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Tag: brand identity

  • Shree Cement announces a new brand identity with ‘Bangur’ as the master brand

    Shree Cement announces a new brand identity with ‘Bangur’ as the master brand

    Mumbai: Shree Cement Limited, one of India’s cement manufacturers, has announced a revamp of its corporate brand identity and launched multiple brand offerings, with ‘Bangur’ as the master brand. The new Bangur brand identity is anchored on the idea of Build Smart – a core philosophy capturing the company’s consumer proposition, organizational philosophy, and national ambition.

    The Bangur master brand has been unveiled with a new advertising campaign, with noted Bollywood actor Sunny Deol being brought in as the brand endorser.

    Speaking on the occasion, Shree Cement Ltd managing director Neeraj Akhoury said, “The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations. The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”

    The launch of the new brand identity was announced in a glittering event organized in New Delhi. The event was attended by more than 8,000 participants, including stockists, dealers, retailers and other channel partners. Key highlights of the branding revamp included the launch of:

    ·         A new logo and modern visual identity: Bangur Cement’s updated brand logo symbolises its evolution with a contemporary design mirroring its forward-thinking approach

    ·         Introduction of a revamped product line: Cutting-edge enhancements have been introduced across the product range, showcasing innovation and advancements addressing the evolving needs of discerning customers

    ·         Launch of Bangur Magna: A premium offering of a superior product with highly differentiated pack appearance

    ·         Launch of the new advertising campaign: The campaign featuring Sunny Deol will be deployed across TV, digital, outdoor, print and retail

    ·         Re-affirmation of sustainable initiatives: A renewed commitment to embracing sustainability and pursuit of eco-friendly practices that align with the company’s responsibility towards the environment

    ·         Digital scale-up: Focusing on influencer programmes with contractors, engineers, masons and dealers

    Shree Cement’s revamped brand reflects the company’s commitment to innovation, quality and customer satisfaction. The unveiling of the company’s new brand identity is an articulation of the company’s intent to market and sell all variants of cement, viz. OPC, PPC and PSC, across all its geographical territories under the revamped ‘Bangur’ brand.

    To watch a short video on the Bangur brand journey, scan the QR code here:

    ( Please attach QR Code image herewith) – 

  • Panasonic unveils a new brand action slogan ‘Create Today. Enrich Tomorrow’

    Panasonic unveils a new brand action slogan ‘Create Today. Enrich Tomorrow’

    Mumbai: Panasonic has unveiled its new brand action slogan, “Create Today. Enrich Tomorrow.” Through this slogan, Panasonic reiterates its commitment to providing solutions to enrich people’s lives at home and at work, enabling society to move forward and make progress towards a greener planet for tomorrow. As part of this branding initiative, Panasonic also launched a new video campaign focusing on delivering holistic well-being for people, society, and the planet.

    The new brand action slogan is symbolic of Panasonic’s mission of contributing to the well-being of people, society, and the planet. To fulfil this business mission, Panasonic aims to enhance the quality of life for people with its high-end appliances; for society, it will provide safe and secure living infrastructure; and for the planet, it will contribute to decarbonization and the creation of a circular economy through its environmentally friendly products and use of clean energy.

    Each word of the new slogan stands for something thoughtful:

    Create useful, high-quality products that improve people’s lives and make the world a better place. This is the essence of who Panasonic is.

    Today, our customers need us to develop technologies and engineer solutions to improve their daily lives and personal well-being. We deliver with relentless innovation and our commitment to sustainability.

    Enrich the world together. At the heart of everything we do is the well-being of our customers and our planet. Panasonic’s goal is to enrich the lives of those around us every day.

    Tomorrow, we will continue to enhance our products, services, and solutions to help our customers lead their best lives and to help our future environment.

    Commenting on the launch, Panasonic Life Solutions India & South Asia chairman Manish Sharma said, “”Create Today. Enrich Tomorrow”—the new brand action slogan is an extension of our purpose, representing our journey towards innovation and the development of sustainable technologies for a healthier planet. As a manufacturer, we are creating useful products that support our lives and well-being. At the same time, we are also working to enrich all our lives tomorrow by taking care of the environment and developing innovative technologies. Our in-house innovations, such as Miraie, nanoeTM, and ECONAVI, to name a few, are delivering a positive impact on our consumers’ day-to-day lives and on the world at large. Further, under our Green Impact Initiative, we are committed to achieving net-zero CO2 emissions from the business activities of all Group operating companies by 2030 and contributing a total of more than 300 million tonnes in CO2 emissions reductions by 2050.”

