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Tag: Brand ambassador

  • Bharti AXA Life Insurance ropes in Vidya Balan as brand ambassador

    Bharti AXA Life Insurance ropes in Vidya Balan as brand ambassador

    Mumbai: Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA insurance on Tuesday announced that it has roped in Bollywood actor Vidya Balan as its brand ambassador. 

    The National Award-winning actor embodies the core values of Bharti AXA Life Insurance and will help deepen the narrative of #DoTheSmartThing championed by the brand, stated the company. 

    “Vidya Balan has been a challenger in her field, expressing herself authentically and has always questioned stereotypes,” said Bharti AXA Life Insurance MD and CEO Parag Raja. “She has excelled in bringing compelling and unique narratives to life on screen and is self-made, reliant, and audacious- values that strongly resonate with Bharti AXA Life as a brand. We believe in long-term relationships and are excited to bring Vidya on board to further our goal of broadening life insurance penetration across India.”

    Speaking on the association, Vidya Balan said, “Bharti AXA has always been committed to simplifying insurance and empowering Indians to making smarter and savvier financial choices. I am extremely excited to represent the brand and help them further their manifesto of #DoTheSmartThing. It is heartening to see how the company has raised the bar of serving customers and constantly advocates for securing their financial futures. I look forward to the association and kicking off our engagement.”

    Bharti AXA Life had announced a new brand purpose last year, which centres on making insurance simple for customers in a complicated world.

    “We are excited to bring Vidya on board and look forward to an enriching partnership with her. We believe that our association will help us strengthen awareness around the category and build a more meaningful and purpose-driven connect with our customers,” commented Bharti AXA Life Insurance head of marketing Geetanjali Kothari.

    Over the past year, Bharti AXA Life Insurance has made strategic investments in digital platforms to enhance customer experience and facilitate seamless services. The company plans to expand on the back of strategic partnerships and by increasing its distribution footprints across the country.

  • upGrad ropes in Amitabh Bachchan as brand ambassador

    upGrad ropes in Amitabh Bachchan as brand ambassador

    Mumbai: Asia’s higher ed-tech major upGrad has signed actor Amitabh Bachchan as its official brand ambassador. 

    As a part of the partnership, the actor will be seen supporting upGrad’s brand value through endorsements and promotions of services offered by the edtech company, while emphasising the importance of life-long learning for progressive career growth. 

    “We take responsible marketing very seriously, and in that respect, what better than having a personality like Amit ji’s that carries so much faith and respect,” said upGrad India CEO Arjun Mohan. “Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call, which is also aligned with upGrad’s brand value of having a celebrity that resonates credibility and shall have a lasting impact on our viewers. We are elated to have Amit ji on-board and drive future developments which in turn shall further solidify our ambition of positioning upGrad as a household name, wherever they say higher education.”

    In line with upGrad’s overall marketing goals, the latest development will be followed by other events with each having a strong message addressing the higher-ed challenges that persist across the country, at large, according to the brand.

    upGrad recently unveiled its marketing campaign #AssNahinAssetBano that captures the essence of what goes around the annual appraisal period in a corporate world to create urgency amid professionals who have parked upskilling for an indefinite period.

  • Shilpa Shetty promises ‘shaadi wala glow everyday’ in Mamaearth‘s latest TVC

    Shilpa Shetty promises ‘shaadi wala glow everyday’ in Mamaearth‘s latest TVC

    Mumbai: Homegrown FMCG brand Mamaearth has launched its latest national television advertisement for its new Ubtan Face Wash, featuring Shilpa Shetty Kundra. The TV commercial highlights the goodness of natural ingredients in the face wash giving ‘Shaadi Wala Glow Everyday.’

    The film conceptualised by Korra Worldwide attempts to capture the essence of the brand’s unique proposition. Featuring Shilpa Shetty Kundra, the film is set up on the premise of a Haldi ceremony happening before the wedding for the bride and groom. The bride compliments Shilpa’s glow and teases her saying that it seems like she hosts multiple Haldi ceremonies, to which Shilpa responds confidently that her Haldi ceremony happens every day, thanks to the new Ubtan Face Wash with the ‘natural goodness of turmeric and saffron’ that help remove tan leaving behind radiant skin. The film closes with the brand’s ‘no-toxin’ proposition giving the perfect ‘Shaadi Wala Glow Everyday.’

    “The need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow,” said Korra chief executive officer Gaurav Nabh, commenting on the campaign. “Our latest work leverages this insight where we see Shilpa interacting with her friend talking about her flawless glow thanks to Mamaearth’s new Ubtan face wash. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa”.

