Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’
Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design. The brand has also democratised timekeeping by saying that a great watch doesn’t have to be expensive. With over 165 years of watchmaking legacy and American ingenuity, Timex takes pride in being a household name and continues to embrace its long history of passion and innovation.
“The way one generation passes on its values to the next, the same philosophy echoes in the passing on of family heirlooms and Timex watches,” the company said.
Each Timex watch is a unique expression of the company’s watchmaking mission, designed and crafted to be chosen and worn with confidence. It is said that once you own a Timex, you own a part of its heritage and the latest campaign represents that.
Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who bring to life the many day-to-day stories of travellers.
“Over the pandemic years, travelers not just in India but across the world have adapted and evolved their travel habits and preferences. Travellers now place higher trust and confidence in brands that provide flexibility and personalization. With this insight at the heart of its brand campaign, Oyo aims to spread awareness about the key features on the Oyo app,” said the brand in a statement.
The first film highlights the benefits of the ‘Nearby’ feature. Oyo’s deep presence across India, and in 35 countries around the world, allows users to book accommodation on the go with an easy tap on the ‘Nearby’ icon. The second film is based on the ever-increasing need for flexibility when one travels. The film, therefore, highlights Oyo’s easy cancellation and refund feature, allowing users to modify bookings before their stay. The third film promotes the ‘Search the View’ feature, which lets users discover stays according to any search keywords including the view, be it by the beach, the hills, near the market, close to the airport, or even a golf course view.
The concept of the brand campaign and script of the films have been developed and written by Oyo’s global in-house brand team and it is directed by Vishvesh Krishnamoorthy from Corcoise Films.
“Oyo truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit Oyo embodies and supports,” commented Oyo head of global brand Mayur Hola. “At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an Oyo right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today.”
Commenting on her role in the films, Gul Panag said, “I love traveling and the spontaneity that comes along with it. I was super stoked to learn that travellers have an option to discover stays wherever and whenever they wanted to, on their terms. When OYO came to me with the concept of the ‘Nearby’ feature and the script, it was an easy YES. Because it’s so relatable.”
Oyo launched the brand campaign during the India vs South Africa ODI matches on TV. The brand campaign will be seen in multiple channels across GEC, news, infotainment and the kids genre, said the statement. “The company will also release the first film across its owned digital and social media channels including Facebook, Instagram, YouTube, LinkedIn. It will also feature the campaign on the Oyo app, co-Oyo app (for patrons) and across all its in-house digital communication mediums with customers, patrons and OYOpreneurs,” it further said.
Mumbai: Sony Sports Networks has launched a new campaign called ‘WWE Superstars with Rana Daggubati’ that showcases the untold stories and heroics of WWE superstars.
Produced and conceptualised by Sony Sports Networks, the campaign will feature stories of ten WWE superstars narrated by South actor Rana Daggubati in English, Tamil and Telugu. These include Undertaker, John Cena, Drew McIntyre, Roman Reigns, Randy Orton, Bianca Belair, Seth Rollins, Charlotte Flair, Big E, and Becky Lynch.
The campaign is centered on the insight that there is a ‘Hero in all of us.’ While fans in India have always appreciated the WWE heroes, their lesser-known side depicted in the ten short films will further inspire the viewers.
“The epic journeys of these WWE Superstars in the ring and beyond are too big not to be shared with our viewers,” said Sony Pictures Networks India SVP & head of marketing & on-air promotions, sports channels, Neville Bastawalla. “We embarked on a mission to bring alive inspiring stories of 10 WWE Superstars. And who best to narrate them, than our very own Mahabali, Rana Daggubati, who happens to be a big WWE fan. I am sure that viewers will get an inside look into their perseverance that will inspire them to bring out the hero in them.”
“I have been following WWE since childhood and I am a big fan. We only see the success of our favourite superstars but rarely know the struggles and hurdles they have overcome to be where they are today. I hope these films show our viewers another side of these WWE Superstars and inspire them to never give up in the face of adversity,” added the South superstar and face of the campaign Rana Daggubati.
