MUMBAI: Now that’s what you call a shockingly good reminder! Polycab, one of India’s leading electrical brands, has unveiled a moving new campaign for its Green Wires, urging consumers to think beyond shiny interiors and focus on what truly keeps homes safe, the wires hidden behind the walls.
Titled “Apno ki safety se samjhouta? No chance,” the campaign is a heartfelt call to action that highlights how unseen choices make the biggest difference. The film strings together moments of warmth and everyday care, gently revealing that every safe smile is powered by trusted wiring.
The campaign also underscores Polycab’s promise of safety through innovation. Its Green Wires plus are lead-free, flame-resistant, and low on smoke and toxic fumes. Made from 99.97 per cent pure copper, they’re built to carry higher current while resisting rodents, moisture and abrasion, proving that real strength lies beneath the surface.
“This campaign is a gentle nudge to consumers to look beyond the visible,” said Brand & Marcom senior vice president Shwetal Basu. “While design and aesthetics are important, real safety starts with what’s behind the walls.”
Running across television, digital, and social platforms, the campaign plugs into emotion as much as awareness, reminding everyone that while décor beautifies a home, it’s the unseen wires that truly keep it alive and safe.