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Tag: Brand ambassador

  • Coca-Cola ropes in Diljit Dosanjh as brand ambassador in Punjab

    Coca-Cola ropes in Diljit Dosanjh as brand ambassador in Punjab

    MUMBAI: Coca-Cola India has entered into an endorsement agreement with Punjabi superstar Diljit Dosanjh, for its flagship brand Coca-Cola.

     

    Speaking about the association with Dosanjh, Coca-Cola India and South West Asia VP Debabrata Mukherjee said, “We are extremely pleased to have Diljit Dosanjh as the face of Coca-Cola in Punjab. His appeal cuts across age groups and socio economic strata, just like Coca-Cola and his personality reflects the brand’s core values of optimism, joy and happiness. We are excited by the prospects that lie ahead for the brand and our partnership with Diljit.”

     

    Dosanjh added, “Being an artiste and an entertainer, I feel fortunate to have a platform that allows me to spread joy and bring a smile on the face of my fans. And now, my association with an indisputable icon of happiness, brand Coca-Cola will amplify this effort, making for a perfect happiness recipe with a Punjabi tadka. I am really excited and look forward to a great association with Coca-Cola.”

     

    The brand will kick start its association with Dosanjh through the Independence Day special episode of Coke Studio Season 4, which is  going to be aired on 14 August, 2015.

  • Renault appoints Ranbir Kapoor as brand ambassador

    Renault appoints Ranbir Kapoor as brand ambassador

    NEW DELHI: After endorsing Nissan’s Micra, actor Ranbir Kapoor has now been roped in as new brand ambassador for Renault India. 

     

    The move comes in the wake of the automobile company’s fourth year of operations in the country.

     

    The association marks the union of two iconic brands that are synonymous with passion and innovation, have universal appeal and also boast of an illustrious and successful lineage.

     

    This association will leverage the versatility and legacy of both Renault and Kapoor, as he represents the underlying brand promise of Renault: ‘Passion for Life’. 

     

    Renault India operations country CEO and managing director Sumit Sawhney said, “Being a fourth generation actor who personifies the iconic lineage of the Kapoor family, he ideally portrays a rare blend of talent, class, intelligence and popularity that complements Renault’s legacy and brand ethos which hinges on three pillars – vibrant, forward looking and connected to people.”

     

    Kapoor added, “I have always known Renault to be an iconic and inspirational brand the world over. I am happy to be associated with a brand, which is very young, and which has quickly established itself in India, becoming the number one European brand. I look forward to being part of the Renault family and its fascinating growth journey in India.” 

  • Pantene appoints Anushka Sharma as brand ambassador

    Pantene appoints Anushka Sharma as brand ambassador

    NEW DELHI: Bollywood actress Anushka Sharma is the face of the “new and best ever” Pantene (#AnushkaforPantene).

     

    Sharma said, “I love experimenting with my hair! Whether it’s my current wob, or a fringe cut or colouring my hair, but with my busy schedule and hectic lifestyle, my hair is exposed to a lot of chemicals, styling treatments and worst of all pollution, dust and heat.”

     

    “When Pantene approached me with what they claimed to be the new and best ever Pantene, I had my doubts – is this new Pantene really the best ever? Will it give me my desired hair? Well I had to put it to test and I was definitely surprised! After using Pantene, I have to admit I saw a change in my hair. My hair looked visibly healthy and felt so soft! And what’s more? I saw these results almost immediately. From the first wash itself I felt it works from within. My hair just soaks it all up and over time I’ve noticed how my hair has gotten stronger, shinier and more manageable. The new best ever Pantene has given me my best ever hair – which is stronger inside and shinier outside,” she added.

     

    Sharma has been known for her natural beauty and style of experimenting.

  • Hero Cycles gets actor Arjun Kapoor as brand ambassador

    Hero Cycles gets actor Arjun Kapoor as brand ambassador

    NEW DELHI: Actor Arjun Kapoor is the new brand ambassador of Hero Cycles which claims to be the largest bicycle manufacturer in the country.

