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Tag: brand campaign

  • Nourish brings Shetty sisters for its new TVC ‘#SehatKiSunoNourishHiChuno’

    Nourish brings Shetty sisters for its new TVC ‘#SehatKiSunoNourishHiChuno’

    Mumbai: In a recently launched television commercial, “#SehatKiSunoNourishHiChuno” from Nourish, fitness icon and Bollywood actor Shilpa Shetty (aka Munki) is seen advising her on-screen and off-screen sister, Shamita Shetty (aka Tunki), on the benefits of consuming only unpolished pulses.

    Conceptualised by Leads Brand Connect, the commercial reinforces the importance of choosing the healthiest and most nutritious range of unpolished pulses. The ad intends to showcase the reasons and importance of eating unpolished pulses in comparison to polished pulses.

    In the opening scene of the ad, Shamita, dressed as a detective, is trying to look for the polished pulses from the dal box kept in the kitchen, to which Shilpa comments that she will not find any polished seed in the box as they consume Nourish pulses, which are 100 per cent unpolished, hygienic, and healthy. In the second scene, Shilpa advocates that Nourish pulses are nutritious and have high levels of protein. Being vacuum-packed and zip-locked, the freshness and hygiene of the pulses are maintained. Closing in on the lines

    #SehatKiSunoNourishHiChuno, Munki puts an end to Tunki’s struggle to find polished dal in Nourish’s unpolished dal and tells her to be smart and make the right choice for her health.

    “My staple lunch is always dal, chawal, and roti. I prefer food that is unpolished, high in fiber, and protein-enriched. What I like about Nourish is that its pulses are unpolished; it’s not about how it looks but what it does,” says Nourish’s brand ambassador Shilpa Shetty.

    Speaking on the latest ad, BL Agro managing director Ashish Khandelwal commented, “We have always believed in offering nutrition and healthy foods to our customers. Through this ad, we intend to further highlight our uniqueness in packaging the unpolished pulses to keep their freshness intact.”

    Leads Brand Connect managing director Richa Khandelwal added, “The ad takes a more quirky approach by showcasing Shilpa Shetty as the nutrition champion while Tunki (Shamita) is slightly jealous of the fact that Munki (Shilpa) is always right. We wanted to create an ad that can keep the viewers engaged to know what exactly Shamita is up to and then highlight the benefits of Nourish.”

    With the release of this ad, BL Agro is running a contest called #NourishTunkiMunki on all its social media handles. The company intends to engage existing and prospective customers through this contest, where winners are chosen on a daily basis. The questions of the contest revolve around nutrition and food.

    “The best part of the contest is that there will be not one but 100 winners every day. This will keep the excitement and engagement levels high as the chances of winning the Nourish hampers as gifts are higher,” adds Richa.

    The hashtags of the contest are “#SehatKiSunoNourishHiChuno” and “#NourishTunkiMunki,” and the tag is @worldofnourish.

  • Sharp Sight creates conversation about eye health

    Sharp Sight creates conversation about eye health

    Mumbai: Sharp Sight Eye Hospital has rolled out a new eye health awareness campaign, raising awareness of the importance of good vision and spectacles free life for the senior citizens.

    The campaign aims to create a viral conversation about eye health that ultimately leads people to seek out regular eye exams. It also highlights the appropriate public health messages should be provided at all ages to encourage healthy lifestyles that promote eye health in the long term.

    The campaign features Anang Desai, one of the most renowned actors in the Indian film industry with a very distinct voice and delivery.

    As part of this eye health awareness, free vision screening camps providing comprehensive eye check-ups and eye care will be held at Sharp Sight health centres for the underprivileged communities of the state.

    Speaking of this campaign, Share Sight Eye Hospitals CEO Deepshikha Sharma commented, “This is the third year we are organising the eye health awareness campaign which is about enriching public knowledge on eye health and wellness in line with the global initiative of Vision 2022: Love Your Eyes. We aim to raise awareness amongst the masses on the importance of regular eye checks and promote knowledge in early detection for myopia, as well as other visual impairing diseases.”

  • Deconstruct partners with Supari Studios for a brand film

    Deconstruct partners with Supari Studios for a brand film

    Mumbai: Supari Studios has collaborated with science-based skincare brand Deconstruct on their latest brand film.

    With the Deconstruct film, Supari has skillfully brought attention to the brand as well as its mission of ‘Information over impulse’ in skincare regimens.

    Deconstruct wanted to break through the clutter and address the deeply ingrained impulse-buying habit in consumers. With this in mind, Supari Studios created a film that identifies with Deconstruct’s 18–25 year old, primarily female audiences, and highlights the unsolicited advice that they may encounter on a regular basis.

    The campaign’s protagonist represents anyone who has been confused and overwhelmed by the amount of information and misinformation they must wade through in order to find a skin care product that works for them.

