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Tag: brand campaign

  • Borosil promises ‘Acha Khana’ with all-new range of OTG

    Borosil promises ‘Acha Khana’ with all-new range of OTG

    Mumbai: Consumer product brand Borosil Ltd has launched a new ad campaign for its Oven Toaster Griller (OTG) range. The new TVC will be aired on popular channels across the country, in different languages, said the brand.

    The TVC, shows two children admiring the OTG at an appliances store with their parents who are looking to purchase the same. The mother is under the impression that with this new OTG by Borosil, their family will be able to bond more as they cook meals together and enjoy themselves as a family thereafter. The entire TVC revolves around the joy and fun of having the OTG as a helpful, worthwhile kitchen appliance.

    “We are proud to have our OTG range out there for our consumers. The high quality of our products is what we abide by and the satisfaction of our consumer base pushes us to come out with newer, better appliances,” said Borosil Ltd senior general manager of marketing (consumer products) Barnali Shankar. “Our new TVC highlights the OTG which allows you to make any desired meal and enjoy the best performance, firsthand.”

     The OTG range will be available to purchase through Borosil’s e-commerce website, as well as Amazon and Flipkart, said the statement.

    https://we.tl/t-mt7gNpEk4E

  • Havas Media Tribes launches high-impact OOH campaign for Swiggy Instamart

    Havas Media Tribes launches high-impact OOH campaign for Swiggy Instamart

    Mumbai: Havas Media Tribes, the partnership between Havas Media Group India and Tribes Group, has rolled out a high decibel out-of-home (OOH) campaign for Swiggy Instamart. The multi-city, extensive OOH campaign includes ‘Asia’s biggest billboard’ at Bandra Western Express Highway (ROB) Mumbai, said the statement.

    With this, Swiggy Instamart, a long-standing client of the media group, aims to establish two of its core propositions, instant delivery and instant convenience, in the minds of its consumers. Since the quick commerce segment and the business of delivery is all about speed, transit and ease, OOH would be the apt medium to break through the clutter and resonate with its audience through vibrant and eye-catching visuals, believes the brand.

    “As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign,” said Swiggy head of brand Ashish Lingamneni.

    Apart from its superfast delivery promise & expansive range of grocery products, the campaign also highlights Swiggy Instamart’s attractive offers for first-time users.

    The month-long campaign featuring 36 different smart creatives & vernacular content (a crucial part of this campaign in order to maximise audience connect), utilises 5 lac sq ft of the display area on traditional billboards, hoardings, unipoles, FOBs and bus shelters across key locations in 19 major cities in India – Mumbai, Bangalore, Kolkata, Delhi, Noida, Gurugram, Lucknow, Hyderabad, Coimbatore, Vizag, Ludhiana, Chandigarh, Pune, Jaipur, Indore, Goa, Chennai, Kochi and Ahmedabad. 

    In addition to key arterial routes, malls and airports were also targeted, DOOH was used to penetrate residential clusters, and transit media formats such as cab branding, branding inside metros & metro stations were also used for effective and high visibility.

    Tribes Group CEO & MD Gour Gupta said, “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.” 

    “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign,” said Havas Media managing partner – South Saurabh Jain.

  • Iodex launches influencer campaign with Bani J and Sunil Chhetri

    Iodex launches influencer campaign with Bani J and Sunil Chhetri

    Mumbai: Iodex, the pain relief brand from GSK has launched an Instagram Influencer campaign roping in personalities like VJ and actor Bani J and footballer Sunil Chhetri amongst others, for its latest product – Iodex Rapid Action spray. The legacy brand aims to extend its flagship campaign ‘Thodi Himmat, Thoda Iodex’ to a younger and physically active cohort.

    “Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs,” said GSK Consumer Healthcare head of marketing India sub-continent Anurita Chopra. “With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”

    The campaign pins to the essence that excellence in a field, isn’t a destination, it’s a journey – and the road to success requires having ‘Courage’ to stretch beyond one’s comfort zone to power personal transformations. The commercial aims to strike the right chord by positioning the brand’s spray as a modern-day reliable pain reliever and encourages consumers to push their limits and continue to challenge themselves.

    Eighteen influencers across the board, including Sunil Chhetri and Bani J, will be posting 50 content pieces, which will be reaching out to an audience of over 10 million, said the brand.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

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  • Swiggy’s latest campaign helps Santa Claus find new job this Christmas

    Swiggy’s latest campaign helps Santa Claus find new job this Christmas

    Mumbai: What if Santa Claus took a break from deliveries and decided to search for a new gig this Christmas- Who would take over gift deliveries in his absence? In an apparent answer to this question, Swiggy Genie has come up with a quirky creative called the #SantaOpenToWork campaign. The timely campaign, conceptualised by Dentsu Webchutney, hilariously depicts Santa delegating all his gift deliveries to Swiggy Genie.

