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Tag: brand association

  • Drools ropes in Ananya Panday as brand ambassador

    Drools ropes in Ananya Panday as brand ambassador

    Mumbai: Pet food brand Drools has roped in Ananya Panday as its brand ambassador. The collaboration will focus on initiating a dialogue around pet nutrition amongst the people of India.

    Ananya is a proud dog-mum and is very mindful of their nutrition. Her consideration for pets and thoughtfulness of what goes into their diets makes her the perfect fit for Drools’ brand ambassador, said the brand in a statement. “With ample nutrition and appropriate nutrients in its vast portfolio of pet food and supplements, Drools aims to reach out to more pet parents and enhance the quality of life of their fur babies,” it added.

    “Drools has always taken pride in promoting healthier living and food habits for pets with its extensive range of products that support skin and coat health, strengthen the immune and digestive system and overall well-being,” said Drools’ national sales director Shashank Sinha. “We are thrilled to be associating with Ananya Panday. As a celebrity youth icon, we think she’s perfect for promoting our vision and garnering the attention of new-gen pet lovers.”

    “I understand the part a dietary regime plays in pets’ life and this is one of the reasons I am proud to collaborate with Drools and represent the label across India to create awareness about pet nutrition,” stated Ananya Panday on her association with Drools.

  • Tata Open Maharashtra onboards ShareChat, Moj to promote tournament

    Tata Open Maharashtra onboards ShareChat, Moj to promote tournament

    Mumbai: The Tata Open Maharashtra on Tuesday announced its partnership with social media platform ShareChat and short video app Moj. The tennis tournament has started at Balewadi Stadium in Pune on 31 January and the event will go on till 6 February.   

    This partnership will allow ShareChat and Moj communities to access engaging content around the sport, with a special category titled ‘Tata Open Maharashtra’ to be created under the sports tab in ShareChat, said the statement.   

    Tata Open Maharashtra tournament director Prashant Sutar said that the partnership will aim to reach out to a much larger audience, especially millennials and Gen Z. “The tournament has always attracted the audience with the participation of top names from the world and enjoys a great viewership in India. We are delighted to have a partnership with ShareChat and Moj for creating exciting content around the tournament to engage more audience,” he added.

    The fourth edition of Tata Open Maharashtra is organised by the Maharashtra State Lawn Tennis Association. Star Sports Select channel and Disney+ Hotstar are broadcasting the tournament on its network.

    “We are delighted to partner with Tata Open Maharashtra and give ShareChat and Moj communities the opportunity to witness a prominent tennis tournament. ShareChat & Moj are the perfect platforms to revel in sports and connect with tennis fans pan India,” commented ShareChat and Moj senior director of content strategy and operations Shashank Shekhar.

  • D2C brand Plum ropes in Mithila Palkar as brand ambassador

    D2C brand Plum ropes in Mithila Palkar as brand ambassador

    Mumbai: Homegrown beauty and personal care brand Plum on Thursday announced that it has signed actor Mithila Palkar as its first-ever brand ambassador. 

    Starting her acting career in 2014, Mithila is known for a wide variety of roles that she has portrayed in films and web series.  She is also a popular singer. “Being one of the most vivacious and spirited actresses, Mithila exemplifies the girl-next-door image and will appear in key Plum campaigns across digital media,” said the brand in a statement.

    “Plum is a youthful brand that resonates with the confident woman of today. So, onboarding a millennial youth icon like Mithila Palkar seemed to be a natural fit. She reflects Plum’s values of being honest and real,” stated Plum CEO and founder Shankar Prasad. “Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally associate with our brand and love using our products.”

    One of the fastest growing BPC brands in the online space, Plum is available on e-commerce marketplaces such as Amazon, Flipkart, Nykaa and Purplle and in over 250 towns and cities in India, through 900+ assisted retail outlets, and over 10,000 unassisted outlets, said the statement. The brand recently won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards.

    “I deeply resonate with the philosophy of the brand and their unique approach towards creating products which are truly good for your skin,” said Mithila Palkar. “In Plum, I have found my partner, which provides an authentic, dependable, efficacious, and delightful experience in skincare. I am truly glad to be associated with them.” 

  • Esprit signs up Ananya Pandey as brand ambassador

    Esprit signs up Ananya Pandey as brand ambassador

    Mumbai: American watch brand Esprit is all set to strengthen its position in India and has appointed Bollywood actor Ananya Pandey as its celebrity brand ambassador.

    Esprit’s India partner AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.

