ITV

Tag: brand new

  • Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Mumbai: With the influx of social media and the pressure laid on people to be presentable concerning societal benchmarks, millennials today tackle both physical and mental issues impacting their overall well-being. Keeping this thought in mind, Philips India has launched a new campaign called #TenOnTenYou with brand ambassador Virat Kohli.

    The campaign video created by Philips takes you on a journey through the eyes of Kohli. It captures a day of his life starting from the stadium to his home. The focus of this video is to highlight how people around him are constantly judging him, shown through the analogy of holding up various scorecards.

    The film parallelly puts into focus Philips BT3000’s innovative product offering of Power Adapt Sensor which demonstrates how no matter what happens in life, the only score those matters is the one you give yourself. The vision for this video is to talk about self-importance and confidence that people need to have within themselves, as nothing beyond that matters.

    “In life, we often face the pressure of living up to certain expectations and always are under the radar of being judged by the people around us, leaving little room for self-confidence. Through the latest campaign #TenOnTenYou, we hope to create awareness around how individuals need not adapt to the standards set by society but have a certain level of self-confidence coming from how they perceive themselves,” said Philips Indian subcontinent head of personal health Vidyut Kaul. “This level of self-esteem can only come when they are vocal about their own needs and demands and look for a personalised experience. BT3000 series is Philips’ answer to all these desires of consumers to break free from the shackles of societal pressure. Have a journey for yourself, and an experience just like you wanted, which is exactly what our new product BT3000 offers which adapt to the hair density 125 times a second to give you the perfect trim and enables you to be the best version of yourself that works for you.”

    The campaign breaks with a long-format digital film and extends to OTT (IPL on Hotstar) TV, outdoor, YouTube as well as social media influencer engagement.

  • Sara Ali Khan is taken by surprise in Flipkart Shopsy’s new TVC

    Sara Ali Khan is taken by surprise in Flipkart Shopsy’s new TVC

    Mumbai: Flipkart’s social commerce platform Shopsy has rolled out its latest campaign called ‘It happens only on Shopsy’ with Bollywood actor Sara Ali Khan.

    The campaign highlights the brand’s value proposition as a hyper value platform with unbelievably low prices depicted through its tagline ‘Shopsy Pe Prices Aise Lage Free Jaise.’ 

    Created by Tilt Brand Solutions, the campaign features two ad films that are based on the reality of the current market where customers are so accustomed to high prices that they are taken by surprise when they receive high value products at incredibly low prices. “The campaign aims to reach the masses specifically in tier 2 and beyond cities across the country,” said the brand in a statement.

    The two specially curated ad films are aligned keeping in mind Shopsy’s key value propositions – affordability and convenience. In the first one, Sara encounters with a delivery person who refuses to accept extra money for an item worth Rs five. She is awestruck by the price and her excitement soon turns into a dilemma as she cannot fathom the item being priced so low.

    In the second film, a woman, played by Ayesha Raza Mishra, is seen standing in the queue, when a girl, enacted by Sara, approaches towards her and requests the woman to hold her bag for a moment. It then suddenly turns into a conversation when the woman compliments the bag after which the girl offers to give her bag to the woman. The girl immediately empties her bag and gives it to the woman educating her about the unique offers and wide range of choices available on Shopsy.

    “Our priority with Shopsy since inception, has been to pay close attention to our customers’ nuanced needs and provide them with best offerings leveraging Flipkart’s established delivery networks, infrastructure and technology,” commented Flipkart SVP of growth and monetisation Prakash Sikaria. “Today’s shoppers prefer an expansive range of offerings that is both easily accessible and value driven. This campaign is yet another step towards establishing Shopsy as a one-stop destination that caters to customers’ various needs while committing to deliver value.”

    Commenting on the launch, Sara Ali Khan said, “I personally love to shop and can relate to the excitement of getting a good value deal. The youth of India are looking for accessible, trustworthy, and simple e-commerce solutions and Shopsy is the ultimate destination for every value shopper.”

    Launched in July 2021, Shopsy aims to make digital commerce accessible across India through a zero-commission marketplace to boost local entrepreneurship.