    At the heart of the campaign is a ’video resume’ by the Father Christmas himself, explaining his decision to move on, and rallying recruiters to hire him. To make things real, the video is accompanied by an actual LinkedIn profile which states Santa’s achievements with fun posts aimed at potential recruiters.

    The campaign aims to showcase how gift-givers can outsource all their delivery tasks to Swiggy Genie this Holiday season, just the way Santa is. So, while Santa is #OpenToWork, Swiggy Genie is #OpenToDeliveries. The short film is directed by Tom Koshy and produced by Raj Banerjee.

    “Our starting point was quite simple: if Swiggy Genie is taking over deliveries, what will Santa Claus do? But we knew we had a winner when we thought of crafting the entire campaign around the #OpenToWork feature, which has become an instantly recognisable mnemonic. I hope people have as much fun watching the campaign as we had creating it,” said dentsu Webchutney creative director Sanket Audhi.

    To create more buzz around the campaign, digital ads across Facebook, Instagram, Twitter, YouTube, Wynk and Inshorts lead people to Santa’s video resume. Swiggy has also used their Genie/Instamart channels to drop unbranded flyers and business cards from Santa, with a special QR Code leading people to the video, said the statement.

    Swiggy director of marketing Sneha John said, “We wanted to remind Swiggy users and non-users alike that they can depend on Swiggy Genie to take care of gift deliveries and other chores this Christmas season. The #SantaOpenToWork campaign does just that, with some Christmas cheer and smart humour.”

  • Mamaearth unveils new campaign with Shilpa Shetty to promote baby care range

    Mamaearth unveils new campaign with Shilpa Shetty to promote baby care range

    Mumbai: FMCG brand Mamaearth has launched a national television advertisement on Milky Soft Baby Care range featuring Shilpa Shetty Kundra. The TVC film conceptualised by Korra Worldwide highlights the goodness of natural ingredients and the proof of safety in Milky Soft range of baby care products.

    The television commercial highlights the proof of safety of Mamaearth baby care range with no-toxins and safe proposition along with ‘Made Safe’ certification, the brand said in a statement.

    The film starts with the Bollywood actor playing with her baby when her friend comes to visit carrying a big hamper for the baby. Visibly upset at her friend’s delay, Shilpa enquires the reason for being late, when the friend shows her the basket of goodies as the cause for the delay which also contains Mamaearth Milky Soft range products. Shilpa asks the reason for choosing Mamaearth goodies for the baby, when the friends says that the products have no-toxins and have proof for being safe. She then cheekily shows that she has already been using Mamaearth Milky soft range which has the goodness of oats and milk proteins that provide the required nourishment to the baby’s skin, along with Made Safe certification ensuring that the products are safe.  

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “Millennial parents are increasingly become conscious and aware of the ingredients the products they use on their babies. They are looking for products that have claims and proof for being free of chemicals and safe. Hence, Mamaearth Milky Soft range has the goodness of natural ingredients and toxin-free proposition along with Made Safe Certification, ensuring that the products are safe for their little ones. With the film, we have highlighted this exact proposition. We hope this thought resonates with the millennials and they come forward and choose natures goodness with us and our products.”

    The launch of the television commercial marks the launch of the Milky Soft range, reinstating the brands leadership with safe and toxin-free products for baby care. 

    Commenting on this, Korra CEO Gaurav Nabh said, “Only a mother knows what is best for her child and will ensure that the baby grows up in a toxin free world. Building on this insight we are delighted to showcase our latest work where Shilpa is seen as a mother using and endorsing Mamaearth baby care milky soft range. The film also showcases that Mamaearth products are also fast becoming the most recommended & gifted products when it comes to celebrating the arrival of a new member to a family. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa.”

    Korra chief creative officer Deepak Kumar said, “You don’t want anything bad ever to touch a baby. Even when you are buying or gifting one. So, we used the simple insight of thoughtful gifting for babies as a creative device in this light-hearted banter between two friends to showcase how choosing Mamaearth’s baby lotion is a no brainer for mothers as well as others. Mamaearth’s Made Safe certification helped reassure the no toxins promise.”

  • Cadbury brightens up solar eclipse with ‘cookie-clipse’ ad on Inshorts

    Cadbury brightens up solar eclipse with ‘cookie-clipse’ ad on Inshorts

    Mumbai: Homegrown English news app Inshorts came up with a creative on the app as a part of Cadbury’s ‘Cookie-Clipse’ campaign for its chocolate centre filled cookie- Chocobakes.

    The app knitted an innovative ad format to commemorate the solar eclipse day that could not be observed in India. With the day (4 December) also being World Cookie Day, Cadbury in association with Inshorts helped users to witness this astronomical marvel through the help of a cookie on Snapchat’s AR filter.

    The one-day campaign helped the brand to further create noise about their latest campaign and engage the tech-savvy millennials on the app. The ad opened up with a bright sun with the Cadbury Chocobakes box below it. The advertisement urged viewers to slide along the Cadbury logo to reveal the ‘cookie-clipse.’

