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Tag: Brand ambassador

  • Cricketer Cheteshwar Pujara joins FantasyDangal as brand ambassador

    Cricketer Cheteshwar Pujara joins FantasyDangal as brand ambassador

    Mumbai: Fantasy sports platform FantasyDangal has announced the onboarding of cricketer Cheteshwar Pujara as its brand ambassador. With the collaboration, Pujara will appear in upcoming campaigns and promote FantasyDangal as an established fantasy sports platform.

    Pujara is the second-fastest Indian to reach 1,000 test runs. He has scored 6,792 runs in 96 Tests, including three double centuries and 18 centuries. In India’s first Test Series victory on Australian territory, his three hundreds helped him win the Man of the Series title. He has been a pillar of the Indian batting order for the most of the past ten years.

    A batsman of rare disposition, with his love for grinding down attacks, Pujara has been India’s preferred one-down batsman for years. He is also known for his unbelievable attributes of dependability and trustworthiness in the Indian cricket scene. Hence, the partnership between the batting stalwart and FantasyDangal will bring an influx of sports enthusiasts to the platform and further cement the platform’s position as one of the country’s most trustworthy and user-friendly fantasy sports platforms.

    The company has also launched a customer loyalty programme, under which participants in fantasy sports are eligible to take entirely sponsored trips outside India for free. In addition to the numerous benefits associated with playing on FantasyDangal, users also enjoy the benefits of lightning-fast withdrawals to enjoy their gameplay.

    Speaking on his appointment, Pujara commented, “Sports enthusiasts are increasingly embracing fantasy sports in the country. With FantasyDangal, you are not just playing for entertainment but also learning how to master fantasy sports. As a brand ambassador, I am excited to collaborate with such a dynamic company.”

    As a fast-developing fantasy sports platform with over two million current active users, FantasyDangal aims to become India’s next-door online fantasy sports paradise. With cricket and kabaddi in its existing catalogue, it plans to add new sports to its repertoire, like football and basketball, in the coming days. Other than classic fantasy, they also have batting, bowling, and innuendo fantasy. The platform provides second innings fantasy with a twist where one needs to select only seven players, which involves strategy compared to selecting eleven players.

    Apart from this, they have a loyalty programme in the industry called the Dangal MVP (most valuable player) programme, which involves cashbacks, rewards, and fully sponsored international trips for the users. Trips abroad and live match experiences from the stadium make this programme unique, where users can experience seeing matches live on their app.

    FantasyDangal business head Ankit Anand said, “Cheteshwar Pujara has set some unmatched records in global cricket and is regarded as one of the best batsmen. Besides being a world-class player, he also represents trust and reliability in Indian cricket, which ties in seamlessly with FantasyDangal’s ethos. Our connection with him sets us on a journey where we picture perfection due to our never-ending efforts to excel in our field and provide the best experience to our dedicated users.”

  • Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Mumbai: Furo Sports Shoes, from the house of Red Chief Shoes, has launched their campaign starring brand ambassador Shahid Kapoor with a youth-enticing TVC.

    The film is the opening act of a campaign that wants to focus on promoting shoes that allow you to live your everyday life with élan. Elaborating on a hi-grip technology that allows for easier and better grip on surfaces, Furo Sports is aspiring to transform the space of the athleisure lifestyle.

    This campaign is being promoted across digital media, print, cinema, TV, outdoor and enhanced visibility at multi-brand outlets.

    When asked about the objective of the campaign, Furo Sports Shoes managing director Manoj Gyanchandani said, “Our goal is to take athleisure lifestyle and sports wear shoes to the next level. Nowadays, it’s all about fashion—but function is equally important. Our shoes have been designed keeping optimum usability in mind, without compromising on style and comfort.”

    “We are confident, adventurous, and courageous. This campaign is a reflection of who we are and this campaign is our way of enlightening people on the importance of having control—be it while walking, running, trekking or in life—and we hope by watching it, they too feel like having that grip,” said Furo Sports Shoes senior general manager Rahul Sharma.

    “Furo Sports is all about living an adventurous life but with comfort. I mean, it is important to walk through life with a good grip and a great pair of shoes!”, added Shahid Kapoor.

  • Omara Dates announces new campaign ‘pyaar bhi, khayaal bhi’ featuring Amitabh Bachchan

    Omara Dates announces new campaign ‘pyaar bhi, khayaal bhi’ featuring Amitabh Bachchan

    Mumbai: Healthy snacks brand Omara Dates has onboarded Amitabh Bachchan as a brand ambassador. With this association, Omara Dates, which recently hit stores in India with its range of the finest gourmet Saudi dates, aims to enhance the adoption of this healthy food for daily snacking and gifting.

    Their campaign, themed “pyaar bhi, khayaal bhi,” urges people to include care along with their gestures of love.

