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Tag: brand association

  • Licious announces association with ‘Bigg Boss’

    Licious announces association with ‘Bigg Boss’

    Mumbai: The famous meat brand Licious has been associated with the country’s most popular and longest-running reality show, Bigg Boss, for its latest season.

    As part of this unique integration, Licious will cater to contestants’ meat cravings by setting up an experiential zone called The Licious Greed Zone in the house.

    Bigg Boss is arguably the most preferred prime-time viewing by fans of the show, and adding to its charm is the host, Salman Khan. The iconic show enjoys a plethora of celebrity associations and brand engagements, which is a testimony to the show’s value.

    Joining this club, Licious will be offering its assorted range of premium quality and delectable varieties of fresh meat, seafood, and ready-to-cook items in the house. The tie-up will also roll out an interactive contest, where Bigg Boss fans will get a chance to vote for their favourite Licious staple on the Licious app. The most-voted dish will be available in the Licious Greed Zone inside the Bigg Boss House. The dish with the maximum number of votes will find its way to the participants, also giving the audience a chance to become a part of the show. To take things a notch higher, three lucky voters will get the golden chance of meeting Bollywood superstar Salman Khan!

    Speaking about the association, Licious vice president of brand development Santosh Hegde said, “Bigg Boss is the epitome of entertainment and laughter. The show comes with a massive reach and an ever-increasing viewership, which only makes it a perfect platform for integration. At Licious, we are always looking out for moments to bring people together because food is the greatest emotion for all of us, and nobody knows meat like us! Our partnership with Bigg Boss is an exciting move through which we are ready to showcase our wide variety of products, catering to every taste and craving. What makes it better is that the audience will also get an opportunity to help their favourite housemates get the best of Licious via the greed zone.”

  • BBDO India announces new campaign for Milkbasket

    BBDO India announces new campaign for Milkbasket

    Mumbai: Milkbasket has rolled out a new campaign in partnership with BBDO India. The campaign spreads the message that no matter what life throws your way, one thing is for certain: there’s always a way to save the day. Through six short videos, BBDO India captures and brings to life a number of everyday life scenarios we can all truly relate to, from weight gain to unexpected invited guests to the unfortunate consequences of a night out—sure to make anyone smile.

    Speaking about the association, Milksbasket co-founder Yatish said, “Milkbasket, as a brand, represents reliability and convenience. We always strive to live up to our promise of an assured delivery of daily essentials by 7 a.m. every morning, come what may. Our customers frequently express how much Milkbasket has simplified their home management. That’s why we wanted to develop a fresh new campaign that honoured how our customers feel about us and how much we care about them and their daily lives. I wanted a refreshing take on our everyday life scenarios—something that is crisp, short, witty, and memorable. I am glad about the work put in by our brand team and BBDO on this campaign. I believe this campaign would leave behind millions of smiles.”

    Adding to it, BBDO chief growth officer and general manager Nikhil Mahajan says, “Milkbasket has a very unique offering, solving a problem that probably every household faces. That, combined with our age-old tradition of having essentials bought or delivered early in the morning, makes for a great positioning platform that’s high on both relevance and relatability. As we scale up the service across multiple cities, the task of hyper-localising the brand and finding cultural roots in the everyday behaviour of our TG is the key opportunity and objective that we are going after. We are working very closely with the team at Milkbasket to create a national power brand that is truly regional in its behaviour. It’s been a super exciting journey, and I’m looking forward to the results this campaign brings to the business.”

    Talking about the creative thought, BBDO Delhi chief commercial officer Krishna Mani said, “This insight of making mornings good came from the personal experiences of the team working on the brand. Everyone in the team is a frequent user of the Milkbasket app, and they swear by it. The feeling of waking up and finding your Milkbasket packet at your door, complete with everything you need for the day, just makes mornings that much better. Good morning should really be said because it’s a good morning!”

  • Janhvi Kapoor is the new brand ambassador of Nykaa Fashion

    Janhvi Kapoor is the new brand ambassador of Nykaa Fashion

    Mumbai: Nykaa Fashion has signed Janhvi Kapoor as its brand ambassador. While Kapoor has already been associated with the brand since 2018, she’ll now serve as the brand ambassador for Nykaa Fashion. The brand has also launched a 20-second ad film featuring the actress.