    As the users get intrigued they slide along the bar, which leads to a cookie emerging from the box and covering the sun that creates a perfect cookie eclipse. The click here button further pushes the user to know what it’s like to ‘cookie-clipse’ the sun for real. Upon tapping the button, users are diverted to snapchat’s AR filter on their smartphone, which when pointed towards the sun, hides it with a cookie to give them an eclipse-like experience in the sky.

    Speaking about the partnered campaign with Inshorts, Mondelez India category head for biscuits and bakes Sunainika Singh said, “Cadbury Chocobakes loves celebrating the joy of discovery. The world Cookie Day, coinciding with the Solar Eclipse was a great opportunity for Cadbury Chocobakes center-filled cookies to give a nice surprise to delight our consumers. The Cookie-Clipse AR filter is an innovative interaction with our brand that will definitely find a sweet spot with consumers.”

    The campaign generated a great response with 26 lakh impressions and reached over 16.6 lakh viewers with an impressive engagement rate of 17.08 per cent, the company said.

    Speaking about innovation in the ad tech space, Inshorts national sales head Piyush Thakur said, “With the primary focus on creativity and innovation, the campaign was non-intrusive, interactive, and clutter-free – enabling Cadbury to reach out to its target audience unconventionally and exclusively while instilling excitement for its product.”

  • Euronics ropes in Hrithik Roshan as brand ambassador

    Euronics ropes in Hrithik Roshan as brand ambassador

    Mumbai: Washroom automation accessory brand Euronics has roped in Bollywood actor Hrithik Roshan as its brand ambassador. As a part of the partnership, the actor would be the face of Euronics brand campaigns for the upcoming year. 

    “We are excited to partner with Hrithik Roshan for our brand campaign that targets the segment of the audience who is more aware and makes a conscious choice of upholding their health and safety,” said Euronics CEO Viknesh Jain. “His body of work that encompasses versatility and evolution, is very much in line with how we operate. The fact that he is an icon, whose lifestyle is aspirational for families and individuals pan India – is a bonus.”

    The brand campaign introduces a range of sanitary ware aimed at an evolved audience base demanding high quality, new age accessories and equipment to foster health and hygiene. 

    “The pandemic has taught us a lot, and maintaining health and hygiene is not just an option, but a way of life now. As an ambassador, my decision to associate with Euronics comes from a personal capacity,” stated Hrithik Roshan. “I prioritise the well-being of my family and all my associates, and Euronics solves my sanitation concerns.”

  • Comfort Walk’s new campaign targets people from different walks of life

    Comfort Walk’s new campaign targets people from different walks of life

    Mumbai: Footwear brand Comfort Walk – from the house of Red Chief Shoes – has launched a new ad campaign that aims to target both male and female and almost every age group starting teenage and above, offering them a wide range of footwear for all facets of life with a tagline ‘Feet Hai Confuse, Kise Kare Choose.’

    The music video, conceptualised by ad agency ADK – Fortune and directed by Kunal Pardesi, features a family of seven members who exhibit the emotions of joy and comfort by dancing in different walks of day-to-day life. They are confused about picking up one footwear or other as every style is unique, fashionable, and affordable as well, said the brand.

    “Today, when video content works well and people spend most of their time browsing on the internet, we felt this would be a creative solution to spread our message innovatively and engagingly with the help of a great concept and extraordinary music,” said Comfort Walk GM of marketing Rahul Sharma. “We feel that music plays a very critical role in establishing a direct connection with the consumers as it provides a universal language and offers a fresh feel to the video, which aids in creating brand identity. “

    The campaign is being promoted across digital media, print, cinema, and at the multi-brand retailer shops across Uttar Pradesh.

  • Somany Ceramics launches new campaign with Salman Khan

    Somany Ceramics launches new campaign with Salman Khan

    Mumbai: Somany Ceramics Ltd, a homegrown company specialising in ceramic tiles and allied product segments, has launched its new brand campaign ‘Zameen Se Judey.’ The TVC aims to connect directly with the masses urging them to opt for international quality products at an affordable price that are manufactured locally.

    Somany Ceramics’ brand ambassador Salman Khan can be seen in this quirky ad which spreads a simple message of staying grounded while delivering the best quality products. The TVC shows the Bollywood actor in his living area discussing flooring options with the contractor (played by actor Manoj Pahwa). Khan shows his disinterest towards international brands and prefers quality products designed by homegrown brand Somany. He resonates with the brand’s ideology of ‘Zameen Se Judey.’

    Somany is taking a 360-degree holistic approach to expand its bandwidth by reaching out to the masses. The integrated marketing approach designed for the new TVC leaves no stone unturned by targeting audience Pan India, via HSM and regional vernacular channels, social media platforms along with outdoors, airports and cinema, said the statement.

    “Salman Khan is a world-class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality,” stated Somany Ceramics brand custodian Minal Somany. “We are confident that the new TVC will help Somany in building deeper relationships with our consumers and paving the brand in the right direction.”