    Speaking of his appointment, Bachchan commented, “Dates have been part of my daily routine and keep me energised throughout the day. Delighted to partner with Omara Dates.”

    “Dates have been imported into India for many years and we have become the largest importer in the world with almost 350 thousand metric tonnes landing here from more than 30 countries. However, consumer demand has shifted from the value-priced “dry variety” to the higher-priced “fresh variety.” Consumers are demanding the best quality available. However, there is a vacuum in the market and not many brands can promise to fulfil that. This is where Omara steps in. Our aim is to ensure that every household gets access to this superfood and can enjoy the associated health benefits. With Amitabh Bachchan’s association with Omara, we are confident of creating more awareness for quality dates in the Indian market through him,” said Omara Dates co-founder & director of finance Supreeth MJ (Sandy).

    Stressing on the philosophy behind launching the brand, Omara Dates founder & MD Anil Nair mentioned, “We believe that the best things in life are the ones produced by nature and everyone deserves them. With our robust pan-India distribution network through 70 plus distributors, all major retail outlets, airport stores, and all foremost e-commerce platforms including our website, we would be able to make Omara Dates available to everyone who would choose a healthy alternative to their sweet cravings.”

  • redBus launches new brand campaign featuring Allu Arjun

    redBus launches new brand campaign featuring Allu Arjun

    Mumbai: redBus has launched its first digital-first brand campaign, with its brand ambassador Allu Arjun, ahead of the festive season. The brand aims to present itself at the heart of intercity bus travel, amid the upcoming festive occasions and holidays.

    As part of the campaign, the world’s largest online bus ticketing platform has rolled out two ad-films with Allu in the lead and delivering the message of bringing your loved ones and dreams closer with redBus.

    redBus undertook extensive research across 15 cities by reaching out to hundreds of people from different walks of life to identify the emotional and cultural anchors that it needed to create the theme for the campaign.

    Directed by Trivikram Srinivas, the brand has unveiled two 45-second and 30-second ad films. The films depict slice-of-life situations like a logistics manager at a storage facility or a mother-daughter duo running a small eatery.

    The first film depicts a helpless father who misses out on the joys of being a part of his infant child’s formative months. As he dreads the prospect of chasing a bus to get home, even to see his child take the first steps, a red bus arrives on the scene and pulls up to drop off a very special passenger. The father is awestruck as Allu Arjun alights from the bus and treads a red carpet towards him with a swagger befitting the actor. Allu comforts the anguished father in a breeze with his cinematic charisma, as he speaks of the benefits of booking a bus ticket on redBus, which could help improve the time the man spends with his family.

    In a similar construct, the second film comprises a mother-daughter duo managing a small eatery. The hardworking daughter is also very talented, making her mother proud, who now wishes to see her enrol at a college in the city for higher studies. The daughter is apprehensive as her mother would have to manage the weekend rush at the eatery all alone while she spends valuable time in queues to obtain a bus ticket for the trip. The same red bus arrives here too, with the swashbuckling Allu Arjun strolling up to the two to defuse their tension by asserting a list of benefits that come along with booking a bus ticket on redBus. Allu finishes both the films with a powerful tone, exclaiming—”redBus: Apno ko, sapno ko, kareeb laye.”

    The narrative of the films thus implies redBus’ strong bond with its customers by being culturally relevant to ‘Bharat’ as well as having a strong connection with individual emotions and aspirations through extremely relatable storytelling.

  • Godrej Magic hand wash launches new campaign with Madhuri Dixit

    Godrej Magic hand wash launches new campaign with Madhuri Dixit

    Mumbai: Godrej Magic hand wash has announced actress Madhuri Dixit as the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash.

    The brand also launched a new TVC, conceptualised by Creativeland Asia, that showcases Madhuri highlighting the features of this sustainably viable hygiene product.

    As Bollywood’s reigning diva for a number of years, the actor has a vast and loyal fanbase who look up to her in various aspects. With a new movie in the pipeline, an appearance on a popular dance reality show, and fresh off the success of her OTT debut, Madhuri’s popularity spans across age groups and geographies. This association aims to bring together her legendary charm and Godrej Magic’s brand values to encourage people to prioritise handwashing and make sustainable choices.

    Speaking about this association, Godrej Consumer Products Limited chief marketing officer Somashree Bose said, “Godrej Magic Handwash is a first-of-its-kind product that is a leap in innovation and sustainability in the hygiene category. This product has made adopting a hygienic lifestyle easy, affordable, and fun. Godrej Magic has already taken over one-fifth of the Indian hand wash market by volume. We are delighted to have Madhuri Dixit onboard the Magic brand for the journey ahead. This brand affiliation with Madhuri will further help us penetrate deeper into the Indian market, creating accessibility and promoting a germ-free India.”

