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Tag: brand campaign

  • Mutual Funds Sahi Hai releases ‘Rishtey Nibhaana Sahi Hai’ campaign for the festive season

    Mutual Funds Sahi Hai releases ‘Rishtey Nibhaana Sahi Hai’ campaign for the festive season

    Mumbai: The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, these take a slightly different course from other communications in the category. The narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

    Speaking on the creative lens of the campaign, Mirum- ECD Naila Patel said, “When Mutual Funds Sahi Hai campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said ‘It’s risky, be careful’ in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hain’ to other walks of life becomes very relevant and fluid.”

    The campaign looks to harp on ‘unspoken’ relationships that go beyond our normal circle of family and friends, even as they give joy, peace, hope, strength and goodness. These stories are woven around celebrating and maintaining those relationships while making us realise their importance by imploring us to say ‘Sahi Hain’ to all these relationships as well.

    “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds,” says Franklin Templeton India director for products & marketing and member of the digital committee at AMFI Juzer Tambawalla.

    Elaborating further, director (brand strategy & client services) Mohit Ahuja said, “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running Mutual Fund Sahi Hai campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

  • Rapido rides big with campaign featuring Ranveer Singh & Allu Arjun

    Rapido rides big with campaign featuring Ranveer Singh & Allu Arjun

    Mumbai: Homegrown bike taxi app Rapido has announced its first celebrity campaign ‘Smart ho, toh Rapido,’ featuring Bollywood actor Ranveer Singh and South superstar Allu Arjun.

    The brand’s strategic objective behind the campaign is to portray itself as a customer-centric brand and educate people about its key offerings and USPs. This is the first time the company has roped in film superstars to spread awareness about its services, intending to strengthen its presence in the market.

    The two films- one for Hindi Speaking Markets (HSM) and the other for Non-HSM markets, are directed by Sizil Srivastava (HSM) &Trivikram Srinivas (Non-HSM) respectively while being produced by Dream Vault Media. Going live from Friday, the six-week campaign will air on OOH, radio, TV, and digital platforms pan India, focusing on 14 cities.

    Commenting on the announcement, Rapido head of marketing Amit Verma said, “We are delighted to introduce our first celebrity campaign with Ranveer Singh and Allu Arjun. Both these brilliant actors will help us seed the idea of using Rapido as an alternative yet regular medium of travel among the masses, ushering in an era of affordable and convenient daily commute.”

    As a part of the ad campaign, Ranveer Singh and Allu Arjun will entertain their fans by enacting the roles of Babban and Guru, both street-smart characters who will guide the daily commuters fed up with the hassles of traveling via crowded buses/autos to opt for a smart option like Rapido. The campaign aims to showcase  that the bike taxis offered by Rapido can swiftly cut through the traffic to offer timely, convenient, and pocket-friendly rides.

    Speaking on the campaign, Ranveer Singh said, “I am glad to be associated with Rapido. I really enjoyed collaborating on our first campaign together. It was a delightful experience shooting for this ad film, playing a peculiar character (Babban) who has a unique and original style and persona. Rapido is all set to make waves and I’m happy to contribute my bit in what I’m sure will be a successful endeavor.”

    “I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That’s why I was excited when Rapido approached me for the role of Guru, which resembles me. What Rapido is doing is quite exceptional and I’m happy to be a part of this campaign, which will help them scale their market presence to new heights,” added Allu Arjun.

    The company also revealed that its commitment to the hyperlocal delivery sector has allowed the app to recover its overall revenue by 85 per cent compared to pre-Covid levels. Post acquiring $52 million funding in August, the company is all set to scale its business operations, including expanding its auto fleet to five lakh by the end of 2021, it further disclosed.

  • Grip Invest launches ‘Invest in India’ campaign this Diwali

    Grip Invest launches ‘Invest in India’ campaign this Diwali

    Mumbai: Diwali, one of India’s most celebrated festivals, is here and in a bid to take this celebration to another level, Grip Invest, a new-age investment platform has launched a campaign, ‘Invest in India,’ that allows users to invest in businesses building India in a whole new way.

    The campaign video, launched on Diwali, highlights how small investments have the ability to empower the country in various ways and build the assets the country needs.

    The video showcases how users have invested in opportunities with companies like Stanplus to help them put more ambulances on the road, or with Yulu and IPLTech Electric to make vehicles electric or AUS to enable drones for industrial applications, and so on.

    “Diwali holds a very special place in India. Millions of Indians share joy with their loved ones and pray for growth. Through this campaign, we want to encourage people to come together and help shape the future of India. We aim to build a community of people who can empower several promising businesses like StanPlus, AUS, IPL Tech Electric, and many other favorite brands part who are a part of our leasing portfolio,” said Grip Invest founder & CEO Nikhil Aggarwal.

