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Tag: Brand ambassador

  • Madhuri Dixit can’t stop humming and dancing to the Oral B jingle

    Madhuri Dixit can’t stop humming and dancing to the Oral B jingle

    MUMBAI: Known for her enigmatic and charming smile, Madhuri Dixit, the brand ambassador and Chief Smile Officer of Oral-B kick started the fourth edition of Smile India Movementby shooting for a dance videoat a mall in Mumbai. This is the first time that a Bollywood celebrity hasparticipated in a flash mob-styled performance. Shoppers were absolutely thrilled to witness the surprise star act. The jingle, sung by the National award winning playback singer Rekha Bhardwaj andchoreographed by the multi-talented Ganesh Hegde, captures the essence of how a‘bindassbateesi’ is the key to a beautiful life!

    Themesmerizingdance moves of Madhuri not only brought smiles on faces, young and old, but also got them to forget their worries and join in the foot tapping number.The performance created astir among the audience and the mall reverberated with the cheering and applauding by the crowd while the enthusiastic Madhuriinteracted with audiences by encouraging them to match hersteps and her signature smile.

    The passion with which the crowd reacted to the dance break out was overwhelming to witness. Everyone from youngsters tomothers, store staff to police inspectors dropped their personal errands and enjoyed the spectacle. Spectators got a glimpse of the fun side of Madhuri, who kept interacting with the dancers and joking around with the crew.

    The catchy jingle, which is one of the key highlights of the video, truly caught her fancy. Madhuri couldn’t stop humming the melodyevenduring the breaks between shots. The jingle aimsto spread the message that a family which smiles together is truly a reflection of a happy and healthy family.

    Commenting on her association with Oral-B Smile India Movement 4, Chief Smile OfficerMadhuri Dixit said, “I loved the overall experience of dancing with the crowd. Ittook me back to the memories of dancing on various pop numbers. In fact my dressing was very similar to what I wore for the Que Sera Sera video. The enthusiasm of the dancers and the crowd, kept all our energy levels high. It was a great experience to be shooting with friends and fans all around me, watching them enjoy it and bringing a smile to their faces. The Oral–B Jingle is so upbeat that even my children love itand hum it and then we all break into the signature step. I am truly proud to be associated with the Oral-B Smile India Movement 4 and encourage people to take better care of their family’s smile and ultimately their overall oral health. “

     

    As India’s Chief Family Smile Officer, Madhuri believes a family that smiles together, stays together! So celebrate your family’s smile with the jingle through the link appended below –

    https://www.youtube.com/watch?v=QWRsW7RpvZ8

     

     

  • SodaStream unveils Scarlett Johansson as its first-ever global brand ambassador

    SodaStream unveils Scarlett Johansson as its first-ever global brand ambassador

    NEW JERSEY: SodaStream International has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014.

     

    “We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team.”

     

    Johansson believes that being healthy is about commitment, determination, and self-empowerment. These core values emulate SodaStream’s mission to revolutionize the beverage industry by empowering people with easy-to-use, fun ways to enjoy better-for-you, better-for-the-environment bubbly beverages.

     

    The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.

     

    “I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”

     

    SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.

     

    About SodaStream 

    SodaStream International is the world’s leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.

     

    Forward Looking Statement 

    This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management’s current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements.

     

    Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers’ demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

     

    About the Super Bowl ad production:-

     

     
    Agency: 

    Humanaut

     

    Titles: 

    Director: Bryan Buckley 
    Creative Director: Alex Bogusky / David Littlejohn 
    Copywriter: David Littlejohn 
    Art Director: Stephanie Galabert

  • Women should be alluring, says priyanka chopra at agenda Aaj tak

    Women should be alluring, says priyanka chopra at agenda Aaj tak

    MUMBAI: “A woman should always be alluring, we are made to be alluring, we come from the land of Kamasutra.” Actor Priyanka Chopra, who starred on Day 2 of Agenda AajTak, provided perhaps her most candid thoughts yet in response to hard questions about crimes against women, the role of Bollywood in a larger societal message about women, and what the government needs to do.

    “Crimes against women will come down when laws are implemented properly. Laws exist, but there is fearlessness. Unless that fear goes, crimes against women won’t go down,” Priyanka said in response to a question from the BJP’s Anurag Thakur on how the film industry could help in the fight against rape in the backdrop of the December 16 Delhi gangrape. “The film industry is for entertainment. Don’t think society should put the responsibility of the message solely on the film industry. That’s the government’s job,” she said.

    Explaining that she still needed to take the big ‘masala’ films in order to be commercially viable for the freedom to do ‘meaningful’ cinema with strong female characters, Priyanka told the audience about her upcoming sport biopic on Indian Olympian boxer and icon Mary Kom.

    “Training is on, you’ll see my muscles soon. Mary Kom’s character was difficult. But I believe it needs to be the story of every girl, of how barriers are broken. This is the story of every girl who’s had to break barriers in her life,” said Priyanka.

