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Tag: Brand partnership

  • 82.5 Communications secures creative mandate for Bacardi India’s brands

    82.5 Communications secures creative mandate for Bacardi India’s brands

    MUMBAI: When has Bacardi not turned the mundane into a memory, setting the rhythm at your favorite club, igniting laughter at house parties, or simply elevating your spirits with every pour? Always, right? Well, hold onto your glasses because Bacardi India has just uncorked a game-changer!

    In a bold, electrifying move, the brand is ready to shake up the world of advertising by teaming up with 82.5 Communications. And at the helm of this creative storm? None other than the chief creative officer, Anuraag Khandelwal, with a proven flair for crafting iconic campaigns.

    This partnership isn’t just about marketing—it’s a pledge to reimagine storytelling, connect with consumers like never before, and launch Bacardi’s brands into an orbit of innovation and excitement.

    Get ready for campaigns that’ll make heads turn and glasses clink!

    Emerging as the ideal partner after a rigorous pitch process, 82.5 Communications impressed with its dynamic ideas and marketing solutions. The agency will also play a pivotal role in supporting Bacardi India’s upcoming product launches, ensuring a cohesive and memorable brand presence.

    Sharing his excitement, Bacardi India and neighbouring regions, marketing director, Mahesh Kanchan remarked, “This partnership with 82.5 Communications will bring a fresh perspective resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”

    Reflecting on this collaboration, 82.5 Communications chief creative officer, Khandelwal stated, “I’m thrilled to be part of this journey with Bacardi India Private Limited. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers.”

    82.5 Communications, president north & east, Chandana Agarwal added, “Both Bacardi India and 82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market.”

  • Humans of Bombay becomes the storytelling partner of Chennaiyin FC 

    Humans of Bombay becomes the storytelling partner of Chennaiyin FC 

    Mumbai: Chennaiyin FC has signed the popular storytelling platform, Humans of Bombay, as their official storytelling partner for the on-going 2022–23 season.

    The partnership intends to bring the Chennaiyin fans closer, bolstering their bond with Marina Machans.

    The two-time Hero Indian Super League champions and Humans of Bombay will collaborate for a year to bring out the fascinating stories of their champion players, coaches, and stakeholders while also shining a light on the ups and downs of their journey.

    Established in 2014 by Karishma Mehta, Humans of Bombay showcases the unique, inspirational, and relatable stories of individuals from all walks of life. With a community of over 4.5 million people, the platform has lent voice to the voiceless with more than 6,000 stories so far.

    Speaking about this partnership, Humans of Bombay founder Karishma Mehta said, “We strongly believe that sport gives birth to some of the greatest stories. And from our interactions with the team until now, we’ve found some fascinating stories of grit and determination. We’re grateful that we can extend our expertise to bring forth these inspiring and heartwarming stories from Chennaiyin FC to the fans and our community. Fans will be able to see their players, coaches, and stakeholders from a very personal lens, and we hope our storytelling strengthens their bond with the team. Stories have the power to inspire a generation, and we hope to do that; it’s time for India to participate on a much larger scale in the sporting world, and that effort to become truly global begins here.”

    Chennaiyin FC have secured two victories and a draw from their five games so far in the on-going Hero ISL season. They will next take on Jamshedpur FC in a home fixture at the Jawaharlal Nehru Stadium in Chennai on Saturday.

  • Doritos launches newly designed packs in partnership with Call of Duty Mobile

    Doritos launches newly designed packs in partnership with Call of Duty Mobile

    Mumbai: Doritos has collaborated with Call of Duty: Mobile to bring a bold new initiative to consumers and gaming enthusiasts. As a part of this partnership, Doritos has launched newly designed promo packs.

    Doritos-loving gamers across India can unlock 100 Weapon XP (experience points) cards by using the 15-digit code printed inside every newly designed promotional pack of Doritos, which is valid till 31 January 2023.

    Talking about the collaboration, PepsiCo associate director of brand marketing Ankit Agarwal said, “We love bringing new and exciting offers for our consumers, and what’s more exciting than one of the world’s boldest brands meeting one of the world’s most popular game franchises? Gaming is something we really want to develop in India. It’s a means for us to deepen our connection with today’s generation through a highly engaging format that is not only booming in the country but has also been successfully leveraged by Doritos globally.”