    According to recent Panasonic syndicated research, young adults in India are more environmentally conscious and likely to buy sustainable products, and almost 90 per cent of young Indian adults think sustainability is a key concern and should be addressed immediately. Taking cognizance of these consumer insights, the “Create Today. Enrich Tomorrow” slogan empowers Panasonic to create useful, high-quality products that improve people’s lives and make the world a better place. Today, consumers are also looking for products and solutions that offer them convenience through a connected ecosystem. Panasonic is developing technologies that improve people’s daily lives and personal well-being. With Panasonic’s continuous offering of innovative and sustainable products, solutions, and services, the brand’s goal is to enrich the world for a better tomorrow.

    Speaking from the marketing side, Panasonic Life Solutions India head-marketing communications Shirish Agarwal said, “Panasonic has been working towards the well-being of people and society since 1918. At Panasonic, well-being is divided into three categories: inner well-being, outer well-being, and spatial well-being. The company offers products and services to support all three areas of well-being. “Create Today. Enrich Tomorrow”—the new brand action slogan reinforces Panasonic’s values and commitment towards providing innovative and sustainable solutions for the future that will help our consumers, the overall community, and our planet—resonating with our target group of gen-z and millennials. Our marketing efforts will be focused around electronic and digital mediums to begin with, followed by a multi-media campaign in 2023.”

  • Dish TV’s D2H repositions itself as direct-to-heart

    Dish TV’s D2H repositions itself as direct-to-heart

    Mumbai : Dish TV India’s D2H has rolled out a campaign introducing the new brand positioning “direct-to-heart.” The campaign shows how D2H brings families together and gives them the sheer joy of sharing happy moments while watching TV.

    Featuring brand ambassador Rishabh Pant, the campaign was conceptualised by Lowe Lintas. The brand will run the campaign through TV, BTL, digital platforms, and home channels to amplify it.

    D2H in its new brand avatar focuses on its connection, going beyond just a provider of content to an enabler of collective viewing for Indian families. This is captured in the main thought, as the brand reframes itself in the “direct-to-home” (DTH) category by positioning itself as a connection that touches the lives of consumers and forms a bond that’s “direct-to-heart.”

    The industry has changed over the last two years owing to the pandemic. The budget-conscious subscribers’ pockets have stretched because of successive lockdowns, while consumers in the upper and middle segments are moving towards HD and OTT platforms. To cater to the changing needs of its customers, D2H overhauled the complete packaging. Over the years, the brand has designed affordable monthly SD and HD combos, made HD add-ons economical, and made the combos simple and easy to understand. It has also come up with competitive market offers and lucrative trade schemes for the partners.

    Speaking of the repositioning campaign, Dish TV India group CEO Anil Dua said, “As a DTH company, we have the unique advantage of having two brands, and we are leveraging this by using the power of both our brands. In this context, for our D2H brand, we have launched completely new packaging, introduced extremely competitive customer offers to the market, brought in a new brand ambassador, and have now launched a new brand campaign. This campaign is the culmination of a year-long deep dive into the brand’s connection with its loyal customers to draw out key insights. The new campaign leverages these insights and brings together the association of the D2H brand with cricket and family viewing into the creative platform of “direct-to-heart.””

    Commenting on the new D2H campaign, Dish TV India D2H corporate head-marketing Sugato Banerji said, “We are increasingly witnessing a fragmentation of families, each one busy with different things and pursuits. In this context, the new brand view we are taking in D2H is that TV has a large role in bringing families together. Our new campaign is built on this understanding and draws from the new positioning of D2H, direct-to-heart. With the large-scale investments we are making in strengthening the D2H brand. I am confident that we will gain market share in the next few months.”

    Speaking from the creative side, Lowe Lintas regional creative officer Vasudha Misra said, “In an age of fragmented content consumption, the new brand expression of “direct-to-heart” touches upon the joy that single-platform access to great entertainment can bring to the entire family. Our story revolves around an exuberant kid as he ‘breaks the fourth wall’ with his favourite cricketer, Rishabh Pant, seeking his help so that he can rally his family members to witness a nail-biting finish. A sweet and innocent take that leaves you with a smile.”

  • Mayur Jumani asks customers to come home to Ikea

    Mayur Jumani asks customers to come home to Ikea

    Mumbai: The popular YouTuber Mayur Jumani has launched a new video to celebrate Ikea India’s new brand positioning, Ghar Aa Jao, Come Home to Ikea. The music composer, singer, and social media sensation has taken a musical twist and created this slice-of-life video inviting people to come home and celebrate their life at home.