    The actor, who has recently signed on as brand ambassador for GUESS, the “first who isn’t blonde and blue-eyed”, was sporting enough to stand up on stage and show the audience a bit of what training has done for her — some nifty footwork and the boxing stance: “I’m a good boxer now! I’ve picked up a few tricks! I’ve never been sporty in my life, ironically. Have had to turn my life upside down learning a new sport.”

    About her relationships and private life, Priyanka said, “I’m private, but I’m not politically correct. I believe that if I give my 90% to the public, the remaining is for my private life and family. I share a lot on social networks. I don’t believe being a public figure means laying bare all details about my life. A part of my life needs to be mine alone. I used to hide the papers when my father was sick, because of the malicious things people wrote about me. My father was my best friend. I could talk to him about anything.”

    To the inevitable question: Modi or Rahul, Priyanka played safe. “I’m very politically correct. I refuse to comment on anything political.”

    “We are taught that India is a secular country. We don’t need to all think like one person. We don’t live in a dictatorship. We live in a democracy, and we should be proud of it,” she said.

  • Hakuhodo Percept creates TVC to launch Lines new brand ambassador Katrina Kaif

    Hakuhodo Percept creates TVC to launch Lines new brand ambassador Katrina Kaif

    MUMBAI: Hakuhodo Percept has created a TVC featuring Katrina Kaif- the new brand ambassador for social messaging app ‘Line’. The TVC showcases Katrina talking to a host of people over the phone with a catchy soundtrack which says ‘Wish one, wish all – Line free call’.

     

    Released this festive season, the TVC reiterates its ‘free calls’ proposition. The list of people she calls from her phone book includes her best friend, neighbour, aunt, school teacher, gym instructor, the director she wants to work with, and more. The film ends with a super that reads, “These festivals, wish all – Line free calls.”

     

    Hakuhodo Percept managing director Taro Muto said, “During the festive season, wishing your loved ones is a very important part of the celebrations. Line with its free call service lets people wish one and all. They no longer have to think whom to wish and whom not to.”

     

    “The idea was to drive home a simple proposition that you can wish all your loved ones with ‘Line’ free call, but do it in a way that people remember and register it. So we decided to literally show the phonebook of our country’s biggest actress in a way that’s never been done before. This festive season, the ad will make the world repeat – Wish one and all, with Line free call,” Hakuhodo Percept executive creative director Sabuj Sen Gupta.

     

    Line Corporation executive, chief strategy and marketing officer Jun Masuda on Katrina’s appointment said, “Katrina is a youth icon and we wanted a person with that kind of an image. Katrina is perfect for this role.”

  • Micromax ropes in Hugh Jackman as its brand ambassador

    Micromax ropes in Hugh Jackman as its brand ambassador

    Mumbai: Building on the promise of ‘nothing like anything’ experience, Micromax has signed Hollywood actor Hugh Jackman as its brand ambassador.

     

    In a first of its kind association for the brand, the actor will be seen endorsing the Canvas series of the brand. The association would start with its new smartphone  – Canvas Turbo that will be soon launched in the Indian market.

     

    Speaking on the association, Micromax chief marketing officer Shubhodip Pal said: “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand. As we look to expand our footprint across the globe in various international markets, the association with Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.”

     

    He further added: “At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to creating a strong 360 degrees campaign for our audiences across print, TV and online platforms.”

     

    Reinventing the story of empowerment, Micromax has always urged consumers to explore new boundaries in the Indian market.

     

    out the association with Micromax, Jackman said, “I am extremely thrilled and honored to be a part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”

  • Ravichandran Ashwin turns brand ambassador for CavinKare

    Ravichandran Ashwin turns brand ambassador for CavinKare

     MUMBAI: Indian right–arm off break spinner Ravichandran Ashwin has been roped in as a brand ambassador by CavinKare for its diary
    division Cavin’s Milkshakes.

    The cricketer will also endorse the entire range of Cavin’s dairy products.

    The tagline of the product will be ‘So tasty, so healthy’.

    Speaking on the association, CavinKare joint managing director T.D. Mohan said, “We are extremely glad to have Ravichandran Ashwin represent Cavin’s Milkshake. He personifies the brand, its core values and we have recognized a great synergy between him and our brand. The ideal blend of energy and spirit makes Ashwin the right choice of being the face for Cavin’s Milkshakes.”

    “Mothers today have immense trust in Cavin’s range of products. Mother’s would love a product like Cavin’s Milkshakes as it is both healthy and tasty. Thus it is a win-win situation for both the mother and her family”, added Mohan.

    Talking about the product Ashwin said, “Within a short period of time, Cavin’s Milkshakes have become an immediate hit amongst many including me! It is extremely refreshing and energising especially after a tiring game in the hot sun and the good thing is, it is being made from milk which is healthy. I am so happy to be endorsing a brand I enjoy and like very much and I look forward to an exciting association with Cavin’s.”

