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Tag: Brand Finance

  • Adani tops growth charts with 82 per cent brand value surge

    Adani tops growth charts with 82 per cent brand value surge

    MUMBAI: The Adani Group has gone from strength to superbrand, topping the growth charts with a jaw-dropping 82 per cent spike in brand valuation — the highest among India’s top 100 brands in 2025, according to Brand Finance’s annual rankings.

    Brand Adani’s value has surged from $3.55 billion in 2024 to $6.46 billion (Rs 55,000 crore) this year, marking an increase larger than its entire 2023 valuation. That’s not just growth — that’s compounding on steroids.

    The jump has propelled Adani three notches up the rankings, landing it at No. 13 on the coveted list, up from 16 last year. The report attributes this leap to the Group’s strategic clarity, resilience in the face of global volatility, and commitment to sustainable growth — a rare trifecta in today’s corporate climate.

    Meanwhile, Tata Group cemented its throne as India’s most valuable brand, becoming the first Indian brand ever to breach the $30 billion mark. It continues to lead the pack on sustainability perception value, while Infosys tops the charts in positive gap value – a measure of consumer trust outperforming expectations.

    Luxury hotel chain Taj held onto its title as India’s strongest brand with a AAA+ rating and a brand strength index (BSI) score of 92.2/100.

    Food delivery major Zomato also made its debut in the top 50, riding on strong brand equity among urban consumers.

    The 2025 edition of the Brand Finance India 100 saw double-digit growth across the top 10 brands, including Infosys, LIC, Hdfc and Reliance, indicating that India’s brandscape is not just expanding – it’s accelerating.

    In a year where perception met performance, Adani’s sharp rise signals that brand value in India is increasingly built on scale, strategy, and sustainable swagger.

    Speaking on the same, Brand Finance’s MD Asia Pacific, Alex Haigh said, “Adani emerged as the fastest-growing Indian brand in 2025. In our assessment, brand Adani’s rise is underpinned by its strong financial performance coupled with high brand equity scores. It is a clear reflection of their investment in integrated infrastructure and the renewables sector.”
     

  • TCS powers ahead on marathon track, sprinting past $21 billion in brand value

    TCS powers ahead on marathon track, sprinting past $21 billion in brand value

    MUMBAI: Tata Consultancy Services (TCS) isn’t just clocking miles – it’s clocking brand mileage. The IT and consulting juggernaut has emerged as a front-runner in  Brand Finance ‘Marathons 50 2025’ report, which ranks global sponsors fueling the world’s top running events. With a $2.25 billion economic boost delivered through the marathons it backs, and $279 million raised for charities in 2024 alone, TCS is redefining what it means to be a marathon sponsor.

    The report finds that the world’s top 50 marathons together pumped $5.2 billion into their host cities and raised $425 million for charitable causes last year – proving that these 42.195 km spectacles are much more than finish lines and finisher medals. They’re engines of economic and social impact.

    TCS, now title sponsor and tech partner of 14 major marathons including five of the Abbott World Marathon Majors, has seen its brand value balloon from $2.1 billion in 2010 to a muscular $21.3 billion in 2025. Among non-runners, its brand consideration is a healthy 27 per cent, while among marathoners it surges to 67 per cent – underscoring the deep engagement running fans have with the brand.

    “The Brand Finance report confirms what we’ve known on the ground,” said TCS  chief marketing and communications officer Abhinav Kumar. “Marathons move more than bodies – they move hearts, communities, and economies. We’re proud to back 10 of the world’s top 50 races.”

    Beyond branding, TCS is fuelling the sport with cutting-edge tech. From AI-powered race-day engagement to the world’s first digital twin heart of a pro runner, the firm is bringing innovation to the track. It’s also leaving green footprints behind – its ReScore app, now used to certify 53 global sporting events, underscores its pledge to sustainability and community well-being.

    Brand Finance CEO David Haigh chimed in: “Marathons marry soft power, place branding, and purpose. They’re personal, they’re public, and they’re powerful. TCS is sprinting in the right direction.”

    From New York to London and Sydney, TCS is running not just with the pack – but ahead of it, transforming every race into a showcase for tech, sustainability, and shared humanity. A marathon effort that’s clearly paying off.

  • Brand Finance Global 500 Brands 2025 report: Apple maintains lead as tech giants dominate

    Brand Finance Global 500 Brands 2025 report: Apple maintains lead as tech giants dominate

    MUMBAI: The band of top brands globally continues to be dominated by tech giants. At least that’s what Brand Finance’s top 500 Global Brands report for 2025 has revealed. Apple has retained its position as the world’s most valuable brand, with a brand value of $574.5 billion. The tech giant is followed closely by Microsoft, Google, and Amazon, which occupy the second, third, and fourth spots, respectively.