Mumbai: To celebrate the freedom of choice and expression, homegrown lifestyle social commerce platform Trell has announced its ‘Fashion Democrazy Sale’ which offers attractive discounts of up to 70 per cent on all things fashion and lifestyle.
Commencing from 20 January, the sale will enable shoppers to choose product categories on which they want a higher discount by watching more videos within that category. “Users can collectively generate the highest views for any content category on the app to avail higher discounts on the same category on Trell Shop. During the sale, the social commerce platform will provide additional discounts on categories most-watched by Trell users,” said the brand in a statement.
The sale not only offers attractive discounts to users but also celebrates the spirit of democracy that believes in the power of unanimity. “Trell will highlight the diversity of Indian fashion where more than 18 million content creators will showcase their distinct lifestyles in 12 regional languages during these seven days,” the brand further said.
Mumbai: With still some days to go for Valentine’s Day, food company major Parle Products has launched its latest advertising campaign for its chocolate chip cookie brand Hide & Seek highlighting feelings of adolescent romance.
The campaign titled ‘Start your story with Hide & Seek’ is conceptualised by Brand League Partners and seeks to establish the cookie brand’s identity as an enabler of first-time conversations and showcases how it can aid its young audience in making those first moves and getting those special conversations started. It features three distinct ad-films produced by 30 seconds of Fame and directed by Uzer Khan.
The films showcase youngsters in different scenarios- at a flower shop, on a ferry, and at a fashion show event, creating their own new language through sweet gestures wherein Hide & Seek plays their wingman/cupid. The TVC’s are tailored to connect with teenagers and young adults, who are conscious about striking a conversation with someone they like as they lack the courage to make the first move or even ask someone out for the first time, even as it demonstrates how the brand can play a catalyst in expressing affection.
“We, at Parle Products, realise how important it is for a brand to be a part of a customer’s journey. All of us have come across that time in adolescent years when the fear of rejection keeps us away from initiating conversation with that special someone,” said Parle Products senior category head Mayank Shah. “Our brand plays the role of breaking the ice so the first-time conversations between two young people are comfortable and relaxed.”
“The campaign is light-hearted and at the same time builds our brand so that we achieve top-of-mind recall among consumers and continue our brand narrative. With this TV and digital campaign, we aim to strengthen our position in the chocolate cookies category,” he added.
The Hide & Seek brand has been synonymous with ‘innocent love’ through its consistent brand communication from the past 25 years, thus making Valentine’s Day an ideal time to remind its consumers to express themselves freely since it is just around the corner, said the company.
“We wanted to create something special for consumers and we are happy to be able to create a theme for Parle’s Hide & Seek brand – ‘Start your story with Hide & Seek’, which will bring forth something relatable, fun and engaging experience for everyone,” said Brand League Partners head Samir Chonkar. “The films showcase cute and innocent interaction between couples designed to appeal to customers’ lovestruck-side and get some attention directed towards the brand.”
With the aim of celebrating the event that is immensely popular among young adults, Parle Products will focus on television advertising across genres through TVCs and digital channels. The TVCs will be released in seven languages including Hindi, Bengali, Kannada, Telugu, Malayalam, Oriya, Assamese and Tamil and will be sustained through a digital campaign.
Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called ‘Extra In The Ordinary.’ Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic and increase brand awareness.
“Eggoz realises the potential of growing demand for UV sanitised eggs in India and, the brand has created its ‘Extra In The Ordinary’ campaign intending to introduce the Eggoz brand proposition and raise awareness about it,” the company said in a statement.
The integrated marketing campaign includes four video assets, each demonstrating how a daily dose of Eggoz Nutrition gives ordinary people the additional skills they need to become #ExtraInTheOrdinary. These four videos depict four distinct scenarios with family, teenagers, fitness, and female-centric screenplays, all emphasising attaining modest but surprising goals to create the ‘Extra In The Ordinary’ feel. Eggoz has a targeted approach to reach their desired TG with a mix of mediums, said the statement.