  • Hrithik Roshan to endorse J Hampstead’s readymade apparels

    Hrithik Roshan to endorse J Hampstead’s readymade apparels

    MUMBAI: J Hampstead the premium range of suitings has roped in Roshan as their brand ambassador for their readymade apparel.

    Roshan already endorses J Hampstead‘ premium range of fabric and this will be an extention of his endorsement with the company.

    Siyaram Silk Mills chairman and MD Ramesh Poddar said, “It‘s stylish, fashionable and is aimed at the young achievers. So we were wondering who would best fit the profile of the brand. We already had him as a brand ambassador for our JHampstead fabric range, so who better to endorse JHampstead apparel than somebody who has been associated with the brand for a while.”

    Roshan states, “It was the next move from endorsing J. Hampstead suiting fabric. J Hampstead has a huge range of formal shirts to choose from. The entire collection gives out a class and sex appeal which is clearly in vogue. “

  • Rado looks at broadening appeal with Hritik; launches HyperChrome collection

    Rado looks at broadening appeal with Hritik; launches HyperChrome collection

     MUMBAI: Swiss watch brand Rado has launched its HyperChrome collection. The company which recently launched its first TVC in India featuring its brand ambassador Hritik Roshan is looking at broader consumer appeal.

     

    32 models are available in the HyperChrome collection priced between $1000 – $4000 to address different consumer price points. The company says that the product represents a step forward in terms of design.

     

    Rado CEO Mathias Breschan said that Roshan was chosen not just because he is stylish but also because he is a credible brand ambassador. “Hritik Roshan is dynamic. He takes risks to innovate and looks to reinvent himself. Rado shares similar attributes. We are convinced that the TVC will help raise Rado’s profile. We are looking at the younger generation as well which is why we have got in a sporty look to our collection”.

     

    Roshan said that the ad made him look good. “I thought that it would be an easy shoot as this is a watch brand. But I woke up at 5 am and ran for 10 hours. Rado pushes not just its own boundaries itself but also the boundaries of people who work for it. I did somersaults on moving vehicles which I have never done before. In some key shots I when the watch grazes against the metal of automobiles I put in extra effort but nothing happened to the watch. It proved to be resistant. It showed its potential. Success is not about money, fame. It is about time management and finding time to do all the things that you want to do. The product is about perfection. Perfection is hard to find when you are in a sea of mediocrity. Rado stands for perfection”.

     

    The ad sees Roshan wake up late for his friends engagement party. Not wanting to let his friend down he rushes for the event. He tests the scratch resistance ability of the watch.a

  • Dabur signs Ajay Devgn as brand ambassador for Hajmola

    MUMBAI: Dabur India has roped in Bollywood actor Ajay Devgn to endorse its digestive tablet brand Hajmola.

    Dabur India senior marketing manager Ajay Singh Parihar said, “The challenge for Hajmola was to have a do good celebrity with mass appeal, consumer affinity and comic timing replicate the consumer experience that Hajmola brings in ones mouth – Unique Chatpata Taste. From that logic Ajay seemed the best.”

    Devgn will henceforth be seen in the communication campaign of the brand. The company is rolling out an ad film that has been shot by Pradeep Sarkar and illustrates the product story in an interesting way.

    Mates, a part of Madison World, which works on brand promotion and film entertainment, has played a role in bringing together some relevant associations in the endorsement space, the company said in an official statement.

    Amitabh Bachchan had endorsed the brand in past.

  • Kajal Aggarwal is brand ambassador for Celebrity Cricket League

    Kajal Aggarwal is brand ambassador for Celebrity Cricket League

    NEW DELHI: Actor Kajal Aggarwal, who is popular in south India, is continues to be the brand ambassador for the third edition of the Celebrity Cricket League.

    “Personally, I love my association with the CCL. There is a spirit of togetherness in the league, as actors from all movie industries in the country come together and bond over the game of cricket. It’s fun to interact with my contemporaries from other film industries,” says Kajal.

    For an actor who has been working in Hindi, Telugu and Tamil cinema, Kajal claims she does not have any favourites when it comes to cheering for one particular team. “My loyalties are not going to be divided. I’ll be cheering for the CCL and not a particular team,” she says.

    Although she was also signed on as brand ambassador last year, the actor couldn’t make it to many matches as she was busy with work commitments. “This year I plan to attend as many matches as I can. There can be nothing better than marrying the love for cricket with the passion for cinema. And seeing the enthusiasm among the audience is priceless.”

    The actor says she is aware about the criticism among the game’s purist on movie stars playing cricket to packed stadiums. “I don’t think it is frivolous the way people make it to be. We’ve never claimed we are playing seriously like our national players. Our aim is to bring the fans closer to us through the game and we’ve been successful in doing that.”