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Tag: brand initiative

  • Emami launches #EkJhappiForMe – a self-love initiative ahead of New Year

    Emami launches #EkJhappiForMe – a self-love initiative ahead of New Year

    Mumbai: Kolkata-based Emami Group has launched the new social initiative for its Boro Plus Body Lotion portfolio under the tag #EkJhappiForMe. The social campaign with the self-love theme was launched on Instagram with well-known dancer and choreographer Shakti Mohan spearheading it.

    With the growing need for good mental health and in keeping with taking time out for self-appreciation from our busy lives, the campaign emphasises the importance of the numerous small moments in our everyday lives and the need to appreciate oneself and the small victories one achieves in life, said the brand.

    The FMCG company aims to talk about the problems faced by today’s generation. Shakti Mohan shared a short video on Instagram that talks about the importance of self-care and self-love. She also encouraged her fans to participate in this social initiative by sharing their self-love moments on Instagram Reels with the hashtag #EkJhappiforme and the Boro Plus social initiative audio.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Shakti Mohan (@mohanshakti)

     

    Several other creators, including Roshni Walia, Vaishnavi Rao, Ishpreet Dang, and Kanika Mann, have also taken part in the initiative collaborated by Mad Influence and Emami to deliver this powerful message to society. Hundreds of users have also participated in this initiative, celebrating their small victories and appreciating themselves in support of the #EkJhappiForMe Initiative.

  • JSW Paints launches ‘Sundar Bharat’ initiative to paint homes of Indian athletes

    JSW Paints launches ‘Sundar Bharat’ initiative to paint homes of Indian athletes

    Mumbai: JSW Group’s environment-friendly paints company JSW Paints on Tuesday announced a new brand initiative called ‘Sundar Bharat’ to celebrate every Indian Olympic athlete, in a unique way. According to the initiative, every Indian athlete of any sporting discipline who has represented India at the Olympic games since 1947 will be offered free painting of their homes by the company.

    JSW Paints is offering the Indian Olympic athletes or their kin its entire portfolio of 1808 water-based colours under this initiative and JSW has kept the pledge mechanism hassle-free, said the company in a press statement. “In order to avail the offer, an eligible athlete must call the JSW Paints customer care number 1800-121-5797,” it added.

    “At JSW Group, we always believe in delivering meaningful value to our consumers and forge deep bonds with our stakeholders,” said JSW Paints MD, Parth Jindal. “We try to achieve this by banking upon the JSW experience, a product of thousand gestures, to make life beautiful for our esteemed consumers. Sundar Bharat is one such gesture from JSW Paints.”