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Tag: brand campaign

  • Parle Marie sets mood for ‘Adda Baazi’ with Maharashtra-focused TVCs

    Parle Marie sets mood for ‘Adda Baazi’ with Maharashtra-focused TVCs

    Mumbai: Parle Products, one of India’s leading biscuits, snacks and confectionery manufacturers, has launched three new TVCs in Maharashtra for Parle Marie biscuit. This new localised campaign is part of the company’s regional marketing strategy designed to drive engagement and build relationships with Parle. 

    “By targeting multiple generations to showcase the true spirit of the local people and their cultures, Parle Products aims to achieve success in different regions with focused campaigns for customers,” the company said in a statement.

    The regional campaign “Jithe Story Thithay Parle Marie” resonates with the quintessential Maharashtrian experiences across generations and evokes the fun and frolic nature of ‘Adda Baazi’ (casual everyday gatherings).

    The ad films are tailored to connect with the culture of Maharashtra, capturing everyday tete-a-tete in close-knit communities.

    The first ad film depicting a mother and daughter bonding moment uses a play on a local Marathi proverb like ‘Gharogharimatichya Chuli’ and introduces a modern take ‘Gharoghari Fashionable Muli’ to bridge the gap between generations. The Matheran-based film showcases the traditional Marathi Powada (poetry) used for a modern-day proposal while the Anniversary film shows a lively discussion amongst women on their dream gift involving Narayanpethi, Nauvari, and Paithani sarees. The films beautifully marry the archetypal Maharashtrian stories to give them a modern twist.

    Speaking about the campaign, Parle Products’ senior category head Mayank Shah said, “Parle Products as a brand has its roots deeply embedded in cities and rural areas alike and as we grow in new regions, we want our communications to be reflective of the people’s traditions, way of life and the local spirit. Every Indian has their own way of jibing, bonding and internal-puns, which is very much coincidental to their way of living and culture. This campaign has been tailored keeping in mind the Maharashtrian way of life nuancing cultural codes and traditions of Maharashtra. This will make consumers relate and bond with the brand.”

  • Cashify onboards Rajkummar Rao as brand ambassador

    Cashify onboards Rajkummar Rao as brand ambassador

    Mumbai: Re-commerce marketplace Cashify on Tuesday announced that it has brought on board Rajkummar Rao as its first brand ambassador. The actor has signed a multi-year contract with the company and he will promote the products across digital media platforms through campaigns and promotional activities exclusively for the smartphone buyback category.

    The association with the actor comes at a time when the company is on a business expansion spree from online to offline, after having recently raised $15 million from Olympus Capital and has acquired UniShop to diversify its omni category services to users.

    The company said the partnership is expected to give a strong face to the brand’s philosophy as Rao personifies the brand ethos, which is reliability, responsiveness, approachability, and dynamic personality.

    “Rao is an exemplar of a self-made actor, someone who is extremely versatile in his choice of work and roles, delivering credible, authentic content for audiences. His story is an inspiration to the ‘aam aadmi’ of India and resonates with the spirit of our brand and aims to engender the same level of trust and dependability in our products and services,” said Cashify CEO and co-founder Mandeep Manocha.

    Manocha said at Cashify all refurbished devices go through multiple checks before making it to the end-user who gets a six-month warranty benefit as well. “We as a brand are constantly pushing the boundaries, as we aspire to be relevant and truly connect with our customers, much like the renowned actor,” he added.

    Speaking about the brand association, Rao said, “With the onset of COVID-19 pandemic, the concept of a distributed workforce and distance learning became a reality. Work, studies, and shopping all shifted to digital and have pushed users to buy second-hand gadgets but there were people who could not afford it. Cashify efforts in democratising technology by making it accessible to all by its various campaigns are commendable. As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose.”

  • Beardo initiates country-wide hunt for ‘India’s Next Mr Beardo’

    Beardo initiates country-wide hunt for ‘India’s Next Mr Beardo’

    Mumbai: Homegrown men’s lifestyle and grooming brand Beardo has announced a nationwide search for ‘India’s Next Beardo, 2021’. As an ode to its tribe of half a million Instagram followers that the brand serves, the search for the “Ultimate Mr Beardo” will commence on 10 August and one winner will stand a chance to win an exclusive modelling contract with the brand.

    The hunt will also felicitate four-category title holders such as – “Mr Beard God” and “Mr Good Looks”, who will win a makeover at any one of the brand’s partner salons, a big Beardo goodies hamper, one-year exclusive subscription to all of its new product launches, and will be featured across the grooming brand’s national & international social media platforms, said the brand in a statement.

