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Tag: brand campaign

  • Simplilearn assures job guarantee in its latest brand campaign

    Simplilearn assures job guarantee in its latest brand campaign

    Mumbai: Simplilearn, the digital-skills bootcamp has announced the launch of its latest brand campaign #JobGuaranteed focussing on Simplilearn’s ‘Job Guarantee’ programs that assure a job upon course completion.

    Culturally, Indians look for reasons, big or small, to celebrate or ask for a treat. The campaign is based on this very concept of friends and family members asking for a treat when one bags a new job. As part of the ad film, the protagonist is asked for a treat by his peers, right after he enrolls in a Simplilearn program, indicating that he is guaranteed to land a new job after he completes the program.   

    “The two programs launched thus far in Data Science and Full Stack Development include a 100 per cent job guarantee (conditions apply) within 180 days of completing them,” said the brand in a statement. “This, along with the money-back (*conditions apply) provision, make the Simplilearn Job Guarantee Programs ideal for anyone looking for an assured start to their career in these high-growth professional domains.”

    Simplilearn chief marketing officer Mark Moran said, “As a leading online Bootcamp, we are excited to launch this campaign bringing job guarantee as a core offering to aspirants, coupled with the relatable storyline of asking for a treat when one succeeds in their profession. We hope viewers will relate to the characters and find the motivation to learn new skills and share their “sweet success” with their family and friends.”

    The ad films focus on two primary sets of target audiences, those employed and exploring better opportunities; and aspiring candidates who are currently looking to join the workforce and build a career for themselves. Both films showcase the protagonist being asked for a treat after enrolling in the Simplilearn program, as it means they are on track to secure a job, guaranteed.  

    Bluebot Digital CEO and CCO Carl Savio said, “The campaign is built around a tangible product benefit – guaranteed jobs. While conceptualising the campaign we stumbled on a cultural insight – In our country, it’s customary to ask for a treat when a friend or family member acquires an asset or moves up in stature. And from there we built a campaign that we know will relate to all demographics.”

    The integrated campaign will be launched across multiple digital platforms, and print media.

  • Extramarks spotlights its holistic learning solutions in latest campaign

    Extramarks spotlights its holistic learning solutions in latest campaign

    Mumbai: Ed-tech company Extramarks has launched a new brand campaign called ‘School Se Ghar Tak’ to underscore its stance as a holistic learning platform.

    The campaign highlights Extramarks expertise in combining the best of ‘in-school’ and ‘at-home’ digital learning ecosystem helping students’ #FlyTheExtraMile. It also highlights the end-to-end learning offerings such as Live doubt solving sessions, unlimited practice tests, performance analysis, and much more with the help of a dynamic jingle and visuals, said the company in a statement.

    “The near-immediate shift to online education post the Covid-19 outbreak accelerated convergence of school and home learning, emphasising the need to make education holistic, interactive and personalised,” said Extramarks Education VP of marketing Vineeta Singh. “latest TVC embodies this image of Extramarks as a one-stop learning solutions provider that complements in-school learning from the comfort of home. We are excited to mark our new beginnings as we strengthen our message of well-rounded, all-inclusive learning, School se Ghar Tak.”

    Rolled out on the heels of the brand’s recent rebranding and re-introduction of ‘Extramarks – The Learning App,’ the campaign reinforces the brand’s leadership position in the ed-tech segment and highlights its robust set of product offerings for all classes, multiple boards, and all subjects including K12, JEE, and NEET. The brand has merged all its applications in the K-12, JEE, NEET segments into a single Extramarks – The Learning App.