  • First Care’s BuddsBuddy hands over social media duties to Team Pumpkin

    First Care’s BuddsBuddy hands over social media duties to Team Pumpkin

    Mumbai: Team Pumpkin has acquired the digital mandate of First Care’s brand, BuddsBuddy. The account will be handled by the agency’s team based out of Bengaluru.

    As a part of this digital mandate, Team Pumpkin will handle the social media marketing duties for BuddsBuddy and help in strategizing the brand’s digital activities. Speaking of this partnership, Team Pumpkin co-founder and CEO Ranjeet Kumar said, “We are delighted to have BuddsBuddy onboard with us. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted in consistency. We plan to build a new and fulfilling path for BuddsBuddy as per their vision and enhance it with our creative and strategic planning.”

    BuddsBuddy is committed to providing baby care products across India with a mission to solve a parent’s baby-care challenges. Their approach is “Know, Sow, Reap, Resolve, and Repeat.” The approach stands for knowing the challenge, sowing effort to resolve the challenge, reaping the results from the community, resolving inadequacies, and repeating the process for ever-evolving baby care needs. From feeding & nursing to grooming and health & safety, BuddsBuddy offers a wide range of high-quality baby products at affordable prices.

    Expressing his views on this new association, BuddsBuddy co-founder and CEO Krishna Sighakolli said, “We are thrilled to work with Team Pumpkin as their vast experience in the baby care segment will help us with a distinct path to foray into this exciting industry. Their agency’s creative & strategic minds will take our brand to new heights.”

  • Airbnb and IndiGo partners for an ‘InterFriendtion’

    Airbnb and IndiGo partners for an ‘InterFriendtion’

    Mumbai: Airbnb and IndiGo have come together to offer three lucky individuals a dream adventure to “InterFriendtion” anywhere in India.

    Through the contest, Airbnb and IndiGo are seeking three special winners who will fly and live anywhere in India for a vacation of a lifetime with their friend.

    The winner will win an incredible $1000 each worth of Airbnb credits to book a domestic Airbnb stay of their choice and IndiGo will sponsor the return tickets for these winners and their companion to that destination! During their travel, the winners and their companions will get to travel to their bucket list destination with IndiGo and stay in some of India’s most unique Airbnbs.

    “Indians today are eager to travel and are seeking unique, meaningful and restorative experiences with their loved ones. Travelling has become a great way of spending quality time with family and friends and creating new memories at offbeat destinations and unique accommodations. Our partnership with IndiGo celebrates and caters to this demand, and we are excited to provide our guests endless possibilities to explore and reconnect with their loved ones while travelling,” said Airbnb India, Southeast Asia, Hong Kong and Taiwan general manager Amanpreet Bajaj.

    Adding to it, Indigo chief digital and information officer Neetan Chopra said, “In the hustle and bustle of life, we sometimes forget to rekindle friendships, take a break, and create new memories. IndiGo has always aspired to make the world a smaller place, by reducing the distance between people and fostering human connections. We are pleased to associate with Airbnb in a collaboration that encapsulates travel, exploration, and friendship. Through this unique partnership we aim to inspire friends to come together, experience destinations and spark new memories that will last a lifetime.”

  • Revenant Esports signs Cybeart as its official gaming chair partner

    Revenant Esports signs Cybeart as its official gaming chair partner

    Mumbai: Revenant Esports has signed the gaming merchandise company Cybeart as its official gaming chair partner for the upcoming season.

    Throughout this partnership, Cybeart will design customised chairs exclusively for tournaments, as well as for Revenant’s bootcamp and numerous gaming rosters and creators.

    Speaking of this partnership, Revenant Esports founder and CEO Rohit Jagasia said, “We are delighted to be associated with a brand like Cybeart that has made a name for itself due to their superior quality products and creativity. Gaming chair sponsorships are essential for gamers or creators of any esports organisation as it is one of the fundamental products associated with their craft. This association is going to enhance the gaming experience of our gamers and creators. We are looking forward to teaming up with Cybeart and aiding the growth of both brands in our respective capacities and countries.”