    The brand’s in-house panel of experts comprising of stylists, groomers, creators will vet all entries and shortlist 25 participants who will then battle it out for the ultimate winning title of Mr Beardo and four coveted category titles. The esteemed panel of judges will include Bharat Beard Club, founder & president Vishal Singh, Mr World 2016, actor & influencer Rohit Khandelwal, celebrity stylist Daena Sethna, along with Big Bang Social, Collective Artist Network, head – branded content, Meghna Mehta. The shortlisted 25 Beardos will be given fun challenges that would help the panel understand their personality and overall spunk to reach their final selection.

    Talking about the campaign, Beardo CEO Sujot Malhotra said, “Over the years we have witnessed men across the world embracing the Beardo within them and loving every minute of it. We are proud that we have been an instrumental part of getting the larger culture to celebrate the masculine charm through its quintessential mark – the beard. To further this agenda of celebrating manhood, we are proud to launch India’s Next Beardo – a property that will allow us to give a platform to the most charismatic men out there to showcase their charm.”

    The two-week-long hunt is currently inviting entries till 25 August and the entry details are available on Beardo’s official Instagram handle.

  • Snapdeal bats for southern markets with new digital campaign

    Snapdeal bats for southern markets with new digital campaign

    Mumbai: E-commerce platform Snapdeal has announced its brand campaign called “Brand Waali Quality, Bazaar Waali Deal” in southern markets, including Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The campaign targets savvy, value-conscious buyers while communicating the e-tailer’s unique value proposition for high utility items, including fashion, accessories, homeware, and more.

    The campaign takes a lighthearted dig at the burden users feel about desiring a “branded” lifestyle. Moving the humorous narrative forward, it showcases how the users are liberated from this burden when they discover the depth of high-quality, affordable selection available on Snapdeal. The campaign comes to life through a series of videos in Kannada, Telugu, and Tamil and will be live across all social media platforms like YouTube, Facebook, Instagram, Twitter, and OTT entertainment networks like Hotstar and MX Player.

    However, taking a unique approach in the Malayalam speaking market, Snapdeal will run the campaign with Youtube Creator Promotions and Facebook Branded Content Ads only and has partnered with 30+ creators/influencers like Kalidas Jayaram, Ahaana Krishna, and Shamees Kitchen to create 100+ content pieces that will reach out to relevant audiences in Kerala & other southern states.

    So far, many people believe that online shopping cannot match their experience of local shopping, which caters to their choices and sensibilities and assures them the comfort of buying from known places. While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing.

    Speaking on the launch of the campaign, Snapdeal brand marketing director Soumyadip Chatterjee said, “With Snapdeal’s Brand Waali Quality Bazaar Waali Deal, we are breaking the myth that only expensive & branded products offer good quality. It also highlights our positioning as a leading value e-commerce platform. We also want to create awareness among people that good quality doesn’t have to cost extra, and they can now find many suitable options and choices online from the comfort of their homes.”

    “Tamil Nadu/Karnataka/Kerala/Andhra Pradesh and Telangana are a significant customer base for Snapdeal, and the scope & potential to increase our reach in these markets is immense,” he added.

    Earlier this year, Snapdeal had launched its Brand Waali Quality, Bazaar Waali Deal, for its Hindi speaking market with a series of 10 videos starring  Bollywood actors Riteish Deshmukh and Genelia Deshmukh.

  • BARC India’s new campaign reinforces importance of TV in Indian households

    BARC India’s new campaign reinforces importance of TV in Indian households

    Mumbai: Building on the famous saying, “People hear statistics, but they feel stories”, Broadcast Audience Research Council (BARC) India has launched its latest ad campaign called ‘#MeasuringMoments – Where Data Does the Storytelling’ to reaffirm the importance of television in Indian households.

    The campaign, conceptualised and executed by BARC India’s internal team and its agency partner AGENCY09, showcases the accuracy in viewership trends through a series of narratives backed by data and insights.

    The campaign also highlights the fact that while BARC is capturing data to ‘What India Watches’ report, this data is also measuring and is reflective of moments that touch viewers’ lives and emotions and further reinforces the fact they are deeply connected and engaged with the medium. 