    “We are thrilled to win the media mandate for Extramarks and work on the launch campaign. We are confident that our integrated media approach centered in consumer journey backed by data and insights will drive growth in this extremely competitive and fierce category,” stated Wavemaker India chief client officer North and East office head Mansi Datta. “The campaign reaches out at an all-India level to both parents and school children talking about holistic learning solutions not just in schools but children having access to it at home as well.”

    extramarks

  • Onsurity launches “#GiftofSurity” campaign for SME work-family

    Onsurity launches “#GiftofSurity” campaign for SME work-family

    Mumbai: Onsurity, a tech-led monthly subscription-based employee health benefits platform, has launched its first digital campaign that focuses on the ‘#GiftOfSurity’ for SME work families. The campaign demonstrates that expansion of health benefits is a vital step for SMEs and start-ups to pave the way in India’s effort to achieve universal health coverage.  

    The campaign focuses on democratising the healthcare of SMEs to care and protect the health and life of their employees and contractual workforce. Delivering on the promise of ‘Healthcare, Ab Sabke Liye,’ Onsurity aim is to change the way companies experience health benefits by making it affordable, easy to understand and accessible at one click.  

    “We believe our colleagues are like family a ‘work family’, the #GiftOfSurity campaign has captured various perspectives and stories that further strengthen the sense of building trust around healthcare benefits to employees,” said Onsurity growth and marketing head Samar Kagalwalla. “With our vision of ‘Healthcare for All’ we aim to enable and empower 330 million SME workforce which contributes almost 29 per cent of India’s GDP.”

    “With low financial health protection for a large middle segment of the working population, the campaign encourages SMEs to pause and realise the importance of employee healthcare. Brand Onsurity, has always enjoyed the trust of its customers, and now with the #GiftofSurity campaign we want to motivate more SMEs to look at affordable healthcare programs for their work family as well,” he further added.

  • HealthifyMe partners with Wondrlab to say ‘India, It’s time to Healthify’

    HealthifyMe partners with Wondrlab to say ‘India, It’s time to Healthify’

    Mumbai: Homegrown platform-first creative martech start-up Wondrlab has crafted HealthifyMe’s ‘It’s time to Healthify’ campaign, as a part of its new year communication. Featuring Bollywood star Sara Ali Khan, the campaign motivates people to Healthify to meet their goals.

    The campaign went live across TV, digital, social, radio, print, hoardings and HealthifyMe’s mobile app. The ad film is a montage of real stories and people’s reasons to Healthify. There will also be individual testimonial videos of the users that will be released as an extension to the campaign, said the brand.

    “When we studied data, we realised that no one really healthifies or loses weight just to be healthy – there’s always a larger goal or reason. Everybody knows they should be healthy, but don’t get to it, till some reason triggers and motivates them,” said Wondrlab co-founder and chief creative officer Amit Akali. “We decided to use that insight to connect to people – by sharing real stories of real people who lost weight. In Sara Ali Khan, we found the most authentic person possible, one who’s undertaken an inspirational transformation journey herself. Bringing alive how HealthifyMe’s unique features like calories counter, step tracker, coaches, experts, etc together can help you get there.”

    “New Year is an important time for us – when most people resolve to healthify themselves. The insight that everyone healthifies for a reason really excited us,” stated HealthifyMe founder Tushar Vashisht. “Our brand is founded on honesty, so like always we wanted to showcase the lives and transformation stories of real customers, this time bringing alive their reason to healthify, with the intent of inspiring others to achieve the same. The app helps users make a breakthrough change in their fitness levels, thereafter making a real difference in their daily lives. We’ve tried to reflect that.”

  • Wunderman Thompson South Asia unveils sequel to ad campaign for Tata Pravesh

    Wunderman Thompson South Asia unveils sequel to ad campaign for Tata Pravesh

    Mumbai: Wunderman Thompson South Asia has unveiled a sequel to the first-ever thematic film for Tata Pravesh on all its social media assets.

    This sequel film called ‘The Surprise Visit,’ a part of their ‘Akela Hi Kaafi Hai’ campaign, delivers a two-fold message informing the potential customers that Tata Pravesh products come with their own frames that can easily be screwed into a finished wall and that the Individual Home Builders (IHBs) need to contact Tata Pravesh customer care before installing an ordinary frame.

