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Tag: brand announcement

  • Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels

    Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels

    Mumbai: Fashion and beauty brand Shoppers Stop has roped in Bollywood actor Sanya Malhotra as brand ambassador for select private brands, to further emphasise on the continued focus on its private brands as an important strategic pillar. This is in sync with Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build its private label portfolio.

    “Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Sanya’s social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its private labels,” said the statement.

     “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain a significant emphasis on increasing our private brands share,” said Shoppers Stop MD and CEO  customer care associate Venu Nair. “We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”

    Speaking on the brand association, Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its private brands, is to authentically connect with my fans with the style that I believe in. This is a brand I have grown with and loved. I look forward to showcasing their best collection for the year.”

  • Fraazo announces refresh of its visual branding

    Fraazo announces refresh of its visual branding

    Mumbai: In order to drive the brand messaging as a reliable grocery delivery platform, Fraazo has undertaken a rebranding exercise that will create an impact through the medium of visual branding with a revamped logo.

    The new colours and illustrations signify the vividness of a farm and fresh produce, invoking a sense of happiness, positivity, and dynamism that aligns perfectly with the brand values. The vibrant colors and visual representations are strongly rooted in a simpler life and a deep appreciation for farm-fresh produce.  

    “With this rebranding, Fraazo aims to connect with consumers on a deeper level by bringing about a sensation of reliability and joyfulness,” said the brand in a statement.

    Fraazo is also tapping consumer touchpoints by revamping the user interface (UI) and user experience (UX) of its application, delivery fleet uniforms and produce packaging with motifs of fruits and vegetables which should garner more visibility and top-of-the-mind recall for the brand. They endeavor to become a trusted partner for customers who cook, providing them with the best quality fruits and vegetables.  

    With this change, the green grocer has planned aggressive marketing campaigns to reach out to a larger customer base for higher impact. To accomplish this, Fraazo will be launching out-of-home & print campaigns supported by multi-city on-ground activations.

    “We are elated to announce the rebranding of Fraazo to support our renewed vision as well as branding. The change will help us communicate our brand values to all our stakeholders effectively,” said Fraazo co-founder and CEO Atul Kumar. “We are seen as a trustworthy, reliable partner offering farm-fresh groceries to our customers and to maximize impact and high visibility, we have refreshed the logo and visual branding to target all consumer touchpoints. We’re aiming to capture a larger market share and appeal to a wider scale of consumers. As a team, we’re extremely thrilled to connect with our customers on a deeper level through a refreshed look and feel of Fraazo’s visual elements.”

  • Binance announces strategic partnership with SM Brand Marketing

    Binance announces strategic partnership with SM Brand Marketing

    Mumbai: Blockchain ecosystem and cryptocurrency infrastructure platform Binance has signed a MoU to build a comprehensive partnership with SM Brand Marketing (SMBM), a subsidiary of a South Korean entertainment company SM Entertainment.

    As part of the comprehensive partnership, Binance and SMBM will establish a global Play-to-Create (P2C) ecosystem. The partnership will begin with cooperation in the NFT sector and the creation of a joint eco-fund.

    Conceptualised by Soo-Man Lee, the music executive of SM, P2C allows users to reproduce content using IP. “By using the tools and IP provided within the e-commerce and metaverse platforms, users can recreate content and products in the forms of games, music, dance, and goods,” said the statement.

    Within the P2C ecosystem, these contents and products can be converted into NFTs, allowing users to earn profits while also gaining recognition for their originality. The P2C ecosystem is a step forward from the existing Play-to-Earn (P2E) model, it added.

    “Binance is happy to be working with SMBM to advance the current P2E ecosystem into a P2C ecosystem,” said Binance NFT global head Helen Hai. “We would like to provide SMBM with the robust technology that can support the numerous Kpop global fans who enjoy recreating content based on their favorite Korean celebrities and want to earn passive income through their hobbies.”

    With the strategic partnership, Binance and SMBM will collaborate to create an ecosystem where global creators can easily participate in recreation using IP and profit from their original content and projects in a transparent manner. The P2C ecosystem created through recreation will also enhance the creative culture within the K-pop industry. Fans, artists, and companies are brought together to join forces on these e-commerce and metaverse platforms, the statement said.

    Binance and SMBM will be working jointly on the blockchain mainnet, NFT, and eco-fund to establish the P2C ecosystem. Binance will also provide the technology infrastructure for the overall blockchain and NFT ecosystem. Meanwhile, SMBM will provide the vast IPs managed by SM, including EXO, Red Velvet, NCT, aespa, and more, and support with content planning and platform construction, it added.

    “By combining together SM’s production capabilities, SMBM’s e-commerce platform capabilities, and Binance’s technology infrastructure, we expect this comprehensive partnership will bring great innovation in the establishment of the P2C ecosystem and expansion of businesses in the blockchain industry,” stated SMBM CEO Sung-su Lee. “It is also an opportunity for fans to build a new participatory creation culture through recreation and to gain economic benefits by being on the blockchain.”