ITV

Tag: brand film

  • PNB Housing celebrates homeownership with ‘Pakka’ promise

    PNB Housing celebrates homeownership with ‘Pakka’ promise

    Mumbai: PNB Housing Finance aims to make homeownership a reality for every Indian family. To reinforce this mission, the company has introduced a refreshed brand message that connects emotionally with customers and underscores its commitment to delivering on promises – Pakka! This new positioning highlights PNB Housing’s efficient services, assuring: “Ghar ki baat pakki, jab support ho pakka!”

    Launching just in time for Diwali, a festival symbolising homecoming and new beginnings, PNB Housing’s latest campaign captures the essence of family and warmth during this festive season.

    The ad features a grandmother explaining Diwali’s significance to her grandson. Inspired by her words, the family wishes to celebrate Diwali in their own home this year. A PNB Housing executive assures them of timely home loan processing and disbursement.

    In a light-hearted moment, the grandson seeks reassurance, and the executive responds, ‘Pakka,’ reinforcing the company’s commitment. The ad concludes with the child telling his grandmother that no welcome is as special as that of one’s own home, emphasising family values, trust, and the fulfillment of homeownership.

    “This Diwali, we are not just talking about homes — we are celebrating the journey that leads to homeownership,” said PNB Housing Finance MD & CEO Girish Kousgi. “Diwali is a time that reminds us of the promises we make, and, at PNB Housing, we are deeply committed to ensuring that every family experiences the joy of owning their home. Our campaign film, rooted in trust and reliability, perfectly reflects how we deliver on our ‘Pakka’ promise.  At PNB Housing, we believe that a home is more than just a place, it’s where the heart truly belongs.”

    As families across the nation light up their homes this Diwali, PNB Housing reaffirms its commitment to making homeownership a journey filled with hope, joy, and trust. With renewed confidence, PNB Housing pursues its mission to make homecoming a reality for everyone, one family at a time – Pakka.

  • Pride of Cows unveils brand film on single-origin milk

    Pride of Cows unveils brand film on single-origin milk

    Mumbai: Parag Milk Foods’ flagship brand Pride of Cows launched its brand film, emphasising its leadership in single origin milk. The film highlights Parag’s Bhagyalakshmi Dairy Farm, showcasing Pride of Cows as India’s exclusive single origin dairy brand.

    As the first Indian premium dairy brand to promote the single-origin milk concept, Pride of Cows offers consumers transparency by providing consistent quality from one dedicated farm, ensuring they know the source of their milk.

    Parag Milk Foods executive director Akshali Shah said, “Consumers today are more conscious than ever about the quality and origin of the food they consume. Single-Origin Milk is our way of providing absolute transparency in this process. Unlike conventional milk sourced from multiple locations, Pride of Cows comes from a single farm, ensuring a level of purity, quality, and traceability unmatched in the industry. This commitment to one source, one farm and one breed is integral, especially in today’s time, where authenticity is critical. The film is a celebration of this dedication to excellence and our farm’s ability to deliver an experience like no other.”

    The narrative follows a young mother who is both the central character and narrator. Her journey leads her to Bhagyalakshmi Dairy Farm, where she discovers practices that ensure pure, fresh milk is delivered directly to her home. The sensory experience of the 1,200-acre farm showcases healthy cows, cared for with shades, mats, RO water, and nutritious fodder under global experts’ supervision. The film highlights unique details, such as serenading the cows with special music. This results in delivering fresh milk, allowing consumers to trace its origin. Ultimately, the mother wakes from a dream to find delicious milk waiting for her at breakfast.

    The agency behind the campaign, BelieveTrinity founder Samarth Shrivastava said, ‘Working with the Pride of Cows team and the facilities at Bhagyalakshmi Farms was a pleasure. The level of care and attention to detail shown at the farm reflects in the product itself, which we’ve tried to showcase in the film. Viewers will be captivated by the farm’s story, the stunning visuals, and the message of pure, traceable milk from one single source.”

    Indian moms are central to the story, serving as key decision-makers for their family’s wellbeing and primary targets for Pride of Cows. The film aims to connect with this audience, recognising mothers as influencers in making healthy choices. Releasing the film now emphasizes the brand’s commitment to the ‘one source-one promise’ concept, which they upheld even before it became popular. The film highlights the importance of milk’s origin and authenticity, reflecting a trend among consumers who carefully read labels and prioritise genuine products.

    The brand film is available on YouTube and the Pride of Cows website, providing an overview of the brand’s commitment to quality and purity. Additionally, the brand launched Pride of Cows whole milk powder, a convenient option for travelers and those on the go. The brand invites everyone to celebrate the Pride of Cows legacy, where every drop is ‘Milk Full of Love,’ representing nourishment from farm to home.

