Mumbai: Luxury Ayurvedic beauty brand Just Herbs has roped in Bollywood actress Patralekhaa, as the face of their natural makeup range. Just Herbs released a brand film starring the actress in a double role where she can be seen getting ready for a dinner date.
Patralekhaa commented, “I am so impressed with Just Herbs’ natural & ayurvedic makeup. The products deliver a superior performance while packing all the ayurvedic goodness! I am sold.”
“I am elated to join the team at Just Herbs to spread the message that natural can be glamorous too,” she added.
The brand film has gone viral on social media because of its unique concept where Patralekhaa is seen getting ready using Just Herbs’ makeup products such as their iconic lip and cheek tints, ayurvedic lipsticks and BB cream, when she is suddenly interrupted by her alter-ego played by the actress herself.
The banter between the two addresses common concerns around makeup such as long-stay and pigmentation which Patralekhaa confidently addresses while doing her makeup routine convincing her alter ego that glamour and the goodness of ayurveda can go hand in hand.
Just Herbs CEO & co-founder Arush Chopra said, “Patralekhaa’s fresh and raw appeal aligns with our honest and transparent approach to making beauty more inclusive & unfiltered for digitally- native Gen-Z & millennial consumers.”
Just Herbs has a variety of natural makeup products including herb-enriched matte liquid lipsticks, compact powder, ayurvedic kajal and nourishing lip & cheek tints which enjoy a cult-like following among natural beauty aficionados on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The products are also available on www.justherbs.in as well as at all Just Herbs retail touch points.
Delhi: Duroflex has launched a new campaign with their national brand ambassador and leading actor Alia Bhatt to scale its signature portfolio Duropedic which is recommended by the doctors at National Health Academy.
The campaign featuring two TVCs aims to educate customers that when it comes to good sleep, one should only believe the benefits of sleep essentials that are backed by research and approved by experts.
The TVC will be aired on all major national television channels and also promoted across digital channels.
Duroflex chief marketing officer Smita Murarka, commented, “Our mission of helping India sleep better, starts with making well researched products and in sharing knowledge about how sleep impacts health and wellbeing. This has resulted in more and more consumers turning to branded mattresses. However, mattress buying can be a complex exercise as the key aspects that define a purchase are not well understood by consumers and the heap of generic or false claims in the market only confuses them further. We do believe that with honest conversations we will be able to educate consumers about making well researched choices which suit their individual needs. With this campaign, our aim is to connect with our consumers that all they need for Asli Neend is Duroflex.”
The first TVC educates the consumers that mattress buying is not a one-size-fits-all activity whereas the second one warns them against getting lured by seemingly attractive deals and making the wrong choice.
The first TVC encapsulates the moment where Alia finds her friend Adarsh Gaurav, from the White Tiger fame sleeping uncomfortably on his mattress. The conversation between the two further reveals that Adarsh bought the mattress thinking that because it’s memory foam, it is good for his back. To this Alia lightheartedly chides him saying “har memory foam orthopedic nahi hota, aur har neend neend nahin hoti”, explaining that specific problems require specialized solutions like Duroflex’s signature doctor recommended orthopedic range of mattresses with advanced 5 zone support layer.
The second TVC is a shorter narrative of 15 seconds where Alia advises the users to not get lured by seemingly attractive offers like free trial period, lest they might end up getting dark circles like her friends. And then goes on to say that a real beauty sleep is only with the trusted Duropedic range, and there is Nothing like Duroflex that matches up.
Duroflex brand ambassador Alia Bhatt said, “Sleep is very close to my heart. It is my superpower, which I’d like to share with my audience. However, few realise the importance of the right mattress for a good night’s sleep. Moreover, confusing technical claims and deals offered by brands lead people into buying mattresses that don’t fit their needs. The new Duroflex TVC will help educate the consumer about this.”
Mumbai: Garmin India has signed Indian triathlete Kaustubh Radkar as the brand ambassador of its fitness segment. Kaustubh Radkar has also been chosen as one of the Fit India ambassadors, as part of Prime Minister Narendra Modi’s Fit India Movement, which was started in 2019. The movement’s goal is to lead the country down a road of fitness and wellness, transforming India into a fit society.