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “The Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mamaearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”

    Korra chief creative officer Deepak Kumar added, “Ubtan glow and Indian weddings go hand in hand and that’s why we love our wedding rituals and ceremonies. But don’t all of us wish for that glow to last beyond the wedding season? We wanted to tell everyone how easy it is to get the same wedding glow, every day through this cute and fun-loving film. And with Shilpa playing a bestie to the bride, it makes the simple slice of life film nothing but more beautiful.”

    The film is a 30 second TV commercial. Mamaearth has created another edit of 15 seconds to showcase the banter between the wedding attendees.

  • D2H signs Rishabh Pant as brand ambassador

    D2H signs Rishabh Pant as brand ambassador

    Mumbai: D2H has announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Pant will feature in 360-degree brand communication for the next two years.

    “We are delighted to have Rishabh Pant as brand ambassador for our D2H brand,” said Dish TV India executive director and group CEO Anil Dua. “Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”

    “D2H is a large DTH brand with a long record of disruptive innovation in the industry,” said Rishabh Pant. “It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights. “

    “Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making,” said Dish TV India corporate head – marketing for D2H Sugato Banerji. “He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity.”

  • BSG onboards Bollywood singer Sudesh Bhosle as brand ambassador

    BSG onboards Bollywood singer Sudesh Bhosle as brand ambassador

    Mumbai: Signia, a player in the hearing aid industry has announced the launch of Brilliant Sound Galaxy (BSG) – the first store of its kind in India, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. The store was inaugurated by Bollywood singer and Signia cause ambassador Sudesh Bhosle along with Sivantos India CEO and MD Avinash Pawar.

    Bhosle, a popular figure in the Indian entertainment industry known for mimicking a number of artist including Amitabh Bachchan will be endorsing the brand for multiple BSG stores across India.

    As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3 per cent in the Indian population.

    The BSG is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. It is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof, said the company in a statement.

    BSG will be operated by Atharva Speech and Hearing Care, a professional company established in 1998 by Ashwini Raut and Vikas Raut. Atharva Speech and Hearing Care has five centres spread across Mumbai, Pune and Goa. These centers are equipped with the latest state-of-the-art diagnostic facilities and cutting-edge technology to optimise and fit hearing aids for all age groups.

    “Inaugurating the BSG center is our commitment towards serving the hearing-impaired population. This step will help to create awareness and reduce the stigma associated with hearing aids. At our BSG, qualified audiologists will help in investigating the problem and provide specific solutions to improve the quality of life of the consumer,” said Raut.

  • A23 unveils Shah Rukh Khan as its brand ambassador

    A23 unveils Shah Rukh Khan as its brand ambassador

    Mumbai: Homegrown online skill gaming company Head Digital Works has roped in Bollywood superstar Shah Rukh Khan as the brand ambassador for its online multi-gaming platform – A23. 

    The actor will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible gaming campaign, which showcases the brand’s all-new multi-gaming platform which includes various games of skill such as rummy, fantasy sports, carom and pool, announced the company on Wednesday.

    “We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game,” stated Head Digital Works founder and CEO Deepak Gullapalli. “As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win.”

    “The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthrall fans of King Khan and make A23 a household name in India,” he further said.

    As part of this campaign, A23 aims to take a stand in the industry to share the message of playing responsibly and indulging in safe online gaming practices for users across all online gaming platforms.

    “I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but an inclusive platform for skill gaming enthusiasts,” commented Shah Rukh Khan on his association with A23, adding, “Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly.”

  • The Tribe Concepts ropes in Raashii Khanna as brand ambassador

    The Tribe Concepts ropes in Raashii Khanna as brand ambassador

    Mumbai: Homegrown hair and skincare brand The Tribe Concepts has roped in actor Raashii Khanna as its brand ambassador. 

    “Khanna shares like-mindedness with the brand and is a perfect match in spreading the word for adopting a clean and conscious lifestyle,” said the brand in a statement.

    “I came across The Tribe Concepts a while back and I have been in awe ever since! I love the fact that they make chemical-free, sustainable and vegan products that are highly effective. I also admire how their ethos remains the same inside and outside the box with plastic-free packaging, ethical sourcing and manufacturing practices,” the actor said.

    Since its launch in 2019, The Tribe Concepts has launched many unique products and will continue persistent efforts in innovating conscious and sustainable hair and skincare essentials.