     

    At a press meet, Kapoor also launched the company’s first limited edition ‘Celebrity’ sports cycle named after the actor, labeled ‘AK edition’.

     

    Hero Cycles co-chairman and MD Pankaj Munjal said, “It has been a monumental year for Hero Cycles for both brand and business initiatives. We are ecstatic that youth icon Arjun Kapoor is now associated with us and will represent our brand and its ethos in the public and media. His resilience to stay fit despite all odds makes him an extremely popular among young generation and the transformation of him as a health and fitness conscious person has made him a great role model. We will soon be coming out with our first TV commercial with Arjun Kapoor which will be one of our major initiatives in recent times.”

     

    Kapoor said, “I am extremely proud of this association with the world’s largest cycle brand. Hero Cycles has shown the world that Indian made products can compete with the best in the world. I am happy to be face of the brand because cycling resonates within me like millions of Indians. Hero Cycles has been part of my life since my childhood just like so many other children in India. I feel cycles are not just a means of transport, but can be one of the best ways to keep fit. I strongly feel cycling should also be taken up by all of us as environment conscious citizens. I am sure that even more and more people will take up cycling in days to come.”

     

    Only 3000 units of ‘AK edition’ Hero Sprit RX-1 sports cycles would be available for fans across the country. These cycles will be adorned with Kapoor’s signature and will have exclusive new range of colours to choose from. These cycles would be available through online and select Hero Cycles retail stores across India.

     

    Munjal and Kapoor also unveiled Hero Cycle’s entry into e-commerce space. The company has tied up Sports365.in, one of India’s leading fitness, recreation and sports-related e-commerce portals, sell its entire range of cycles online. This will further expand Hero Cycles’ geographical reach, thereby making it more convenient for buyers.

     

    Munjal said, “We have been closely watching the evolution of our consumers’ behavioral pattern. We decided to make our entire range of cycles available online to make it easier and more convenient for our buyers to pick, compare and choose from our wide range offerings. These cycles will be home delivered to our customers through our existing channels of distribution.”

     

    Through this tie-up Hero Cycles will now be available on leading e-commerce platforms like Flipkart, Snapdeal, Amazon, Paytm, HealthKart, etc.

     

    “We see online with a potential to become one of our major sales channels, not only giving us access to the urban consumers but also allowing deeper penetration in the rural markets,” Munjal added.

  • Zoom undergoes packaging, programming revamp

    Zoom undergoes packaging, programming revamp

    MUMBAI:Bollywood entertainment channel from Times Network stable, Zoom is all set to unveil a brand new look with Bollywood actor Kangana Ranaut as its brand ambassador.

     

    The channel known for its Bollywood shows will be unveiling a whole new packaging and a slate of new Bollywood focused content under its new logo and tagline, ‘Turn On’. 

     

    Post the revamp the channel will go beyond just dishing out Bollywood news and improve consumers’ social quotient, by connecting them to the latest trends, which are curated straight out of Bollywood. 

     

    Times Network MD & CEO MK Anand said, “We are delighted to reveal Zoom’s fresh programming and unique and exciting style of presentation today. The Times Network is a unique bouquet of channels which cater to the top two per cent of Indian television viewers – the discerning, top-end, premium audience. Zoom’s Innovative new media inspired format and its revamped and truly world-class on-air packaging will reflect this. We have always been close to Bollywood and will continue to do so with content that reflects the latest and trendiest that Bollywood has to offer with our own twist.” 

     

    Anand added, “Zoom has been the pioneering Bollywood channel and we are delighted to work with Kangana as the face of our new avatar. She has made a mark in Bollywood as the first real female superstar purely on her own grit and confidence. The choice of the brand ambassador reflects our new brand philosophy. We promise to inspire and lead our consumers to ‘Turn On’ the next best version of themselves – to live more and better.”

     

    The revamped Zoom has all the aspects of Bollywood showcased in a way that will suit the new palette of consumers: short, crisp and unpredictable.

