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Tag: Brand ambassador

  • American Swan ropes in Sidharth Malhotra as brand ambassador

    American Swan ropes in Sidharth Malhotra as brand ambassador

    MUMBAI: AmericanSwan.com, an online fashion brand for youth, has roped in Bollywood star Sidharth Malhotra as its brand ambassador.

     

    Malhotra has a huge fan following and has established his stardom status with films like Student Of The Year, Hasee Toh Phasee and Ek Villain. The actor will lend his youth appeal and popularity to promote American Swan’s latest fast-fashion, youth collection of apparel and accessories – ‘As Original.’

     

    Malhotra said, “Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles. I am happy to be associated with American Swan, a promising online fashion brand that is young, fresh and stylish and offers high-street fashion at pr?t prices.”

     

    American Swan Lifestyle Company director and CEO Anurag Rajpal added, “We are pleased to announce Sidharth Malhotra as the new face of our brand. Through our partnership with Sidharth, a hugely popular youth and style icon, we will be able to positively engage with the young people across the country. Sidharth is a heartthrob among teens & his innate style, effervescence and liveliness go very well with the core attributes of our brand.

  • Western Union signs Shah Rukh Khan as brand ambassador

    Western Union signs Shah Rukh Khan as brand ambassador

    MUMBAI: Western Union, a global payment services company, has announced its association with the ‘King of Bollywood’ – Shah Rukh Khan, as its brand ambassador. With a massive fan following across the world, Khan will now represent Western Union and its quick, convenient and reliable money transfer services, offered across 200 countries and territories.

     

    Western Union salutes ‘global’ citizens who cross borders to work and live. Many of these people trust Western Union services to send regular financial support to their families and stay connected with their loved ones back home. According to research carried out by Western Union, watching movies from their native country is one of most common things that connect migrants to their homeland. The survey also revealed that for Indian diaspora who are living and working outside the country, Bollywood ranked second in terms of platforms helping them to remain connected to their homeland.

     

    Khan’s popularity, his remarkable ability to connect with his audiences across all age groups around the world, especially the connections he builds for the South Asian diaspora to their home countries, resonates with the Western Union brand promise of bringing families closer to their loved ones.

     

    Western Union regional VP & managing director- India & South Asia Kiran Shetty said, “We are very excited to have Shah Rukh Khan as a Western Union ambassador, as he truly symbolizes our ability to create connections for families around the world with their loved ones back home. We are certain, that with this association, our consumers across the globe will feel even closer to home.”

     

    Western Union consumers in the US and UK have already started to experience the charisma of Khan as he features in campaigns that remind Indian diaspora of the ease and reliability that Western Union provides when sending money to loved ones back home. 

     

    “I am extremely thrilled to be part of the Western Union family. Via their services they connect people around the world with their loved ones, like I do with my films. Western Union’s reliable, fast and convenient service is what makes Western Union popular amongst consumers across the globe – Transferring money, is fat-a-fat, or quick and easy,” said Khan.

  • DHFL signs Shah Rukh Khan as brand ambassador

    DHFL signs Shah Rukh Khan as brand ambassador

    MUMBAI: DHFL, a housing finance company, has announced Shah Rukh Khan as its brand ambassador. This is the company’s first such brand association in its 30 year journey of providing financial access for home buying amongst Indian customers.

    DHFL chairman and MD Kapil Wadhawan said, “We are extremely pleased to have Shah Rukh Khan as DHFL’s brand ambassador. Today, DHFL is on its way to becoming a large financial services institution, reaching out to customers across the country, with its customised products and solutions. Shah Rukh Khan, with his people connect driven by diverse performances, has enthralled Indians over the years. This resonates with our brand philosophy of being able to cater to customers with tailor-made financial options, designed to suit their evolving needs. In this context, Shah Rukh Khan is a perfect brand ambassador in our endeavour to connect with every Indian for their financial well-being, today and in the future.”

    Shah Rukh Khan said, “It is an honour to be associated with DHFL. I truly believe that owning a home is the first step towards ensuring a secure and confident future for every family. I personally believe that DHFL’s mission of enabling home ownership amongst every Indian is as relevant today, as it was 30 years ago when DHFL began operations. It is exciting that, now I am associated with them as a brand ambassador in their journey of catering to customers with effective and relevant financial services products.”