    “BARC India is an organisation that is deeply rooted in measurement science and technology and over the last six years we have been able to ascertain the fact that television continues to be the screen of the household,” BARC India, MarComm, Rafiq Gangjee said. “While the result of all we do lies in the dependable weekly currency we deliver to the industry, there are always greater stories to tell that depict the power that television has over viewers. Our campaign reflects these numerous stories that lie within various folds of data and insights. We hope to bring life to these moments and establish a deeper connection with viewers.”

    The campaign is currently live on BARC India’s social media channels.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by BARC India (@barcindia)

     

  • Trell celebrates bond of friendship with #TrellMereYaar campaign

    Trell celebrates bond of friendship with #TrellMereYaar campaign

    Mumbai: Homegrown social commerce platform Trell has announced a new campaign #TrellMereYaar to celebrate Friendship Day on 1 August.

    The ten expert ‘Trellers’ – Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D’mello, Jeet Nayak, Disha Batra, and Clince Varghese will take over the brand’s social media handle by going LIVE and urging their followers to express themselves and their passion freely on the app, the platform said in a statement.

    The campaign has an eventful lineup of activities for the community to bond over food, fashion, music, movies, arts, wellness, and more, it added.

    As part of the #TrellMereYaar campaign, Trell’s app will also feature a multitude of specially curated Friendship Day-themed content across English, Marathi, Hindi, Bengali, Kanada, Telugu, Tamil, and Malayalam languages.

  • MPL Sports Foundation launches campaign to cheer Indian Olympic contingent

    MPL Sports Foundation launches campaign to cheer Indian Olympic contingent

    Mumbai: MPL Sports Foundation, the community arm of gaming platform Mobile Premier League (MPL), has launched an advertising campaign featuring some of the biggest Indian Olympic stars. 

    This is part of a nationwide fan campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Olympics that begins this Friday, said the foundation in a statement on Tuesday.

    As part of this movement, the foundation will release a campaign called #FanBannJaaoge across mediums like TV, digital, and print media. The campaign features a film in multiple languages with some of the stars of the Indian contingent such as PV Sindhu, wrestler Bajrang Punia, fencer Bhavani Devi, shooter Manu Bhaker, and others. The term #FanBannJaaoge itself encapsulates the idea of this movement, which conveys that these athletes have such inspiring and decorated lives, that every Indian would undoubtedly become their fan.

    “The Olympics is the world’s biggest sporting stage and truly a sports movement that cuts across all boundaries. The athletes representing us come from the length and breadth of India and we want the entire country to rally behind them as they seek to bring us laurels. We hope this movement galvanises all Indians to become fans of the Indian Olympic team,” said MPL co-founder & CEO and MPL Sports Foundation trustee, Sai Srinivas.

    MPL Sports Foundation has also put together the Indian Olympic Fan Army with the fans to cheer for the team, watch the matches and submit their fan moments through photographs, videos, emojis, and illustrations. Some of the most iconic sports clubs, franchises, and organisations across India like Kolkata Knight Riders, Ultimate Table Tennis, Cricket Fauj, and others have joined hands to create a 31 million-strong fan club.

  • Lay’s introduces special ‘@ Home’ packs in new campaign

    Lay’s introduces special ‘@ Home’ packs in new campaign

    Mumbai: As people continue to remain indoors in light of the ongoing times, they have made their homes the perfect spaces for work, entertainment, and fun with friends. At the back of this insight, PepsiCo’s potato chips brand Lay’s has introduced special ‘@ Home’ packs to be the perfect companions for its fans in all their in-home experiences. The brand has also unveiled a new TVC featuring Bollywood actor Ishaan Khatter, highlighting the creative idea of ‘Ghar Par Lay’s, Always!’.

    The film is set in a relatable home arrangement and features Ishaan enjoying board games with his friends when they ask him if he has Lay’s at home, eventually creating an entertaining frenzy amongst the youngsters. While the actor rushes to the nearby supermarket to pick up the new Lay’s ‘@ Home’ packs, his friends completely ransack Khatter’s apartment looking for their favourite chip pack. The film closes on a light note, with one of the friends remarking “Nice place yaar!” as Khatter and the gang sit together and share a delightful moment over the new Lay’s packs.

    Lay’s has always aimed at infusing a sense of joy into consumers’ lives, not only through its delicious flavours, but also through its distinct, innovative offerings. The new ‘@ Home’ packs, which are available in four Lay’s flavours, have been especially curated keeping in mind the uptick in at-home consumption as well as the wide array of moments one experiences at home today, the brand said.

