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Tag: brand face

  • Pokémon Go onboards Riteish & Genelia Deshmukh as brand faces in India

    Pokémon Go onboards Riteish & Genelia Deshmukh as brand faces in India

    Mumbai: Pokémon Go, an augmented reality mobile game by Niantic, has announced Indian cinema couple Riteish Deshmukh and Genelia Deshmukh as brand ambassadors for India. The couple will engage with the game’s growing fan base in the country.

    Genelia Deshmukh, an avid Pokémon Go player, made a special appearance at the Pokémon Festivities celebrations in Mumbai, where Pikachu wearing a saree was showcased to highlight the cultural collaboration. Genelia, known for her family values and blending tradition with modernity, is excited about her partnership with Pokémon Go.

    “As a mom and a proud Indian, the Festival of Light event is a beautiful blend of tradition and technology. It’s incredible to see Pokémon Go celebrate Indian culture in such a fun and engaging way, with characters like Pikachu wearing a saree! Pokémon has always been special to me, and Pikachu is also both my kid’s favourite Pokémon. Seeing it in a saree is a wonderful experience and being able to share this joy with my family and the world through such an innovative approach is truly exciting,” said Genelia.

    Riteish Deshmukh echoed her excitement, adding, “As someone who loves technology and gaming, being part of the Pokémon Go family feels like a natural fit. Playing this game for so long since it came to India in 2016 and now associating with the brand to promote it truly thrills me as it not only encourages fun but also keeps our cultural heritage alive in such an interactive way.”

    Niantic’s senior director, strategic partnerships & special projects, Yuki Kawamura stated, “We’re incredibly excited to welcome Riteish and Genelia D’Souza Deshmukh to the Pokémon Go family. Their deep connection with Indian culture and passion for gaming makes them the perfect ambassadors. We’re always striving to create experiences that resonate with our diverse player base, and with this unique celebration, we’re bringing a special piece of Indian heritage to our global platform.”

    As part of their ambassadorship, fans can look forward to special videos featuring Riteish and Genelia sharing their experiences with Pokémon Go.

    Additionally, Pokémon Go is hosting exciting festival of lights celebrations, including a special event in Bengaluru on 2 November 2024, at Phoenix Marketcity, where Pikachu will appear in a saree, alongside surprises and giveaways for trainers.

    A sweepstake on Instagram will also offer two lucky winners from India a chance to attend the Pokémon GO City Safari in São Paulo.

    This partnership emphasises the couple’s appeal and Pokémon Go’s commitment to cultural localization in India, enhancing gaming experiences for its diverse player base. In September 2023, Niantic added Hindi language support to the game, reinforcing its focus on inclusivity and encouraging more players to join their Pokémon Go adventures.

  • Silvostyle by PNG Jewellers signs Rasha Thadani as the brand’s new face

    Silvostyle by PNG Jewellers signs Rasha Thadani as the brand’s new face

    Mumbai: Silvostyle by PNG has announced it has signed Rasha Thadani, as the new face for its upcoming campaigns. The grand reveal with the latest campaign for the brand marks a significant moment in the brand’s journey, elevating its image to new heights of success. Incidentally, the brand is the very first in India to sign Rasha.

    Rasha Thadani, who will soon be making her acting debut in Bollywood, brings a unique blend of talent, grace, and charisma to Silvostyle by PNG. She embodies the very essence of Silvostyle, inheriting not just charm and poise but also a deep appreciation for its unique jewellery. Rasha, who already enjoys a strong fan base on social media, especially amongst GenZ is one of the most anticipated debutantes this year!

    Rasha Thadani will be contributing to the brand’s initiatives, aligning seamlessly with the belief that jewellery can be a powerful tool for self-expression, especially for the youth. Silvostyle, with its diverse and trendsetting designs and myriad collections, empowers individuals to embrace and showcase their individuality, making each piece not just an accessory but also a distinctive statement of personal style.

    As a fresh face in the industry, Rasha Thadani brings a youthful energy that resonates with the dynamic spirit of Silvostyle and the mystery of the unknown. Her innate fashion sense and ability to effortlessly blend traditional and modern elements make her an ideal face for Silvostyle which speaks young, contemporary and pop culture promising to captivate the hearts of jewellery enthusiasts nationwide.

    Rasha Thadani shared her thoughts as she takes on the role of the new face for Silvostyle by PNG, “Silvostyle by PNG is a young brand, focusing on style, oomph and attitude!  I am thrilled to be a part of this journey with them and represent a brand that deeply connects with my personal sense of style. Each piece tells a story, and I am honoured to be the storyteller in their campaigns!”

    Silvostyle by PNG promoter Dr Saurabh Gagdil said, “Rasha is a mirror image of Raveena. (Rasha is the daughter of Anil Thadani and Raveena Tandon )She is extremely talented, youthful and has an air of mystery around her. Her style, her engagement with our target audience and her pulse matching the frequency of pop culture today are a perfect match for us. We are very excited to have her on board with us because we believe that she connects with GenZ better than most! She is smart, fun and extremely sincere, all of which are qualities that we admire. We are looking forward to a long association with her.”