     DHFL has been marketing its solutions to customers across 550 locations in India through national and regional level advertisement and event campaigns.

     

  • Myntra signs Kangana Ranaut as Brand Ambassador and Face of DressBerry

    Myntra signs Kangana Ranaut as Brand Ambassador and Face of DressBerry

    MUMBAI: Myntra.com, India’s largest fashion e-tailer, has brought on-board Bollywood’s latest “Queen”, Kangana Ranaut, as its brand ambassador and the face for its fast fashion in-house brand DressBerry. With her recent mega hits like Queen, Revolver Rani and her previously unforgettable role in Madhur Bhandarkar’s ‘Fashion’, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories.

     

    As the brand ambassador, Kangana Ranaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country. To begin with, the two-time Filmfare award winner will be the face of a young, confident and fashionable brand ‘DressBerry’, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has gained commendable popularity, making it one of the largest selling women’s western wear brands on Myntra.com.

     

    Expressing her excitement on the association with Myntra.com and Dressberry, the renowned actress, Kangana Ranaut said, “I am excited to be the brand ambassador for Myntra.com and happy to be the face of DressBerry, Myntra’s fast fashion women’s wear brand. When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘Fun, Flirty and Feminine’ reflected by the brand that appeals to me.” 

     

    She further added, “Myntra provides shoppers the opportunity to access everything that a fashion fanatic can dream of, at affordable prices. Brands like Myntra.com are also providing access to youth in smaller towns to shop for their favourite brands as they are equally aspirational and want to look good just like their counterparts in larger cities.”

     

    Speaking on the celebrity association, Myntra CMO Vikas Ahuja said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like Kangana Ranaut. I believe this partnership will strengthen Myntra’s position as India’s preferred online fashion destination and will mark a new step in DressBerry’s evolution.”

     

    DressBerry hosts a wide and diverse range of collection for young women across tops, dresses, jackets, bottoms, jumpsuits, nightwear and accessories, starting at just Rs 249 up to Rs 1999.

     

    Myntra.com ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech and Mast & Harbour among others.

     

    Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand – ‘Roadster’ and Lisa Haydon as its brand ambassador while the ravishing Chitrangda Singh and the charming Abhay Deol, were voted as the Fashion Icon of the Month for May & June, 2014.

  • Garnier Fructis announces Alia Bhatt as its brand ambassador

    Garnier Fructis announces Alia Bhatt as its brand ambassador

    MUMBAI: Garnier Fructis, a hair care brand, has named actor Alia Bhatt as the new face of Garnier Fructis in India. This is the first time that Garnier Fructis has signed on a brand ambassador in India. Alia Bhatt will feature in exciting Garnier Fructis campaigns this year.

     

    Garnier GM Rupika Raman said, “We’re very happy to welcome Alia on board as the face of Garnier Fructis. Her personality and energy finds great synergies with Garnier Fructis. No other brand is as synonymous with youth and vitality as Garnier Fructis. Alia brings both these qualities to the table with her talent and individuality.”

     

    Alia garnered nationwide praise for her performances in films Highway and 2 States.

     

    Bhatt said, “My hair is very important to me and I only trust Garnier Fructis which has always been my favorite shampoo. I love it’s fruity, long lasting fragrance and the way it leaves my hair feeling nourished and strong. The new Garnier Fructis shampoos & conditioners have been specially developed for Indian Hair. I hope every girl using Garnier Fructis benefits from it the way I have.”

     

    She also endorses the Pure Active range of face washes from Garnier.

  • Sundev Appliances signs Raveena Tandon as Brand Ambassador for ‘Desire’

    Sundev Appliances signs Raveena Tandon as Brand Ambassador for ‘Desire’

    MUMBAI: Sundev Appliances Ltd is extremely happy to announce its association with Raveena Tandon as the Brand Ambassador for their brand ‘Desire’. Raveena Tandon will be promoting the entire range of ‘Desire’ product line consisting of Kitchen Appliances and leading all brand related communications..