    In an endeavour to have Janhvi’s influence and popularity now transcend to the world of fashion, the brand has deepened its relationship with the artist, who will be seen in fresh new avatars as she expresses her unbridled love for all things fashion. Nykaa Beauty and Nykaa Fashion meticulously cater to the needs of a discerning customer who’s looking for highly curated offerings and appreciates having elevated options to choose from.

    In the earnest demeanour of someone who spends plenty of time on the two apps of Nykaa, Janhvi’s excitement over spotting a few of her favourite products is palpable in this campaign film, “One Nykaa Two Apps: Two Apps, Double The Fun.” Celebrating fashion on fleek, the film opens with Kapoor instantly spotting her favourite beauty and fashion picks and declaring that true fans never just use one app because with Nykaa Beauty and Nykaa Fashion, the curations, the offerings, the fun, and the love multiplies.

    Nykaa Fashion CEO and Nykaa co-founder Adwaita Nayar said, “Janhvi is a true, modern style icon who has already established her flair in the beauty game with Nykaa. She brings great relatability and influence to the table, and we cannot think of anyone more apt to represent the spirit of our fashion offering. I’m excited to further strengthen our association with Janhvi and together build brand love for Nykaa Fashion.”

    On her association with the brand, Janhvi Kapoor said, “My relationship with Nykaa is truly special, not just professionally but also personally. As one of their millions of consumers, I have always felt empowered by the choices offered by the brand. I am a huge fashion enthusiast and am super excited to partner with Nykaa Fashion to bring its elegantly curated offerings across homegrown and international brands under the spotlight for you to discover and enjoy!”

  • Fire-Boltt signs MS Dhoni as its new brand ambassador

    Fire-Boltt signs MS Dhoni as its new brand ambassador

    Mumbai: Fire-Boltt has appointed Mahendra Singh Dhoni as its new brand ambassador. Dhoni is the latest addition to the brand’s highly aggressive marketing & endorsement plans for India.

    The legendary cricketer will be the leading face of the brand and take part in a variety of marketing, advertising, and endorsement activities for Fire-Boltt, which has once again taken the top spot in the Indian smartwatch market with a market share of 28 per cent.

    Dhoni is known for his reliability, and the partnership will not only allow the brand to aggressively expand its footprints across the country but will also strengthen its identity as the most reliable smartwatch brand in India.

    The association with MS Dhoni will further help Fire-Boltt reach a wider audience, not only in India but across the globe. This partnership will play a crucial role for the brand as the smartwatch market is growing at a rapid pace, and the brand aims to set a benchmark in the smartwatch industry in the near future.

    Talking about his association with the brand and the smartwatch, Mahendra Singh Dhoni said, “Fitness plays an important role in my life. Being an athlete, consistency is important. Fire-Boltt’s range of smartwatches assists people in performing the right amount of workouts. I’m glad to be associated with a brand that has a global appeal.”

    Commenting on this partnership, Fire-Boltt founder and CEO Arnav Kishore asserted, “We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors; he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world, and he remains an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”

    “The ethos of Fire-Boltt to foster a holistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here, and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding, and customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni,” added Fire-Boltt co-founder Aayushi Kishore.

  • bebe ropes in Sharvari as its brand ambassador for India

    bebe ropes in Sharvari as its brand ambassador for India

    Mumbai: Global women’s fashion brand, bebe, has partnered with Myntra in India. The brand has also roped in young Bollywood diva, Sharvari, as its first brand ambassador in the country.

    Sharvari will endorse the autumn-winter collection and the ad campaign will be visible across regions and various mediums.

    The 34-seconds long ad film, titled ‘Be You’ showcases how bebe allows women to explore their real, fashionable selves and experiment with their fashion choices.

    The campaign will be promoted extensively across social media to reach the brand’s target audience, comprising largely of modern Indian women. The ad campaign highlights the new season collection, centered on the theme- ‘Be you’. The video campaign emphasizes on modern women who wish to be glamorous and bold in their fashion choices, while also expressing their individuality through fashion.

    Sharvari has made a promising start to her acting career with stunning performances in “Bunty Aur Babli 2” and The Forgotten Army.

    With her at the helm of brand promotions, bebe’s new campaign is set to build stronger brand salience with its shoppers and fashionistas across top metros and tier I cities.

