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Tag: Brand partnership

  • IPL 2022: Capri Global signs multi-year partnership with Gujarat Titans

    IPL 2022: Capri Global signs multi-year partnership with Gujarat Titans

    Mumbai: Capri Global has signed a multi-year partnership with the Gujarat Titans, the newly formed Ahmedabad-based franchise in the Indian Premier League (IPL).

    The Gujarat Titans will debut in the 15th season of the IPL. The partnership will see the Capri logo on the right chest of the Gujarat Titans’ official team jerseys.

    “As the latest entrant into the IPL, the zeal to make a difference in a highly competitive cricket environment provides a unique opportunity for Gujarat Titans,” said Gujarat Titans chief operating officer Arvinder Singh. “We are happy to associate with Capri Global, a company that has been working successfully in India’s financial sector over the years. This strategic tie-up builds on the ethos of both brands, as both are poised for growth in their respective fields. Our joint debut in the IPL aims to pay tribute to the state’s rich cricketing legacy.”

    Promoted by first-generation entrepreneur Rajesh Sharma, Capri Global has varied interests across sectors including key ventures such as a non-banking financial company, stressed assets fund and sports venture. Its subsidiary Capri Global Capital is a non-deposit-taking systemically important non-banking financial company with a $ one billion+ market cap, said the statement.

    “Capri Global is happy to associate with Gujarat Titans,” said Capri Global Capital Limited managing director Rajesh Sharma. “We are at the cusp of introducing a new business vertical and through this partnership, we want to reach out to different audiences and create more awareness about our brand. We are confident that this association with Gujarat Titans will give an impetus to our brand recognition and recall. Gujarat has always been one of the key markets for us and the debut of Gujarat Titans marks our debut too in the IPL.”

  • Levi’s Music Project partners with Ritviz & Kayan for India edition

    Levi’s Music Project partners with Ritviz & Kayan for India edition

    Mumbai: Fashion clothing brand Levi’s has announced its partnership with Ritviz and Kayan for the India edition of its music enablement project – The Levi’s Music Project.

    The global program aims to empower rising artists, thanks to the new digital framework which allows young talent from around the world to connect with professional artists, said the statement. It aims to form a partnership with respected artists and local community partners around the world to bring music education resources to the next generation of young musicians, it added.

    Singer-songwriter, electronic musician and record producer Ritviz, will take the participants into his process of making music. From talking about how he found ways to express his ideas through music to the making of one of his famous tracks – “Liggi.” He will inspire musicians to collaborate and remix his newest hit song “Baaraat” encouraging them to make it their own. He will also host a live mentorship session and engage with the participants of the challenge.

    “I’m greatly honoured to be a part of the Levi’s Music Project, it’s such an empowering initiative by Levi’s and over the years a ton of really epic artists have been part of it,” said Ritviz. “I’m also really excited and looking forward to engaging with the producer community on Discord, I hope everyone brings their A-game to the table while also having a good time, and I’m looking forward to getting to know more about them and their music.”

    The India edition also features Kayan, a singer, producer-DJ, model, actor, and voiceover artist, who has seen success with her song “Cool Kids.”

    “I personally find that inspiration exists everywhere. Spend a little time being aware and observant and there’s so much happening all the time. I feel like I express better through music – so I also find inspiration in all my personal experiences, good or bad,” Kayan said. “I’m stoked to be a part of Levi’s music project, a program like this gives people the opportunity to even consider a concept like inspiration. Making music accessible and a little more reachable is the best way to give back and I think Levi’s has found a great way to do so.”

    Launched in November, the Levi’s Music Project has featured a lineup of 15 musicians and artists from around the world led by Khalid, and including UK pop artist Mabel and Singaporean-Tamil Rapper Yung Raja. This year’s artists join previous Levi’s Music Project collaborators like Skepta, SZA, Rosalía, Snoop Dogg, Justin Timberlake, and Loyle Carner.

