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Tag: Brand ambassador

  • Kingfisher ropes in Rashmika Mandanna, Varun Dhawan as brand ambassadors

    Kingfisher ropes in Rashmika Mandanna, Varun Dhawan as brand ambassadors

    Mumbai: United Breweries Ltd has roped in actors Rashmika Mandanna and Varun Dhawan as brand ambassadors for its iconic brand Kingfisher. The association will kick off Kingfisher’s ‘Spread the Cheer’ campaign, focused on celebrating this year as the ‘Year of the Cheer.’

    Through this campaign, Kingfisher has also created an exciting dance hook-step with Rashmika and Varun as their way of spreading the cheer. The TVC is shot by Raylin Valles and the music is composed by Ram Sampath.

    “Kingfisher has brought joy and energy to the lives of consumers over the years and has always been India’s first choice of a social beverage.  As we look back on this journey with humble pride, we also look ahead with renewed resolve to further strengthen our consumer connections, enhance the aspirational and iconic brand codes and dial up differentiated consumer engagement experiences,” stated United Breweries Ltd CMO Debabrata Mukherjee. “The ever-evolving consumer landscape and the continuous tectonic shifts in the media platforms are energizing us to strive for more in the way we approach integrated marketing communications and how we build winning partnerships. We are thrilled that Rashmika and Varun are joining forces with us as our brand ambassadors as we embark on this invigorating voyage.”

    “For me, Kingfisher represents passion, enjoyment and living life to the fullest. The last two years have been tough for everyone because of the pandemic and now I hope we all spread the cheer with Kingfisher and come together to have a good time,” said Varun Dhawan.

    “Kingfisher is one of the most iconic brands to have come out of India, enjoyed not just locally but across the world. I am very excited to be a part of the Kingfisher brand family,” added Rashmika Mandanna.

  • Wholsum Foods brings in Anushka Sharma as investor & brand ambassador

    Wholsum Foods brings in Anushka Sharma as investor & brand ambassador

    Mumbai: Millet-based startup Wholsum Foods on Tuesday announced the onboarding of Bollywood actor Anushka Sharma. As part of this strategic partnership, Sharma will serve as investor, brand ambassador and advocate for flagship brand Slurrp Farm, and all future brands from Wholsum Foods, it said. 

    Wholsum Foods was founded in 2016 with the launch of Slurrp Farm, a brand that draws on the power of millets to provide healthy, yummy options for young children and  parents. The brand currently clocks in Rs 55 crore of revenue run rate and aims to reach Rs 150 crore annual revenue run rate in March 2023. Sharma’s investment comes soon after a $ seven million funding round led by Investment Corp of Dubai, the sovereign wealth fund of the Government of Dubai, and Indian multi-stage venture fund Fireside Ventures, according to the statement.

    “Ahead of the International Year of Millets in 2023, we couldn’t have asked for anyone better than Anushka Sharma on board with us as we take millets to the world. The partnership is an important milestone as we build Wholsum Foods into a house of brands that makes food better for us and for the planet,” stated Wholsum Foods Pvt Ltd co-founders and co-CEOs Meghana Narayan and Shauravi Malik.  

    “Sharma is a lifelong advocate of healthy, conscious choices. Now as a new mom herself, her values strongly align with that of Wholsum Foods’ core purpose – developing millet-based products with zero junk ingredients that are better for us and our planet. The investment comes at a time when consumers across the world are rediscovering the wisdom of ancient Indian millets like ragi, jowar, and bajra,” said the brand in a statement.

    “I’ve always believed you are what you eat – real, wholesome, sustainable food choices go a long way in setting the tone for a healthy and happy life. It’s a realisation that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food and I have to start her on that journey early on,” shared Anushka Sharma. “Wholsum Foods was started by two mothers so their mission to unjunk the plates of kids and families across the world resonates with me strongly.”  

    Wholsum Foods’ flagship brand Slurrp Farm currently retails in India via slurrpfarm.com as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart amongst others. Products are also available across leading modern trade stores in India and the UAE as well as online in the US and UK.  

  • Khadim onboards Shardul Thakur as brand ambassador

    Khadim onboards Shardul Thakur as brand ambassador

    Mumbai: Homegrown footwear brand Khadim has announced the onboarding of cricketer Shardul Thakur as its new brand ambassador. The brand has also launched its new marketing campaign called ‘It’s Wow It’s Khadim.’

    Thakur, a bowling all-rounder has been representing the international men’s cricket team across all formats since making his debut in 2017. He’s also signed with Delhi Capitals for the 2022 season of the Indian Premier League. “Shardul’s popularity as a cricketer especially with gen-Z and millennials is what the brand is looking at capitalising on to expand its footprint across the country,” said the statement. 

    “The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point,” stated Khadim India Ltd CEO Namrata Ashok Chotrani. “The trinity will deliver the delightful ‘It’s Wow It’s Khadim’ experience to consumers. The campaign is being heavily promoted on digital platforms with a focus on select markets. Apart from the media, the association will also be extended to instore, retail, and consumer touchpoints.”