    Speaking on the occasion, Sharvari said, “I am delighted to be associated with bebe as their first brand ambassador in the country. bebe offers trendy and contemporary fashion which reflects my personal style. The brand has made a mark for itself across the globe, and I am happy to be a part of the brand’s endeavor to strike a chord with its customers and fashionistas of the country.”

    Speaking about the association, Myntra chief- Myntra fashion brand and chief experience officer Manohar Kamath said, “Sharvari embodies the brand bebe perfectly. She is bold, confident, glamorous, fun and unapologetically herself, which resonates with the brand’s persona. Sharvari’s cheerful social presence has the potential to influence and engage the modern woman with her sartorial choices. The association with Sharvari for the new autumn-winter collection is sure to enamor consumers from top tier cities and metros.”

  • Airbnb and IndiGo partners for an ‘InterFriendtion’

    Airbnb and IndiGo partners for an ‘InterFriendtion’

    Mumbai: Airbnb and IndiGo have come together to offer three lucky individuals a dream adventure to “InterFriendtion” anywhere in India.

    Through the contest, Airbnb and IndiGo are seeking three special winners who will fly and live anywhere in India for a vacation of a lifetime with their friend.

    The winner will win an incredible $1000 each worth of Airbnb credits to book a domestic Airbnb stay of their choice and IndiGo will sponsor the return tickets for these winners and their companion to that destination! During their travel, the winners and their companions will get to travel to their bucket list destination with IndiGo and stay in some of India’s most unique Airbnbs.

    “Indians today are eager to travel and are seeking unique, meaningful and restorative experiences with their loved ones. Travelling has become a great way of spending quality time with family and friends and creating new memories at offbeat destinations and unique accommodations. Our partnership with IndiGo celebrates and caters to this demand, and we are excited to provide our guests endless possibilities to explore and reconnect with their loved ones while travelling,” said Airbnb India, Southeast Asia, Hong Kong and Taiwan general manager Amanpreet Bajaj.

    Adding to it, Indigo chief digital and information officer Neetan Chopra said, “In the hustle and bustle of life, we sometimes forget to rekindle friendships, take a break, and create new memories. IndiGo has always aspired to make the world a smaller place, by reducing the distance between people and fostering human connections. We are pleased to associate with Airbnb in a collaboration that encapsulates travel, exploration, and friendship. Through this unique partnership we aim to inspire friends to come together, experience destinations and spark new memories that will last a lifetime.”

  • Thomas Cook India’s AlliedTPro & New World Travel brings joint venture Allied New World

    Thomas Cook India’s AlliedTPro & New World Travel brings joint venture Allied New World

    Mumbai: Thomas Cook India announced its North American subsidiary, AlliedTPro, has entered into a strategic joint venture with New World Travel to provide key shared services to both companies and fuel growth opportunities.

    The new JV company, Allied New World, headquartered in New York, has been set up to leverage the strengths of both companies to drive productivity and accelerate growth in the post-pandemic era.

    Allied New World plans to be a centre of excellence that will provide key shared services to both companies and fuel enhanced growth opportunities by combining scale and leveraging technology to improve productivity and reduce the cost of operations.

    The new venture will combine the strengths of both companies across key functions, including contracting, technology, IT, finance, human resources & data management. AlliedTPro (Horizon Travel Services) and New World Travel will remain separate legal operating entities, and both companies will continue to market under their respective brands.

    Mark Morello will continue to lead AlliedTPro as CEO and will expand the same role in Allied New World. Peter Dorner will continue to lead New World Travel. Simultaneously, he will handle the newly formed joint venture as president and deputy CEO. The identified critical functions will be managed by the key staff from both organisations.

    The joint venture builds on the powerful brand reputations of AlliedTPro and New World Travel, two of the oldest and most respected companies in the North American travel industry. Allied New World via Horizon Travel Services (dba AlliedTpro) and New World Travel will enjoy the backing of financially strong global leaders—Thomas Cook India Group/Fairfax Financial of Canada and DER Touristik Group.