    So far, the platform has facilitated leasing of assets worth Rs twelve crore plus so far and enabled 50+ companies such as Udaan, Furlenco, Holisol, Everest Fleet, Loadshare, ChargeZone, Vogo, LetsTransport, FabAlley, BlueTokai, etc to access a different channel of growth capital, stated the company.

    Started in June 2020 by Nikhil Aggarwal and Vivek Gulati, Grip is building a new category of investment options for the new-age of Indians. Today it offers an investment option of leasing assets to some of India’s most disruptive businesses like Udaan, Stanza Living, Furlenco, Bounce, Blue Tokai, Everest Fleet, IPLElectric, FabAlley and LetsTransport.

  • Arshad Warsi says ‘Aish Karo’ via CashKaro this Diwali

    Arshad Warsi says ‘Aish Karo’ via CashKaro this Diwali

    Mumbai: For this Diwali, cashback & coupons site CashKaro has launched the #CashKaroAishKaro campaign in association with Actor Arshad Warsi, which depicts how the homegrown app helps shoppers save on their online shopping. 

    Additionally, CashKaro has released four spoof ads featuring scenes from popular Bollywood films such as “Phir Hera Pheri,” “Golmaal,” and “Dabbang” showcasing how consumers stand to gain this festive season by using the app for their shopping.

    The app promises shoppers that all they have to do is simply go to CashKaro first and then visit their favourite shopping site and avail cashback on every online shopping via the app over and above sale discounts, which they can then transfer to their bank account.

    The film shows the actor walk onto what seems like a normal film set to shoot an ad, but as he reads out the script loud he finds it incredulous and hard to believe, leading him to demand to know “ye kaun log hain, muft mein paise kaun deta hain??” 

    As he reads the script further he exclaims “Aish Karo” in place of CashKaro, giving a funny twist to the ad.

    CashKaro also released four spoof ads featuring scenes from popular Hindi movies by putting a clever spin on these recognisable scenes. 

    The spoof films aim to depict that the app’s cashback scheme is so easy to get that even these popular Bollywood characters are talking about it. Taking on memorable film scenes for comedic recreations garnered a positive response from the app’s audience, the brand said.

  • Neeman’s ropes in Jasprit Bumrah for its latest campaign

    Neeman’s ropes in Jasprit Bumrah for its latest campaign

    Mumbai: Neeman’s, a homegrown footwear brand known for its sustainable and innovative products, has launched a digital campaign #ChangeTheNorm in association with Indian cricketer Jasprit Bumrah.

    The campaign conceptualised by the in-house team, narrates the story of the ace bowler of the Indian cricket team, tracing his career trajectory through its ups and downs.

    By partnering with Bumrah, Neeman’s aligns its ethos of stepping out of the ordinary, doing things differently, and achieving extraordinary results in the process, said the footwear brand. The ReLive Knit sneakers, a sustainable shoe made out of recycled PET bottles, is one such example as it aims to redefine comfort for both the consumers and the planet, said the brand in a statement.

    “We are stoked to have partnered with Jasprit Bumrah, a gifted fast-bowler from the Indian Cricketing world for our marquee campaign, #ChangeTheNorm. His personality truly represents everything we stand for,” said Neeman’s co-founder Amar Preet Singh. “At Neeman’s, we have always strived to think outside the box, go beyond our limits and be greater with every collection. Jasprit’s career trajectory and unique personality are an inspiration for one and all. This is in line with how our ReLive Knit sneakers challenge the status quo and set a new standard for footwear.”

    The unisex collection of Neeman’s is available on the company’s official website as well as leading e-commerce platforms in the country, said the brand.

  • Godrej celebrates Diwali with new campaign #CookingGoodness together

    Godrej celebrates Diwali with new campaign #CookingGoodness together

    Mumbai: The Godrej Group has launched its latest campaign #CookingGoodness together that celebrates the Diwali festive season by showcasing the power of cooking to bring families together.

    The campaign is conceptualised by the corporate brand and communications team of Godrej and Creativeland Asia and it highlights how cooking can be fun, easy, less time-consuming, and at the same time deepen familial relationships when done together.

    “Cooking transcends generations and builds bonds. When families cook together it’s not just about the food, but instead about sharing an experience. It has become all the more so since the Covid-19 pandemic, as families, locked down together, have not only preferred eating healthy home-cooked food but also sought out bonding experiences,” stated the brand in a statement.

    “The digital campaign #CookingGoodness together is a celebration of family time. Food, as something that transcends cultures and generations, has always brought people together,” said Godrej Group executive director and chief brand officer Tanya Dubash. “The campaign highlights how Godrej products are designed incorporating that spirit of togetherness married to convenience.”    

    “We all know that food is the greatest glue of society. And what truly amazed us is the number of Godrej brands we use in our kitchens every single day,” said Creativeland Asia chief creative officer Anu Joseph. “This film is a celebration of all things food made by Godrej, and how the numerous brands of Godrej are helping cook goodness in millions of Indian kitchens every single day.” 