Radkar has also been involved with Garmin India as a coach and will now be the face of Garmin’s fitness segment in India which includes running, cycling and swimming featuring devices such as the Forerunner GPS Smartwatch, Edge GPS bike computer, Rally Series and Tacx series.
Kaustubh Radkar is an Ironman certified coach and is the first and only Indian to complete the Ironman Triathlon on 30 occasions. In 2017 October and May 2022, he was the only Indian to complete the Ironman World Championship in Kona Hawaii and in St. George, Utah. Having studied and worked at the prestigious Johns Hopkins University in Baltimore, MD (USA), he was the fastest Indian at the Comrades Ultra Marathon in 2016 and holds the record for the fastest debut for an Indian at Ultraman Florida. He was also a former Indian national swimming champion from 1995 to 2000. The Ultraman triathlon is a three-day event that includes 10 km of swimming, 423 km of cycling, and 84.4 km of running (for a total of 517.5 km) carried out over three days with a 12-hour cut-off on each day.
Commenting on the announcement, Garmin Southeast Asia and India director Sky Chen said, “We are thrilled to make Kaustubh the face of Garmin fitness segment in India and we feel he truly embodies everything Garmin stands for. Garmin products have always been the first choice of athletes and runners across the world. We are confident that Kaustubh and his achievements will inspire the young generation and future athletes in India to train hard and reach new heights in sports. We look forward to our association with Kaustubh Radkar.”
Talking about becoming the face of Garmin India’s Fitness segment, Kaustabh Radkar stated, “I have been an avid user of Garmin products for the past 14 years and have been involved with Garmin India as a coach since 2018. As an Ironman triathlete, I need to constantly train across multiple disciplines, i.e. running, swimming and cycling, and I’ve always depended upon my Garmin devices for my training and fitness. Garmin products have always been an excellent training partner in my journey, especially when I’m going for a Marathon or Ultramarathon or Ironman. I believe in what Garmin has to offer and that is why I stand with them today.”
Mumbai: Online poker platform PokerBaazi.com has launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador and Bollywood actor Shahid Kapoor.
With the campaign titled ‘You Hold the Cards’, the brand aims to create awareness about poker as a skill-based sport and establish that in poker, the game is under your control, and one can emerge victorious based on skills, determination, and right strategy.
As part of the campaign, a brand film has been launched featuring Shahid Kapoor, which showcases him as the protagonist who goes through various unexpected situations that aren’t under his control. However, he continues to focus on his game on the PokerBaazi app and finally comes on top with his true resilience and skills. The film attempts to debunk the myth of luck playing an upper hand in poker while the reality is that skill is the key element to success.
Speaking on the campaign launch, Baazi Games co-founder and marketing director Varun Ganjoo said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward towards making poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”
Shahid Kapoor said, “When I was introduced to the key insight behind the PokerBaazi campaign, ‘Experts are made, not born,’ it resonated with me instantly and got me all excited. Being able to control one’s fate with the right planning, strategy & sheer grit, and eventually emerging victorious is almost identical to our lives. I strongly believe that the campaign will showcase online poker as a sport which is equally fun & thrilling and will win the hearts of the audiences.”
The campaign designed and conceptualised by Wieden+Kennedy, will go LIVE across channels including social media, OOH, OTT amongst others.
Commenting on the campaign, Wieden+Kennedy creative directors Amrish Kondurkar and Sunayna Sabharwal said, “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck.”
They further added, “We kept the tonality fun with a strong attitude so that a regular person with a smartphone would feel like taking a shot. Whether it’s the film, the music or the print campaign, each touch point goes back to our attempt to make the Pokerbaazi app a must have on their phone.”
PokerBaazi.com’s announcement of its association with Shahid Kapoor earlier this week comes at a time when the platform recently recorded a billion poker hands being played on its app since its origin in October 2014. The customer-first platform, co-founded by a group of passionate poker lovers, has acquired the top rank in the segment and this campaign, according to the brand, is certainly going to level up poker in India.
Mumbai: PokerBaazi.com on Tuesday announced Bollywood superstar Shahid Kapoor as its brand ambassador. PokerBaazi aims to create a robust ecosystem for Poker in India, and Shahid’s association with the brand comes in line with its commitment to popularise and create awareness amongst the masses about Poker.