     

    Speaking on the occasion Mrs. Raveena Tandon said “Managing the modern household is no cakewalk. I have a family and understand how difficult it is for the woman of the house to balance her life between work and family. The fast pace of life and the lack of time and the stress that it brings along with it means you need an ideal partner at home to understand, empathize and work with you in running your home. ‘Desire’ is my partner in running a smooth operation at home and saving enough of my time which in turn is nicely divided into work and family. I am happy and proud to be associated with Sundev Appliances Ltd through ‘Desire’ and wish them all the best in taking ‘Desire’ to every corner of India.

     

    Mr. Dev Anand, Director – Sundev Appliances Ltd said: “Raveena’s popularity and stardom is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style, substance and family orientation will take our brand to greater heights. We are proud and happy to have her on board to endorse ‘Desire’”

  • Casio appoints Chitrangda Singh as Brand Ambassador

    Casio appoints Chitrangda Singh as Brand Ambassador

    MUMBAI: Casio India Limited, a 100% subsidiary of the JPY341.7 Billion consumer electronics giant Casio Computer Co. Japan, announced the introduction of  Casio s new range of women’s  watches and Chitrangda Singh as the Brand Ambassador. SHEEN, a brand by CASIO, explores the unique and diverse facets of purely analogue timepieces for modern, confident and self-assured women. These watches are a fine blend of premium materials like sapphire glass (selective models), leather and SWAROVSKI ELEMENTS with stylish designs, fashionable accents and manual precision. Sheen watches set the standards for sophisticated, feminine yet understated style for a watch as an everyday accessory.

    Casio’s SHEEN watches are designed exclusively for women and are made with SWAROVSKI ELEMENTS capturing the intrinsic nature of beauty, femininity with sensuality. Each of the time pieces is designed to be stylish, elegant, with practical functioning to enhance daily office as well as the party wear look.

    Speaking at the launch of the new Casio Sheen watches Chitrangda Singh stated, “I am proud to be associated with these beautiful & elegant watches.  These watches reflect my fashion style and are a perfect blend of elegance with practicality. The delicate use of crystals makes these watches stylish yet sophisticated.”

    Added Mr. Kulbhushan Seth, Vice President, Casio India Company, “SHEEN brand appeals to the modern and self-assured women. Chitrangda Singh is the perfect brand ambassador for Sheen as her classy style, beauty & attitude perfectly gels with the Sheen brand personality. We sincerely feel that with Chitrangda on board we can reach out to all young girls looking for versatile watches for office, parties, social functions and every day wear”.

     NEW COLLECTION OF SHEEN CRUISE LINE WATCHES:

    The exciting new models of Casio Sheen:

    SHE-4800 and SHE-3803- are ultimate style statement for young girls in corporate party or to complement glamorous look with elegance. SHE-4800 new models feature lamé powder embedded in the centre of the face and SWAROVSKI ELEMENTS on the left and right sides of the bezel to create a truly gorgeous look. Three face dials indicate 24-hour time, current day and date of the week. This watch is a perfect combination of elegant design and practical function. This model comes in 6 variations of Pink Gold, Gold, two tones in leather and SS band. SHE-3803 has sophisticated multi dials and Swarovski crystals studded inside the basel and comes in 3 variations of Pink Gold, Pink Gold & Steel as well as Steel with Stainless Steel band.

     

    SHE-3030- has multiple dials with subtle elegance and sophistication, which gives an intellectual look to the watch. This watch is perfect for young executive women. These day and date indicator watches come in 7 variations of Pink Gold, Gold, two tones in leather and Stainless Steel band.

     

    SHE-3506- The  new SHEEN CRUISE LINE models with Moon phase features Roman numerals, which are combined with hour marker bars for a distinctive new look. The band is made by combining individual segments to create a fashionable elegance. The watches’ Moon phase dial, Mother of pearl face, Sapphire glass (Anti-glare coating), Day and Date indicator, Stainless steel case, Sparkling SWAROVSKI ELEMENTS for bezel (Moon phase dial) & One-touch deployment clasp makes this range ideal for special occasions. This watch comes in 2 variations of Steel and Pink Gold in Dial.