    Speaking about the association, AlliedTPro CEO Mark Morello said, “I am delighted to announce the formation of Allied New World—representing our strong partnership with New World Travel/DER Touristik Group. We believe Allied New World LLC represents an innovative business model that will significantly help accelerate future growth. Our decision to collaborate, as equally strong and highly reputed industry leaders, will improve productivity, reduce cost of operations, and help both groups deliver enhanced value to customers, supplier partners, and shareholders.”

    Adding to it, New World Travel CEO Peter Dorner commented, “As a customer-centric and innovation-driven company, we are excited about the new joint venture with our strong partner, AlliedTPro/Horizon Travel Services LLC. Allied New World will allow us to share and enhance key services for both companies—profiting from smart processes, advanced technology, and synergies. We strongly believe that our new cooperation will strengthen our future growth – to the benefit of employees, partners, and customers.”

  • DreamSetGo announces Sourav Ganguly as its first brand ambassador

    DreamSetGo announces Sourav Ganguly as its first brand ambassador

    Mumbai: The leading premium sports experiences and travel platform, DreamSetGo, India’s first premium sports experiences and travel platform, has signed the “Maharaja of Cricket”, Sourav Ganguly, as its first brand ambassador. The move is well supported by the campaign #SuperCaptainGanguly.

    Commenting on his association with DreamSetGo, Ganguly said, “DreamSetGo has been instrumental in revolutionising engagement, curating personalised experiences and memories for a lifetime for sports fans. I look forward to supporting DreamSetGo’s vision of creating accessibility for the biggest sporting events across the globe.”

    Welcoming the new brand ambassador, DreamSetGo founder and chief business officer Monish Shah said, “We are thrilled to have Sourav Ganguly as our brand ambassador. His unparalleled love and contribution to sports will help us reach fans across the country and promote our ability to create unique and memorable experiences.”

    As the “Supercaptain” for DreamSetGo, Ganguly will play a key role in promoting DSG’s curated experiences offered through its key partnerships with Manchester City, Chelsea FC, ICC Travel and Tours, AO Travel, F1® Experiences, and more.

  • Tara Sutaria becomes new face of Madame

    Tara Sutaria becomes new face of Madame

    Mumbai: Western wear fashion brand Madame has signed on Tara Sutaria as the face of the brand. As a part of the association, the Bollywood actor will endorse the spring-summer and autumn-winter collection of the brand.

    Madame is certain that its new collection and association with Sutaria will elicit excitement among its loyal clients as well as attract new buyers. “The collection will contain capsules such as Sorbet Blue, Lilac Sage, Indigo Breeze. Both clothing collections are aimed squarely at today’s women who desire to dress stylishly and keep up with the latest fashion trends,” it said in a statement.

    “We are delighted to partner with Tara to endorse our new collections of Madame,” stated Madame head of marketing and communications Sumedha Jain. “This is in line with our motto of supporting the modern Indian women who dare to achieve their dreams.  I think Tara is a wonderful representative of what our brand stands for. We want all the women to feel inspired and be confident about themselves.”

    Sutaria also expressed her excitement about this new venture as she said, “Confidence, paired with the perfect look, and you’re ready to take on the day. That’s why I’m excited to partner with Madame to bring all you lovely women the opportunity to ‘Make Now Yours’.”

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  • Arata onboards Taapsee Pannu to launch its hair styling gel

    Arata onboards Taapsee Pannu to launch its hair styling gel

    Mumbai: Homegrown personal care and haircare brand Arata has onboarded Bollywood actor Taapsee Pannu to promote its advanced curl hair styling gel.

    Known for her bold, fierce, and fearless on-screen image, Taapsee embodies Arata’s curl care philosophy, flipping the narrative that censors curlies, the thought process that mandates curly hair to be ‘in place,’ stated the brand.

    “Conventional beauty standards are not only restrictive, but they also fail to elevate diversity. The very idea that beauty is defined by a set of adjectives – straight hair, tall, slender, fair, etc. is harmful and excludes most of us who don’t fit the norm,” said Taapsee. “For me, having this curly hair representation – whether on-screen or with the brands I choose to work with, is highly important. I support Arata’s clean, toxin-free approach to personal care.”

    “We love how authentic Taapsee is and how she embraces her curls in their true form. We’re delighted to have her on board as Arata’s CurlFriend – someone who advocates for our brand and our new collection’s ethos, in the most befitting manner,” said Arata founders Dhruv Madhok and Dhruv Bhasin.