The campaign is streaming across OTT platforms such as Disney+ Hotstar, SonyLiv, India vs South Africa ODI series, YouTube, Facebook, Instagram, Google Display Network and impact properties like Inshorts and Truecaller amongst others.
The campaign highlights how Eggoz goes above and beyond for their customers by delivering super fresh eggs from farms to their plates following eleven safety checks including UV-sanitisation and ensuring an extensively researched quality hen feed to ensure the customer gets a consistent, tasty and nutritious quantity of protein with every egg.
“This campaign promotes the company’s strengths as a consumer-focused and integrated farmer egg brand in India, as well as its objective of providing chemical-free, completely integrated eggs from farmers around the country,” stated Eggoz co-founder Abhishek Negi. “This campaign will serve to raise awareness about Eggoz ‘s world-class services and explain how, as a brand, we are prepared to assist India in its further growth. Our goal with this integrated brand campaign is to establish our brand image and offering among current and potential customers.”
Mumbai: HomeTown, the flagship store of Praxis Home Retail Ltd and a home solutions brand has announced its annual marketing campaign ‘Mano Ya Na Mano’ for its consumers.
In order to drive buzz and salience, HomeTown has conceptualised a month-long sale starting from 8 January to February. The campaign is designed to make the home décor and furniture shopping experience of consumers more memorable by availing the special offers on any of their purchases from a massive selection of latest products across the home décor segments like Furniture, Tableware and Modular Kitchen.
Speaking about the campaign, Praxis Home Retail Ltd managing director Mahesh Shah said, “With the evolving market trends and changing customer requirements, we have been offering home furnishing products that address customer aspirations. Further complimenting these changing needs, we have announced ‘Mano Ya Na Mano’ to bring an enjoyable and hassle-free homemaking with varying lifestyles and preferences. We hope the campaign will help our customers find inspiring home furnishing solutions and make the best choice at unbelievable prices.”
Mumbai: Global dating app Tinder has unveiled a collection of heart-warming short films in India that depict real moments of countless dating stories and diverse connections that started on the app.
Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder. The series of films bring alive how Tinder’s new features such as ‘Explore,’ ‘Hot Takes,” and Vibes’ continue to expand the possibilities of online dating. The brand films showcase the app’s new suite of features and social experiences that give members new ways to discover the right person and navigate connections by mutual interest.
Speaking on the new campaign, Match Group India general manager Taru Kapoor said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”
Whether it is looking for love or finding someone to match your vibe, Tinder has always celebrated the importance of forging human connections. With this new campaign, Tinder is encouraging Gen Z in India to put themselves out there and spark connection, chemistry and serendipity in this world of endless possibilities, said the statement.
Mumbai: Tasva, a new men’s ethnic wear brand by Tarun Tahiliani and Aditya Birla Group has launched its latest campaign ‘Sada Mast Raho.’ The campaign, conceptualised by Taproot Dentsu, the creative agency from dentsu India, challenges the social code of conduct prescribed for the groom at his wedding.
When it comes to ready-to-wear wedding wear, Men’s fashion in India is limited in style, fits and quality. Besides, in India, the choice of the groom’s outfit is often a consensus between his mother, sister or bride-to-be, if not more. Often the grooms find their style and taste compromised and their expression confined when it comes to their wedding, said the statement.
The film, directed by Shai and produced by Rudra of Jungle Production House, seeks to be a war cry against this compromise and urges grooms to be themselves, more so on the most important day of their life. It showcases a scene from a typical wedding reception, where the photographer is instructing the bride and groom to pose for the wedding album kind of photos. The creative takes a dig at the typical ways a groom must behave in a function such as posing for photos, standing upright and looking like a royal mannequin, being traditional in greeting his elders and dressing a certain way that may not suit his personality.
The film depicts the Tasva groom, on the contrary, as being liberated from these chains of social codes and true to his character, taking the wedding by storm. He is comfortable and expressive in his outfit and his skin, so much so that he even joins the band singing, ‘Fursat Na Dekho, Mahurat Na Dekho, Sada Mast Raho.’
