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Tag: brand campaign

  • Practo names Rahul Dravid as brand ambassador

    Practo names Rahul Dravid as brand ambassador

    Mumbai: Integrated healthcare company Practo has named Rahul Dravid as its first brand ambassador with a campaign marking its foray into secondary care services. 

    Conceptualised by Spring Marketing Capital and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s values as a dependable sportsperson with a great command over his craft align with the brand’s vision of building access to quality healthcare.

    In the first phase of the ‘You Are in Safe Hands’ campaign, the celebrated cricketer talks about the secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of experts. It covers key aspects of the new service, including the PCS experience centers, expert surgeons, use of the latest surgical technology, and financial support.

    Seamless delivery of secondary care can be challenging given the lack of adequate support patients may get in terms of access to expert surgeons, right information, financial help and post-surgical support. Practo has attempted to find a solution to these with PCS, said the brand.

    “Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness – and thereby access – to quality secondary healthcare,” said Practo executive vice president of marketing Srikanth Pinninti. “Given the superior surgical support that sportspeople routinely need, this endorsement conveys that the same is available to anyone today with PCS.”

    The ad film will air on digital media platforms – including Disney+ Hotstar, Zee5, SonyLiv, Voot, MX Player, YouTube, Facebook and Instagram – across six key cities (Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad), where the ace cricketer will be seen promoting quality, convenient, and end-to-end delivery experience in secondary care with the help of expert surgeons on Practo.

    “Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care, helping us with our secondary healthcare needs,” Dravid said. “The company has earned a name for itself as a leader in delivering patient-focused care – anytime, anywhere – and I’m glad to be associated with them.”

    “Surgeries are considered a stressor for most patients, even though they can offer a lot of relief,” said Spring Marketing Capital founder and creative partner Arun Iyer. “PCS combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience.”

  • CoinSwitch’s latest campaign is a take on disclaimers in finance ads

    CoinSwitch’s latest campaign is a take on disclaimers in finance ads

    Mumbai: Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive awareness around Bitcoin, while positioning the crypto platform as a premier crypto trading platform and a thought leader in the category.

    The creative is hinged on the disclaimers in financial services advertisements while giving it a creative twist. The films have been crafted in the form of shorter duration ads targeted at the cricket-viewing audience. 

    “Financial services advertising is most often done with a lot of gravitas, seriousness and generally in the emotional territory. The entire Cryptocoin being a relatively new category we thought we should try something that’s really cool and fresh,” said The Script Room co-founder Ramsam. “The creative is basically a take on the usual disclaimers that come along with finance ads and we have given it an interesting twist.”

    “Combined with ambitious goals and a high-energy team, it’s no surprise that we were able to co-create some really exciting and bold work,” said co-founder Ayyappan Raj. “It’s a pleasure working with Swati & her team at CoinSwitch, they really regard and celebrate good ideas. We hope to continue this association through many more films.”

    CoinSwitch Kuber and The Script Room announced their association to support the demand for cryptocurrencies and enhance its growth through the TV and digital footprint. 

    “The partnership with The Script Room brings in innovative ways for us to look at our goal of making India more aware about crypto,” said Coinswitch head of growth Swati Pincha. “Our user base has good representation from all across India & making sure that these new and young investors are well informed is our greatest priority.”

  • Sugar Cosmetics launches #BoldAndFree campaign featuring Taapsee Pannu

    Sugar Cosmetics launches #BoldAndFree campaign featuring Taapsee Pannu

    Mumbai: Beauty brand Sugar Cosmetics on Wednesday launched its latest campaign called #BoldAndFree featuring Bollywood actor Taapsee Pannu. 

    The brand campaign is off to an aggressive start with both simultaneous launches on television, print and OOH. This will be further amplified across various mainstream digital and social media channels, the brand said in a statement.

    The OOH campaign will go live Pan India including metro cities and major tier 1 & 2 cities. The TVC will be aired nationwide in eight languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu across all prime electronic channels, it added.

    The campaign is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin.