    The top 10 most valuable brands are dominated by US-based companies, with Walmart, Facebook, and Nvidia also featuring in the list. However, Chinese brands such as TikTok/Douyin, State Grid Corp of China, and China Construction Bank are rapidly gaining ground, with significant increases in their brand values.

    The report highlights the growing influence of Asian brands, with 17 Chinese companies featuring in the top 100, including newcomers such as Moutai and Wuliangye. Japanese brands such as Toyota, Honda, and Mitsubishi Group also make significant appearances in the list.

    European brands, meanwhile, are struggling to keep pace, with only 12 companies from the continent featuring in the top 100. German brands such as Deutsche Telekom, Mercedes-Benz, and SAP are among the notable exceptions.

    The report also notes that the COVID-19 pandemic has had a significant impact on brand values, with many companies experiencing a decline in their brand worth. However, tech giants such as Apple, Microsoft, and Google have been largely immune to the pandemic’s effects, thanks to their diversified revenue streams and strong brand recognition.

    The top 10 most valuable brands in the world are:

    1. Apple (USA) – $574.5 billion
    2. Microsoft (USA) – $461.1 billion
    3. Google (USA) – $412.9 billion
    4. Amazon (USA) – $356.4 billion
    5. Walmart (USA) – $137.2 billion
    6. Samsung Group (South Korea) – $110.6 billion
    7. TikTok/Douyin (China) – $105.8 billion
    8. Facebook (USA) – $91.5 billion
    9. NVIDIA (USA) – $87.9 billion
    10. State Grid Corporation of China (China) – $85.6 billion

    Brand Finance also analysed what brands have grown the most since 2020, plus TikTok – although Brand Finance began valuing the brand in 2022, its 79 per cent growth in four years puts it in the same league as the other high-growth brands. 

    1. TikTok/Douyin: USD105.8 billion, up from USD59.0 billion (in 2022)
    2. DraftKings: USD5.1 billion, up from USD18 million
    3. FanDuel: USD7.0 billion, up from USD56 million
    4. NVIDIA: USD87.9 billion, up from USD4.7 billion
    5. AMD: USD11.0 billion, up from USD1.4 billion
    6. Pinduoduo: USD13.0 billion, up from USD2.5 billion
    7. BYD: USD14.0 billion, up from USD3.1 billion
    8. Apple: USD574.5 billion, up from USD140.5 billion
    9. TSMC: USD34.2 billion, up from US8.6 billion
    10. Microsoft: USD461.1 billion, up from USD117.1 billion
    11. Lilly: USD8.0 billion, up from USD2.1 billion

    To take a dekko at the Top 100 Global Brands 2025 list click on the word free. Basic data for the top 100 is available for free.

  • TCS surges with record-breaking $ 2 billion brand value growth

    TCS surges with record-breaking $ 2 billion brand value growth

    Mumbai: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been rated as the second most valuable IT services brand in the world in the 2024 Global 500 IT services ranking by Brand Finance. Steered by steady investments in AI readiness and a commitment to sustainability, TCS’ brand value has surged to $19.2 billion from $17.2 billion in 2023, a strong growth of 11.5 per cent YoY. The incremental $ two billion growth is the highest absolute growth posted among the world’s top 25 leading IT firms.

    TCS has made significant investments over the past decades to expand the global footprint of its brand. These include strengthening its presence at major industry and business forums, in digital channels and social media, boosting its leadership status in Industry analyst reports, its voice in thought leadership and a series of other actions.

    In a first such foray seen in the technology sector, TCS has built up the world’s largest sponsorship portfolio of 12 marathons and running platforms, which include iconic events such as the TCS New York City Marathon, the Tata Mumbai Marathon, the TCS Amsterdam Marathon, among others. Recently, it has further strengthened this portfolio, by adding the TCS London Marathon and the TCS Toronto Waterfront Marathon. Every year, over 600,000 runners participate in TCS-sponsored endurance running races in major cities across the world, and billions watch these events in broadcast across the world and through the mobile apps built by TCS.

    Artificial Intelligence: TCS’ AI strategy is built on strengthening capabilities across its value chains and helping customers realize its transformative potential. Over 150,000 employees have already been trained in basic GenAI competencies. To empower its employees in AI skillsets further, TCS launched an AI Experience Zone for its workforce. Leveraging its marathon platform, TCS partnered with champion marathoner Des Linden ahead of the TCS New York City Marathon to create a digital twin of her heart. This twin can offer a new method for health measurement and transform the training experience, thereby opening possibilities for real-time, personalized healthcare, by leveraging digital twins, machine learning and artificial intelligence.