“When you see the advertising in this segment, it all seems rather serious. The way a man poses after wearing traditional Indian wear, it seems like he is on to saving the world. He is standing upright and has this piercing look into the camera,” said Taproot Dentsu Gurgaon creative head Titus Upputuru, who has also contributed to writing the jingle’s lyrics.
He added, “Also when it comes to weddings, ‘sada sukhi raho’, ‘sada suhagan raho’ (to the bride), etc. are the usual blessings that are given. We said let’s change the conversation because the young men who have marriage on their minds aren’t suddenly turning into these very serious men. It is their big day and they still want to have a good time. That’s why we wrote ‘Sada Mast Raho’. It was wonderful to partner Tarun Tahiliani. I love his sensibilities and the finesse that he has brought into the garment is pure genius,”.
Speaking on the campaign, Tarun Tahiliani said, “The spirit of Tasva i.e ‘the best of self’ can not be expressed in jaded, forced portraits but must be expressed in the current possibilities – of movement, freedom and self-expression. The film beautifully captures this in the digital age. And our garments are also young, tailored, sculpted but designed for fit and movement – a light, cool breeze – Sada Mast Raho.”
“Men today have very clear preferences with respect to their attire and are using self-grooming and dressing as means to express their true personalities. But when it comes to Indian wear, they are somewhat at a loss due to lack of options, unlike in western wear,” stated Taproot Dentsu Gurgaon head Abhinav Kaushik. “With Tasva, we aim to widen their range of choices and encourage that natural self-expression and exuberance even in Indian wear. This campaign is an absolutely refreshing way to break the seriousness that comes with ethnic wear.”
Mumbai: Starting the year with a ‘masaledaar’ twist, Kurkure has unveiled a film featuring Bollywood actor Akshay Kumar and actress Samantha Ruth Prabhu.
This film is a part of the larger ‘Ab Laga Masala’ campaign that captures Kurkure as a ‘chatpata’ anytime snack that adds an element of ‘masti’ and quirkiness to the daily lives of its consumers. In its two-decade-long journey, the Indian snack brand Kurkure has launched several innovative product formats and flavour profiles across collet, puffed, and namkeens – disrupting not only the domestic but also the international markets with its ‘masaledaar’ offerings and quirky storytelling.
In the film, Akshay Kumar plays a thief who breaks into Samantha’s house in the middle of the night and gets distracted when he sees a packet of Kurkure kept in the kitchen cabinet. Just as he is about to open the packet, Samantha and her family catch him red-handed and snatch the pack from his hands to eat Kurkure themselves, then offering him as well. Forgetting his initial intention to rob the house and with no fear of being caught, Akshay, who is already eager to munch on the snack, readily obliges. Needless to say, Kurkure’s ‘masaledaar’ flavour sends Akshay into a ‘maha-flavourful’ bliss, until reality hits and greets him with the sound of police sirens on the way to the house.
“Be it for my movies or my ads, I’ve always strived to create extraordinary moments for my fans, and Kurkure has been perfect at bringing out the quirky yet extraordinary side of me. It’s always fun to play an entertaining character that can transform dull moments into memorable ones with a ‘masaledaar’ kick,” said Kumar.
PepsiCo India associate director – brand marketing Kurkure, Neha Prasad said, “Kurkure has a special place in the heart of Indian consumers with its iconic flavour and ‘tedha’ persona. The brand has the ability to portray unconventional yet relatable modern Indian family scenarios through its quirky, over-the-top storytelling that transforms any boring moment with family and friends into an entertaining one. Through this film, we want to intensify the brand love and celebrate the iconic flavour of India’s favourite ‘masaledaar’ snack.”
Expressing her thoughts on the campaign, Wunderman Thompson senior VP Ritu Nakra said, “Daily life can be such a routine and boring when there is no ‘masaledar’ twist… but with Kurkure Masala Munch, the ‘masala’ hit in each collet unleashes full-on drama in every situation. Watch how the spicey tangy and ‘chatpata’ flavours ka hit make Akshay a mast chor in the new ad campaign for the brand.”
