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Tag: brand campaign

  • Vicks ropes in Ranveer Singh and Samantha Prabhu for new campaign

    Vicks ropes in Ranveer Singh and Samantha Prabhu for new campaign

    Mumbai: India’s leading cold and flu solution, Vicks, has rolled out a new campaign film for its two-in-one roll-on inhaler.

    South star Samantha Ruth Prabhu joins Vicks’ brand ambassador, Bollywood superstar Ranveer Singh, for the campaign.

    The campaign film smartly depicts how an individual is unable to focus on daily activities when they suffer from a headache and a blocked nose.

    The duo came together in the film to showcase the benefits of the Vicks’ two-in-one roll-on inhaler, with Samantha as a police officer, stopping a sickly Ranveer, who is seen breaking the signal. Ranveer is shown to have trouble focusing and tells Samantha about his terrible runny nose and headache. Samantha then hands him a Vicks’ inhaler with a two-in-one benefit, which gives Ranveer instant relief from his blocked nose and headache.

    Expressing his excitement for the newly launched campaign, Procter and Gamble Indian Subcontinent category leader for personal healthcare Sahil Sethi, said, “In India, inhalers have been synonymous with Vicks. We are excited to have Ranveer and Samantha come together for the very first time, to share the double benefits of Vicks’ two-in-one roll-on inhaler in providing relief from both – a blocked nose and headache.”

    Speaking on the campaign, Vicks’ brand ambassador Ranveer Singh said, “I loved the thought behind this campaign, and it was great teaming up with Samantha for Vicks. We all go through blocked noses and headaches quite often amidst our hectic schedules, and facing both symptoms together can negatively impact our focus. The Vicks’ two-in-one roll-on inhaler is smart as well as handy to use and is sure to become a go-to product for many of us.”

    “My family and I have been Vicks’ users for as long as I can remember, and hence this campaign was a perfect opportunity for me. Through this film, we are trying to convey that Vicks’ two-in-one roll-on inhaler is a pocket-friendly way to tackle colds and headaches, even when you are outside and not at home!,” commented Samantha Ruth Prabhu on her association with Vicks.

  • Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Mumbai: Casio India announced the launch of its new “# LiveYourDream” brand campaign for its Casiotone range of beginner music keyboards on Monday.

    The cornerstone of the campaign is a digital brand film featuring “Taare Zameen Par” star Darsheel Safary, playing the role of an underdog who is able to rise in the eyes of his peers with the help of the music-playing skills he has developed by learning the Casiotone.

    Conceptualised by Tribes Communication and produced by Rising Star Productions, the film takes the opportunity to highlight the strengths of Casiotone, which enables the protagonist to realise his desire to play an instrument and garner admiration from his fellow college students. The film is live across all social media pages of the company, including YouTube, Instagram, and Facebook.

    The campaign is supported by well-known artists from the music industry, such as music composer Sean Rolden, singer-instrumentalist Swasti Mehul, keyboard player Anshuman Singh, and singer-instrumentalist Priyanshi Srivastava, who are communicating their own tryst with social recognition achieved through playing a musical instrument.

    Commenting on the campaign, Casio India MD Hideki Imai said, “We want to transform young India from a music-loving country to a music-playing country. And we believe that Casiotone will help us take a giant leap towards this goal. Casiotone has an uncluttered interface, which makes it less overwhelming for beginners; its portability and compatibility with the Casio Music Space app means that you can start and continue the learning process anywhere—at home or in your hostel room. Also, keeping the target market in mind, the instrument has deliberately been made sleek and colourful to augment the appeal and attractiveness that a musical instrument player enjoys. Knowing to play a musical instrument is the epitome of cool, and we hope that this campaign instigates Generation Z to pick up one.”

  • Otrivin unveils its new campaign ‘Life’s a Struggle’

    Otrivin unveils its new campaign ‘Life’s a Struggle’

    Mumbai: Nasal decongestant spray brand Otrivin has launched a new campaign called ‘Life’s a Struggle’ that highlights the impact of a blocked nose on everyday life moments. The campaign is a series of four films that emphasis on everyday struggles when breathing is impacted due to a blocked nose.

    Otrivin Oxy Fast Relief is a leading nasal spray brand that provides fast relief from blocked nose and therefore helps consumers get back to these important life moments quickly.