    An exclusive partnership with a renowned esports organisation will make Cybeart’s vision of making a huge impact in the Indian gaming community a reality. This is one of Cybeart’s many exclusive partnerships.

    With a licencing agreement with Warner Bros. Consumer Products (WBCP), the company has previously launched a variety of gaming chairs featuring characters from DC Comics, Mortal Kombat, and The Batman 2022 movie.

    Cybeart founder and CEO Krutik Patel added, “Being a gamer and living abroad for the past few years, I have been closely monitoring the gaming ecosystem in foreign regions and also the currently booming Indian Esports Industry. I’ve always had the urge to introduce the brand to my own country and bring a change to how esports is perceived in India. With both brands working towards the same goal, we are thrilled to partner with one of the leading esports organisations, Revenant Esports, as part of our vision to revolutionise the Indian gaming industry.”

  • Boat & Cult.Fit join hands to launch all new home workout program ‘Fitness Xtended’

    Boat & Cult.Fit join hands to launch all new home workout program ‘Fitness Xtended’

    Mumbai: Leading lifestyle & fitness brands boAt and cult.fit have joined hands to launch a first-of-a-kind at-home workout program, Fitness Xtended.

    The six-week programme is a combination of yoga, strength and conditioning exercises, and HIIT workouts curated by some of the most popular fitness & lifestyle coaches, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon, and Niran Ponnappa.

    This partnership emphasises the beauty of performing fitness along with accurate tracking and the impact that it can have when done together.

    The programme provides exclusive fitness videos on boAt’s crest app that can be accessed by anyone who owns select boAt smartwatches. The content is also available on the cult.fit app.

    The programme includes two phases of three weeks each and will cover 24 sessions over six weeks. Going forward, both brands plan to come up with more unique content and initiate various promotional activities on digital under the ‘Fitness Xtended’ campaign to reach a larger audience.

    Expressing his thoughts about the partnership, cult.fit growth and business head Naresh Krishnaswamy said. “We have always emphasised the importance and value of fitness. To bring about a shift in people’s attitude towards fitness and make India a healthier country, we are happy to engage with our audience in creative ways. This partnership with boAt is a new approach to influencing people about fitness, with the power of accurately tracking vitals, so each of us can understand our unique bodies better and find the best way to stay fit and healthy.”

    Adding to it, boAt brand manager Siya Wadhawan said, “In collaboration with the cult.fit, we’re excited to be part of this fitness revolution. By customising workout routines and running plans, our smartwatches enable users to move beyond basic activity tracking and advance in their fitness journeys. With this partnership, we continue to inspire and support boAtheads with products that support healthy living and enable them to select a fitter lifestyle.”

  • Kaizzen bags communications mandate of leading women’s clothing label Femella

    Kaizzen bags communications mandate of leading women’s clothing label Femella

    Mumbai: Kaizzen has bagged the public relations mandate for home-grown fashion brand Femella, which specialises in women’s clothing.

    As the strategic communications partner, the agency has been entrusted with the responsibility of enhancing Femella’s corporate reputation, amplifying its visibility, and supporting the brand’s expansion drive.

    Speaking on the association, Femella director Kavya Arora said, “Kaizzen leads the way in this domain and we, at Femella, could not have found better partners to handle our communications mandate. We are looking forward to growing this partnership to greater heights.”

    After winning the PR rights of the clothing brand, Kaizzen founder and chief executive officer Vineet Handa said, “We, at Kaizzen, are elated to be entrusted by Femella for handling its communication mandate to enrich the brand’s image. The vision and priorities of the label are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”

  • Pepsi unveils quirky film to celebrate partnership with Airtel

    Pepsi unveils quirky film to celebrate partnership with Airtel

    Mumbai: In line with PepsiCo India’s partnership with Bharti Airtel, Pepsi has unveiled a new film to mark the announcement. The partnership will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media.

    The quirky TVC showcases Pepsi’s and Airtel’s latest data offerings on its PET bottles where consumers can avail Airtel recharge benefits worth Rs 10 to 20.

    With the launch of this new TVC, Pepsi aims to bring a streak of celebration with its distinct value-for-money offering through its collaboration with Airtel.