     

    Zoom vice president & product head Sunder Venkatraman said, “Content strategy on Zoom centres around ‘trends’ and ‘youth’, which are the hottest genres on social media today. 

     

    The new offerings on Zoom will be shorter format – more like the T-20 of entertainment. They will vary in duration from a minute-and-a-half to seven or eight minutes to longer formats of 20 minutes; there is no fixed duration. But what is certain is that the content will really be Bollywood through fashion, gossip, style, humor, news, music, relationships and more.”

     

    He described the revamped channel on-air look as “a fresh look and feel young packaging. Small innovations with great impact. For instance a progress bar has been used for the first time ever on television.”

     

    The new look of the channel has been designed by Mayur Tekchandaney of Briefcase with the internal team at Zoom. 

     

    In an industry where marketing content is the norm, the channel has decided to leverage its superior content to drive a marketing blitzkrieg. 

     

    The first step is the exclusive music video shot by global expert Harvey Brown. The song composed by Sachin-Jigar has been sung by Anuskha Manchanda. The video, titled Hotel Zoom will be unveiled on the launch day across platforms and will also drive engagement on social media.

  • Swipe Technologies appoints Priyanka Chopra as brand ambassador

    Swipe Technologies appoints Priyanka Chopra as brand ambassador

    MUMBAI: Maker of innovation-driven mobile communications devices  Swipe Technologies has signed Priyanka Chopra as its brand ambassador.

     

    The company will soon be launching a 360 degree marketing campaign featuring the actress as part of its two-year association. This is the first time that Swipe has appointed an ambassador for its brand.

     

    Through Chopra’s association, Swipe is aiming to augment its style quotient while highlighting its utility quotient. The company also has plans to create products themed around Chopra’s persona.

     

    Chopra said , “In today’s world , change is the only constant! Driving that change is technology, which  has become such an integral part of our life and the way that we function. To me, Swipe represents innovation… of challenging the status quo, which is something that I have tried to imbibe in all that I do. Swipe’s tablet and phablet range of products are very impressive, providing the latest in world-class technology at affordable prices. It is a brand that is representative of the aspirations of a young India, looking to conquer the world.”

     

    Swipe Technologies founder and CEO Shripal Gandhi added, “We are extremely pleased to have Bollywood’s leading lady Priyanka Chopra as Swipe’s brand ambassador. Priyanka is a perfect blend of intelligence, grace and elegance. She signifies today’s generation and has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm. Her admiration among people across all age groups as well as different walks of life shows her incredible range and versatility that makes her fit seamlessly into our brand. Swipe is looking forward to a meaningful association with Priyanka Chopra.”

  • Hathway ropes in Sania Mirza as brand ambassador for broadband service

    Hathway ropes in Sania Mirza as brand ambassador for broadband service

    MUMBAI: It was in October 2013, when multi system operator (MSO) Hathway Cable & Datacom rolled out its Docsis 3.0 service, with ultra high speed internet connectivity of 50mbps. Now, in order to promote it, the MSO has roped in sports personality Sania Mirza as its brand ambassador.

     

    Hathway MD & CEO Jagdish Kumar said, “We are extremely proud to associate with Sania Mirza, the Indian sports icon as she perfectly illustrates the attributes of the new Docsis 3.0 platform–speed, consistency and high- performance. Hathway has aligned with one of the major visions of the Indian government to develop digital infrastructure in the country that will boost productivity in all sectors. In a way to contribute towards this big vision and to provide better user experience, we at Hathway have launched the Docsis 3.0 service that will provide users – fast internet up to 50 mbps speed.”

     

    “With the impending data consumption explosion in India, Hathway’s high-speed internet service is a game changer in India. It is vital to have a disruption free service at affordable prices. Docsis 3.0 will create a revolution in the market. We shall continue to invest in expanding the high speed broadband network and deliver plans with lightning fast speeds that is crucial for superior consumer experiences,” he added.