    “We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made – with the same bold, cheerful and fearless attitude that the brand resonates with,” said Sugar Cosmetics CEO & co-founder Vineeta Singh.

    “Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and Sugar Cosmetics is that versatile hero in the beauty industry,” said Pannu on the association. “Just as I take on various characters in my films, Sugar’s products are designed to take on and suit every Indian skin tone making the wearer look beautiful and confident in her own skin.”

  • slice targets Gen Z with its new campaign on Disney+ Hotstar

    slice targets Gen Z with its new campaign on Disney+ Hotstar

    Mumbai: In a move to capture the cricket momentum to build reach among millennials and Gen Z, credit card challenger brand slice has launched its first ad film on Disney+ Hotstar. 

    The campaign will be played on the streaming service platform and also be promoted across digital platforms including Youtube and Facebook, said the brand.

    Through a series of 20-second quirky films centered on the idea ‘Makes Everything Else Seem Slow,’ the brand puts the spotlight on its card’s USP of speed in this campaign conceptualised by 82.5 Communications.

    “From the fastest onboarding experience, instant rewards and cashbacks to the quickest customer service, the slice card is designed to be the ‘fastest’ card in the market in every way for millennials and Gen Z,” said slice founder and CEO Rajan Bajaj. “We believe that speed plays a critical role for today’s generation and we want to be with them every step of the way. This is also crucial to ensure this set of consumers have a delightful customer experience, where all their needs are addressed instantly to help them make the most of their now.”

  • FreshToHome targets all things ‘Kal ka’ with its ‘Totally Fresh’ campaign

    FreshToHome targets all things ‘Kal ka’ with its ‘Totally Fresh’ campaign

    Mumbai:  As the IPL season resumes for its second leg, a Bengaluru-based meat, fish and fresh produce e-tailer FreshToHome has launched its new campaign “Totally Fresh” to nudge consumers to adopt a fresh way of buying fish and meat.

    Conceptualised by Ogilvy’s renowned ad maker Piyush Pandey, the campaign comprises twelve unique ads to create a multiplicity of delivering the message of ‘freshness’, which will be aired in eight regional languages to create an impact during the IPL matches, said the statement.         

    The campaign idea is rooted in a strong cultural insight of where anything stale or old is referred to as ‘Kal ka’ colloquially. Through the campaign, the brand brings to life its core of fresh, chemical-free products sourced directly from farmers and fishermen.

    The ad films show young couples engage in fun banters replete with quick repartees, sometimes subtle sometimes over the top, but all done in good humour. At the end of every banter, they concur that the freshest idea is the one enabled with FreshToHome meat and seafood. 

    “By coinciding with the IPL, our campaign encourages everyone to opt for fresher methods of cooking fish & meat dishes and enjoy the relishing wholesome meals with our range of fresh products,” said FreshToHome CEO and co-founder Shan Kadavil.

    “FreshToHome is about fresh products. Our advertising has chosen to be fresh with relatable people who share a relatable, fresh and healthy relationship,” added Ogilvy executive chairman Piyush Pandey.

    Launched in 2015, FreshToHome, expanded its India operations and extended its services to Chandigarh, Panchkula, and Mohali earlier this month, after gaining ground in Bengaluru, Tamil Nadu, Kerala, Hyderabad, Pune, Mumbai, Delhi/NCR, and Jaipur. 

  • upGrad commits to ‘fast-forward your career’ in its latest campaign

    upGrad commits to ‘fast-forward your career’ in its latest campaign

    Mumbai: Edtech firm upGrad has unveiled its new campaign titled ‘Fast Forward Your Career’ to promote the online courses from the education portal. Launched on Sunday with Vivo IPL 2021, the campaign will be heavily promoted across TV and digital, the brand said in a statement.

    Conceptualised in partnership with The Womb, the four-film campaign has been directed by ad and feature filmmaker Vinil Mathew of Breathless Films. The commercials showcase a dramatised career journey on the upswing and aim to re-ignite viewers’ ambition of achieving meaningful professional growth.

    The story further continues and is built subsequently through more films that the brand released on Sunday.