  • Liberty General Insurance’s Independence Day film celebrates worry-free journeys

    Liberty General Insurance’s Independence Day film celebrates worry-free journeys

    Mumbai: As India celebrates its 78th Independence Day, Liberty General Insurance has released its new brand film. The film offers a humorous depiction of the freedom and peace of mind provided by their services to car owners. Set against the backdrop of a family’s picnic journey, the film highlights the importance of roadside assistance cover freshly and engagingly.

    The film humorously depicts exaggerated car troubles during a family’s outing, only to have each issue swiftly resolved by the ever-reliable Liberty General Insurance. From flat tires to unexpected breakdowns, the film highlights the often-overlooked hero of car ownership: roadside assistance cover. Liberty General Insurance shows that no matter the obstacle, they are always there to ensure a smooth ride. Vibrant colors, upbeat music, and quirky animations combine to create a joyful and engaging narrative that underscores the importance of being prepared for anything on the road.

    “At Liberty General Insurance, we believe that true freedom comes with the peace of mind that you’re covered, no matter what happens on the road. Whether it’s through our prompt roadside assistance or our quick claims process, this Independence Day film is not just a celebration of our services but also of the freedom that comes with knowing we’ve got your back,” said  Liberty General Insurance CEO & whole-time director Parag Ved.

    “We’ve used humor and creativity to demonstrate our commitment to being a dependable partner for car owners, ensuring they can enjoy life’s moments without worry,” Ved added.

    The film serves as a powerful tool to reinforce Liberty General Insurance’s brand promise of reliability and customer care. By showcasing relatable, everyday scenarios in a humorous light, the film ensures that the message of security and trust resonates with viewers long after the credits roll.

  • Tinder celebrates the peak season of making new connections with a new brand film

    Tinder celebrates the peak season of making new connections with a new brand film

    Mumbai: Tinder releases the year’s first brand film made for India – ‘You Up’ as a part of the brand’s global message “It Starts with A Swipe”. As Tinder continues to redefine the narrative around dating by exploring the possibilities that extend beyond the search for ‘the one’, the brand film celebrates young adults using the online app to build new experiences and memories that bolster their own personal stories. The 90-second film releases ahead of the peak season for making new connections on Tinder (from Dating Sunday which falls this year on January 7 until Valentine’s Day on February 14) as singletons bring their new year energy and intentions into their quest for making new connections. Last year during this period, 58.7 million more likes were sent compared with the rest of the year.2

    Conceptualised by Toaster, the brand film centres on a young woman who chooses a variety of first date experiences without worrying about the outcome. Young 18-25 year old singles, who make up more than half of Tinder globally, nowadays are ditching the pressure of rushing to a “happily ever after” and are Not Attached To Outcomes (aka N.A.T.O), a dating trend revealed by Tinder’s Year in Swipe 2023.  

    Crafted through the eyes of a young woman, the brand film’s narrative highlights the diverse dating adventures she encounters when using the Tinder app and explores who and how she likes to date. Whether it is a date that teaches her to dance spontaneously or a familiar face from the office, she is able to explore her individuality and fluidity with endless new experiences that await at every turn. Set to the iconic track ‘Zindagi Meri Dance’ (My life is dance) by Vijay Benedict and Alisha Chinai, the soundtrack embodies the euphoria of putting yourself out there for all kinds of possibilities, syncing perfectly with characters’ dating experiences.  

    Tinder India marketing director Anukool Kumar said, “This campaign is a reflection of the new generation of daters who are embracing a low-pressure, zero-labels approach to dating that opens them up to new types of relationships. In India, 65 per cent of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and a quarter (25 per cent) using the relationship goals feature say they are “still figuring it out”.3 Tinder doesn’t tell you who or how to date, but we empower all kinds of possibilities. With newly launched features like Tinder Matchmaker™, bringing your trusted circle into the dating journey, we remain committed to ensuring that Tinder continues to be the go-to platform for the next generation of daters in India.`

    The brand film is live across Tinder India’s social channels Instagram, YouTube.

    1 Internal Tinder data comparing 8 January 2023 with yearly averages.

    2 Internal Tinder data comparing the period of 1 January to 14 February 2023 with yearly averages

    3 Data from Tinder’s relationship goals feature from 1 Jan to 1 Oct 2023.

  • Talented captures raw moments in John Jacobs’ latest collection

    Talented captures raw moments in John Jacobs’ latest collection

    Mumbai: John Jacobs, a contemporary eye-fashion brand, known for weaving impactful narratives, is all set to release its first-ever brand film. Conceptualised by Talented Agency, directed by Bosco Bhandarkar, and produced by Puff Productions, this high fashion film aims to target a pull at your heartstrings, while it treats the viewer as the intelligent viewer they are.

    Featuring a collective of moving, uplifting narratives inspired by a variety of lived experiences, the film’s narrative sets a new benchmark for storytelling in fashion brands. Fashion advertising usually resorts to a template starring great looking models or celebrities, super-stylised editorial shots, and a logo superimposed at the end.