  • Livpure Sleep celebrates good sleep with quirky ad film

    Livpure Sleep celebrates good sleep with quirky ad film

    Mumbai: Manufacturer of water purifiers, air conditioners and an array of sleep and wellness solutions, Livpure has launched its first-ever digital ad campaign on YouTube, Facebook, and other digital platforms to promote its high-quality range of mattresses.  

    In line with the brand’s long-standing focus on the importance of good sleep with the help of innovative and comfortable mattresses, the ad campaign takes the comic route to showcase the ill-effects of sleep deprivation and the miraculous benefits of Livpure’s mattresses through three distinct ad films.

    The ad films revolve around a royal family ‘The Sonawalas’ who have been cursed with sleeplessness for seven generations. Hilariously capturing how the lack of sleep affects different aspects of the family’s life, from staying up with the ghosts of the mansion to almost setting the kitchen on fire, the series concludes with the swanky son of the house introducing the family to Livpure’s mattresses and finally breaking the curse.

    “We are thrilled to launch our first-ever digital ad campaign for Livpure Sleep’s products. The unique concept of ‘The Sleepless Sonawalas’ with the wonderfully curated sets and artwork in the backdrop is just perfect to pique the curiosity and interest of our target audience,” said Livpure general manager of marketing Ankit Gaur. “The ad films beautifully drive home our message of prioritising good, restful sleep with the help of the right mattress! If Livpure mattresses can break a generational curse, it can definitely drive away your sleep troubles!”

  • Taproot Dentsu’s new ad for GM Fabrics is all about the ‘Fabric of Home’

    Taproot Dentsu’s new ad for GM Fabrics is all about the ‘Fabric of Home’

    Mumbai: Highlighting what makes a space feel like home, Taproot Dentsu – a dentsuMB Company & a creative agency from the house of dentsu India, has launched a fresh campaign in association with Homegrown producers of jacquard decorative fabrics, GM Fabrics.

    The campaign – comprising four TVCs, taps into various moments created at home and the sweet, playful relationships that exist within them.  

    “Our objective of getting into communication with the help of the strategic team at Taproot Dentsu was very clear – to imprint GM on people’s minds and hearts before we occupy a place in their homes,” said GM Fabrics MD Gurvinder Singh.”The campaign has beautifully brought out relationships that exist at home and has infused it seamlessly with GM giving it a richer and more deeper connection with the product and brand.”

    Talking about the inspiration behind the ad, Taproot Dentsu senior creative director Purva Ummat added, “We felt it was important to let people get familiar with the brand GM Fabrics and thus, came up with this sweet device of expanding GM to mean the many wonderful and joyous moments that home represents. Each film in this campaign revolves around one such moment.”

  • Koo rolls out multi-lingual campaign ahead of T20 World Cup

    Koo rolls out multi-lingual campaign ahead of T20 World Cup

    Mumbai: Multi-lingual micro-blogging platform Koo has announced its new campaign #SabseBadaStadium for the upcoming T20 World Cup 2021. Through this campaign, Koo aims to provide an immersive and hyperlocal World Cup experience across a gamut of native Indian languages.

    The platform will host interactive content with legendary cricketers, commentators, celebrities, and the media engaging in conversations with users and sharing live match updates. Commentators will present an insightful analysis of matches through “Koo of the Match,” “Koo Fan of the Match,” “Koo Poll of the Match” exclusively for ‘Koosters’ to enhance the overall engagement.

    As part of the campaign, Koo will also run a user contest ‘Koo Creator Cup’ for content creators to unleash their creativity through memes, videos, or real-time #Koomentary around the matches or players. Winners will bag prizes including MacBook, holiday in the Maldives. In addition, there are product enhancements on the platform to provide an unmatched experience to fans as they get together and cheer for India.

    Cricket conversations carrying unique local flavours have gained tremendous momentum on Koo app in recent times with players like Virender Sehwag, Venkatesh Prasad, Nikhil Chopra, Syed Saba Karim, Piyush Chawla, Hanuma Vihari, Joginder Sharma, Praveen Kumar, VRV Singh, Amol Muzumdar, Vinod Kambli, Wasim Jaffer, Aakash Chopra, Deep Dasgupta enjoying huge following on the platform.

    They have been sharing insights around the game in regional languages by leveraging Koo’s multi-lingual features to offer an immersive language experience to users across India.

    “Never before have Indians had the opportunity to cheer for their favourite players or engage in cricketing banter in their mother tongue. We received an overwhelming response from users during the recent IPL – with star cricketers like Sehwag, Akash Chopra and others engaging with fans in their native language and taking the experience to a whole new level. The success of the IPL has encouraged us to design an even bigger interactive experience with the T20 World Cup 2021 with #SabseBadaStadium,” a Koo spokesperson said.