    “We truly think that every choice we make on a daily basis has the ability to impact our ecosystem,” commented The Tribe Concepts founder and CEO Amritha Gaddam. “Along with delivering power-packed performances on screen, Raashii is a power-packed personality off-screen too. Through this like-minded synergy, we aim to create awareness around Ayurveda and the power of Indian ingredients.”

  • Mamaearth onboards Samantha Ruth Prabhu as brand ambassador

    Mamaearth onboards Samantha Ruth Prabhu as brand ambassador

    Mumbai: FMCG brand Mamaearth on Tuesday announced the onboarding of actor Samantha Ruth Prabhu as its brand ambassador. 

    Through this partnership, Mamaearth intends to anchor its presence in the southern market, along with strengthening its position nationally, said the statement. “Samantha will be endorsing skincare products while advocating choosing the goodness of natural ingredients,” it added.

    “Being a brand for millennials and driven by the purpose of goodness, we wish to partner with people who resonate with our philosophy of ‘Goodness Inside.’ Samantha represents the ideal youth, driven by ideals and purpose, and we strongly feel she will be able to support our purpose across India, especially the south Indian markets,” said Mamaearth co-founder and chief innovation officer Ghazal Alagh.

    “Anyone who follows me on social media knows that I am a big fan of natural ingredients and traditional home remedies for my skin. Mamaearth is a brand that truly embodies my personal preferences for skincare,” commented Samantha Ruth Prabhu. “When they approached me to endorse the brand, I knew this was a brand that I had to partner with, not only because of their products but their purpose of ‘Goodness Inside.’”

  • Bata on-boards Disha Patani as brand ambassador

    Bata on-boards Disha Patani as brand ambassador

    Mumbai: Footwear major Bata India has roped in Bollywood actor Disha Patani as the new face of the brand. The move comes as Bata looks at further strengthening its youth connect and fashion-forward imagery that presents a fitting blend of style and comfort. The actor will be seen promoting various popular labels under the Bata umbrella.

    Bata India CEO Gunjan Shah said: “At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth of the country. Over the years, we have established Bata as a brand that is contemporary and remains relevant with changing times. Disha, with her lively personality and positive energy, fits in perfectly with our brand narrative that blends together style and comfort. In line with consumer trends, we have been rolling out more sneakers, casual & two-mile fashion styles and our association with Disha will help us in further strengthening our connection with the youth and millennials and taking Bata’s brand appeal to the next level.”

    Disha is a popular actor known for her fashion sense and fitness and enjoys a sizable following on social media.

    On associating with Bata India, Disha Patani said: “Bata is well known for its comfortable footwear, but I was quite impressed with the wide variety of styles & designs across sneakers, casuals, and fashion footwear. It really excited the fashionista inside me and I look forward to an exciting journey with the brand ahead.”

  • Mountain Dew ropes in Mahesh Babu as brand ambassador

    Mountain Dew ropes in Mahesh Babu as brand ambassador

    Mumbai: Beverage brand Mountain Dew has always maintained that the difference between ‘ordinary’ and ‘extraordinary’ is the decision to move beyond fears and self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping films, the brand has unveiled its new ‘Darr Ke Aage Jeet Hai’ campaign featuring its new brand ambassador Mahesh Babu.

    Shot on the top of the world’s tallest building – Emaar’s Burj Khalifa in Dubai, the new film is a thrilling showcase that is set to leave audiences at the edge of their seats, said the brand. The TVC featuring the South superstar will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign, it added.

    The TVC opens to a birds-eye view shot from the top of the Burj Khalifa where Mahesh gears up to represent India by performing a daredevil stunt and making a new world record. The film showcases the dilemma & the determination of Mahesh Babu as he evaluates the choice in front of him. Mahesh takes a sip of Mountain Dew, a resolute look crosses his face as he plunges off from the top of Burj Khalifa on his bike defying all odds.

    “With this new campaign, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. Mahesh embodies the courage and determination that a true hero is made of, and I am confident that this action-packed film on the top of Burj Khalifa will strike a chord with our consumers,” said PepsiCo India category director – Mountain Dew and Sting Vineet Sharma.

    Speaking about his experience of shooting the TVC, Mahesh Babu said, “I have learned that while everyone faces fear in some form or the other, facing it head-on is the best way to tackle it and salute everyone who is growing through this challenge and trying to overcome it. I strongly believe in Mountain Dew’s philosophy of ‘Darr Ke Aage Jeet Hai’ and I am thrilled to be bringing this philosophy alive on screen.”