    Stay Seen breaks from that very template with a strong, fresh perspective on eyewear marketing that doesn’t separate the good-looking from good feeling. Instead of uptight and self-indulgent, the film is real and vulnerable.

    John Jacobs CEO Apeksha Gupta said, “From the get-go we didn’t want this to be a product film. We wanted it to showcase what our brand stands for. And the manifesto of ‘Stay Seen’ does exactly that–puts the spotlight on the wearers, not the glasses. The spirit of Stay Seen reflects the brand’s core ethos–transparency, authenticity and originality.”

    Talented founding member and creative Pooja Manek who wrote the film said, “While thinking of the concept, we went down to the most philosophically primal need we have as a human being–to see a myriad of new things as life happens, and we want to ‘be seen’ and heard as our most authentic selves. This film takes inspiration from the profound storytelling style of coming-of-age films–a showcase of protagonists learning about friendships, love, ageing, immortality, self expression, and more, through the moments they experience. It all starts with seeing something in a new light.”

    Stay Seen director Bosco Bhandarkar commented, “The real challenge and opportunity was to make sure the emotions don’t take a backseat while we do justice to showcasing the product in every sequence. Our music director, Rahul Pais from The Jamroom, experimented with a host of genres before arriving at soulful electronic pop to make this film sound as evocative as it looks. The clients allowed us massive creative and cinematic liberty and we’re chuffed with the final output.”

    John Jacobs believes in the power of self-expression through eye fashion. Launched in 2015, the brand blends form and function in equal measure, crafting modern and intricate eyewear for discerning customers.

  • Warner Bros. Discovery marks Diwali with a special brand film

    Warner Bros. Discovery marks Diwali with a special brand film

    Mumbai: Warner Bros Discovery is delighted to announce the release of a special brand film to commemorate the joyous festival of Diwali. The captivating brand film celebrates the spirit of togetherness while capturing special moments across the broad spectrum of shows available on the network.

    From the secrets of Koh-i-noor featuring Manoj Bajpayee to the Journey of India with Amitabh Bachchan and to the history of India’s Space Program in India’s Space Odyssey, the brand film celebrates the uniqueness that each show represents while coming together as a whole to celebrate innovation, ideology, history, culture, food, adventure, and various aspects of our country. Glimpses of shows such as Legends of Ramayana with Amish, Star Vs Food: Survival,  Little Singham and Teen Titans Go are seen in the film and goes on to evoke the festive celebratory feeling of Diwali.

  • Licious unites Ghotis & Bangals with meaty delights this Durga Pujo

    Licious unites Ghotis & Bangals with meaty delights this Durga Pujo

    Mumbai: The intra-community rivalry between the ghotis & bangals has made for some fun banter over the years. No family gathering in a traditional Bengali household is ever complete without members of each side striving to establish one-upmanship, be it on culture, language, sports or food. As this contest of words and wit ensues, this Durga Pujo, Licious brings peacetime & festive fervour with an extensive spread of meaty delights. In its latest film, the brand brings together the ghotis & bangals to celebrate the spirit of Pujo with Bengal’s best – Hilsa, prawn, mutton and much more! The film now live on Licious’ Insta and YouTube pages, showcases a chapter from the book of ghotis v/s bangals that ends at the dining table with a mouth-watering feast of kosha mangsho, malai curry, bhapa ilish, muitha, ilish bhaja and pabdar jhal.

    Licious VP brand Santosh Hegde said: “The Durga Pujo film underscores our belief that good food has the power to unite even the most spirited cultural rivalries. And there is no better way to celebrate the rich Bengali heritage than through its flavoursome cuisine. Armed with our expertise in meat & seafood, we have the leverage to offer specialized products & cuts to ensure our consumers have a memorable Pujo celebration. So whether you are a ghoti or a bangal, whether you prefer hilsa, prawn or mutton – Licious has you covered this Pujo!”

    The film is set in a bustling Bengali household, abuzz with vibrant decor and preps for Durga Pujo. The dinner table is being set with the choicest of dishes and meaty delights, right from ilish macher bhaja, muita, pabdar jhal, kochi pathar jhol and more. Just then the lady of the house gets teased by her ghoti relative on whether the spread today features bangal specialities or are there any ghoti delicacies as well. For the uninitiated, people originating from East Bengal (now Bangladesh) are referred to as ‘Bangal’ and those hailing from West Bengal are called ‘Ghoti’. With witty banter and humourous rejoinder, the debate continues in true Kobir Lorai style (a poetic volley of words between 2 people, set to a tune & aimed at outsmarting each other) as the lady and her ‘opponent’ continue to take a dig at each other’s cooking styles, choice of fish and more.