    In his latest video, Mayur visited the Ikea Navi Mumbai store to shoot the video. He created the beats for his music video out of Ikea products and themed the song around Ghar Aa Jao. The song showcases the visuals of the beautiful Ikea store and invites people to come over to Ikea and experience a better life at home.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Mayur Jumani (@mayurjumani)

  • PRCAI launches first edition of PRologue on completing 20 years

    PRCAI launches first edition of PRologue on completing 20 years

    Mumbai: The most influential PR professional body, Public Relations Consultants Association of India (PRCAI) celebrated two decades of leadership on Thursday.

    Marking the occasion, the communication body has unveild it’s new brand identity, felicitated AIPR winners and launched first edition of a much neeeed PR dialogue ‘PRologue’.

    PRCAI PRologue bringing together leaders from the communications industry under one roof to charter the future of the PR industry, taking it into a new era of Interverse of Communications 3.0.

    The first edition of PRCAI PRologue included a surfeit of influencers, industry experts, opinion leaders representing diverse companies, brands & start-ups to discuss the course of new age communications.

    PRCAI PRologue captured the pulse of new trends such as ‘Tech-ing It to the futureverse’, ‘Weaving trends with zillenials’ and ‘Re-powering ethics in communications’ through a day-long conference.

    PRCAI PRologue presented an extraordinary forum with a diverse and exemplary list of guests & panelists from renowned companies, including a keynote address by MG Motor India’s president & managing director Rajeev Chaba, and SHEROES founder Sairee Chahal.

    The speakers came from all across the country to contribute to compelling ideas and thoughts.   

     Sharing his enthralling thoughts on the occasion, PRCAI president Atul Sharma said, “PRCAI is constantly striving to create a more professional, ethical, and prosperous PR industry. In the past year through various initiatives, we have been able to bring the industry together, push our learning and development initiatives and also evangelise the profession across quarters, and the results are nothing short of remarkable. I am delighted with the focus and vision that the new team has brought to life.”

    PRCAI CEO Deeptie Sethi said, “PRCAI as an entity is reinventing itself and driving relevance for our audiences and stakeholders who are both impacting and impacted by our highly skilled industry. The launch of PRCAI Prologue, new collaborations, research driven insights are a true reflection of our new brand identity that is will take it’s members, practitioner, academicians together to #influencingPRogress into the new era of Communications leadership.” 

  • Shobiz completes 40 years; adopts new brand identity as Shobiz Havas

    Shobiz completes 40 years; adopts new brand identity as Shobiz Havas

    Mumbai: Shobiz, the experiential communication agency of Havas Group India, has completed 40 glorious years in India. To commemorate this historic milestone, Havas Group India and Shobiz have launched a new brand identity, a new logo – Shobiz Havas – to display the company’s integration with the French network. In 2019, following Shobiz’s acquisition by the Havas Group India, the agency became a critical strategic pillar in the growth of the network in the country.

    Shobiz has also launched a 40-year celebratory logo to mark this momentous occasion.

    The agency has been offering services in strategic planning, communication and content design, creative, graphic & architectural design, audience acquisition, production, and logistics for the last four decades. Founded by Rehmatali Tobaccowala in 1982, the Mumbai-headquartered Shobiz has four offices and over 250+ professionals across India, said the statement.

    Over the years, the agency was lauded for its long-standing client relationships in India. This includes HUL, Tata, Ford, SAP, VMWare, Mercedes, HPE. Today, the agency works across sectors, such as IT, Automotive, FMCG, Corporate, BFSI, Healthcare and Media, with over 150 recurring clients.

    “I want to congratulate Sameer and the entire team at Shobiz Havas for achieving this tremendous milestone. Its legacy and reputation in the market is unrivalled,” said Havas Group India group CEO Rana Baru. “Over the last four decades, Shobiz has gone through several transformations, but the one over the last two years was perhaps the biggest in the history of the company and reflects in the business growth of the company despite the market challenges. Very soon, the company will venture into newer functions and partner many of our group companies to offer a meaningful and seamless brand journey to clients.”

    “The legacy of Shobiz in the field of experiential is unmatched. The brands that we built over the last four decades and the long-standing client relationships that we cherish are a testimony of this legacy,” stated Shobiz Experiential Communications CEO Sameer Tobaccowala. “I take this opportunity to thank everyone who associated with us over the years. A huge thanks to Havas Group global and Rana Barua, Group CEO, Havas Group India, who stood by us when we were at our lowest. I also want to thank my team for their unwavering support. Lastly, we wouldn’t have been here without the business acumen of my father Rehmatali Tobaccowala, who taught us to never say never, always be open to learn and do it all with impeccable humane touch and a sense of joy.”