    “While sleep is one of the biggest moments that gets disrupted when one has a blocked nose, people also find it difficult to concentrate on work/study, eating food becomes a struggle and some tend to become cranky and cannot enjoy the time spent with their loved ones due to a blocked nose,” said the brand.

    The campaign introduces a creative device that is based on an instinctive behaviour of trying to unblock their nose which drives relatability and memorability.

    “Otrivin’s purpose is to enable consumers to breathe their best and Otrivin Oxy Fast Relief provides a quick solution to unblock the nose and therefore end the consumer’s discomfort,” commented GSK Consumer Healthcare marketing head Anurita Chopra. “Through this campaign, Otrivin is trying to empathise with the consumer and urge them to opt for a fast relief solution from blocked nose. It is simple, effective and non-messy!”

  • TTK Prestige challenges gender roles in kitchen with #CookingHasNoGender campaign

    TTK Prestige challenges gender roles in kitchen with #CookingHasNoGender campaign

    Mumbai: TTK Prestige has launched a new campaign on Mother’s Day that echoes its progressive views of gender roles in the kitchen. Titled #CookingHasNoGender, the campaign conceptualised by 22feet Tribal Worldwide intends to make Indian kitchens gender-neutral by bringing men into the fold. The marketing campaign will run on all major social media platforms.

    “For a long time, advertising for cookware brands has featured women front and centre in the kitchen because of stereotypes that expect them to fulfil that role in the family. This new campaign reflects the dynamics of a modern family where cookware is for anyone to cook and feel more comfortable in the kitchen regardless of gender,” said the brand in a statement.

    The film opens with a young boy learning to cook from his father, who insists on teaching him the effort that goes into making a simple meal. Tired, the boy asks if it’s necessary to learn cooking. The father imparts a simple lesson that everyone should learn how to cook.

    ‘‘As a brand with a legacy of over 66 years, mothers have always had a special place in our hearts. TTK Prestige shares a strong bond with them through our range of innovative products that eases their lives in the kitchen,” said TTK Prestige deputy general manager Ankur Agarwal. “Through the narrative in the campaign, TTK Prestige endeavours to capture the little things that make family time so meaningful and endearing. This campaign strongly endorses aspects such as love, togetherness and food, which fuels closeness in a family. As a brand that is relatable to current times, we believe that #CookingHasNoGender.’’

    “Progress cannot be limited to the fringes, it has to be mainstream. And we are proud to see brands like TTK Prestige wanting to drive progressive narratives,” commented 22feet Tribal Worldwide EVP and national head of business Ken Sekhar. “We are fortunate to work with a company that partnered with us to push the envelope on inclusive and diverse communication. The result of that relationship is what you see in this campaign.”

     

  • Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Mumbai: With the influx of social media and the pressure laid on people to be presentable concerning societal benchmarks, millennials today tackle both physical and mental issues impacting their overall well-being. Keeping this thought in mind, Philips India has launched a new campaign called #TenOnTenYou with brand ambassador Virat Kohli.

    The campaign video created by Philips takes you on a journey through the eyes of Kohli. It captures a day of his life starting from the stadium to his home. The focus of this video is to highlight how people around him are constantly judging him, shown through the analogy of holding up various scorecards.

    The film parallelly puts into focus Philips BT3000’s innovative product offering of Power Adapt Sensor which demonstrates how no matter what happens in life, the only score those matters is the one you give yourself. The vision for this video is to talk about self-importance and confidence that people need to have within themselves, as nothing beyond that matters.

    “In life, we often face the pressure of living up to certain expectations and always are under the radar of being judged by the people around us, leaving little room for self-confidence. Through the latest campaign #TenOnTenYou, we hope to create awareness around how individuals need not adapt to the standards set by society but have a certain level of self-confidence coming from how they perceive themselves,” said Philips Indian subcontinent head of personal health Vidyut Kaul. “This level of self-esteem can only come when they are vocal about their own needs and demands and look for a personalised experience. BT3000 series is Philips’ answer to all these desires of consumers to break free from the shackles of societal pressure. Have a journey for yourself, and an experience just like you wanted, which is exactly what our new product BT3000 offers which adapt to the hair density 125 times a second to give you the perfect trim and enables you to be the best version of yourself that works for you.”