  • Aamir Khan dons delivery person’s uniform, plays triple role in new PharmEasy ad

    Aamir Khan dons delivery person’s uniform, plays triple role in new PharmEasy ad

    Mumbai: Consumer healthcare app PharmEasy has launched its latest campaign starring the new brand ambassador Aamir Khan in a quirky triple role of a delivery person. This fresh marketing campaign titled 

    #GharBaitheBaitheTakeItEasy was conceptualised and executed by FCB India.

    Comprising of three ad films directed by Abhijit Sudhakar and produced by Zigzag Films, the campaign has Bollywood actor playing a triple role of the PharmEasy delivery person who pops up in the oddest places and in the craziest manner to tell customers about all the offerings from the PharmEasy app and how all that people need to do now is ‘Take It Easy’ when it comes to all their healthcare needs.

    Shedding light on the storytelling, FCB India CCO Surjo Dutt said, “PharmEasy has a very distinct voice and tonality crafted over many years of commitment to disruption through humour. Our challenge was to stay true to this commitment and create a campaign that would take forward this legacy.”

    “The idea was to use Aamir Khan in a funny, unexpected, and effective way to create a campaign that is attempting to bring in many new users to the PharmEasy fold. Hence the triple role and the over-the-top style storytelling was thrown into the blender along with simple and clear benefits that the brand brings into the Indian consumer’s life,” Dutt added.

    Speaking on the collaboration, Aamir Khan said, “It is indeed a pleasure to work together with the PharmEasy brand, to help provide economical healthcare at each person’s doorstep. I feel that in today’s times, PharmEasy is providing an essential service, in a sector that is itself a fundamental requirement for all of us, and I look forward to this association.”

    With this collaboration with Aamir, the brand – managed by API Holdings said it hopes to further strengthen its belief in making healthcare accessible to every nook and corner of the country.

    “Collaborating with someone as versatile as Aamir Khan fills us with immense joy,” API Holdings CMO  Gaurav Verma said, talking about the collaboration. “With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”

  • Softline Womenswear names Kiara Advani as brand ambassador

    Softline Womenswear names Kiara Advani as brand ambassador

    Mumbai: Softline Womenswear, a fashion brand from the house of Rupa & Company has announced actor Kiara Advani as brand ambassador. As a part of the association, the Bollywood actor will be seen endorsing the clothing range from the brand.

    Softline Womenswear has also announced a series of campaigns featuring Advani. “Highlighting Softline’s range of products, these campaigns will be unveiled both online and offline,” said the brand. 

    “For a consumer, it’s almost magical how ‘effortlessly’ Softline understands them and helps them dress up for every occasion,” commented Rupa & Co president Vikash Agarwal. “We partnering with Kiara will ensure that the brand reaches and appeals to much wider and younger consumers.”

    “It is a pleasure to be associated with the decades-old brand Softline by the very reputed Rupa & Co,” said Kiara Advani. “The brand resonates with the youngsters offering unique designs and comfort at the same time. It is one of the very few brands that strikes a chord with people pan India.”

  • IITIIMShaadi.com onboards Karan Johar as brand ambassador

    IITIIMShaadi.com onboards Karan Johar as brand ambassador

    Mumbai: Matrimonial platform IITIIMShaadi.com has announced Indian filmmaker Karan Johar as its brand ambassador. As a part of the association, the portal will release a series of digital campaigns starring the filmmaker across the digital platforms in the coming months, fuelling its messaging around finding someone with the same mental wavelength.

    IITIIMShaadi.com founder and CEO Taksh Gupta said the platform caters to the highly educated community when it comes to finding matrimonial matches. “Understanding the niche that we are trying to serve, we see the filmmaker Karan Johar as the perfect face to promote the brand,” Gupta added.

    The portal has already registered over 1.5 lakh members since it launched in 2014, according to the statement. “The matrimonial platform aspires to cross a mark of 2.5 lakh members in the next two quarters following the new marketing initiatives,” it added.

    One the association, Karan Johar affirmed, “It is a matter of pleasure to be associating and promoting such a brand that has introduced a whole new concept in society. It is not just about finding potential life partners from any particular set of institutions, but about connecting with someone with whom you share a similar background and mental compatibility.”

  • Rage Coffee onboards Virat Kohli as brand ambassador & investor

    Rage Coffee onboards Virat Kohli as brand ambassador & investor

    Mumbai: Rage Coffee, a Delhi-based FMCG company that manufactures, markets, and distributes packaged coffee products has onboarded cricketer Virat Kohli as an investor and brand ambassador. With this association, the coffee brand said it seeks to entrench itself as a fan favourite in the market and create a pathway for customer acquisition.

    “I’ve been using Rage Coffee products for some time, and I am excited to be a part of its growth journey. The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years,” commented Virat Kohli. “Rage Coffee has developed some trailblazing products that conform with my innovative approach and align with my lifestyle. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time.”

    Previously, the digitally native coffee company had raised five million dollars of growth capital as part of its series-A funding round led by Sixth Sense Ventures in August 2021.  

    The brand is planning to expand its online presence and offline footprint pan-India and will utilise the fresh capital for marketing and distribution purposes, according to the statement. “Rage Coffee will use the funds to scale production, launch innovative new products and add senior management talent,” it added.