    Speaking on the campaign, Supari Studios creative lead Sakshi Bhasin said, “Working on the campaign with Deconstruct, we knew we had the unmissable chance to do something different and clutter-breaking. Leaning into the brand’s philosophy around skincare, we decided to bring in an aspect of humour, and talk about the unsolicited advice and ever-changing trends that surround this industry. With the kind of experience our Director, Devika Chaturvedi, brought to the table, we were able to add that exaggeration to the situations in the film and marry a skincare product with a humorous concept, a combination rarely seen in this space. As someone who has worked on a myriad of campaigns with beauty and skincare brands, this was the perfect opportunity to do something fresh and experimental”

    “Since our childhood, we have been provided with unsolicited advice from multiple sources, especially when it comes to skincare,” Malini Adapureddy added, “but in the new age of knowledge economy, consumers are changing and seeking their own information.” Deconstruct aids them in this journey by providing well-researched and simple information on the website, our product labels, and our social media channels and helps them decide what is best. We want them to purchase on the basis of logic and science rather than trying to entice them with vague beauty results. Supari Studios helped us put this concept out in a succinct and relatable manner by using daily instances that most of us must have gone through at least once in life. They pulled the entire project into execution in a crunched timeline, and we are very happy to see our vision come to life beautifully in the video.”

  • Vi launches campaign to empower youth to speed up their career

    Vi launches campaign to empower youth to speed up their career

    Mumbai: Having good education with the right skills is key to finding the most suitable job leading to a successful career and life. To enable a better future for the youth of Bharat, leading telecom operator, Vi, has launched a new campaign around its unique jobs and education proposition.

    The campaign released during the ongoing T20 Cricket World Cup is running on India’s largest premium streaming platform Disney+ Hotstar currently, and is conceptualized by Ogilvy.

    The campaign showcases Vi Jobs and education as a one-stop solution for the Bharat Youth to find appropriate jobs, improve spoken English skills and prepare for government exams, thus helping them grow in life with speed.

    The campaign positions Vi as an enabler giving wings to its customers by empowering them to fulfil their career dreams and move ahead in life for a better tomorrow.

    In line with its #SpeedSeBadho philosophy, the campaign brings to the forefront Vi’s digital strategy to curate a wide range of relevant content offerings for its users to help them thrive and stay ahead.

    The campaign comprises three TVCs to drive awareness on the Vi Jobs & Education portfolio by highlighting the three unique services – access to unlimited learning material and mock tests for preparation of Govt. Job Exams; access to high quality spoken English learning programme; and free priority access to India’s largest job listing platform.

    Commenting on the campaign, Vi chief marketing officer Avneesh Khosla said, “At Vi, our vision is to create world class digital experiences to connect and inspire every Indian to build a better tomorrow. In line with this, our offerings and solutions are uniquely curated to address the needs of our customers and help them thrive in this digital era. Our approach of deep integrated partnerships helps us curate differentiated and relevant solutions for our customers. Our new campaign highlights Vi Jobs & Education proposition and reinforces our commitment to enable our customers to unlock opportunities, gain a competitive edge and march ahead in life to meet their career aspirations.”

  • Collective Artists Network upgrades its organised creator marketplace Big Bang Social

    Collective Artists Network upgrades its organised creator marketplace Big Bang Social

    Mumbai: Collective Artists Network has announced a major upgrade for its organised creator marketplace, Big Bang Social. As part of the expansion, new tech features and services will be made available to meet the needs of both creators and brands. The platform will now offer licensed products which brands can subscribe to in line with the upgrade.

    For the brand’s side, this model will enable sustained engagement with a curated list of creators from more than 120k creators on the platform. The unique features of the product upgrade include easy connection and seamless messaging to influencers via WhatsApp, email, or calling directly through the platform. Another standout feature for brands is that multiple campaigns can now be seamlessly integrated across several platforms as part of the subscription model. In the discovery phase, brands will receive strategy support to search for the right audiences, map new creators, and review ideal platform recommendations depending on campaign briefs.

    With the help of a data analytics dashboard, brands will get access to a deep insight tracking mechanism and a recommendation engine. A dedicated consultative team will guide brands and agencies through the process and provide offline support. Special access like trials and surveys of tastemakers of a category, i.e., the influencers, will be made possible. Through Big Bang Social, various qualitative and quantitative feedback from creators can be organized, which will help brands develop better products and campaigns.

    Collective Artists Network CEO Vijay Subramaniam said, “We wanted to go beyond just offering a database of influencers and brokering. The Collective has a wealth of experience in identifying and incubating talent, which we felt could be effectively applied to the creator ecosystem. To be able to do justice to such a large and evolving market and capitalise on the potential of the creator economy, we need to bring in structure, sharpen focus and introduce effective processes at both the creator’s and the brand’s end.”