With Shahid Kapoor onboard, PokerBaazi.com will soon roll out its latest marketing campaign, which will include the launch of a TVC in the coming days, promoting not only the association but the brand messaging of poker being a sport which someone can master with their skills.
Welcoming Shahid Kapoor as their brand ambassador, Baazi Games founder and CEO Navkiran Singh said, “We are thrilled to have Shahid onboard as the newest member of our PokerBaazi family. With Shahid, we found the perfect match for our brand as not just his personality, but also his constant drive to experiment with his craft beautifully, blends with our vision to enable a new sport to get its desired recognition in the country. With this association we take a step further in our larger goal of creating a Poker ecosystem in India and making it a household sport. We look forward to a successful collaboration and with our upcoming campaigns hope to drive valuable discussions around the PokerBaazi story.”
Speaking about the association, actor Shahid Kapoor said, “It’s a pleasure to be associated with PokerBaazi, India’s biggest poker platform, that’s at the helm of this brewing revolution. With its many unique features, it just makes learning & playing online poker so easy and quick, and in the process, helps players build life skills like thinking strategically, managing risks, etc. Our association isn’t only driven by the fact that we both believe in bringing a difference in our respective fields but also by the sheer will to entertain our audiences while trying to do so. I am looking forward to helping PokerBaazi reach wider audiences and create more advocates for the sport in India.”
PokerBaazi.com recently celebrated a landmark of a billion hands played on its online platform. This association adds to the celebration for the unique milestone and PokerBaazi.com’s nearly eight-year journey of contributing to the fast evolving poker ecosystem in India.
Mumbai: Chennai-based Drone startup Garuda Aerospace on Monday has appointed the former Indian men’s cricket captain Mahendra Singh Dhoni as a shareholder in Garuda Aerospace. Dhoni is also the brand ambassador of the company, the company said in a statement.
Equipped with 300 drones & 500 pilots operating in 26 cities, Garuda Aerospace drone manufacturing facilities were recently launched by honourable prime minister Narendra Modi.
About his association with Garuda, MS Dhoni said, “I’m happy to be a part of Garuda Aerospace and look forward to witnessing their growth story with the unique drone solutions they have to offer.”
Garuda Aerospace founder and CEO Agnishwar Jayaprakash is ecstatic about the development, “I’ve always been an ardent admirer of Mahi Bhai & to have him as a part of the Garuda Aerospace family is honestly a dream come true,” said Agnishwar.
He added, “Mahi Bhai is the epitome of dedication & I firmly believe that having captain cool on our cap table adds tremendous value which will motivate our team to perform better.”
“Garuda Aerospace has been a pioneer in the Indian drone ecosystem & is firmly on the path to becoming India’s 1st ever drone unicorn start-up,” concluded Jayaprakash.
Mumbai: Recently featured on Shark Tank India, Indian actor, TV personality and video jockey (VJ) Ranvijay Sigha has been appointed as the brand ambassador for PlayboxTV.
PlayboxTV is a super OTT Aggregator and economical entertainment app aiming to give every Indian easy access to online content. It aggregates noteworthy OTT platforms including but not limited to VOOT, Amazon Prime, SonyLIV, ZEE5, ShemarooMe and EPIC ON into a single app at an affordable price. Given Rannvijay’s extensive experience in television and media distribution, he is agreeably the most compatible fit as the company’s premier brand ambassador.
PlayboxTV’s mission is to partner up with the best OTT platforms and consolidate their shows and movies to serve a unified community of consumers who are always on the lookout for good content.
Regarding this exciting partnership, Ranvijay stated, “I’m extremely delighted to join the PlayboxTV family as a brand ambassador and investor. Having spoken to Aamir behind the scenes of Shark Tank India and having understood the product in-depth, I am confident that this collaboration will last for years to come.”
The PlayboxTV app allows you to watch multiple OTT platforms and Live TV channels, on both TV and mobile devices. It customises your interests and choices and gives you recommendations based on your viewing history. With over 1,00,000 movies, 350+ Live TV channels and your favourite shows, the app makes sure that you can view your favourite content anytime, anywhere.
