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Tag: brand campaign

  • Raymond unveils new campaign for its wedding collection

    Raymond unveils new campaign for its wedding collection

    Mumbai: As the wedding season begins, Raymond has launched its latest ad titled ‘Think Weddings, Think Raymond.’ The campaign showcases the brand’s wedding collection, for the groom as well as friends and families involved. 

    The storyline focuses on a minor faux pas among friends against the backdrop of a wedding. As is the case in most weddings, this odd moment becomes the highlight – celebrated by one and all. The film is a fun take on the way an aspiring bride and groom visualise themselves on their big day.

    “In India, weddings are undeniably one of the most memorable day in a couple’s life. Weddings as an occasion comprise of moments wherein young hearts dream of their own big days with their soul mates,” said Raymond Ltd lifestyle business CMO Himanshu Khanna. “Capturing this very thought, the ‘Think Weddings, Think Raymond’ campaign showcases Raymond’s wedding offerings, in a gorgeous setting that modern India can identify with.”

    ‘Think Weddings, Think Raymond’ is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings, said the brand.

    “At the initial briefing stage we were told to showcase the entire range of wedding wear that Raymond has to offer, and at the same time make the brand relevant to youngsters,” said Grey India executive creative director  Vivek Bhambhani. “According to us, the best way to manage both was to bring alive camaraderie between close friends. Once we had that framework in mind, we touched upon a truth about weddings – all the bachelors and bachelorettes use weddings as an opportunity to find love. From that insight stemmed this heart-warming, yet funny story.”

     

     

  • Old Spice’s new campaign unleashes inner champion in every man

    Old Spice’s new campaign unleashes inner champion in every man

    Mumbai: Amidst the ongoing cricket fever gripping the country, Old Spice, the deodorant brand from P&G has come out with a new commercial revolving around the game for its range of Old Spice Zero Gas Deodorants. In line with its bold and witty approach, the quintessential male brand showcases in a lighthearted way that there’s a champion waiting to be unleashed in every guy.

    With more than 80 years behind it, Old Spice’s new campaign called ‘Smell Ready for Anything’ empowers men to feel confident in their own skin and to manifest that confidence.

    Curated by Media Monks, the ad film entertains viewers through its trademark over-the-top humor. The commercial opens with a group of friends agonising over a cricket match, when all of a sudden one of them undergoes a magical transformation with just a flick of a spray from the brand’s deodorant product line-up, leaving his friends in complete awe. He transitions into his journey towards greater things, highlighting the brand’s ‘Smell Ready For Anything’ message: Old Spice, acts as a catalyst to help you get off the back foot and make you feel like the ‘Man of the Match.’

    “Building off our rich heritage on Old Spice, our new campaign is a reminder for every Indian guy to smell new possibilities, realize his true potential within and manifest his own greatness,” said Procter & Gamble India VP for skin and personal care Rohini Venkateswaran. “Old Spice encourages every man to be the most awesome version of himself while providing great smelling products to make him feel his best.”

    The 360-degree campaign has been launched on connected TV and digital platforms and will further be amplified through various other media. 

  • Moodagent launches its first brand campaign in India

    Moodagent launches its first brand campaign in India

    Mumbai: International music streaming app Moodagent empowers individuals to make their listening experience entirely their own as it unveils its global brand campaign called ‘We’re Moodagent. We’re Here’ in India. The cinematic campaign takes this thought a step further as it encourages individuals to design their own dynamic listening experience and promises to ‘be here’ for all of life’s ups and downs – with a playlist to match.

    Created in-house by Copenhagen-based Moodagent, the campaign brings alive the brand thought that every distinct mood deserves its own playlist.
     
    “Every individual is unique and both their favourite tune and their mood and situation is constantly evolving. It was important for Moodagent India to lean into the theme of individuality and personalisation and not simply distribute a global video, but rather create a local version based on the global storyboard,” said the music platform in a statement.

    “The idea behind the campaign is to showcase how the flexibility, mobility and adaptability of Moodagent empowers listeners to lean into their individuality. We believe that music discovery should be simple, fun and interactive, but also appreciate how it can have a profound impact on our daily lives,” stated Moodagent India EVP and MD Jyoti Handa. “We want to connect artists and listeners – build a community – around that idea; that the music you listen to may define you for a moment, but you always have the power to explore and challenge what makes you – You.”

  • Manyavar kickstarts wedding season with new TVC starring Ranveer Singh

    Manyavar kickstarts wedding season with new TVC starring Ranveer Singh

    Mumbai: It is the season of wedding celebrations and gusto, an occasion which is no less than a festival and much more than just a ritual. Keeping this in mind, Manyavar has launched a new campaign, #ManyavarAaGaya onboarding popular Bollywood actor Ranveer Singh.