    Speaking about this collaboration, Madhuri Dixit said, “I am excited to be associated with Godrej Magic Handwash, which is India’s first powder to liquid hand wash and a pioneer in the category. This handwash format is innovative and an affordable solution to address the pressing social issue of hand hygiene. Magic Handwash is an environmentally friendly product as it reduces plastic and fuel consumption.”

    “I am very particular about hygiene myself and follow it diligently with my family. Hand washing and tooth brushing are the two hygiene routines that I require my children to follow at all times. I, along with the team at Godrej, aim to inspire people to create awareness. Eco-friendly products inspire people not just to protect themselves from germs but also to take a step forward towards sustainability,” she added.

  • Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Mumbai: Lava International has on-boarded Kartik Aaryan as the brand ambassador to endorse its smartphone category while launching the Lava Blaze Pro.

    Lava will soon commence a 360-degree marketing campaign featuring Kartik and the range of its smartphones.

    An inspiration to millions, Kartik is a self-made man who exudes energy, vitality, and versatility and with his content projects a progressive, innovative, and challenging spirit, which aptly resonates with Lava’s philosophy.

    Sharing his thoughts on the new brand association, the actor said, “I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is a matter of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being #ProudlyIndian and standing apart from the crowd with a unique proposition.”

    Taking the consumer experience a notch higher, Lava is also offering a brand-new pre-sales experience “Demo@home,” which will allow customers to experience Blaze Pro first-hand while at home or any other location of their convenience. Customers can avail these aforementioned services by visiting the official Lava website.

    “Signing Kartik Aryan is the perfect fit for Lava. Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and Lava’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident of getting there faster,” said Lava head of marketing, sales and distribution strategy Mugdh Rajit.

    The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X zoom & 50MP triple rear camera for a superior photography experience. Blaze Pro is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, eight MP front camera for a superior photography experience and selfies, bottom firing speaker, type C charging, side fingerprint scanner for enhanced security, among others.

    The Blaze Pro has a MediaTek helio G37 chipset for unmatched performance, a large 5000 mAh battery for long-lasting usage, and a 10W type-C fast charger to fully charge the phone in lesser time. It also has a 6.5 & 20:9 notch HD display for an unmatched viewing experience.

    Priced at Rs 10,499, Blaze Pro comes in four different colour variants – glass green, glass orange, glass blue, glass gold available on Flipkart, Lava e-store and retail stores.

    Lava products are developed after extensive research with a strong emphasis on quality and driving innovation. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and gen-z, who form the largest chunk of consumers.

  • Dabur Red Paste ropes in Amitabh Bachchan as brand ambassador to launch its new campaign

    Dabur Red Paste ropes in Amitabh Bachchan as brand ambassador to launch its new campaign

    Mumbai: Dabur India announced that it has roped in Bollywood actor Amitabh Bachchan as the new brand ambassador of its flagship oral care brand, Dabur Red Paste. This new campaign is expected to further strengthen the brand’s position.

    Created by Ogilvy, in this campaign, Bachchan plays a double role, that of a science man and an ayurveda expert, where he talks about Dabur Red Paste as the perfect blend of modern science and ayurveda. The execution is both humorous and informative as it delivers the core message in a clear and interesting manner.

    Dabur India CEO Mohit Malhotra said, “We are absolutely thrilled to have Bollywood actor Amitabh Bachchan on board as the new face of Dabur Red Paste. Dabur Red Paste combines the best of traditional ayurveda and modern-day science to offer our consumers complete oral hygiene. Amitabh Bachchan, with his high level of trust, popularity, and credibility, and his unique ability to connect with both younger and older generations, perfectly embodies the brand values of Dabur Red Paste. We welcome him to the Dabur family and are confident that this association will further strengthen the brand and help us build a better connection with our consumers.”

    Speaking on the occasion, Bachchan commented, “I am happy to endorse Dabur Red Paste, a trusted brand from the house of Dabur. We all know the importance of oral hygiene in our health and wellbeing. Dabur Red paste, being an ayurvedic toothpaste, with its inherent benefits, is the answer to this need.”

    Ogilvy India chairman of global creative & executive chairman added, “Working with Amitabh Bachchan has always been an absolute privilege. I’m delighted that we have got an opportunity to collaborate with him for our partners at Dabur. Dabur Red Paste is a much loved Indian brand and has been going from strength to strength. With Bachchan’s association, it is sure to soar to new heights.”

    “The brief was to communicate how Dabur Red Paste uses the power of science to extract the best of ayurveda. And when India’s #1 ayurvedic toothpaste decides to spotlight its efficacy, it is only fair that it is done by someone of stature, someone who the consumers look up to. Thus, Bachchan came on board. The challenge then was to have a script that does justice to both,” said Ogilvy India (north) president & head of office Prakash Nair.