    “Virat Kohli has set some unrivalled records in the top echelon of world cricket and is rightly known as the best batsman in the world,” said Rage Coffee founder and CEO Bharat Sethi, about roping in Virat Kohli as a brand ambassador and investor. “Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment. Rage Coffee and Virat both share a mutual objective – to strive for excellence!”  

  • Sonu Sood stresses on fitness in Krishna’s Herbal and Ayurveda’s first TVC

    Sonu Sood stresses on fitness in Krishna’s Herbal and Ayurveda’s first TVC

    Mumbai: With the pandemic coming into our lives, the world’s focus has been shifting towards good health and immunity. The first TVC from the Ayurveda brand, Krishna’s Herbal and Ayurveda focuses on this very aspect. Featuring the Bollywood actor Sonu Sood, the TVC shows the actor emphasising the importance of fitness.

    The company had roped in the actor as its brand ambassador in June 2021. In this brand film, the actor shares that ‘Fitness mujhe virasat mein mile hai’ and talks about his journey of practicing healthy habits. He recalls how he was driven by fitness and the passion for making something happen in every phase of his life. ‘Sonu beta fit banega, tabhi to super hit banega,” the actor says in the television commercial.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Sonu Sood (@sonu_sood)

     

    “We are delighted to associate with Sonu Sood as he knows the importance of health and how Ayurveda helps in the fitness process. We think he is the best person to feature in our TVC and communicate the brand’s message,” said Krishna’s Herbal and Ayurveda founder Shrawan Daga.

    Founded in 2007, Krishna’s Herbal and Ayurveda, is a Jodhpur-based manufacturer and supplier of Ayurvedic juices, medicines, churna, and herbal beauty products, among other 150 SKUs. With a pan-India presence, the brand plans to expand its business to Poland, the UK, America, and Israel, said the statement. 

    The products are also available at all Ayurvedic and medical outlets across the country and on e-commerce sites such as Amazon, Flipkart, 1MG, BigBasket, JiomMrt, Netmeds.

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  • boAt ropes in Rashmika Mandanna as brand ambassador

    boAt ropes in Rashmika Mandanna as brand ambassador

    Mumbai: Homegrown audio and smartphone accessories brand boAt has roped in actor Rashmika Mandanna to promote its wearables category and TRebel collection. The brand has launched a special campaign called #DanceThroughLife to celebrate International Women’s Day.

    With this campaign, the brand has launched an exclusive range of pop-coloured smartwatches designed specifically for women as a part of TRebel collection. Furthermore, the campaign aims to depict how women are doing away with the closeted ideology of what they are expected to be. “Starting 8 March, boAt will add its smartwatches (Vertex, Mercury, Matrix, Blaze and Xtend) to the TRebel collection and unveil the latest limited edition watch straps in various shades,” said the statement.

    “Rashmika is cheerful and fits very well into the brand ethos of boAt with her millennial stance. Through this partnership, we intend to establish our presence in the southern market, along with strengthening our position in the smartwatches category,” said Imagine Marketing Ltd co-founder and CMO Aman Gupta.

    Excited about this new partnership, Rashmika Mandanna added, “’For young India today, boAt represents an audience of choice who are looking to make a statement with their choice of accessories. It’s a brand whose values I admire and identify with as they are walking the talk.  I am thrilled to be a part of the boAt family.”

    The TRebel campaign was launched on Women’s Day last year with eminent faces like Kiara Advani, Bani J and Raja Kumari amongst others. The collection is available on Amazon and Flipkart, and boAt’s website.

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  • Para-badminton player Palak Kohli joins adidas’ athlete roster

    Para-badminton player Palak Kohli joins adidas’ athlete roster

    Mumbai: Sportswear brand adidas has brought in para-badminton player Palak Kohli into its athlete roster which includes women athletes such as Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and many others.

    With Palak on board, the brand will continue to celebrate and inspire women from the world of sports as part of its ‘Impossible in Nothing’ campaign.

    “Palak is an exemplary para-badminton player from Jalandhar who at just 19 is an inspiration for millions of people out there,” said a statement. Her accolades include- three gold medals at the 2019 National Para-Badminton Championships- Girls Singles (U-19), Women’s Singles, Women’s Doubles, gold medal at the Asian Youth Para Games 2021 (SL3- SU5 Doubles) & Bronze medal (SU5 Singles & SL3-SU5 Mixed doubles), among many more.

    “Our attitude ‘Impossible is Nothing’ continues to unite a strong, diverse and powerful community of women athletes who are changing the game. I am delighted to welcome Palak to the adidas family,” said adidas senior director Sunil Gupta. “She echoes our values, and her winning attitude is an inspiration to millions out there. We see her power, we celebrate the possibilities she sees, and we will be an ally to her to make her impossible, possible.”

    “I am excited to be a part of an iconic brand like adidas,” said Palak Kohli. “I have always been inspired by the brand & all the other athletes that are associated with it. I always set high goals for myself, I want to go out there and win medals and championships for my country. I am confident that my association with adidas will help me achieve my goals and inspire many others to see that ‘Impossible is Nothing.’”