    While Ranveer Singh as the ultimate ‘Dulha’ is the major highlight of the TVC, the film revolves around the curiosity and excitement of the grand entry by the Dulha in an Indian wedding. Embracing our traditions and coupling it with some zest, the campaign film celebrates Indian-ness with #ManyavarAaGaya.

    TVC link for DHOL:

    TVC link for Segway:

    Commenting on his experience of working on this campaign, Ranveer Singh shared, “I’m honoured to be a part of the Manyavar family. Having been a groom myself in the past, I know what a special and important day it is for any young man. The new #ManyavarAaGaya is an impeccably conceptualised and executed campaign that showcases the brilliance of Manyavar. The creative is incredibly joyous and has been wonderfully evoked and celebrated.”

     “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun take on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable day,” Vedant Fashions Ltd CMO Vedant Modi said.   

  • Marico onboards actor Priya Mani for its latest TVC

    Marico onboards actor Priya Mani for its latest TVC

    Mumbai: FMCG company Marico Ltd has been innovating in the healthy foods and immunity-boosting category over the past year. The brand has now collaborated with the actor Priya Mani for its new TVC campaign for Saffola Honey.

    The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they consume.

    Talking about the association, Priya Mani said, “Saffola has always been a trusted partner for India’s quest towards a healthy lifestyle. With Saffola Honey, Marico Ltd has taken the superior quality they are known for a step further, by creating a product that does not compromise on anything and is accredited with the famed NMR certification. I am honoured to be associated with Saffola Honey and am excited to bring lasting change into people’s lives with this campaign.”

    The TVC showcases the actor as a sceptic who asks for proof of the authenticity of the claims made by  various characters. ‘Kahan Likha Hain,’ she demands to know every single time. In the final scene, the lady asks for proof of the claim made by the salesman in a supermarket about the purity of Saffola Honey. In response, the salesman asks the lady to refer to the product packaging which mentions that the product passes all government standards and is NMR tested for sugar adulteration, thereby assuring the lady of the product’s quality and purity, which finally impresses her.

    “While honey is a popular natural sweetener and is consumed by many in India, the adulteration in honey through added sugar is a widespread problem,” said Marico Ltd India sales COO & new business CEO Sanjay Mishra. “Saffola Honey is tested through one of the most advanced Nuclear Magnetic Resonance testing technique in specialised laboratories of Germany to ensure Saffola honey is free from any added or exogenous sugar. We are also delighted to collaborate with Priya Mani for our TVC, which aims to generate a conversation around the need for Indian consumers to demand the certification of purity and quality of the products they consume.”

  • Havells launches a new campaign ‘Shower That Saves Power’

    Havells launches a new campaign ‘Shower That Saves Power’

    Mumbai: Fast-Moving Electrical Goods (FMEG) player Havells India Ltd has released a new campaign for its latest range of water heaters that is powered by induction-based heat transfer technology. Conceptualised by Mullen Lintas Delhi, the campaign builds on the perceived impact that energy savings from Havells Magnatron could have. 

    The technology enables the Magnatron water heater to function without any heating element, which helps to heat water instantly resulting in considerable power saving, said the company in a statement.

    “The idea was to make the Havells Magnatron stand for a cause and not sell a technology. It’s a high-end water heater with extremely superior technology but instead of nudging customers to buy a technology, we wanted them to believe in a purpose,” Mullen Lintas chief creative officer Azazul Haque said. “The purpose of saving electricity as the product because of its IHT Technology heats water really fast so that power saved in every shower might get used for the betterment of those who don’t have enough access to electricity.” 

    Using a simple yet heartwarming idea at its core, the ad showcases the positive impact a ‘shower that saves power’ could have, due to the benefits of the Induction heat transfer technology. The stories connect two different people in seemingly contrasting settings where the benefits of using the brand’s water heater by one person accrue to the other person. Thereby reinforcing the thought that a simple act of using Havells Magnatron for hot water can do so much more and light up someone’s dreams.

    Talking about the campaign, Havells president of electrical consumer durables Ravindra Singh Negi said, “Magnatron is a technological innovation in the water heater category. The iHT Technology heats water super-fast and saves electricity further bolstering the Havells Water Heaters larger promise of – Shower That Saves Power.”

  • Amazon Pay’s new campaign #AbHarDinHuaAasan showcases power of digital payments

    Amazon Pay’s new campaign #AbHarDinHuaAasan showcases power of digital payments

    Mumbai: Amazon Pay has launched a digital-led campaign called #AbHarDinHuaAasan that highlights the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India. Amazon Pay offers a large set of use-cases ranging from paying utility bills and restaurant bills to booking travel tickets, transferring money, and much more.