    Announcing the association, the company said that the actor’s youthful persona, confident outlook, and positive vibes resonate completely with the brand and made her an obvious choice.

    Founder & CEO of Time Management Services (TMS), the official licensee of Esprit Watches, Marco Sieber said, “Since 1968 Esprit as a brand has come a long way. In the last 50 years, the brand has maintained the image of being the most transparent fashion brand in the world, connecting with the customers through positivity, innovation, and sustainability. The Indian market is very important to us as we do see that customers are always looking for new designs and trends. We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Ananya Pandey being a youth icon is the right choice to bring on board to re-create the connect of Esprit with Indian youth.”

    Talking about her association with Esprit, Ananya Panday said, “I am delighted to be part of the Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which appeals to my design aesthetics.”

    “We have noticed that the Indian customer buying behaviour is not as it was a decade back. Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit Watches, we chose Ananya Pandey to endorse Esprit Watches. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and priced attractively,” said AP Group managing director Hamza Patel.

  • Good Vibes ropes in Yami Gautam as its brand ambassador

    Good Vibes ropes in Yami Gautam as its brand ambassador

    Mumbai: Good Vibes, a Purplle-owned skincare brand, has announced Yami Gautam as its brand ambassador. The Bollywood actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range.

    As a brand ambassador, Gautam will accelerate the brand’s mission to deliver ingredient-led skincare to women across the country. “In the recent past, she has emerged as a strong influence for embracing her natural self and has inspired women to explore their natural beauty. This has strong synergy with the brand’s belief of using natural beauty ingredients while staying away from harmful chemical ingredients,” said the brand in a statement.

    In keeping with the same spirit, Good Vibes and Yami join hands to launch the first-ever brand campaign #GlowKaMissingPiece. The campaign will be a series of two films and multiple shorties with 200+ influencers amplifying the campaign across social and digital channels. The film sees Gautam imagining, in a fun playful manner, how marriage would feel if critical elements at different ceremonies were missing. 

    “My perception of beauty has always been to be your natural self in what makes you comfortable, and it feels great to work with a brand that echoes the same values,” said Gautam. “Good Vibes is truly a brand that demonstrates the purity of nature in its products and has over time become a confidante for all my beauty needs.”

    Good Vibes offers an array of skincare and haircare solutions, including, face wash, serum, facemask, shampoo, shower gel, and facial oils, all inspired by nature’s goodness. “The brand was born out of the consumers’ need for accessible, ingredient-led natural skincare products,” stated Purplle.com chief business officer Nippun Aneja. “Yami, with her charm, confidence, and authenticity, exuberates beauty for all. With her strong connect with the Indian audience, we envision Good Vibes reaching every household across the country.

    “As we kick-start our first campaign, #GlowKaMissingPiece, we will continue to create magic with Yami, inspiring women to be their best selves,” Aneja added.

    “In a cluttered beauty space of sameness, with #GlowKaMissingPiece we found the right balance for a light hearted story told through Yami Gautam. A striking visual that also communicates the larger product benefit of a healthy natural glow,” said Ideas Farm director – brand services Priyanka Dey.

  • Manyavar is official Indian wear partner of ICC Men’s T20 World Cup ’21

    Manyavar is official Indian wear partner of ICC Men’s T20 World Cup ’21

    Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021.

    The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on 23 October with Australia vs South Africa match at Abu Dhabi. As part of the association, Manyavar will have its presence on ground as well as the digital assets of ICC, said the statement.

    “Manyavar as a brand embraces celebration and togetherness and cricket is the biggest celebration in the country which brings people of every age group together. Therefore, our association with cricket is a natural extension,” said Vedant Fashions Ltd CMO Vedant Modi. “We believe that our longstanding partnership with IPL has resulted in good recall for our flagship menswear brand – Manyavar and we are confident that the association with the ICC T20 World Cup 2021 will help us further cement the brand in hearts and minds of our consumers.”

    Manyavar is also known for its association with Kolkata Knight Riders, Sunrisers Hyderabad, and Delhi Daredevils as their official Indian wear partner at the Indian Premier League (IPL).

  • realme ropes in KL Rahul as brand ambassador

    realme ropes in KL Rahul as brand ambassador

    Mumbai: Smartphone brand realme has roped in Indian cricketer KL Rahul as brand ambassador to endorse its smartphone category. 

    Rahul will work with realme to help grow the smartphones category under the broad umbrella of product offerings, said the brand in a statement on Thursday.