    “At upGrad, our core belief has been to offer the working professional community best-in-class opportunities with regards to universities, faculty, and placements since both career growth & success depend on these tenets. The campaign aims to bring out this differentiated positioning of the brand in the higher edtech industry,” said upGrad India CEO Arjun Mohan. “While our past campaigns have helped us create significant awareness and establish upGrad as an online higher education leader, we now wish to push the envelope further and build preference for the brand, especially among a large set of ambitious working professionals who are looking for meaningful career growth, faster.”

    “After landing a job, many working professionals find themselves stuck in the same job role without any growth and not much of a salary hike. This campaign seeks to shake these working professionals out of their career inertia and position upGrad as a viable option,” said The Womb co-founder Navin Talreja. 

    “The films have a relatable, slice-of-life quality with an interesting blend of tongue-in-cheek humour and the fuzzy warmth of friendship. It was an absolute joyride to collaborate with the super creative team at The Womb and a progressive client like upGrad,” said Mathew on directing the ad film.

    The brand has further partnered with a host of content creators and influencers who will be joining its war cry of fast-forwarding careers in the competitive world of today. Furthermore, adding a more regional flavour to the campaign, the ad films will also run across media channels in several Indian languages including Hindi, Tamil, Telugu, Marathi, Bengali, and Kannada alongside English to connect with the regional audience, said the statement.

  • Shah Rukh Khan talks about ‘Two Teacher Advantage’ in BYJU’S new TVC

    Shah Rukh Khan talks about ‘Two Teacher Advantage’ in BYJU’S new TVC

    Mumbai: Edtech company BYJU’S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU’S Classes with ‘Two Teacher Advantage’.

    Conceptualised and created by Spring Marketing Capital, the ad film touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, bringing to light that BYJU’S two-teacher advantage helps children learn better.

    With this ad, BYJU’S aims to introduce the unique concept of having two teachers in a classroom and draws attention to how this model can offer a superior classroom experience and help children gain conceptual clarity, said the statement.

    “The TVC aims to present the one-of-its-kind ‘Two Teacher Advantage’ that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow,” said BYJU’S COO Mrinal Mohit. “We want to further convey that BYJU’S Classes is the future of tuition and will help students learn better. With Shah Rukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”

  • Neeraj Chopra dons new avatar in Cred’s latest ad

    Neeraj Chopra dons new avatar in Cred’s latest ad

    Mumbai: Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India’s Olympic hero Neeraj Chopra. The latest edition of the sports extravaganza resumed on Sunday.

    After the viral campaign with Rahul Dravid earlier this year, this new ad highlights Cred’s features and rewards system. In this new ad, the 23-year-old javelin gold medalist from Tokyo Olympics can be seen donning the hat of a reporter, a producer among others.

    The campaign was conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi, and Vishal Dayama and written by EarlyMan Film. Karan Malhotra lent his expertise to compose the music for the films. “With IPL coming back, we are excited to collaborate with India’s favorite heroes and make them do quirky things for Cred,” said EarlyMan Film director and co-founder Ayappa.

    “We are happy to continue our partnership with IPL as it returns this year,” said Cred founder and CEO Kunal Shah. “At Cred, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practicing responsible financial behaviour,” he added.

    “I am very happy to be associated with Cred, which aims at building a community of disciplined, trustworthy, and creditworthy people,” said Chopra. “Playing the part in this ad-film was a totally different and entertaining  experience and I hope the audiences enjoy this side of me!”

  • Neeman’s unveils ReLive Knits campaign with a call for sustainability

    Neeman’s unveils ReLive Knits campaign with a call for sustainability

    Mumbai: Neeman’s, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign.

    The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The digital film featuring the three actresses highlights the brand’s ethos and its latest collection that boasts comfort, sustainability, technological innovation, and superior design.

    According to the company, Pednekar was an ideal fit for the campaign as she is a renowned climate warrior and an advocate of sustainable living. “She exemplifies breaking of boundaries, and Neeman’s, with the newest collection of sneakers and slip-on made with 100 per cent recycled PET Bottles has done the same,” it said.