    Produced by Small Fry Productions, the film is supported by print, OOH, POS and digital. A 360-degree campaign anchored by TV has been conceptualised to drive home the dual message.

    This is the first time ever that actors Gajraj Rao and Priyamani share screen space on the screen. “Getting Gajraj Rao and Priyamani together was a casting coup of sorts by the Wunderman Thompson team,” stated Wunderman Thompson Kolkata Senior VP & managing partner Vijay Jacob Parakkal. “They really helped bring this script to life and made it a very entertaining and memorable film. We are really looking forward to seeing the response to this new Tata Pravesh campaign.”

    “The previous campaign ‘Akela Hi Kaafi Hai’ helped Tata Pravesh enter the consideration set of customers and we are proud to be part of 50,000+ Indian homes. The latest film will hopefully bring many more households into the Tata Pravesh family,” said Tata Steel Ltd national business head – Tata Pravesh Animesh Roy. “The popularity of Gajraj Rao & Priyamani will not only further enhance awareness of the brand but also effectively deliver the message that Tata Pravesh comes with its own frame and Individual Home Builders (IHBs) need to call us before installing an ordinary frame.”

    “In this film, we take up where we left off in the first one,” said Wunderman Thompson Kolkata VP & senior ECD Arjun Mukherjee. “Gajraj Rao is no longer the naïve, unsuspecting customer of the first film. And Priyamani makes a heart-stopper of an appearance in this one. The effort was to tell the story in an entertaining and engaging way with penny drop moments that are sure to bring a smile. Who says you can’t have fun while introducing a toll-free number?”

  • Tata Capital unveils new campaign for Flexi Plus Loans

    Tata Capital unveils new campaign for Flexi Plus Loans

    Mumbai: Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign titled ‘India – Apne Mann Ki Karo’ to promote its latest offering, Flexi Plus Loans. According to a statement, the campaign will run across social and digital media platforms, radio and television.

    Conceptualised by Viscomm, the campaign is a series of three humorous short films. Each film is a slice of an everyday life situation where the protagonist – a family man wants to do things his way and seeks approval from his loved ones. Each film portrays how the protagonist‘s wishes are suddenly fulfilled, much to his surprise, and with this introduces the features and benefits of Flexi-Plus loans.

    “Tata Capital’s latest campaign aims to resonate with our customers in a fun-loving way. The 3 films are expressions of situations where each one of us seeks freedom in our daily lives,” said Tata Capital chief digital and marketing officer Abonty Banerjee. “Flexi Plus Loans gives our customers enhanced flexibility and ability to personalize the loan and repayment options as per their requirements. This campaign once again gives us the opportunity to reinforce in our customers the belief that they can always #CountOnUs.”

  • Emami launches #EkJhappiForMe – a self-love initiative ahead of New Year

    Emami launches #EkJhappiForMe – a self-love initiative ahead of New Year

    Mumbai: Kolkata-based Emami Group has launched the new social initiative for its Boro Plus Body Lotion portfolio under the tag #EkJhappiForMe. The social campaign with the self-love theme was launched on Instagram with well-known dancer and choreographer Shakti Mohan spearheading it.

    With the growing need for good mental health and in keeping with taking time out for self-appreciation from our busy lives, the campaign emphasises the importance of the numerous small moments in our everyday lives and the need to appreciate oneself and the small victories one achieves in life, said the brand.

    The FMCG company aims to talk about the problems faced by today’s generation. Shakti Mohan shared a short video on Instagram that talks about the importance of self-care and self-love. She also encouraged her fans to participate in this social initiative by sharing their self-love moments on Instagram Reels with the hashtag #EkJhappiforme and the Boro Plus social initiative audio.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Shakti Mohan (@mohanshakti)

     

    Several other creators, including Roshni Walia, Vaishnavi Rao, Ishpreet Dang, and Kanika Mann, have also taken part in the initiative collaborated by Mad Influence and Emami to deliver this powerful message to society. Hundreds of users have also participated in this initiative, celebrating their small victories and appreciating themselves in support of the #EkJhappiForMe Initiative.

