interacting with her friend talking about her flawless glow thanks to Mamaearth’s new Ubtan face wash. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa”.

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “The Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mamaearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”

    Korra chief creative officer Deepak Kumar added, “Ubtan glow and Indian weddings go hand in hand and that’s why we love our wedding rituals and ceremonies. But don’t all of us wish for that glow to last beyond the wedding season? We wanted to tell everyone how easy it is to get the same wedding glow, every day through this cute and fun-loving film. And with Shilpa playing a bestie to the bride, it makes the simple slice of life film nothing but more beautiful.”

    The film is a 30 second TV commercial. Mamaearth has created another edit of 15 seconds to showcase the banter between the wedding attendees.

  • Zepto unveils new campaign for its fruits & vegetables offering

    Zepto unveils new campaign for its fruits & vegetables offering

    Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet – fruits and vegetables. 

    Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand’s promise of delivering a fresh and wide range of fruits and vegetables within the promised ten minutes.              

    The film is produced by Content Factory production house and directed by Amit Satyaveer Singh and it demonstrates the convenience and ease of app usage while ordering everyday essentials from the comfort of your home, with assured quality checks- just like doing it in person.

    “Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way,” said L&K Saatchi and Saatchi Jt NCD Kartik Smetacek.

    The ‘ten-minute grocery delivery’ app operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimised network of ‘cloud stores’ or micro-warehouses, the app claims to be able to consistently deliver in ten minutes through a combination of technological and operational excellence.

    “The films do a fantastic job of establishing Zepto as a preferred platform for Fruits & Vegetables,” said Zepto chief marketing officer Amritansu Nanda. “When it comes to fresh fruits & veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don’t compromise on anything.”

    Over the past two months, Zepto has expanded beyond Mumbai, Bengaluru, Delhi by launching in Gurgaon, Chennai, Hyderabad and Pune, with Kolkata soon to follow.

  • Ford India ushers in New Year with commitment to serve

    Ford India ushers in New Year with commitment to serve

    Mumbai: American multinational automobile manufacturer Ford unveiled its latest campaign ‘Committed To Serve,’ underpinning the company’s promise of continued parts, service, and warranty support to customers in India. The new campaign that debuted with a print ad on New Year’s aims to drive home the promise of ‘quality of service with a family wali feeling’ among other services.

    The 60-second digital and 30-second television spots that follow, also convey Ford’s Feels-Like-Family commitment message, using the power of emotional storytelling. The television ad spots will cover key genres like sports, entertainment, news, and films, stated the brand.

    The campaign seeks to highlight the automaker’s service features such as accessibility of service and spare parts across its network in over 240 cities, competitive cost of ownership and transparency with service and parts price calculator, the promise of extended Warranty, among others.

    The campaign #CommitedToServe film opens with the protagonist handing over the keys of her EcoSport to a Ford Service executive. The film then shows her enquiring if their old Ford Ikon can also be serviced, just to surprise her mother on her birthday. The Ford service person agrees instantly and then shows up in the evening, with both vehicles serviced and the old Ikon, decorated as new with a ribbon. The special ‘birthday’ gestures leave both women emotional and happy at their long-standing association with the car brand.

    The film concludes with a voice-over highlighting Ford’s commitment to serving with a family-like commitment.

    Restructuring operations to an asset-light business model, Ford plans to serve customers with its iconic vehicles, including the Mustang coupe, in the next phase of product introductions. Customers in India also look to benefit longer-term from the company’s plan to invest more than $30 billion globally to deliver all-new hybrid and fully electric vehicles, such as Mustang Mach-E, the company said.

    After almost three decades of its operations in the Indian market, The FordMotor Company announced shutting down passenger vehicle manufacturing operations at its two plants in the country in September last year. Moving forward, Ford India will focus on the sale of imported vehicles only it had stated then.