    The campaign breaks with a long-format digital film and extends to OTT (IPL on Hotstar) TV, outdoor, YouTube as well as social media influencer engagement.

  • Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign

    Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign

    Mumbai: Fashion and beauty destination Shoppers Stop has launched its digital campaign #CoolMoms this Mother’s Day. This brand campaign focuses on the unexplored side of millennial mothers, who are liberal, progressive, and open-minded.

    “The #CoolMoms campaign reflects how mothers inspire and encourage their children to be their true selves. It further elaborates on the changing narrative of a mother, as she evolves from her conventional and traditional role to adopting easy and liberal ways to connect better with today’s generation. Through this digital film, the brand pays a tribute to a mother for also being a friend, mentor, and guide,” said the statement.

    This digital film is based on multiple real-life situations that push the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother. Whether it is accepting her child’s tattoo or joining her son in playing late-night video games, it leaves the child surprised by mother’s friendly, lighthearted, and cheerful side.

    “The unconditional love by mothers is irreplaceable and invaluable. While the core theme of the day resonates with love and affection, this year we wanted to take the campaign a notch higher,” commented the customer care associate and chief of marketing and communication Shwetal Basu. “Motivated by real-life situations, the Cool Moms campaign, brings out the progressive relationship between a mother and child that has evolved with time. While mothers have been the epitome of compassion and care since time immemorial; today’s generation of mothers are setting new benchmarks. They are empathetic, evolved, witty, and easygoing! All these are well-captured in the films conceptualized to showcase Cool Mom campaign.”

  • Mamaearth celebrates every day as Earth Day in new brand campaign

    Mamaearth celebrates every day as Earth Day in new brand campaign

    Mumbai: Personal care brand Mamaearth has announced its latest campaign #EverydayIsEarthday to celebrate mother earth every day. As a part of this campaign, the brand unveiled a new digital film encapsulating the essence of World Earth Day.  

    Conceptualised by Korra Worldwide, the film starts with a little girl named Shreya, the central character of this campaign who is depicted as a goodness specialist at Mamaearth, emphasising how every day is Earth Day at Mamaearth by explaining the facts. It begins with the Plantgoodness initiative of planting trees in abundance, and she fumbles when looking at the number of trees planted, which is around 300,000, and visualises it as an amusement park, explaining that three lakh trees are comparable to 2200 acres of land covered by 22 amusement parks.

    She further takes through the next initiative of recycling plastic and explains in a simpler form by connecting the amount of plastic recycled is equivalent to the weight of 854 elephants. She continues explaining the next initiative of Goodbooks made with one side used papers and connects one lakh used sheets used by Mamaearth to a size of a football ground and tells to reduce paper wastage by reusing.

    “Being a purpose-driven brand with the objective of serving a greater purpose with our products and initiatives. We at Mamaearth, celebrate every day as Earth Day as we strive to take one step every day with our Plant Goodness and Plastic Positive initiative,” commented Mamaearth co-founder and chief innovation officer Ghazal Alagh. “This Earth Day we wanted to share the impact of our initiatives with our consumers and followers. The campaign aligns perfectly with our purpose, and we pledge to commit to staying honest to our principles and values in investing in our planet through our good deeds.”

    “Mamaearth isn’t just a brand, but a way of life. We believe that big things happen when you do small good every day. And this earth day, we wanted to showcase the small good we do every day,” shared Korra Worldwide chief creative officer Deepak Kumar. “From our initiatives to our products to the simple choices we make. But we wanted to simplify this impact of goodness in a language that everyone could understand. So, we took the help of an eight-year-old kid who could demystify things for everyone in a simple video; a video made with a lot of goodness and innocence for all the goodness we all do together, throughout the year.”

  • Kingfisher ropes in Rashmika Mandanna, Varun Dhawan as brand ambassadors

    Kingfisher ropes in Rashmika Mandanna, Varun Dhawan as brand ambassadors

    Mumbai: United Breweries Ltd has roped in actors Rashmika Mandanna and Varun Dhawan as brand ambassadors for its iconic brand Kingfisher. The association will kick off Kingfisher’s ‘Spread the Cheer’ campaign, focused on celebrating this year as the ‘Year of the Cheer.’