    Speaking on the comical take of the campaign, PepsiCo India’s Pepsi Cola category lead Saumya Rathor said, “Consumers today, more than ever, are seeking value for money. Ahead of the festive season, the partnership with Airtel is an endeavour to bring people together, help them stay connected and bring more smiles with every sip.”

    The light-humoured TVC opens at a basketball practice, where a girl cheekily says hello to a boy. The boy is convinced that the girl loves him because she has asked him to recharge her talk time. However, his friend, who is sitting next to him, asks sarcastically, “If she truly loves you, who is she talking to and spending the talk time on?” The question gives the boy a reality check. However, his friend hands him a chilled bottle of Pepsi to calm him down. Seeing the Airtel recharge discount offer on the Pepsi bottle leaves the boy puzzled, to which his friend smartly responds that the next time you recharge her phone, it will hurt you less as you can use the redeemable discount coupons that come with every Pepsi bottle. Both look at each other, smile, and take another sip of the Pepsi with ‘swag.’

  • Joy Personal Care, KKR come together for #BeingEqual campaign

    Joy Personal Care, KKR come together for #BeingEqual campaign

    Mumbai: Joy Personal Care, a homegrown skincare brand from the aegis of RSH Global, in continuation to their recently announced partnership with Kolkata Knight Riders (KKR) has initiated #BeingEqual brand campaign. This multi-platform campaign will highlight the existing gender inequalities faced by women across professional environments. This first-of-its-kind brand campaign is an initiative that has been undertaken, not to promote a product or service, but only to hold a mirror up to the society and mobilise against the issues being faced by women on a daily basis.

    “Gender equality and women rights are considered as the fifth, among 17 sustainable development goals (SDGs) by the UN, and this campaign is a serious movement toward the betterment of women rights in society. Joy Personal Care endeavours to inspire this very change by leveraging one of the largest consumer outreach platform, for societal welfare,” said the brand in a statement.

    As a part of the campaign, the brand is launching a film featuring KKR players in it. The film introduces a strong message on equality, where male cricketers address the systemic inequalities faced by women in sports, and other businesses as well. #BeingEqual, intends to ask pertinent questions and inspire efforts to bring an equilibrium in society.

    The film showcases the three cricketers in a dark setting, spray-painting on a surface, while a voice-over talks about how unfortunate it is that even though women are capable of greater things, they are not always recognised as equals. The film then reveals the spray-painting to be the rendition of an empowered woman.

    “The brand Joy has always stood for empowering women and breaking archaic stereotypes. With such an important message being delivered by members of KKR, we aim to inspire much larger audiences, including businesses, to support and actively promote gender equality,” stated RSH Global chairman Sunil Agarwal.

    “Joy’s association with KKR itself raised a lot of questions, how much sense does it make from a marketing and media perspective? But, I truly believe, it’s time we look at this association from a different lens,” commented RSH Global CMO Poulomi Roy, adding, “Hence, for the first time, a brand film is being made to drive a strong message instead of a call to action TVC. The idea was to leverage the reach of the tournament to build awareness and visibility through logo exposure and simultaneously drive home a strong message about gender equality.”

    “We realise that the youth of today enacts, reacts, adores and accepts brands that support and promote a cause. This campaign will certainly make consumers resonate with our brand story. We encourage audiences to participate in sending a message through social media, and are proud to reward those who raise their voice in support of equality,” Roy further said.

    Pulling out a leaf from the brand’s vision of ‘breaking the stereotypes’ the main campaign will be accompanied by two social media campaigns in this direction, the brand said.

    –          ‘Reel it with us’ an Instagram contest, will be for audiences to creatively present their lip-synced interpretations of the TVC film audio. Winners will be awarded with exciting merchandise

    –          #WhoEqualsTheGame contest will reward user generated posts where audiences will name a person in their lives who breaks gender stereotypes, celebrating real-life heroes bringing a change. Winners stand to win hampers, match tickets and even a meet and greet with the players from KKR.

    “It is refreshing to see a brand partner using the association with KKR and harness the reach of such a widely viewed platform to raise awareness about a worthy cause. We are proud to partner with Joy Personal Care on their initiative to drive conversations on equal opportunity for all gender,” said KKR CMO Binda Dey.