    As a part of its new elevation strategy, Big Bang Social will help creators build their brand on three pillars, namely: content experiences, monetisation, and upskilling. Creators will get access to online training, learning, and masterclasses from industry leaders in a convenient way. Out of around 8 crore Indian creators, only about 1.5 lakh can monetize their services effectively, which makes up for less than 0.2 per cent as per a report by Kaalari Capital. Big Bang Social is working towards changing this reality by providing support to monetize assets and increase revenue streams for creator businesses.

    Big Bang Social aims to streamline India’s largely unorganised creator economy using a tech-first approach. Several needs, like finding the right creators, gathering data, measurement, and analytics, exist in the industry. For creators, a lack of support to hone their skills, the need for better representation, and unfettered access to opportunities are still tricky. Big Bang Social aims to fill these gaps in need by bringing creators and marketers together with the ease of swift discovery, transparent costs, and real-time connection with the relevant parameters for an effective brand campaign.

  • Ogilvy India (South) creates new campaign for BSA LB

    Ogilvy India (South) creates new campaign for BSA LB

    Mumbai: BSA LB has launched its latest range of girls’ cycles during the ongoing festive season. The campaign is designed and executed by Ogilvy India (South). The new ad campaign celebrates today’s ambitious young women who choose to define and ride their own paths.

    Speaking about the campaign, BSA senior brand manager Vimal Varijakshan said, “As a brand, our mission has always been to enable young girls to be the most fearless version of themselves. With our new range of vibrant contemporary cycles, we wanted to bring a new offering into the market that was as dynamic and energetic as the girls who ride them. With the launch of this campaign, we hope to empower the young girls of today and tomorrow and open a world of possibilities. This campaign is our ode to their drive and courage.”

    Throwing light on the creative journey, Ogilvy South group creative director and digital lead George Kovoor said, “Today, young girls are defining their own journeys—they choose their path on their own and pursue them without fear. This film gives a voice to those girls and their ambitions. I hope that this film inspires more and more girls to pursue their passions, to head out, explore, and discover their own roads.”

  • TimesPro onboards L&K Saatchi & Saatchi India to develop its brand campaign

    TimesPro onboards L&K Saatchi & Saatchi India to develop its brand campaign

    Mumbai: EdTech platform TimesPro announced the appointment of L&K Saatchi & Saatchi India to create and launch its brand campaign.

    The agency won the business as part of a multi-agency pitch. The agency has been invited on board to actualize TimesPro’s efforts to build brand visibility across all learner categories, and the project will be managed by the Mumbai team of L&K Saatchi & Saatchi.

    TimesPro head of brand marketing & communications Gaurav Barjatya said, “We look forward to collaborating with L&K Saatchi & Saatchi on this important project. Their creative approach, built on consumer insights and business effectiveness, is exactly what the brand requires during its growth phase.

    Sharing his views, L&K Saatchi & Saatchi joint national creative director Rohit Malkani said, “This has been a particularly rewarding win! The education space is ripe with innovation and new thinking. And TimesPro is poised to create an extraordinary product. We’re delighted to partner them on a journey that promises to be exciting, uncharted and rewarding all at once.”

    L&K Saatchi & Saatchi EVP & business head Nikhil Kumar commented, “We are truly proud to have won the TimesPro mandate after a multi-agency pitch. With the edtech boom in the country and the private sector playing a pivotal role in facilitating this, we felt it was an opportunity to not only scale up this vertical of the Times Group, but also partner with them in defining its core purpose and reason to exist.”

  • Bajaj Electricals unveils its revamped brand positioning

    Bajaj Electricals unveils its revamped brand positioning

    Mumbai: Bajaj Electricals has unveiled its latest brand positioning, “Bajaj: Built For Life.” This is a large-scale transformation campaign for the brand backed by consumer insights, innovation, and robust research and development capabilities to offer a strong product portfolio to enhance the customer experience.

    The pan-India multimedia campaign “Built For Life” will be leveraged across TV, print, digital & in-store. The brand’s creative agency McCann Worldgroup India has worked on the film.

    The brand has released a film encapsulating its brand promise that complements the lives of its modern-day consumers.

    Bajaj takes pride in being in tune with consumers’ changing tastes and preferences and invests in R&D that helps translate needs gaps into products. Consumer insights highlight that today’s consumers are aspirers who have the ability to endure, be resilient, and consistently perform to take on life’s challenges that matter most. Their time-constrained lifestyle must be ably supported by home appliances that perform seamlessly without glitches or inefficiencies. Bajaj’s new product portfolio and brand positioning are inspired by the Indian consumers’ spirit to endure, not give up, persevere, and keep performing. Additionally, the brand’s category-wise, in-depth research highlighted multiple consumer pain points in each category, which have been addressed by considerable investments in R&D and product design. Thus, the new positioning of Built For Life is a promise of durability, and their resultant portfolio of home appliances is high-end, aesthetically pleasing, and low-maintenance.

