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Tag: brand film

  • Ananya Panday seeks to ‘Redefine Time’ in Esprit’s new ad

    Ananya Panday seeks to ‘Redefine Time’ in Esprit’s new ad

    Mumbai: American watches brand Esprit has launched a new campaign called ‘Redefine Time’ with Bollywood actor Ananya Panday. The brand campaign will be promoted through all desired media avenues. 

    With this latest campaign, the brand aims to establish its connect with millennials and Gen Z. The brand film featuring the millennial actor aims to give a message to ‘Redefine Time’ by flipping worldly rules and forgetting outdated norms.

    “I always want to be associated with brands that can resonate well with my personality. The brand campaign ‘Redefine Time’ is so powerful and every woman can relate to it,” said Ananya Panday. “The entire campaign shoot was planned in the most non-stereotype manner, matching the non-stereotyped outlook of the brand completely. The designs, the innovation, the bling, and the costing will surely drive a lot of attention of the GenZ and I am looking forward to adding a lot of value to the brand during our association.”

    “Esprit is a brand that creates a positive change. It adds a spark in everyday life through radical positivity: Life is more complicated and hectic than ever before,” commented AP Group COO Adi Shroff. “Through this campaign idea our customer will be able to relate herself and also the brand will get the right amount of push and edge to attract the retail partners to the new beginning of Esprit Watches in India.”

  • DBS Bank India launches new brand film ‘Uplift’ with Sachin Tendulkar

    DBS Bank India launches new brand film ‘Uplift’ with Sachin Tendulkar

    Mumbai: DBS Bank India has unveiled a new pan-India brand campaign featuring brand ambassador Sachin Tendulkar. The campaign positions the bank as a reliable partner for all the big and small moments in a customer’s life.

    Conceptualised by Leo Burnett, the campaign involves 360-degree brand communications comprising television, digital, and out-of-home (OOH) advertising components. The film highlights the importance of having the right partner who can help navigate challenges to realise one’s goals.

    The past 18 months have been a period of trials for many customers and businesses as their financial and business goals were impacted by the pandemic. The brand film ‘Uplift’ showcases the story of a young entrepreneur whose garments business sees a slowdown due to the Covid-19 restrictions. However, she is able to pivot her business with timely support from the bank. The campaign captures the resilience and innovative mindset of small and big businesses to navigate the challenges and how DBS can help through new-age banking solutions. 

    “Just like cricket, life too can be unpredictable involving trials and triumphs. However, both on and off the field, I believe that the right support system is crucial for navigating challenges. I am delighted to associate with DBS again to spread the message of optimism,” said Sachin Tendulkar.

    “Our campaign celebrates a renewed sense of hope and courage. At DBS, we constantly innovate to meet evolving customer needs while also supporting the community we live in. The brand film brings this out through the story of an entrepreneur who triumphs over challenges to grow her business,” stated DBS Bank India executive director – group strategic marketing & communications, Shoma Narayanan.

    The ‘Uplift’ brand campaign comes at the heels of another brand film called ‘Strong Heritage, Smart Banking’, which focused on DBS’ customer-centricity and digital offering. The campaign features Sachin Tendulkar, who has delivered his lines in Tamil. The campaign strongly resonates with the audience in South India and is a marquee brand initiative in the region following the amalgamation with Lakshmi Vilas Bank.

    “Reassuring customers in challenging times has been a key focus area for DBS. Such communication further entrenches their brand promise – ‘Live more, Bank less.’ The latest campaign we have conceptualised for them helps communicate this in an inspirational way through a warm comeback story,” said Leo Burnett executive creative director Mayuresh Dubhashi.

  • Artium Academy launches brand film with Sonu Nigam

    Artium Academy launches brand film with Sonu Nigam

    Mumbai: Online music education platform Artium Academy on Monday launched its first brand film featuring the celebrated singer Sonu Nigam.

    To lend depth and build a strong music pedagogy, Artium Academy’s academic board has Nigam as its patron-in-chief and voice expert Anant Vaidyanathan as chief of pedagogy, who will be framing the academic policy and the accreditation process, said the platform in a statement.