    “We at Lay’s continue to be laser-focused on elevating everyday moments in the lives of our consumers. Our latest campaign, ‘Ghar Par Lay’s, Always!’ captures the many in-home moments that people are experiencing today – be it working from home or hanging out with friends,” said PepsiCo India’s senior director, marketing – foods, Anshul Khanna. “Through our first-ever association with Ishaan Khatter – who represents the spirit of the youth today, we aim to deepen our consumer connect through the relatable moments captured in the TVC. We sincerely hope consumers enjoy these newly-launched, special in-home packs and make them a part of their experiences.”

    PepsiCo Foods’ WPP Lead – at Wunderman Thompson India, Ritu Nakra added, “Right now, the world is at home. Be it remote working, watching a movie or two, hanging out with friends, weekend outings – we are doing all this and more in the comfort of our own homes. And it’s only fair to make these occasions more joyous and delightful by making India’s most loved snack brand – Lay’s – an integral part of our ‘at home’ lifestyle.”

    Speaking about the new TVC, Ishaan said, “Lay’s has been etched in my memory since childhood. It is the go-to snack when hanging out with friends or family & the new ‘@ Home’ packs further solidify that feeling. I hope the fans enjoy the TVC and also ensure that they have ‘Ghar Par Lay’s, Always!’”.

    The new Lay’s ‘@ Home’ packs are now available across all leading retail and e-commerce platforms in India.

  • LT Foods expands its portfolio, rolls out TVC for rice brand ‘Daawat Sehat’

    LT Foods expands its portfolio, rolls out TVC for rice brand ‘Daawat Sehat’

    Mumbai: Consumer food company LT Foods has expanded its product portfolio in the health segment with ‘Daawat Sehat’ – a fortified everyday Basmati rice. To market this product in India, the company on Thursday launched a new TVC in a bid to leverage the brand equity and distribution network of its flagship brand ‘Daawat’.

    After the initial launch with a digital campaign across news portals and social media platforms, the brand is now planning to reach a wider audience with this TVC.

    Highlighting the brand’s nutritional and health benefits, the TVC showcases how a bowl of ‘Daawat Sehat’ provides the requisite nutrition especially to the kids, who are fussy about eating healthy food. The brand is popularly termed ‘Poshan Waala Chawal’ (Nutritious Rice).

    Speaking on the Campaign, LT Foods’ MD & CEO, Ashwani Kumar Arora said, “The Government has been implementing food fortification on a large scale and it has been identified as one of the key strategies to achieve the target of ‘Kuposhan Mukt Bharat (Malnutrition Free India) by 2022’. During recent budget as well, Government has restated the importance of food-fortification through rice, which happens to be one of the key staple-foods of the 65% of the Indian population which reaches the most vulnerable and poorer section through programmes like Mid-Day Meal, Integrated Child Development Services, and Public Distribution System.”

    “Keeping in mind the overall agenda of ‘Kuposhan Mukt Bharat (Malnutrition Free India) by 2022’, LT Foods has launched ‘Daawat Sehat’, the fortified everyday Basmati rice which stands for health and nutrition,” he added.

    LT Foods’ head – India business, Ritesh Arora added, “Daawat Sehat was launched last year and it was very well received by the consumers who were looking for healthier options during the current times. The campaign that was launched last year on the digital platform talks about the nutritional benefits of fortified rice and how “Daawat Sehat” provides a solution in this regard to keep themselves and their family healthy. The launch of this TVC will tap a larger audience and further strengthen and increase the awareness of Daawat Sehat, the fortified rice.”

  • GreatWhite ropes in Tiger Shroff as brand ambassador

    GreatWhite ropes in Tiger Shroff as brand ambassador

    Mumbai: Home automation company GreatWhite has recently announced Bollywood star Tiger Shroff as its brand ambassador. The actor will also be the face of its new marketing campaign. 

    The brand believes Shroff’s personality and traits reflect that of GreatWhite distinctly.

    “Passion, excellence, and trust are the principles which I strongly value. I always strive to achieve that little bit extra which makes my performance great,” said Shroff. “GreatWhite as a brand believes in achieving a level of greatness in their products, I am very honoured to be a part of the GreatWhite world.”

    GreatWhite Global MD – India, UAE & Africa, Hemang Shah, said, “It is great to have Tiger Shroff on board. He is young, dynamic, and has a great future, his personality and values strongly resonate with the GreatWhite brand. We are looking forward to the association and are sure that his presence will take our brands to higher levels.”