ITV

Tag: Brand David

  • Livon’s #ExpressInStyle challenges the norms this International Women’s Day

    Livon’s #ExpressInStyle challenges the norms this International Women’s Day

    Mumbai: Livon, India’s hair serum brand, is breaking stereotypes this International Women’s Day with the launch of its digital campaign, Uncut with Livon – #ExpressInStyle. As a part of the brand’s unfiltered series, Uncut with Livon, delves into uncharted territory with a daring social experiment. The campaign questions stereotypes and societal bias on women’s appearance and hairstyles.

    Conceptualised and created by Brand David and Team Marico, the campaign by Livon showcases a social experiment where four panellists, from different walks of life, are tasked with guessing professions of four women based on their hairstyles. The four women are Mira Erda (race car driver), Indulekha (singer and rapper), Rooparna (stay-at-home mom), and Mallica (finance news reporter).

    The plot twist comes when the panel realizes that the four women have been privy to the judgements being passed on their appearances and professions. Little does the panel know that these women have defied traditional norms with their unconventional styles vis-à-vis their professions. Livon highlights this powerful moment, re-enforcing the need to break free from stereotypes and learnt biases on people’s appearances, in this case, based on unique, unconventional hairstyles.

    Livon’s digital intellectual property, Uncut With Livon, serves as a platform for raw and unfiltered conversations around exiting stereotypes and societal judgments. It aims to empower women to #ExpressInStyle unapologetically via their unique styles and personalities which is a quality rooted in Livon’s DNA. The uncensored series is committed to challenge social conditioning in its episodes and upcoming series in the future.

  • ITC Vivel announces its latest campaign

    ITC Vivel announces its latest campaign

    Mumbai: With youthful exuberance and fresh energy, Sonam Kapoor steps into the brand world for ITC Vivel as the new brand ambassador, starring in the latest TVC. Over the years, ITC Vivel has given consumers the experience of soft and well-nourished skin with their range of soaps. Set in the midst of the richness of aloe vera and a world that is curated in nature, Sonam Kapoor captivates as a symbol of natural beauty, appealing to the sensibilities of the young, contemporary Indian consumers.

    Conceptualised by Brand David, the campaign is set against a backdrop that exudes freshness, dawning the spotlight on Vivel’s star ingredient – the bounteous Aloe Vera. The delightful film with Sonam highlights the gentle and nurturing attributes of the Vivel Aloe Vera Soap, rendering it the perfect choice for individuals of all age groups.

    ITC Ltd chief executive personal care products business division Sameer Satpathy said, “We are excited to have Sonam Kapoor on board as a brand ambassador for Vivel. With her truly pleasant personality, she brings a new freshness and energy to the brand, and complements the ethos of nourishing and nurturing skin.”

    Commenting on her association with ITC Vivel, Kapoor said, “I’m excited to represent Vivel as I resonate with the brand philosophy. I’ve always believed that you can be comfortable in your own skin when you truly take care of it and I believe that the goodness of nature and its bounty has a way to keep our skin soft and radiant.”

    Vivel Aloe Vera soap is a delightful treat for the skin filled with the abundance and goodness of aloe vera and vitamin E. Embrace the gentle touch of nature with a daily dose of nourishment with the Vivel Aloe Vera range available across retail stores and e-commerce platforms at INR 30 for 100g, and INR 100 for a pack of five 100 gm soaps.

  • Vivel celebrates freedom of choice in new campaign

    Vivel celebrates freedom of choice in new campaign

    MUMBAI: ITC’s personal care brand, Vivel, has launched its impactful TVC integrating the brand’s philosophy of ‘Ab Samjhauta Nahin’. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.

    The new Aloe Vera soap film tells a story of one such choice. A lot of women feel the pressure to behave or dress like men in order to be successful and accepted in workplaces as equals. 

    The 30-second story encourages women to retain their softness and empathy while being assertive. She rather believes that softness is not her weakness but rather her identity and strength.

    The TVC features veteran TV actor Supriya Pilgaonkar and her daughter Shriya Pilgaonkar. The narrative opens with Shriya Pilgaonkar being depicted as the daughter, who is confident of her choices and expresses it in her soft yet assertive way irrespective of circumstances or individuals. She believes in her strengths and is unwilling to dress like men just to fit in.

    The film introduces a fresh and a more meaningful understanding of confidence that is aimed to make a positive and an emotional connection and resonates with the product promise of softness in Vivel Aloe Vera soap. The ad showcases the strength of identity in a woman’s inherent values.

    Brand David executive vice-president Ajay Menon says, “We are thrilled to have partnered with ITC to bring alive a campaign that is creating a platform for the brand to engage with its consumers in a much more authentic and deeper level.”

  • Kumar Subramaniam quits Contract

    Kumar Subramaniam quits Contract

    MUMBAI: Contract Advertising executive vice president Kumar Subramaniam has decided to move on from the company where he worked for three years. He headed the Mumbai Advertising operations of the agency and looked after its digital division iContract.

    Prior to Contract, Subramaniam worked at Ogilvy & Mather in various capacities like president at Brand David Communications, executive business director and vice president across the four stints he has had with the WPP agency.He also tried his hand at radio when he was with Radio city as a station head in Mumbai . Apart from this, he has worked with Mudra Communications (now part of The DDB Mudra Group) as account director.

    He started his career with Leo Burnett in 1991 as an account director.

    According to sources close to the development, Subramaniam is serving his notice period and his future plans are hitherto unknown. An announcement from him is expected some time next week.

    This is the second exit from Contract Advertising as the agency‘s chairman Ravi Deshpande called it a day after a stint of 25 years.