    The Artium board comprises music maestros like Shubha Mudgal (Hindustani classical), Aruna Sairam (Carnatic music), KS Chitra (South Indian popular film music), Louiz Banks (keyboard), Aneesh Pradhan (percussions), Raju Singh (guitar), and Gino Banks (drums) acting as faculty heads, driving the curriculum for their respective genres.

    In the coming weeks, Artium intends to deploy a 360-degree campaign on all identified media formats with tactical as well as ongoing campaigns. The objective is to put forth the cumulative might of pedagogy of the brand in order to engage with all forms of music enthusiasts alike.

    “The centuries-old, venerated music training methods of India are ready to meet the technological opportunities of the new age to create a never before learning experience for the music aspirant of today,” said Artium Academy founder and CEO Ashish Joshi. “Artium aspires to be a thought leader in technological research and innovation to enhance the power of self-assessment, to capture vast data from fine human judgment, and feed machine learning towards the creation of AI-supported systems of assessment and prescription, and the sheer experience of the learning session, and facilitating the reach of qualitative pedagogy to the deserving across the globe.”

    “Musical expertise is a product of multiple inputs from a variety of sources, experiences, influences, inspirations, challenges, struggles, failures and victories,” said Sonu Nigam, who is also one of the investors of Artium Academy. “My colleagues and I feel privileged to bring our learning, knowledge,  skill development methods, and insights within the reach of multitudes of students through our design of performance-based learning programs that are committed to bringing out the best in each individual.’’

  • CARS24 makes this Onam special with vibrant film ‘Onam Bumper’

    CARS24 makes this Onam special with vibrant film ‘Onam Bumper’

    Mumbai: Adding to the joy of Onam, a homegrown e-commerce platform for pre-owned vehicles CARS24, has rolled out a new digital film, to celebrate the festival. The vibrant campaign film revolves around the iconic trend of lottery that has been ongoing in Kerala for decades.

    Denoting the spirit of fortune, success, and happiness among family members and loved ones, the Malayalam film, with English subtitles, showcases the local elements of Kerala during festive celebrations. 

    Capturing the joy this lottery festival brings, in the brand film, an old ambassador car travels across the city distributing pamphlets of the Onam Bumper offer as the announcer encourages people to upgrade their lifestyle and choose and purchase their dream car with just a click on CARS24.

    The film features TV star Riyas Narmakala, Kozhikode Radio Mirchi – RJ Kensha Zohra and CARS24 employee Shahid Salman, and is being promoted on CARS24’s social media platforms including Facebook, YouTube, and Instagram.

    Reflecting upon the rich culture and heritage of Kerala and celebrating the visit of King Mahabali, the film takes the viewer on a visual treat that showcases Puliyattam folk dance where a human-tiger dances to the tune of drums and children collect flower petals for the festival ceremonies and the car travelling by ferry along the backwaters of Kerala.

  • Tata Wiron’s latest campaign #RozaanaKiDhun hails India’s resilience

    Tata Wiron’s latest campaign #RozaanaKiDhun hails India’s resilience

    MUMBAI: Steel wire manufacturer Tata Wiron has launched #RozaanaKiDhun, a digital film that gives a shout-out to the resilience of ordinary Indians.

    The two-minutes long film depicts how the spirit of ordinary people has kept the country’s economy up and running amid the pandemic when everything else seemed bleak and uncertain.

    The film, released on Tata Wiron’s Facebook and YouTube channels, has been conceptualised by the Company’s digital agency YellowBulbs and produced by the new-age content studio Fickle Formula. It features lyrics written by Varun Grover with Swanand Kirkire’s rendition, alongside the duo Mayukh-Mainak who composed the music.

    “Through #RozaanaKiDhun, we are celebrating the spirit of humans who continue to exude positivity and spirit despite challenges, even seemingly insurmountable ones like the pandemic,” says Global Wires India chief of marketing and sales Vivek Chauhan. “We see this reflected in our products as well – they enable resilience & strength in structures & ecosystems. Tata Wiron reaffirms its commitment to help strengthen, resolve and celebrate the hope of a brighter tomorrow.”

