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Mumbai: Demonstrating a commitment to sustainability adds value to a brand, according to two waves of surveys conducted by BBC Global News to understand how consumers...
New Delhi: Checkbrand, an online sentiment analysis company, has analysed data for 45 top players on social media for the period of August – October 2020...
MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has been ranked as the Most Trusted Brand in the Oral Care category for the 8th...
MUMBAI: Rural India is now bigger than urban India, triggered by growth in the hinterland and rise in smaller towns. “Indian rural economy is a $1...
MUMBAI: Looks like Nickelodeon and The Economic Times’ Brand Equity (weekly advertising and marketing supplement) believe in ‘catching em’ young’! The kids channel and the country’s...
Starcom Delhi’s success percentage can be pegged as almost 50 per cent last year and the agency’s executive director Anita Nayyar is upbeat about the year...
MUMBAI: Computerji, hai kohi jawaab? ABBY awards fever is over but quiz mania (definitely not theKaun Banega Crorepati variety) will soon replace it! The national finals...
MUMBAI: While Star World decided to go Indian, Zee English will be looking westwards to get the rating register ringing. As of Friday (postmidnight tonight), 30...
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