    The rhythmic beats of the dhak add to the tempo of this lorai; onlooking family members cheer on, at times even singing along. Who wins, you wonder; of course, the meaty delights by Licious do! Young family members intervene to remind that this isn’t the time to argue, but it’s the time to come together & enjoy the delightful spread that’s brought the family together, all thanks to Licious. Amidst laughter & marked by the festive spirit, the family rejoices with the delicious Pujor Mahabhoj made with Licious’ offerings for the season, forgetting all about their differences. After all, tasty meaty delights from Licious are what every ghoti and bangal would unanimously bond over this Pujo season.

    Embed link: https://www.youtube.com/watch?v=K9alInxWQqA&ab_channel=Licious

  • Pepsi announces new campaign ‘More Fizz, More Refreshing’

    Pepsi announces new campaign ‘More Fizz, More Refreshing’

    Mumbai: Pepsi has rolled out a new ad film that continues to elevate its philosophy of “More Fizz, More Refreshing,” featuring brand ambassador Salman Khan.

    The new film reiterates that Pepsi is the voice and choice of the swag generation. The campaign’s core message is to encourage young people to try Pepsi, which is now offering a more fizzy refreshing experience to consumers.

    The new Pepsi TVC will be amplified via a robust 360-degree campaign. Pepsi is available in single and multi serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.  

    The film opens with a young couple sitting at a diner, where a waitress serves them a bottle of chilled Pepsi. The guy gets up, walks to the waitress, and asks her to serve them a cola beverage with more fizz, and he is overheard by none other than superstar and swag ambassador Salman Khan, who is seated nearby.

    Khan, in his irreverent swagger, passes on a glass of cola and asks him to try it. The boy’s thirst is dramatically quenched, and he asks the waitress if he wants the same cola beverage as the one given to him just now. Hearing this, Khan says he was just given Pepsi, which surprises the boy because he hadn’t expected Pepsi to have so much fizz. The boy then picks up a bottle of Pepsi and is seen enjoying the more refreshing experience that it has to offer.

    Speaking on the film, PepsiCo India Pepsi Cola category lead Saumya Rathor said, “Pepsi’s new campaign brings alive the philosophy of swag and refreshment with more fizz. This campaign is pivoting on driving trials while maintaining the brand’s quintessential irreverent challenger spirit. Working with Salman has been an absolute delight, and we are sure all Pepsi lovers will enjoy his new swag avatar in the film.”

  • Stashfin appoints Havas Media Group India as media AOR

    Stashfin appoints Havas Media Group India as media AOR

    Mumbai: Following the launch of its latest brand film conceptualised by Havas Worldwide India (Creative), neo-banking company Stashfin has further consolidated its relationship with Havas Group India by appointing the agency as its media AOR. 

    Havas Creative India MD Manas Lahiri and Havas Media Group India president and chief client officer Uday Mohan will jointly lead the mandate, said the company in a statement.

    “At Stashfin, we have always followed a customer-centric approach to provide unique and relevant services leading to greater financial freedom and inclusion, and we strongly believe in the power of integration,” said Stashfin co-founder Shruti Aggarwal. “We found Havas Group India to be in sync with our vision and growth plans. Their integrated capabilities coupled with market expertise made them the right choice for us to drive the brand. We look forward to their contributions in this critical phase of our growth journey.”

    “We’re building a unique brand, a brand that has a strong purpose of driving financial inclusion as well as financial freedom,” commented Stashfin VP – marketing Gaurav Nijhawan. “I also feel fintech needs to be seen as an easy and accessible place. Havas Group India can certainly help us deliver on that front.”

    “It is indeed a delight for us to win the integrated mandate of Stashfin, as it not only showcases our prowess as an integrated village in India but also enables us to deliver on the client/customer-centric model seamlessly,” stated Havas Media Group India CEO Mohit Joshi. “Using Havas Media’s Meaningful Media Experience (Mx) approach and Converged tool, we will be able to connect the brand with the right audiences at the right time whilst securing a strong brand presence in the market for them.”

  • IPL 2022: Mullen Lintas bags creative mandate for KKR

    IPL 2022: Mullen Lintas bags creative mandate for KKR

    Mumbai: Kolkata Knight Riders (KKR) has appointed Mullen Lintas as a communication partner for the cricket team’s creative mandate for Tata Indian Premier League (IPL) 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.

    The IPL is in its 15th season, and as the first runner-up of IPL 2021, it is important for KKR to show their fans that they are ready to return to the pitch with renewed energy, according to the team franchise.

    “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team,” remarked KKR CMO Binda Dey. “Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

    Mullen Lintas will be responsible for KKR’s campaign idea for IPL 2022, along with the brand film, on-ground and digital activations, and even KKR’s internal branding and team manifesto. The account will be handled from the Mumbai office. 

    “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter,” commented Mullen Lintas executive director Priya Balan. “IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”