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Tag: brand expansion

  • Samantha Prabhu’s Saaki eyes a growth of 80% revenue in the next 6 months

    Samantha Prabhu’s Saaki eyes a growth of 80% revenue in the next 6 months

    Mumbai: Samantha Ruth Prabhu and Sushruthi Krishna’s D2C ethnic wear brand Saaki aims to scale its revenues by 80 per cent in the next six months on the back of a growth strategy that includes category expansion and improving brand visibility through a consumer-centric approach.

    The brand, which will generate two-digit crores in revenue this fiscal year, sees its customers as the primary drivers of its growth.Since its launch in 2020, it has always taken its customers’ feedback and suggestions seriously. This consumer-centric approach has enabled the brand to grow exponentially in the last two years, with 70 per cent of business generated organically from its much-loved community.

    40-50 per cent of the brand’s sales are driven from metro and tier I cities, while the remaining are from tier II and III cities, where the adoption of online shopping is happening at an accelerated pace. Saaki entered the international market in 2021 and currently ships to 15 countries, including the USA, Canada, Australia, and New Zealand. With 25 per cent of the total revenue generated from international business, Saaki is on the road to strengthening their presence in the global market.

    The brand will soon expand into yoga wear and home categories. Saaki is rapidly expanding its distribution channels and plans to become a Rs 150 to Rs 200 crore brand in the next three years.

    Speaking about the future growth plans, Saaki co-founder Krishna said, “Saaki is totally built on consumer love and confidence, and we hope to reach the 100 crore club soon with their support. Our current focus is to expand our product line and ramp up our digital and social media presence. We aim to invest in customer-centricity to allow for optimal journey mapping, repeat business, and loyalty interventions.”

    Popular south Indian actor and Saaki co-founder Prabhu commented, “It’s phenomenal to witness Saaki’s growth in the last few months despite my absence—all credits go to Sushruthi and the team. Looking forward to actively participating in Saaki’s growth journey in the times to come.”

    Apart from the brand website, Saaki is available on the top 4 marketplaces: Myntra, Nykaa Fashion, Flipkart, and Amazon.

  • Madhav Sheth elevated to lead realme brand expansion in Latin America

    Madhav Sheth elevated to lead realme brand expansion in Latin America

    Mumbai: Chinese smartphone brand realme has elevated its vice president (VP) and India and Europe CEO Madhav Sheth to spearhead the company’s business operations in the Latin America region.

    Under the new designation of realme VP and India, Europe and Latin America CEO, Sheth will lead the product, marketing, brand-building, and sales functions in these regions, the company said in a statement on Thursday.

    In Mexico and Brazil, realme will prioritise product development, which is always a top priority for the company and will aim towards building a strong local workforce in the Latin American region. In addition, realme will optimise its market and channel strategies in Mexico and Brazil.

    “Under Sheth’s stewardship, realme has ascended to the top five vendors in Europe in Q2 2021 as per Strategy Analytics, and the company plans to do the same in Mexico and Brazil next year,” the brand said.

    According to a report by Counterpoint Research, realme now ranks among the top six smartphone brands globally. It is the fastest brand ever to reach 100 million shipments in the history of the global smartphone market, as per Strategy Analytics. The brand ranks among the top five smartphone makers in 18 markets in Q2 2021, as per Canalys.

    “The foray into a new and promising market reflects realme’s vision to bring trendsetting technology and leapfrogging performance to the consumers in the region, enabling it to achieve its ambition of gaining dual 100 million users by 2023 and build its way to a leading tech brand,” realme said.

  • DNEG expands global footprint with new Toronto Studio

    DNEG expands global footprint with new Toronto Studio

    Mumbai: DNEG- visual effects (VFX) and animation studio for the creation of feature film, television and multiplatform content- has announced plans for increasing its Canada-based VFX and animation operations and talent pool.

    With surging worldwide demand for its content across all platforms, DNEG is planning a new studio in the Greater Toronto Area that will initially employ up to 200 people, including many new technology positions. It will also expand its existing Vancouver and Montreal offices, and add a new studio for its Feature Animation division in Vancouver.

    DNEG also has North American operations in Los Angeles. North American expansion and investment will bolster DENG’s leadership and multi-platform capabilities as a modern-day content production powerhouse for major Hollywood and independent studios and production companies, it said in a media statement.

    DNEG chairman and CEO Namit Malhotra said, “We are also continuing to build out our studios in Vancouver and Montreal to support our upcoming slate of VFX projects, and extending our highly successful Feature Animation team to Vancouver as they move into production on five new animation projects. Growth in our Canadian talent and capabilities will help us strategically align with the demands of the entertainment industry and seize upon our new growth initiatives and content creation opportunities.”

    The new Toronto studio will create up to 200 new jobs, initially in a remote-work capacity. Roles will encompass visual effects for film and episodic projects, feature animation, and technology positions. Opportunities will be posted at DNEG.com.

    DNEG Global CTO Paul Salvini added, “I’m excited that DNEG is bringing these new opportunities to the visual effects and technology communities of the Greater Toronto Area. This is a great chance for technologists working in AI, machine learning, UX and across a broad spectrum of technology areas to refocus their talents on helping to create incredible imagery for some of the world’s biggest feature films and episodic series. We are not fixed on candidates having previous film or media industry experience – we’re looking for passionate and curious technologists who are excited at the prospect of a new challenge.”

    DNEG will be creating up to 300 new roles across its Vancouver and Montreal offices, including up to 100 new positions in Vancouver for its Feature Animation team, to support their upcoming slate of animation projects. Opportunities will be posted at DNEG.com.

  • Eros Now expands digital footprint in Africa

    Eros Now expands digital footprint in Africa

    Mumbai: Eros Now, the video streaming service owned by Eros STX Global Corp, on Friday announced the partnership with Digital Media 333 (DM 333), an African OTT entertainment platform.

    With this association, Eros Now’s premium Bollywood content line up with new and classic Bollywood films, originals, exclusive online premiers, and more wide-ranging content in Tamil, Telugu, Hindi, Punjabi, Gujarati languages will be available with English subtitles for audiences in African countries such as South Africa, Nigeria, Ghana, Kenya, DRC, Mozambique, and Tanzania.

    DM 333 will be offering seamless entertainment through the recently launched AVVATTA, a complete digital mobile entertainment experience.

    “As a leading global premium SVOD platform, it is our constant endeavour to deliver entertainment to audiences worldwide,” said Eros Now, CEO, Ali Hussein. “Indian content has been receiving greater interest globally and Africa remains one of the most significant markets for players offering the best of Indian entertainment. The partnership enables Eros Now to build a deeper connect in African countries and cater to their growing demand for online streaming.”

    As per the Digital TV Research report, the African OTT market is set for an explosion over the coming years, with the market set to reach $1.7 billion by 2026. SVOD services will continue to make up the bulk of the market. 

    “With the growing Indian content consuming population in the African region, this association will further strengthen and satiate the demand for Indian entertainment content amongst its viewers and expand Eros Now’s reach in international markets,” the platform said in a statement.

    “African people are constantly looking for premium entertainment experience and are in love with Indian content. I spotted this gap and realised it is the right time to offer premium content to South Africans at an affordable subscription,” said DM 333, founder, Surie Ramasary.