    Ogilvy India (north) CCO Ritu Sharda added, “Dabur Red Paste is the best of science and Ayurveda. Since the benefits were two-fold, we got the opportunity to create two different characters for Mr. Bachchan, one as an ayurvedic expert – gyaan – and one as a man of science – vigyan. Bachchan’s genius has taken the banter between the two characters to the next level. And we’ve had the opportunity to show Bachchan in two never-seen-before avatars. Enjoy the banter as you learn about the amazing benefits of this iconic brand in the most delightful way.”

  • Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

    Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

    Mumbai: Fastrack has roped in Sanya Malhotra as its new brand ambassador with the launch of a new campaign for Fastrack Reflex Play+.

    Conceptualised by Lowe Lintas Bangalore, the brand’s latest campaign “#DoMoreWithYourHands” features Sanya Malhotra and Rohit Saraf.

    The recently released film showcases the duo having a fun, flirty conversation seamlessly through their new Fastrack Reflex Play+ smartwatch, bringing alive the proposition that the watch lets you live your life hands-free with its BT calling features.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fastrack (@fastrackworld)

     

    In association with Malhotra, the brand aims to amplify fun and edgy narratives with someone who personifies these qualities.

    Commenting on the association with Malhotra, Fastrack marketing head Ajay Maurya said, “We are thrilled to have Sanya Malhotra on board for our brand’s new campaign. Sanya has never failed to make her vibrant presence known among the audience, and her strong and fun cinematic depictions of her characters always strike a chord. Fastrack is a brand that represents the young and their evolving styles. We are confident that Sanya would increase our brand’s resonance with our audiences and we are looking to make some iconic pieces of communication with her.”

    Speaking of her association, Malhotra commented, “I am super excited about this partnership with Fastrack. It’s an iconic brand that I’ve loved for a long time. I’m looking forward to creating some fun stuff! Fastrack has always led conversations around youth culture, and I’m stoked to be a part of it. “

    Talking of the creative side, Lowe Lintas regional creative head Shayondeep Pal added, “Fastrack has always stood for being youthful and quirky. These days, youngsters multitask. This film understands this Gen Z personality trait really well and seamlessly ties this in with the messaging: “#DoMoreWithYourHands.” There couldn’t be a better brand ambassador than Sanya Malhotra to convey the brand messaging forward!”

  • DreamSetGo announces Sourav Ganguly as its first brand ambassador

    DreamSetGo announces Sourav Ganguly as its first brand ambassador

    Mumbai: The leading premium sports experiences and travel platform, DreamSetGo, India’s first premium sports experiences and travel platform, has signed the “Maharaja of Cricket”, Sourav Ganguly, as its first brand ambassador. The move is well supported by the campaign #SuperCaptainGanguly.

    Commenting on his association with DreamSetGo, Ganguly said, “DreamSetGo has been instrumental in revolutionising engagement, curating personalised experiences and memories for a lifetime for sports fans. I look forward to supporting DreamSetGo’s vision of creating accessibility for the biggest sporting events across the globe.”

    Welcoming the new brand ambassador, DreamSetGo founder and chief business officer Monish Shah said, “We are thrilled to have Sourav Ganguly as our brand ambassador. His unparalleled love and contribution to sports will help us reach fans across the country and promote our ability to create unique and memorable experiences.”

    As the “Supercaptain” for DreamSetGo, Ganguly will play a key role in promoting DSG’s curated experiences offered through its key partnerships with Manchester City, Chelsea FC, ICC Travel and Tours, AO Travel, F1® Experiences, and more.

  • Mobilla ropes in Kajal Aggarwal as brand ambassador

    Mobilla ropes in Kajal Aggarwal as brand ambassador

    Mumbai: Mobile accessories brand Mobilla has roped in Indian actor and model Kajal Aggarwal as its brand ambassador.

    The brand will feature the actress in its marketing collaterals and communication across above-the-line (ATL) and below-the-line (BTL) including print, digital and electronic media.

    By bringing Kajal Aggarwal on board, the company will not only boost the brand appeal but also help in strengthening its existing consumer base while reaching out to new and potential consumers.

    Kajal Aggarwal said, “This is an exciting association for me as it gives me an understanding and an opportunity to work with a new category. I am determined to make this association work by putting in my best effort to bring success for Mobilla and myself with this association.”

    “Kajal Aggarwal is well recognised and has a trustworthy personality. She is an icon in the film industry, and her personality connects with the people of real India or what we refer to as the Bharat of India. She also has a connect with people from all age groups. Our partnership with her will help us showcase the value of our products and how they can add to their lifestyle. It will help us establish a sense of connection with our end consumer as well.  This association with Kajal Aggarwal is a promising step forward. It will help Mobilla strengthen its image in the market and bring us further growth.” said Mobilla co-founders Jignesh Shah and Hetal Shah.