PlayboxTV founder and CEO Aamir Mulani said, “We are beyond delighted to have partnered with Rannvijay and hope to disrupt this OTT industry. This partnership also opened a new horizon to the business with his expertise in media & Content IP Creation for the last 20 years.”
Mumbai: Neo HBM on Monday roped in Saif Ali Khan as its brand ambassador. As a part of this partnership, the actor will promote HBM Gold Cement and Steel in India. He will also appear in multi-media campaigns for the brand and raise awareness through direct consumer outreach, the brand said.
Neo HBM aims to create the best combination of cost and quality to meet customer requirements. In its first phase, HBM Gold Cement and Steel is entering the Indian market through its vast network of sales promoters, stockists, and districts in Western Uttar Pradesh, Uttarakhand, Delhi, and Haryana, and soon it’s planning to enter Eastern Uttar Pradesh and Bihar.
On signing in Khan, Neo HBM founder and managing director Vishal Kanodia said, “We are delighted to introduce Saif Ali Khan as brand ambassador for Neo HBM. Our products have carved a niche for customer focus, quality, and consistency. Khan’s consistent performance, commitment, and continued desire to scale new heights and standards personifies our brand.”
“Saif Ali Khan will play a key role in familiarising our brand and value proposition to consumers. Our association with him will strengthen our brand image which offers the most reliable and innovative cement & steel products with best-in-class quality and strength,” he added.
Speaking about this brand association with NEO HBM, Saif Ali Khan said, “It’s an honor and a privilege to be associated with the pioneer of the Cement & Steel industry in India. The company has a legacy of bringing high-quality products to the market and I look forward to this association with the HBM family.”
Mumbai: Fashion and beauty brand Shoppers Stop has roped in Bollywood actor Sanya Malhotra as brand ambassador for select private brands, to further emphasise on the continued focus on its private brands as an important strategic pillar. This is in sync with Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build its private label portfolio.
“Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Sanya’s social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its private labels,” said the statement.
“Private brands continue to be a strategic pillar for Shoppers Stop. We maintain a significant emphasis on increasing our private brands share,” said Shoppers Stop MD and CEO customer care associate Venu Nair. “We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”
Speaking on the brand association, Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its private brands, is to authentically connect with my fans with the style that I believe in. This is a brand I have grown with and loved. I look forward to showcasing their best collection for the year.”
Mumbai: Ed-tech platform Eduauraa has launched a new campaign with Bollywood actor and brand ambassador Ranveer Singh. This 360-degree campaign titled ‘Ab Future pe sabka haq’ will be love across TV, print, radio, and digital.
Eduauraa brings together India’s best teachers from top schools teaching through 2D/3D interactive videos, eBooks, test & past papers, mind maps, scholarships & has personalized teacher-student interaction through live classes, doubt solving, scholarships and counselling
“We hope that with our cutting-edge technology and high-quality affordable education we are able to give students studying across all boards in English, Hindi and Marathi medium an equal opportunity,” said Eduauraa founder and CEO Akanksha Chaturvedi. “Over the last year, we have highly upgraded the customer experience on our app and Learning Management System by adding enhanced layers of AI, ML and human interaction for personalisation and progress tracking.”
“It is amazing to see the work that Eduauraa is doing in the edtech space and we are thrilled to be a conduit in the academic journey of millions. The pandemic further propelled the growth of the edtech industry, and it is a space that has been a great enabler to many,” commented Zee5 India chief business officer Manish Kalra. “Through this campaign, we hope to highlight the many ways in which online learning can substantiate the conventional classroom-based education. Furthermore, similar to the model adopted at Zee5 to democratise entertainment, Eduauraa is democratising quality education and making it affordable and accessible for students across the country. With Ranveer as the face, we’re confident of this message reaching far and wide, growing our user-base even further.”
Ranveer Singh added, “Eduauraa strives to make world class education affordable and accessible using innovation and technology. The mission is to democratise education in India so that no student should be deprived of quality education because of the high costs of online learning. Kyunki #AbFuturePeSabkaHaq. Thrilled to be part of this great initiative by my friend Akanksha Chaturvedi, the young and dynamic founder of Eduauraa.”
