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Tag: Brand ambassador

  • Mahindra Tractors ropes in Mahesh Babu as new brand ambassador

    Mahindra Tractors ropes in Mahesh Babu as new brand ambassador

    MUMBAI: Mahindra & Mahindra has appointed Telugu actor Mahesh Babu as brand ambassador in Andhra Pradesh for its tractor division.

    According to the company, Babu signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a “young” and “vibrant” brand image amongst the next generation of farmers.

    A new TVC campaign featuring Babu has been rolled out in Andhra Pradesh taking this association to the next level. The TVC is being supported by print, outdoor, promotions and activations.

    Interface is the creative agency working on the account.

    Talking about the objective of the new campaign, M&M SVP marketing and AppliTrac Farm Equipment Sector Sanjeev Goyle said, “For the Andhra farmer, our tractors are something that they‘ve grown up with. Generations of farmers have patronised the brand and the challenge really is to take this relationship forward. We now want to connect with the next generation of farmers who are keen to use tractors equipped with technology that offer better fuel efficiency. The central idea is the meeting of two superstars.”

  • Salman Khan appointed brand ambassador of Suzuki Motorcycle

    Salman Khan appointed brand ambassador of Suzuki Motorcycle

    MUMBAI: Suzuki Motorcycle India has appointed Salman Khan as its first brand ambassador for India.

    Khan will spearhead the company‘s above-the-line and below-the-line initiatives. Said Suzuki Motorcycle India national marketing head Anu Anamika, “It was important to find a human face who can best portray and project our brand and product promise. Salman Khan is a passionate biker and a discerning brand endorser. We also find broad synergy in his social initiatives such as ‘Being Human‘.”

    The first campaign featuring Khan will be based on the recently launched mass market motorcycle, Hayate, that will hit the market shortly.

    By 2013, Suzuki Motorcyle plans to increase its annual capacity from the current 360,000 units to 540,000 units while doubling the sales and service network in the next two years.

    It is also expected to set up a second plant in Haryana at a cost of Rs 20 billion with a capacity for 2 million units. The plant will start its operations in 2014.

  • Virat Kohli is Celkon Mobiles’ brand ambassador

    Virat Kohli is Celkon Mobiles’ brand ambassador

    Mumbai: Indian cricketer Virat Kohli has been named as brand ambassador for Celkon Mobiles.

    Involved into mobile phone solutions and wireless technologies, Celkon caters to the growing needs of mobile users across the world.

    Celkon Mobiles executive director Murali said, “We are in the process of developing mobiles with latest technology like 3G, Android, dual Sim along with lot of entertainment. Since our mobiles are targeted for the youth. Virat was definitely an ideal choice for making him our ‘brand ambassador’ as our brand has come out with the most youthful features.”

    The company will soon be launching a series of ad films directed by Bollywood director Rohit Dhawan.