    “With the onboarding of a talented and renowned sports personality KL Rahul, we envision to combine the synergies of both. We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys,” stated chief marketing officer of India, Europe, and Latin America Francis Wong. “We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting edge technology, fun, stylish, quality-driven products available to the audience.”

    realme’s partnership with the seasoned sports star reinstates the brand ideology of being powerful, stylish, and youth-oriented, said the statement. “The partnership further complements the brand’s attitude of setting new benchmarks, inspiring thousands of millennials across the country,” it added.

    “The fact that the brand has established itself as one of the leaders in the global market makes me proud to have associated myself with them,” said KL Rahul. “realme boasts unparalleled products that are stylish and powerful. Furthermore, its ethos of ‘Dare to Leap’ is something that I strongly resonate with.”

  • Fire-Boltt onboards Virat Kohli as brand ambassador ahead of global debut

    Fire-Boltt onboards Virat Kohli as brand ambassador ahead of global debut

    Mumbai Homegrown wearable brand Fire-Boltt has brought on board cricketer Virat Kohli as its new brand ambassador ahead of its global debut. 

    The Indian skipper will participate in different marketing ad and endorsement campaigns of the brand, said the statement. “Both Fire-Boltt and Virat Kohli embody an exuberant-yet-strategic approach to emerge as winners and this is what makes the collaboration a natural unison,” it added.

    “Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch,” said Fire-Boltt co-founder Arnav Kishore. “Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. People need to keep a tab on their health even while on the go and there can be no better enabler than smartwatches.”

    “Fire-Bolttas a brand personifies energy, dynamism, and vibrancy, all of which has actually been a driving force in my sporting as well as a life journey,” said Kohli. “The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat.”

  • Asics teams up with Joshna Chinappa to inspire young athletes

    Asics teams up with Joshna Chinappa to inspire young athletes

    Mumbai: Sports equipment company Asics has announced Indian squash player Joshna Chinappa as its new brand athlete. This partnership would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand, it said.

    “Our beliefs and efforts have always focused on empowering youth in India and making a positive change. We at Asics also believe that as the leading sports brand in India it is important to encourage girls to take up sport,” said Asics India and South Asia MD Rajat Khurana. “Over the last couple of years, Joshna and many other Indian women have emerged as torchbearers with their outstanding performances. Asics is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”

    Currently ranked as number 10 worldwide, Chinappa is a two-time Asian Championship gold medalist. In 2014, she was the first Indian to win a gold medal in doubles at the Commonwealth Game. Chinappa has inscribed her name at the British US Open and national championships.

    “Asics has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. With them, I hope to take my performances to the next level on the field, and also help create change off it,” said Chinappa on the association. “Our aim together is to improve participation of Indian youth in sports and women empowerment and I am confident of creating the change with Asics.”

    Asics has been working with young and fresh athletic talents across various genres of sports including Indian athletes Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, along with international athletes like Novak Djokovic

  • Piramal Realty ropes in Rahul Dravid as brand ambassador

    Piramal Realty ropes in Rahul Dravid as brand ambassador

    Mumbai: Piramal Realty, the real estate arm of the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects in Mumbai comprising Piramal Mahalaxmi, Piramal Vaikunth, Piramal Revanta, Piramal Aranya, and Piramal Agastya, its state-of-the-art commercial project. 

     As part of its association, Dravid will collaborate with Piramal Realty, speaking directly to the brand’s customers with signature messages on the importance of home ownership. With his reliable and always positive approach on and off the field, the cricketer will be showcased embodying Piramal Realty’s core values of knowledge, action, care & impact, the brand stated. 

    The new association will be promoted with a 360-degree marketing campaign, including print, digital, outdoor, and social media, it added.

    Piramal Realty, chief operating officer, Gaurav Sawhney said, “Rahul Dravid embodies our philosophy of creating a positive impact on people’s lives. As a company, we are constantly evolving to provide a great customer experience that transcends from understanding consumer sentiments to creating developments that encourage community building. Having Rahul Dravid on board will help us enhance our purpose of ‘Doing well and Doing Good’, since he is not just an international sports icon, but also a source of inspiration for many around the world. Rahul Dravid’s qualities of being dependable, authentic, true, and impactful perfectly align with our brand values.”

    Commenting on the association, Rahul Dravid said, “A career in sports is impossible to manage without the support, guidance, and reassurance of family and friends. During tough times, and there always are, home is where we go. As an advocate for the brand, it gives me great pleasure to collaborate with Piramal Realty, which resonates with my own core belief of giving the best throughout the process.”