    Sustainability: TCS has charted a clear path to attain Net Zero Emissions goals of reducing its absolute greenhouse gas emissions by 2030. Aligning its marketing efforts to this objective, TCS also collaborated with the Council for Responsible Sport, to build the ReScore app – a first-of-its-kind digital application that helps sports organizations worldwide to measure and certify their sustainability performance. The TCS Toronto Waterfront Marathon and the TCS London Marathon have already achieved Evergreen and Gold standards on this platform. TCS also supports the world’s first all-electric racing series, Formula E, through the Jaguar TCS Racing team. This partnership catalyzes electrification, advancing efforts towards reduced carbon emissions and fostering sustainable mobility. 

  • Tech Mahindra recognised as fastest growing organisation in ‘Brand Strength’ by Brand Finance

    Tech Mahindra recognised as fastest growing organisation in ‘Brand Strength’ by Brand Finance

    Mumbai: Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, has been recognised as the fastest-growing brand in brand strength amongst the top 15 IT services brands by Brand Finance, the global brand evaluation firm. Its brand value registered a robust growth of 45 per cent over the last two years and jumped to $ three billion along with an upgrade in brand strength from AA- to AA+ rating. The company is also rated amongst the top seven global brands in brand strength.

    Over the past year, Tech Mahindra has been strengthening its brand presence on a global scale to fulfill its promise of ‘Connected World. Connected Experiences.’ The company has consistently emerged as a leader in sustainability, people centricity, and as a preferred partner to drive digital transformation agenda with its promise of ‘NXT.NOW’ to customers across industries.

    “The last two years have been unprecedented and disruptive in many ways for the IT and digital industry, and building a brand with a purpose has become even more critical. The only way we can survive and thrive in this landscape is with brand equity – giving our partners, customers, employees, and all stakeholders a reason to choose and trust us,” stated Tech Mahindra global chief people officer and head of marketing Harshvendra Soin. “Staying rooted in brand purpose, therefore, becomes critical for any organisation to remain desirable to their customers and communities they serve, while making them resilient to any adversities or disruptions. This growth in our brand strength is a testimony of our ability to live our rise values and drive a meaningful change on-ground.”

    Tech Mahindra recently became the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. Additionally, the brand remains committed to becoming carbon neutral by 2030 and net-zero before 2050 to create a greener, more sustainable future. At the same time, the company is devoting time, effort, and resources to curb the adverse impact of Covid-19 on communities through initiatives like #ResolvetoRise to drive meaningful actions on-ground.

    “Tech Mahindra with its refreshed ‘NXT.NOW’ framework, places focus on digital transformation offerings for its global clients. Its brand value has grown by an impressive 45% in the last two years on the back of aggressively gaining ground in high CAGR industry verticals while also ensuring that the brand retains its customer loyalty,” said Brand Finance CEO and chairman David Haigh. “We expect the company to continue its investment in the brand as it targets the next stage of growth by investing in innovation, new verticals, and geographies. We have observed that Tech Mahindra brand has balanced the growth in brand strength and remained relevant with focused initiatives in the area of sustainability, diversity, efficient brand building and cloud transformation.”

    Tech Mahindra continues to move ahead and expand its digital capabilities to new geographies and sectors like BFSI, insurance, media and entertainment through strategic deals and niche acquisitions like DigitalOnUs, CTC, Perigord, Brainscale Inc. Beris Consulting, Activus, Infostar, Eventus Solutions Group among others. Further, with active participation at the World Economic Forum, Tech Mahindra has been consistently stressing on the need to adopt next-generation technologies intelligently to enhance human capabilities and sensitivities and transition from a traditional to a circular and sustainable economy.

  • Huawei upgrades on Brand Finance list

    MUMBAI: Huawei advanced to become the world’s 40th most valuable brand in 2017, up seven places from its position a year ago, according to the “Global 500 2017 world’s most valuable brands” list. In its annual ranking, British brand valuation firm Brand Finance, the world’s leading brand valuation firm, valued the Huawei brand at US$ 25.23 billion, up 28% from the previous year.

    Every year, Brand Finance evaluates thousands of global brands to determine its “Brand Finance Global 500” list of today’s most valuable brands. In 2017, Brand Finance used its Royalty Relief methodology to calculate a theoretical brand royalty rate. The rate estimates the theoretical cost of utilizing a brand, based on the assumption that the brand is not already owned. The evaluation also included a thorough analysis of public awareness, brand loyalty, promotional events, marketing investment, employee satisfaction and corporate reputation. Brand Finance also took into account the brand’s future anticipated income.