  • realme India’s #HopeForGood campaign brings joy of education for 100 children

    realme India’s #HopeForGood campaign brings joy of education for 100 children

    Mumbai: Smartphone maker realme India has joined hands with SOS Children’s Villages India for its 2021 Christmas campaign called #HopeForGood. The consumer technology brand along with the independent non-governmental social development organisation spread a little Yuletide cheer among the kids adopted by the latter,  bringing hundred young minds the ‘gift of education’ for a year to help secure their future.

     

     

    A team from realme India visited the kids earlier at an SOS Children’s Village. In the released video, the team showcased the dreams and aspirations of these kids and made an appeal to twitteratis to come forward and leave messages that show support for these kids. realme India also appealed to netizens to help them contribute towards fulfilling the aspirations of the children by sponsoring their education.

    Realme India released another video on Thursday, delivering on the promise they made earlier. The latest video compiles the success story of how Twitter and the realme community came through with their support to help sponsor the education of the young minds for all of 2022.

     

     

    realme India digital director Bhawana Sharma expressed gratitude at the support the initiative received and said, “It is heart-warming to see how many people came through to support the children. This is the first step marking the beginning of our Hope for Good initiative and we hope to take many such steps in the future to drive more positive change. We are ready to start the new year with more hope and compassion.”

  • InCred celebrates spirit of ‘83’ with new digital campaign

    InCred celebrates spirit of ‘83’ with new digital campaign

    Mumbai: InCred, a new age NBFC with a pan India presence, has announced a partnership with the Bollywood film “83.”  This partnership celebrates the incredible victory of confidence against all odds. 

    InCred has a long-standing association with cricket, especially with Rahul Dravid, its brand ambassador who is also the current head coach of team India. To add further excitement for cricket fans, InCred launched a digital campaign with Dravid in which he shared his personal memories of the historic world cup win. The campaign also urges people across the country to share their memories of the historic ‘83 win.

    “We went out late at night to have ice cream to celebrate the win, and for us as 10-year-olds being out late having ice cream was a big deal, but team India gave us that. The 1983 victory also changed the cricketing landscape in the country and put India on the map of world cricket,” Dravid said.

    Talking about the campaign, InCred founder and group CEO Bhupinder Singh said, “We are delighted to be associated with the movie 83, based on the momentous win that created history in the world of cricket. The movie has a close affinity with our company values and brand ethos which rides on passion, determination, and a sense of Confidence. We believe that’s what it takes to make an InCredible success story possible.”

    “Through our collaboration with InCred, we aim to reach out to all the cricket and movie fans,” said Reliance Entertainment head of marketing Sameer Chopra. “The personal memories of the historic win add more to the celebration of the movie and make it grand. It is a good opportunity for so many Indians to reminisce the memorable day.” 

    Film “83” is directed by Kabir Khan and produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment and 83 Film Ltd.

  • Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Mumbai: Homegrown handloom company Obeetee has launched the ‘Add Life To Your Home’ campaign to further the idea that Obeetee carpets belong in every home in the and are for everyone.

    The brand has joined hands with celebrated artists from different fields such as actors Dia Mirza and Jim Sarbh, architect Sanjay Puri, designer Tarun Tahiliani, and musicians Amaan Ali Bangash and Ayaan Ali Bangash. 

    The brand campaign showcases these celebs in their own elements and how they elevate their surroundings with Obeetee carpets.

    “We are thrilled to announce our debut digital campaign. It is the little things that truly add meaning and value to the monotony of everyday life and Obeetee helps you do that,” said Obeetee retail CEO Angelique Dhama. “Obeetee rugs are made as a result of a wide array of inspirations and visions, each of our collections aims to embody something different. With Obeetee, there is something for everyone to love and that is what we aim to showcase with this campaign. We are honoured to join hands with such esteemed artists to help us spread this message in the most natural and awe-inspiring way.”