    The uniqueness of these glamorous and elegant looking watch models can be recognized through the precious elements used in it and come with the “MADE WITH SWAROVSKI ELEMENTS” label, which serves as a certificate of authenticity. It also marks that the products are made of genuine Swarovski elements thus adding to its credibility as a fine product.

    PRICE AND AVAILABILITY:

    The price range of the SHEEN MODELS vary between Rs 8,000 and 17, 000 and are available at major multi brand stores as well as Casio’s exclusive stores.

  • Myntra.com ropes in Ranveer Singh as brand ambassador for Roadster

    Myntra.com ropes in Ranveer Singh as brand ambassador for Roadster

    MUMBAI: The fashion and lifestyle e-commerce platform, Myntra.com, has signed up Ranveer Singh as its brand ambassador. Singh will endorse the contemporary jeanswear brand from Myntra.com – Roadster.

     

    The association further marks the company’s focus on establishing itself as the fashion brand for young India.

     

    Myntra CMO Vikas Ahuja said, “Being the preferred fashion destination in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the youth of the country. Our private brands play a significant role in this, and in creating differentiation, choice and value for our shoppers. Roadster products are known for their combination of style and class and unparalleled quality. Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer’s power-packed and unconventional persona makes him the ideal choice for Roadster.”

     

    Ranveer Singh added, “I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly. The clothes are wonderful and are more than real value for the price point they are pitched. Most importantly however, I subscribe to its philosophy of not being bound to any societal norms and I’m really looking forward to doing some great work with Roadster as we continue ahead on the journey.”

     

    With over 650 products to choose from, Roadster offers Denim aficionados a stupendous range of stylish products for both men and women. Roadster products are priced between Rs 300 – 3,799 and are exclusively available on Myntra.com.

  • Deepika Padukone to endorse ‘Melange by Lifestyle’

    Deepika Padukone to endorse ‘Melange by Lifestyle’

    NEW DELHI: Deepika Padukone, who is gradually making a niche in television commercials with her lively style, has been picked up as the brand ambassador by Lifestyle International for its Ethnic Wear Brand – Melange.

     

    Padukone will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April across outdoors, print, digital and in-store reaching out to the primary audience of the brand which is 18 to 32 years old urban female.

     

    According to a Lifestyle spokesperson, Melange by Lifestyle has been growing at a phenomenal rate and is today a Rs 100 crore brand. Melange by Lifestyle has a presence across 40 Lifestyle stores and six exclusive stores.

     

    Landmark Group MD Kabir Lumba said “Melange by Lifestyle has grown at a phenomenal pace and has emerged as one of the most beloved ethnic wear brands in the country. We are happy to announce Deepika Padukone as our brand ambassador as she perfectly embodies the values that the brand stands for. We feel this initiative will help us further widen our appeal amongst our target audience”. 

     

    Padukone added: “Melange by Lifestyle has an amazing range of Salwar, Kurtas & Chudidars. The most amazing part about it is that it is ethnic yet so contemporary. I think it is perfect for Modern Indian Woman”.

  • Mirinda renews endorsement contract with Asin

    Mirinda renews endorsement contract with Asin

    MUMBAI: Her perky persona in the Mirinda ad not just made the ad snazzy but Asin a face of the brand. Now, the actor, who has been endorsing Mirinda for over eight years, has been signed on to represent the soft drink brand for two more years. The deal was recently renewed as the gorgeous star is all set to take the brand’s notion of fun and pagalpanti to the next level.

     

    This deal would make this a 10-year association of the soft drink brand and Asin, something that no actor has managed to achieve this far in the soft drink section.

     

    A source from the brand comments: “Mirinda has extended its association with Asin with a renewal of contract which speaks highly of the kind of professional she is. No other artist has been a brand ambassador for any brand for such a long period of time. The landmark 10 years is an exemplary reestablishment of the kind of brand value Asin has brought to Mirinda.”

     

    Asin commented: “It is always great to be part of such fun-filled campaigns by Mirinda.. I’m sure the viewers will love this fresh dose of absolute fun and pagalpanti.”