  • Euronics ropes in Hrithik Roshan as brand ambassador

    Euronics ropes in Hrithik Roshan as brand ambassador

    Mumbai: Washroom automation accessory brand Euronics has roped in Bollywood actor Hrithik Roshan as its brand ambassador. As a part of the partnership, the actor would be the face of Euronics brand campaigns for the upcoming year. 

    “We are excited to partner with Hrithik Roshan for our brand campaign that targets the segment of the audience who is more aware and makes a conscious choice of upholding their health and safety,” said Euronics CEO Viknesh Jain. “His body of work that encompasses versatility and evolution, is very much in line with how we operate. The fact that he is an icon, whose lifestyle is aspirational for families and individuals pan India – is a bonus.”

    The brand campaign introduces a range of sanitary ware aimed at an evolved audience base demanding high quality, new age accessories and equipment to foster health and hygiene. 

    “The pandemic has taught us a lot, and maintaining health and hygiene is not just an option, but a way of life now. As an ambassador, my decision to associate with Euronics comes from a personal capacity,” stated Hrithik Roshan. “I prioritise the well-being of my family and all my associates, and Euronics solves my sanitation concerns.”

  • Asics teams up with Joshna Chinappa to inspire young athletes

    Asics teams up with Joshna Chinappa to inspire young athletes

    Mumbai: Sports equipment company Asics has announced Indian squash player Joshna Chinappa as its new brand athlete. This partnership would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand, it said.

    “Our beliefs and efforts have always focused on empowering youth in India and making a positive change. We at Asics also believe that as the leading sports brand in India it is important to encourage girls to take up sport,” said Asics India and South Asia MD Rajat Khurana. “Over the last couple of years, Joshna and many other Indian women have emerged as torchbearers with their outstanding performances. Asics is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”

    Currently ranked as number 10 worldwide, Chinappa is a two-time Asian Championship gold medalist. In 2014, she was the first Indian to win a gold medal in doubles at the Commonwealth Game. Chinappa has inscribed her name at the British US Open and national championships.

    “Asics has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. With them, I hope to take my performances to the next level on the field, and also help create change off it,” said Chinappa on the association. “Our aim together is to improve participation of Indian youth in sports and women empowerment and I am confident of creating the change with Asics.”

    Asics has been working with young and fresh athletic talents across various genres of sports including Indian athletes Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, along with international athletes like Novak Djokovic

  • TVF ropes in Vivek Saxena as north head for brand partnerships

    TVF ropes in Vivek Saxena as north head for brand partnerships

    MUMBAI: The Viral Fever (TVF), a digital platform, has announced Vivek Saxena as north head for brand partnerships. Saxena has joined TVF from Hotstar where he was managingagency relationship nationally with Publicis, IPG and Omnicom Media Group.

    “We’re delighted to have Vivek join us – he brings a wealth of experience and strengthens our excellent team based in New Delhi. With the branded content and video platform businesses both growing rapidly, Vivek’s acumen and leadership will help us take the next leap in our work in the north region and have more new categories take their first step towards branded content,” TVF brand-partnership head Vijay Koshi said.

    In his new position, he will be responsible for identifying and building new revenue streams as well as fostering deeper brand relationships. He will also help synergise the branded entertainment business for TVF network’s channels, optimising the price benefits for brand partners.

    “TVF has been doing some amazing work in creating content IPs and scaling them with brands. It’s an exciting time for brands as entertainment supply grows. I’ve always believed there’s life beyond YouTube and Facebook for brands. TVF has the ability to entertain with a great story, and meet brand objectives. With four major channel brands, and TVFPlay, the platform, TVF is uniquely positioned to take this advantage further. I’m excited about the opportunity to use my experience and help scale this fast growing business,” Saxena commented after new appointment.

    Saxena’s experience spans over 14 years across well-known companies. Moreover, Vivek has been in leadership roles and liaised with brands across sectors such as telecom,automobiles, FMCG and lifestyle. In the past, he has worked with the Times Group, Mid-Day Infomedia and Jagran Prakashan.

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