    At the launch of the campaign, Bajaj managing director and CEO Anuj Poddar said, “At Bajaj Electricals, our consumers are at the heart of our business. Our brand has always stood for trust — our consumers’ trust in our products and services for over 80 years. As we take this legacy forward, we are at the right juncture to take the Bajaj brand to the next level. This change has been introduced to create a sharp and unique positioning for the brand while offering a strong value proposition to our consumers. Our visual identity will be smarter and more contemporary across all touch points. At a strategic level, this establishes a focused platform that we will build upon with a range of product offerings over the coming months and years. We are truly excited about this, and I am sure this sets the stage for driving our future growth.”

    Adding to it, McCann Worldgroup executive chairman and regional ED AP Prasoon Joshi said, “Bajaj as a brand name has been synonymous with the quality of dependability for decades, with cross-generational trust at its core. However, that is only the starting point, as the trajectory is that of innovation in sync with changing customer needs. The new brand identity underscores the powerful brand idea of tenacity and resilience, which are required to evolve and build in life.”

  • Dentsu Creative India announces new campaign ‘A Honda Goes Beyond’

    Dentsu Creative India announces new campaign ‘A Honda Goes Beyond’

    Mumbai: Dentsu Creative India has launched a new campaign titled “A Honda Goes Beyond” for the leading premium car manufacturer, Honda Cars India. The campaign aims to connect with brand enthusiasts and a new generation of customers.

    The campaign underlines the brand’s philosophy of ‘durability, quality, and reliability’ with the objective of developing a communication that celebrates the bond that the customers have with Honda. In addition to this, the film also highlights the brand’s offering of innovative and futuristic technology products, which make the driving experience not only safe but also exciting and superior.

    Commenting on the campaign, Dentsu Creative India executive vice president Ujjwal Anand said, “Honda’s promise to its customers is to go the extra mile, to make sure that every Honda journey is a joy and delight for them; and this goes way beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience. Honda aims to fulfil all expectations, delighting its customers at every touchpoint throughout their relationship, and therefore, “A Honda Goes Beyond.””

    Dentsu Creative India group executive creative director Auryndom Bose added, “Honda has always stood for engineering that holds true to the experience of the product. Whilst the category codes of automobile advertising are loaded with mostly rational depictions, this new brand campaign for Honda is our way to transcend beyond the conventions and create an emotionally evocative communication that appeals to the heart and impacts the consideration for the brand.”

    “The current campaign is a celebration of the bond that the customers share with Honda, and the company promises to go beyond in everything that they do. Honda’s journey in India has been nothing less than spectacular, and the credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavour to keep customers at the centre of our products and services,” commented Honda Cars India president & CEO Takuya Tsumura.

  • Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Mumbai: The global communications platform, Truecaller, launched a new brand campaign on Thursday to convey an important message. Conceptualised by Truecaller and The Womb, it depicts the true essence of India and its people.

    The films, launched under the campaign, are a humble attempt to leave a mark on the audience with the use of the “laal rang’’ to signify scam/harassment calls. It seamlessly ties back to the popular saying: “Buri nazar wale tera muh kala.” The campaign is aimed at creating a safe space in the world of online communication.

    In a quest to go that extra mile and help users stay away from spam, scams, and online fraud, Truecaller has been undertaking various initiatives in the form of campaigns, working with the government and creating awareness among the youth with the help of cyber safety training. Be it harassment in the form of unwanted/unwelcome attention or OTP and lottery fraud, Truecaller has been instrumental in helping people fight back.

    Speaking about the campaign films, Truecaller chief commercial officer Kari Krishnamurthy said, “Indian culture is very deep-rooted and the practices and customs we follow are a result of strong beliefs. With this campaign, we have not only tried to capture the core of the problem faced by people in the form of harassment and scams but also how it is the collective feedback and spam markings from the community that make such fraudulent calls appear red. I’m hopeful that with the help of these meaningful films, we will be able to further our cause and help create a line of defence against unwanted communication.”

    Further elaborating on the idea behind the campaign, The Womb co-founder Navin Talreja said, “Truecaller has been in India for more than seven years and has done significant work to make the basic functionality of smartphones safe and secure, with a special focus on women and the elderly. Through the consumer work our team did in smaller towns, i.e., “Bharat,” we realised that the product was highly relevant for them, but awareness and discovery were limited. This discovery gave us our brief: to launch Truecaller for “Bharat” in the most simple yet disruptive way. The product benefits both the individual user and the community at large. With this campaign, our intent is to start a movement and make India’s largest community help safeguard each other.”