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MUMBAI: One of Indian advertising’s sharpest advertising minds is switching gears. After a 16-year career spanning heavyweights like JWT, Contract, Taproot Dentsu, and Tilt Brand Solutions,...
MUMBAI: For most, Mondays mean emails, meetings, and caffeine-fuelled survival. But for Akshay Gurnani, this Monday was different-it marked the end of a decade-long journey as...
Mumbai: In today’s digital era, the importance of online brand building in the B2B sector is becoming increasingly evident. While many B2B companies have traditionally focused...
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has acquired the digital mandate for 1Rivet India, a tech-based consultancy firm, headquartered in the USA. The...
Mumbai: With five shows running across platforms, two delivered, and another five lined up for 2021, TVF president Vijay Koshy is looking forward to an exciting...
NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing...
Havas Sports and Entertainment, which functions under Havas Media Group, in association with YouGov has launched Hi-CRICKET, a proprietary study to understand the impact of the Indian...
NEW DELHI: Brand building acts as a multiplier of ROI and more than doubles the impact of media investment of sales, says Kantar CEO global media...
MUMBAI: We are constantly haunted by the media, be it television, print, out of home or digital. Our thoughts and actions get subliminally influenced, not to...
BENGALURU: Bengaluru based Merino group’s agro division and ready to cook brand Vegit spends between 10-15 per cent of revenue on BTL activities. So far, a...
BANGALORE: The Karnataka government has signed a memorandum of understanding (MOU) with Bangalore Chamber of Industry and Commerce (BCIC) with an object of giving a fresh...
MUMBAI: The second session of the AAAI seminar delved into the evolving sectors like automotive, lifestyle, healthcare and retail. The session was chaired by Abbott India...
MUMBAI: Zee Network’s Marathi language channel Alpha Marathi is planning a slew of brand building initiatives based on below-the-line (BTL) activities. This will include daily online...
