ITV

Tag: brand launch

  • Dame Health launches as India’s first reproductive wellness brand

    Dame Health launches as India’s first reproductive wellness brand

    Mumbai: Dame Health launches as India’s first reproductive health and wellness brand, addressing gynecological issues and focusing on women’s reproductive wellness. The brand began with prenatal care and now supports women through all stages of their reproductive journey, from menstruation to menopause, with carefully formulated nutraceuticals. Additionally, Dame Health is introducing nutritional supplements to support male fertility.

    Founded by Sahil Agarwal and his father, Dr Rajeev Agarwal, Dame Health was inspired by the family’s strong medical background and a desire to fill critical gaps in women’s healthcare. The brand’s products are USFDA-certified, soy-free, gluten-free, and formulated with clinically proven ingredients. They are 100 per cent vegetarian and designed to have no side effects, reflecting the experience and trust of a doctor-founded brand with over 25 years of expertise.

    Dame Health co-founder Sahil Agarwal stated, “We noticed that while many brands in India focus on hair and skincare, there was no trusted brand addressing issues like painful periods, PCOS, fertility struggles, or menopause symptoms. This gap inspired the creation of Dame Health.”

    Dame Health co-founder Dr Rajeev Agarwal added, “There is a lack of high-quality health and wellness brands that help women understand and address their gynecological health issues. We aim to be that trusted companion for them.”

    Dame Health’s best-selling products include Optimen, Protein Powder, Melatonin, Q-plus, Resver, Optimag Plus, Optimen Max, Opti Natal, Opti Natal DHA, and more. The brand caters to women of all ages, from adolescence to menopause, offering solutions for menstruation, fertility, pregnancy, menopause, and overall wellness. Additionally, men seeking fertility support are also part of their customer base.

    Dame Health products are available at https://damehealth.com/ and other major e-commerce platforms.

  • LT Foods’ Daawat launches new TVC to celebrate Biryani in Eid

    LT Foods’ Daawat launches new TVC to celebrate Biryani in Eid

    Mumbai: Consumer foods company LT Foods’ flagship brand Daawat has launched a new communication to celebrate ‘Biryani’ in Eid.

    The new Eid TVC aims at positioning Daawat Biryani as one of the most integral and coveted food especially during the festival times to welcome families & friends at home, said the brand in a statement.

    Speaking on the occasion, CEO India and Far East business Ritesh Arora said, “Daawat takes special pride in being an integral part of the festive cheer. No celebrations can ever be complete without Daawat Basmati.  The new TVC coupled with the introduction of Festive Feast pack enables delightful celebration of Eid.”

    As a first of its kind initiative for the festival of Eid, LT Foods is introducing a ‘festive feast pack’ of 1.5 kg of Daawat Biryani Basmati that shall be bundled with half kg of dates. This unique initiative aims at greeting & rewarding the discerning Daawat consumers on the occasion of Eid, according to the statement.

    The new TVC opens to a traditionally dressed woman walking towards the kitchen in a house where the celebration of the Eid has started. She is talking to the camera about how all their relatives, office colleagues and her full society have been waiting for the Biryani for the last one year. “Eid par biryani ka intezaar, mere aur inke rishtedaar.” Discerning for perfection, she adjusts the dastarkhan being laid by her husband to align it for the Eid feast. She reaffirms that when it is about the happiness of so many people, then the Biryani has to be extra special, made only with Daawat.