    In 2016, Huawei boosted its worldwide branding efforts through a series of device launches and global marketing campaigns. Thanks to its innovative, premium flagship P and Mate Series smartphones, which represent Huawei’s industry-leading design, Huawei’s brand made significant global gains last year. In 2016, Huawei shipped over 140 million smartphones globally, which made it the world’s third largest vendor, with a market share of 10%, up 29% from a year ago. Figures indicate that Huawei is growing faster than the industry average. Huawei Consumer Business Group revenue for 2016 topped 178 billion RMB, an increase of 42% from 2015, marking the fifth consecutive year of steady growth.

    To continue to raise its brand profile worldwide, Huawei focused on implementing world-class global marketing campaigns that included design, fashion, entertainment and sports. According to an IPSOS survey, Huawei’s global brand recognition rose to 81% in 2016, up from 76% in 2015. The success of Huawei’s branding efforts is best reflected by customer sentiment. Overseas customer consideration and preference improved significantly by 66.7% and 100% respectively, compared to 2015.

    Brand Finance isn’t the only organization that has recognized Huawei’s significant brand impact. In fact, multiple global agencies have noted Huawei’s rising star, including WPP’s Millward Brown, BrandZ and Interbrand. Published by WPP’s Millward Brown, BrandZ ranked Huawei at No. 50 on the Top 100 Most Valuable Global Brands list, while Interbrand named Huawei No. 72 on its 100 Best Global Brands of 2016. Huawei has featured on both lists for consecutive years, demonstrating Huawei’s continued successes in building an exceptional global brand.

  • HCL Tech fastest growing services brand: Brand Finance

    HCL Tech fastest growing services brand: Brand Finance

    MUMBAI: HCL Technologies, a leading global IT services provider, has emerged as the fastest growing global IT services brand in the world moving upwards by 122 ranks over the last year, in the 2017 Brand Finance Global 500 report. HCL’s brand value has surged by 38% over the last year. HCL now ranks at number 378th with a brand value of $4,463 million and AA+ brand rating.

    Brand Finance CEO David Haigh said “Digital and technology brands have made great strides in the 21st century, reflected in their soaring valuations. Amongst leading global brands that we have tracked, of great interest is HCL Technologies, which has become the fastest growing global IT services brand. It already has an industry leading brand rating of AA+, which is likely to improve as a result of its focused Mode 1-2-3 strategy, strong brand promise and employee culture, in turn leading to continued, strong brand value growth for HCL”.

    HCL Technologies CMO Matt Preschern said, “This is a proud moment for over 110,000 HCLites. Our strategic and best-in-class initiatives augmenting our capabilities across the technology ecosystem, have made us a partner of choice for the 21st Century Enterprises. We have been working very hard in creating significant business value for our stakeholders, empowering our employees and sustaining positive impact on the ecosystem. The continuous growth in HCL’s brand demonstrates our strength across all parameters of evaluation and the value we are creating for customers through our Mode 1-2-3 strategy”.

    The methodology adopted by Brand Finance includes assessing the business model, customer satisfaction & engagement, employee engagement, CSR & community engagement and business performance. HCL has been recognized for consistently creating exceptional value for its customers through its unique Mode 1-2-3 business strategy strengthened by the promise of Relationship Beyond the Contract (RBtC) powered by the Ideapreneurship–led culture that fosters grass–root innovation, providing an opportunity to 110,000+ ideapreneurs to ideate, collaborate and create everyday innovative ideas to solve customer’s business problems.

    Earlier HCL won the ITSMA Diamond Award for ‘Building Brand differentiation’ at the 2016 Marketing Excellence Awards, for its innovative “GetAJob@HCLTech” campaign, a first ever in its category. HCL became India’s most preferred millennial employer, surpassing established brands across ecommerce, telecom, technology and FMCG. The Economic Times also recognized HCL amongst top 10 brands in its ‘India’s Top 100 Brands’, 2016 study.

  • BrandHub to represent Brand Finance in Singapore

    BrandHub to represent Brand Finance in Singapore

    MUMBAI: BrandHub has been appointed as the exclusive representative of Brand Finance in Singapore.

    BrandHub founder and principal consultant Shauna Li Roolvink will become a Director of Brand Strategy for Brand Finance in Asia. She will lead the team in providing advisory services on brand and intellectual asset valuation projects.

    Brand Finance CEO David Haigh commented, “Shauna’s appointment marks a new step. The integrated service offering of Brand Strategy, Design and Brand Valuation provides our clients in the region with a more holistic solution to their strategic brand management requirements.”

    Roolvink Shauna has over 15 years of experience in brand and management consulting. She was formerly the Associate Director of Brand Strategy at Interbrand, and a consultant at AT Kearney