     “It was an exhilarating experience to travel the length and breadth of India to capture the everyday songs and silences – especially the quietude of inactivity – that slowly but steadily turned back into the melody that makes the country go round! The spirit of resurgence, revival, and optimism of every Indian is what #RozaanaKiDhun is all about,” says Fickle Formula co-founder Suman Sen, who has also directed the film.

    “#RozaanaKiDhun represents the soft yet strong voices of India’s small businesses and entrepreneurs who continue to hum the tune of life with unwavering enthusiasm and awe-inspiring positivity to keep the country going stronger and brighter on the path to progress,” says YellowBulbs co-founder and CEO Vivek Modi.

  • Magicbricks launches crowd-sourced ‘Ghar par rehkar ghar ko dekha’ brand film

    Magicbricks launches crowd-sourced ‘Ghar par rehkar ghar ko dekha’ brand film

    MUMBAI: Magicbricks is driving positive consumer sentiment amidst the national lockdown by encouraging its employees and partners to come together for a crowd-sourced first-of-its-kind brand film ‘Ghar pe rehkar ghar ko dekha.’ The film highlights things we aspire for in our dream home and how staying at home during lockdown made us connect with our dream adobe.

    The lockdown has forced most brands to stop or scale down their brand marketing activities and “Ghar pe rehkar ghar ko dekha” was Magicbricks’ endeavour to drive category narrative by creating a meaningful and a contextual connection with the consumer using an innovative way during these challenging times. 

    Riding on an insight that 67 per cent of home buyers want to continue to buy a home post-Covid2019 as revealed by a consumer sentiment study done by the brand, the film beautifully captures how the time spent during lockdown made us think about the little extras that we wished for in our current home and packs in a lovely message about the perfect abode that we all desire to own.

    Link: https://www.youtube.com/watch?v=ABct_IWTeDg

    ‘Ghar par rehkar ghar ko dekha’ uses visuals of candid moments of friends and families of its employees and partners, shot at home by themselves during the lockdown. The images were then stitched together with powerful poetry that evokes our aspirations of owning a dream home. The brand film will be amplified across all digital mediums.

    Magicbricks marketing head Prasun Kumar said, “The challenge for us while making this film was two-fold. First, how to create a powerful piece of content based on strong consumer insight which also had to be contextual to the times we are living in. And the second was to produce the film remotely from every contributors' homes. Real estate has been one of the most impacted industries due to the outbreak of COVID-19 impacting the consumer sentiments deeply. And as the leading brand, it is our responsibility to reignite property investment considerations. ‘Ghar pe rehkar ghar ko dekha’ is emotive and engaging storytelling sure to make consumers identify with it and connect at heart. It is almost the most unique effort by any brand under the circumstances.”

    RK Swamy BBDO partner Ankur Suman added, “We saw lockdown as a phase where the relevance of Magicbricks was actually amplified! Everyone was talking about staying home and home became the centre of our universe, indeed. But staying at home can be a difficult experience if you are not comfortable with it. This powerful insight was the cornerstone and lyricist Pankaj Bora built a poetic narrative on it. As the lockdown put many restrictions on production, we chose to crowd-source the visuals and the rest.  We wanted this campaign to be realistic and truthful. After all, it is nothing but a reflection of the consumer truth.”

    With active property listings in excess of one million and by increasing its reach to 16,000 plus localities in the country, Magicbricks is India’s preferred online real estate platform for all buyers and sellers. Out of one million properties, 58 per cent are for sale and 42 per cent for rent and 2.1 lakh Exclusive Listings posted only on its platform by individual property owners from across 700 towns and cities. Be it residential, luxury, rental, commercial, PG or co-living, Magicbricks now has a wide range of listings across all categories and multiple budget segments. With a widespread of properties, Magicbricks now enjoys more than 60 per cent of all online listings in India.