    “The truly spirited actress, anchor, designer, and fitness enthusiast Mandira Bedi on the other hand was a suitable pick for ReLive Kits as she is a true embodiment of donning many hats and, thus, perfectly channels Neeman’s vision of crafting versatile footgear for anytime wear. Actress Samantha Prabhu too perfectly reflects Neeman’s values of shattering stereotypes and challenging the status quo, with one-of-a-kind choices that make her stand apart,” said the company.

    According to Neeman’s, the new line of shoes actively reduce carbon footprints and build towards a better tomorrow. In ReLive Knits, the other materials used include bamboo insoles, castor bean oil, natural and recycled rubber.

    “With this planet-friendly collection, we have taken another significant step towards creating footwear that cares for the environment without compromising comfort and style,” said Neeman’s founder Taran Chhabra. “As per the research by Quantis, a sustainability consulting group, sneaker production accounts for 1.4 per cent of the global greenhouse gas emissions. In stark contrast, each pair of the ReLive Knits is made with eight PET bottles, and so far, we have recycled more than one million plastic bottles for this new sustainable collection. We are determined to change how Indians wear shoes, one step at a time.”

  • Ambuja Cement reprises its ‘Deewaar’ TVC with Boman Irani

    Ambuja Cement reprises its ‘Deewaar’ TVC with Boman Irani

    Mumbai: Ambuja Cements Ltd has once again teamed up with actor Boman Irani to reprise its epic ‘Ye Deewaar Toot Thi Kyu Nahi’ premise in its latest commercial outing, albeit in a new avatar titled ‘Deewar 2’. 

    The cement brand’s new TVC features the actor, this time accompanied by another delightful talent, Vinay Pathak in an entertaining creative with elements of comedy, action and drama thrown in, just like its hugely successful and much-loved predecessor.

    With Irani playing ‘bapu’ this time with grown-up sons, the cement brand is set to recreate the magic of its classic ‘bhai-bhai’ commercial that went on to become a part of pop culture with the epic line “Bhaiya, ye deewar tootati kyon nahin?”. The latest creative, conceptualised in collaboration with Keroscene Films once again showcases the brand’s ‘Viraat Strength’ with a fresh quirky and humorous take.

    The TVC takes the tale of what happens when an unstoppable Boman Irani once again meets ‘the unbreakable Ambuja Cement Wall’ two steps ahead, even incorporating time-lapse and aging the actors in a 60-second film. The sequel brings to life the character of one of the brothers from its earlier tale of estranged brothers, both of whom were performed phenomenally by Irani.

    “This was a really fun script to bring to life. We had the advantage of great actors like Boman and Vinay, but it was also very demanding with the aging and time-lapse involved,” said Keroscene Films producer and director Rajesh Saathi of the film’s execution. “What was particularly satisfying for us was the music, as the track reflects the ‘plot’ in the story, with the sound design having to work at multiple levels.”

    Launched nearly two decades back, the evergreen ‘bhai-bhai’ TVC showcasing the tale of estranged brothers who desperately wish to break down the wall between them has gone down in advertising annals as a creative that managed to tie in the brand purpose with creativity, Bollywood style drama and quirky humour.

    “A new Ambuja ad is always a challenge with the benchmark being set so high with previous ads,” said Ambuja Cements Ltd chief marketing officer Ashish Prasad. “Our conscious effort was to create a new story that amplifies the familiarity and fondness people have for Ambuja and its inimitable brand of humour.”

    “With a legacy of over 35 years, Ambuja Cements takes pride in its brand philosophy that ‘strength of the cement lies in the strength of emotion’,” stated Ambuja Cements Ltd MD & CEO Neeraj Akhoury.

    “As always, Ambuja Cement connects with small-town India and narrates the story with a playful twist, one that connects with the heart, is entertaining and has an unexpected winner,” he added.

    ‘Deewar 2’ has been conceived as a 60 second and 30-second film for television and YouTube and is being run with a big media push on mainline and regional TV channels along with a digital campaign.