    Through this campaign, Kingfisher has also created an exciting dance hook-step with Rashmika and Varun as their way of spreading the cheer. The TVC is shot by Raylin Valles and the music is composed by Ram Sampath.

    “Kingfisher has brought joy and energy to the lives of consumers over the years and has always been India’s first choice of a social beverage.  As we look back on this journey with humble pride, we also look ahead with renewed resolve to further strengthen our consumer connections, enhance the aspirational and iconic brand codes and dial up differentiated consumer engagement experiences,” stated United Breweries Ltd CMO Debabrata Mukherjee. “The ever-evolving consumer landscape and the continuous tectonic shifts in the media platforms are energizing us to strive for more in the way we approach integrated marketing communications and how we build winning partnerships. We are thrilled that Rashmika and Varun are joining forces with us as our brand ambassadors as we embark on this invigorating voyage.”

    “For me, Kingfisher represents passion, enjoyment and living life to the fullest. The last two years have been tough for everyone because of the pandemic and now I hope we all spread the cheer with Kingfisher and come together to have a good time,” said Varun Dhawan.

    “Kingfisher is one of the most iconic brands to have come out of India, enjoyed not just locally but across the world. I am very excited to be a part of the Kingfisher brand family,” added Rashmika Mandanna.

  • Virat Kohli dons new avatars in MuthootFinCorp’s latest TVC campaign

    Virat Kohli dons new avatars in MuthootFinCorp’s latest TVC campaign

    Mumbai: MuthootFinCorp aka Muthoot Blue, a homegrown non-banking financial company and flagship entity of MuthootPappachan Group has launched its latest campaign called ‘Mera Gold Loan, Mera Interest’ featuring star cricketer Virat Kohli. The TVC campaign will be amplified with a 360-degree campaign across television, digital content, social media, and OOH integrations during the ongoing Tata IPL.

    The ad spot showcases Kohli in three different avatars, along with other players of the IPL team Royal Challengers Bangalore (RCB). MuthootFinCorp has been associated with RCB as the team’s title sponsor for the third successive year.

    The core message of the campaign appealed to the customers as they can exercise their freedom while choosing their interest rate. Kohli dons the roles of a teacher, umpire and doctor in a rib-tickling way in multi-lingual TVCs which showcased three different fun-filled scenarios with the former India captain explicitly appealing with the line ‘mera gold loan, mera interest. Abkhudchunoapni interest rate.’

    “MuthootFinCorp, has always been the pioneer in bringing out innovative campaign thoughts aimed at helping the common man to improve their financial well-being,” said MuthootFinCorp Ltd director Thomas George Muthoot. “As the pandemic has subsided to a relatively low level and businesses are inching back to normal, we are launching a special scheme ‘Mera Gold Loan, Mera Interest’. This would help them to plan their finances better and would help them improve their livelihood.”

     

  • Škoda revives the love for sedans in its latest campaign

    Škoda revives the love for sedans in its latest campaign

    Mumbai: Auto major Škoda Auto India has unveiled an integrated campaign to promote the launch of its latest sedan Škoda Slavia. Crafted and executed by Publicis Worldwide India, the campaign is a part of Škoda Auto’s 2.0 philosophy of ‘Made of What Really Matters.’

    Directed by Sharat Kumar and produced by Crazy Few Films, the TVC traces the journey of a young boy as the protagonist, who has been creating his dream car since he was a toddler up till the moment of revelation when he finally spots it. The music is an original soundtrack composed by audio and music production house The Jamroom and sung by Indie music artist  Raghav Meattle.

    “We wanted to revive the de-growing sedan segment and bring back love for sedans,” Škoda Auto India head of marketing Tarun Jha said, speaking on the launch of the integrated campaign. “We tapped into a universal human insight that as a child the first car we imagine is a sedan and not any other body type. This love and fascination continue all our lives.”

    The campaign will tap all essential mediums for its nationwide launch, including a strong presence across national and regional television, print, outdoor, radio,
    digital and social media, said the statement. 

    “With all that the Slavia had on offer – be it the space, the style, the power and the presence, it felt so right to say that it was the car that we always had in mind since we were kids. Without quite knowing it was the car we always wanted,” commented Publicis Worldwide India national creative director Vikash Chemjong.