ITV

Tag: brand campaign

  • India TV launches marketing campaign to promote its new look

    India TV launches marketing campaign to promote its new look

    MUMBAI: Further to the successful refresh of the channel a fortnight ago and riding upon the excellent feedback from all quarters, nation’s leading Hindi News Channel, India TV launches the brand campaign to mark the change and to reinforce the new logo, packaging and refreshing content.

    India TV Editor-in-Chief & inarguably genre’s most credible news anchor Rajat Sharma is the face of the campaign. The objective behind the brand refresh and changeover has been effectively highlighted with him appealing the nation to collectively bring about a change. The same is being done via the core message ‘Aap, Main Aur India TV, Milkar Badle Bharat Ki Tasveer”. The exercise is in sync with the currently transforming nation that also coincides with India TV’s recent changeover.

    Illustrations of various revolutionary movements such as India’s fight back against terrorism during 26/11, protests against Rapes, Anti corruption Movements lead by Anna Hazare are mnemonic to such collective radical movements those have become the regular sights in contemporary India.

    The campaign will cover OOH, Outdoor, Print, Online platforms includes general online media and social networking sites. The campaign has been spread across all critical Hindi speaking markets such as Delhi, Mumbai, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Punjab, Chandigarh, Himachal Pradesh, Jammu, Haryana and Rajasthan.

    Speaking on the campaign launch, Ritu Dhawan, MD & CEO, India TV said, “As a leading Hindi News channel, India TV has always been on the forefront of genre leading initiatives. This time it is about bringing the global news watching experience for its viewers. The campaign subtly talks of transformation, which is also being marked across the nation in general”.

    Pushpinder Singh, Chairman, Saints & Warriors (the agency that has executed the campaign), observed “It has indeed been a pleasure working on this campaign. Rajat Sharma as a personification of India TV lends much credibility and character to the brand.”

  • WeChat takes forward its campaign

    WeChat takes forward its campaign

    MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

     

    As part of the campaign, the TVC features WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.

     

    Speaking on the occasion, WeChat spokesperson Katie Lee said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”

     

    The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

     

    “WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings,” she added.

     

    WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.

  • NewsX goes into dry run, brand campaign starts this month

    NewsX goes into dry run, brand campaign starts this month

    NEW DELHI: NewsX has gone into a 24-hour dry run, covering news across the country. The brand campaign will start later this month, said NewsX news room head Arup Ghosh.

    Ghosh, who joined on 5 February, said sigificant progress had been made towards the launch of the news channel, having turned from producing a mere 30-minute news show to going 24 X 7 within a few days.

    Speaking to Indiantelevision.com, founder-promoter Indrani Mukerjea confirmed that the 24-hour dry run has started, and that the editorial is “fully staffed”.

    “We are fully staffed. Though we have not put a date to the launch so far, it will be soon,” Mukerjea said.

    The team is working out from six major bureaux, six smaller ones and scores of other linkages. “We are also working out the programme slots,” said Ghosh.

    The brand campaign will start with a teaser campaign, on outdoors and also on television, and will be followed by AV promos that will show the entire team.

    “We have got all relevant licenses, with the main license having come our way some months ago, and now we have the licenses for uplinking from OB vans as well,” Ghosh said.

    He added that all the bureaux are linked and each is watching NewsX bulletins rolling out from the other centres as well – from Mumbai (“which is a “super bureau”, he said), Hyderabad, Chennai, Bangalore and Chandigarh, as well as the other smaller bureaux.

    There are altogether 200 persons working already in the editorial department and more are joining, he said.

    Ghosh confirmed that some top of the rung editorial personnel are going to join, in key positions like Political Editor, as well as assignment and forward planning editors.

    “They are coming from some of the top channels. I can’t yet reveal names, as you know it takes time to resign from one company and join a new one,” Ghosh said.

    The announcements will be made over the next two weeks and once that process ends, the date for final launch will be decided, he added.

    He revealed too that the look and packaging has been done by a renowned British company, which has also designed the graphics.