    The campaign unfolds with a digital film that celebrates the evolution of money and various business activities, from cash to digital, across generations. It further showcases how Amazon Pay can be used to pay anyone, anywhere, effortlessly, and instantly.

    “Over the last few years, digital payments have become an integral part of our lives. Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers and small businesses,” stated Amazon Pay India CEO and VP Mahendra Nerurkar. “#AbHarDinHuaAasan is our endeavor to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption.”

    The campaign film captures an array of use cases, such as, shopping in a marketplace or online, recharges and utility bills, payment to delivery personnel, and more to showcase the convenience of payments through Amazon Pay. It also narrates how Amazon Pay has enabled small business owners such as street vendors to seamlessly start accepting digital payments.

  • BYJU’S new digital film celebrates inquisitive child in everyone

    BYJU’S new digital film celebrates inquisitive child in everyone

    Mumbai: Edtech company BYJU’S on Wednesday launched its Children’s Day special digital campaign called #CelebrateCuriosity. The campaign celebrates the minds of curious children and showcases the importance of helping them with the right answers.

    “While growing up, consciously and very often unconsciously, we condition children to stop asking questions as we don’t have clear answers. With the help of the special campaign #CelebrateCuriosity. BYJU’S aims to nudge parents to become their child’s first teacher and help them find answers to their questions,” said the company in a statement.

    Conceptualised by the in-house team and created in partnership with Films Rajendraa, the ad-film highlights the unique and unparalleled inquisitive nature of children and their quest to find answers. Reconnecting us with our inner child, the film showcases various children at their curious best, asking questions from their elders. It further narrates that no question is vague as it helps shape a child’s future.

    “Children are born curious and we need to nurture and nourish this trait to help them become well-informed individuals. BYJU’S aim has always been to decipher information in a conceptual manner, in turn encouraging students to become self-paced and active learners,” stated BYJU’S VP for brand and creative strategy Vineet Singh. “With this campaign, we want to celebrate every child’s inquisitive best and encourage them to continue asking questions.”

  • Manforce Condoms launches new campaign featuring Sunny Leone

    Manforce Condoms launches new campaign featuring Sunny Leone

    Mumbai: Mankind Pharma’s Manforce Condoms has launched a new brand campaign featuring Sunny Leone. With this campaign, the brand has announced the launch of its new range of ultra-thin condoms, ‘Ultrafeel Condoms.’

    “We as a brand believe that Sunny has been the best fit for our brand and campaigns as she keeps the momentum and the spirit alive. Though Ultrafeel Condoms was already out in the market, we wanted to launch it officially with a blast and this is the reason we have come up with this campaign featuring Sunny Leone,” stated Mankind Pharma general manager for sales and marketing Joy Chatterjee. “As per the research and demand by the consumers, we have come up with this Ultrafeel condom which is super-thin and feels next to nothing ultimately enhancing the pleasure.”

    “It feels amazing to be back shooting with Manforce Condoms for the launch of their new product range, Ultrafeel Condoms. Through this campaign, we have tried to convey the messaging of super-thin condoms which increases the intimacy between a couple,” said brand ambassador Sunny Leone.

  • toothsi onboards Arjun Kapoor for its new campaign

    toothsi onboards Arjun Kapoor for its new campaign

    Mumbai: Home-grown smile makeover service, toothsi has teamed up with actor Arjun Kapoor for their latest campaign on Clear Aligners.

    The advertisement, titled ‘You’re lucky, there’s toothsi,’ has the actor voicing his agony and displeasure at having to wear the inconvenient metal braces as a youngster, which lead to a bunch of insecurities and self-esteem issues during his growing up years.

    Taking an innovative and out-of-box approach, the ad film shows the usually composed actor throwing a fit on the set, even as he goes on to recount how metal retainers made his teenage days agonising, and how it would have been a piece of cake if he had the option of using toothsi’s clear aligners instead.

    toothsi is leveraging the campaign to enlighten young Indian customers about how fortunate they are to have the choice of using clear aligners instead of conventional metal braces.

    toothsi co-Founder and CEO Dr Arpi Mehta said, “Bracket tightening, wire replacements, and orthodontic appointments aren’t something that today’s youngsters look forward to. Nevertheless, with the arrival of toothsi’s smile makeover, straightening their teeth has gone from a dreaded necessity to a form of self-care. Since the foundation of toothsi, we have worked diligently to eliminate the problems surrounding conventional braces,” he added.