     

    Speaking on the fast exploding internet consumption in the country, Hathway president Rajan Gupta said, “The digital change is not only sweeping across gen-next but also among the older generation. Today the internet has come a long way, to become a household product that is synonymous with utility, functionality, fun, entertainment, knowledge and much more. With multiple high-tech gadgets being connected to the internet, the time spent on the medium is increasing at a galloping rate. The bustling e-commerce phenomenon, online shopping, social networking, online surfing, audio & video streaming, gaming, cloud computing, all go on to emphasize the momentum and traffic internet has gathered in the recent years in India.”

     

    According to Gupta, the phenomenon of internet adoption is expected to leapfrog in the next five years. “In such a scenario speed and cost plan has always been the constant benchmarks for choosing broadband connection. With Hathway Docsis 3.0, that provides 10 times the internet speed, we aim to democratize broadband making it accessible to all at affordable price points. The benchmark we have set in terms of our 50 mbps speed is much comparable with the advanced broadband markets across the world. While we introduce the new network plan, we think this is the right time to establish our footprint in the internet broadband industry,” he concluded.

  • Videocon Telecom ropes in Gauahar Khan as brand ambassador

    Videocon Telecom ropes in Gauahar Khan as brand ambassador

    NEW DELHI: Even as Videocon Telecom plans to spend ten per cent of its gross revenue on brand and communication this year, the company has brought on board actor and model Gauahar Khan as its new brand ambassador

     

    With Khan as the new face of the brand, the telco intends to connect with forward-looking, modern youth segment and extend its presence in the market. The company is also gearing up for its 4G rollout and is eyeing a pan India presence.

     

    According to the company, Khan’s popularity and youth appeal will complement Videocon Telecom, which engages consumers via its innovative telecom services.

     

    Khan made her Bollywood debut in 2009 with Rocket Singh, Salesman of the Year, followed by Game, and Ishqzaade. She also made her debut in a Punjabi film Oh Yaara Ainvayi Ainvayi Lut Gaya this year. Khan also made her presence felt on the small screen with her TV show Khan Sisters in 2011, and was also crowned the winner of the seventh season of the reality show Bigg Boss.

     

    Videocon Telecom will leverage the association with Khan through various mediums including TV commercials, OOH, press ads and digital marketing.

     

    Given its regional presence, the telco has been limiting its presence on television, but now with options being available on geo targeting on TV channels including Star and Sony, Videocon Telecom plans to leverage the option.

     

    Videocon Telecom director and CEO Arvind Bali said, “Change is always good and refreshing and brings in vibrancy in the environment. We are pleased to add the noted celebrity, Gauahar Khan into our Videocon family. Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit- young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level.”

     

    “The choice of bringing Gauahar on board was no brainer as she is a self-made youth icon with huge fan following in India and across the continent. She is a fantastic artist and we seek to use her charisma extensively in our forthcoming marketing initiatives, wherein she will be seen prominently across television commercials, newspapers advertisements, digital medium, billboards, retail front displays, and on-ground activities of the brand. We are confident that this association will go a long way in improving Videocon Telecom’s brand awareness and consideration,” he added.

     

    Khan said, “Videocon Telecom is so young and vibrant with its approach that I can actually relate myself to the brand. Owing to its wide reach and consumer- friendly services, I did not have second thoughts in associating myself with Videocon Telecom. With this association, I see myself connecting with millions of consumers of the brand.”

  • Lloyd signs Shruti Hassan as brand ambassador

    Lloyd signs Shruti Hassan as brand ambassador

    MUMBAI: Consumer durable major Lloyd has appointed Shruti Hassan on board as its brand ambassador in India.

     

    The contract entails Hassan to endorse the products of Lloyd in India through promotion, advertising and marketing. The product portfolio includes air conditioners, LED TVs, washing machines, refrigerators and small home appliances.

     

    “Lloyd has been associated with Bollywood stars like Karan Johar, Akshay Kumar and now with Shruti Hassan. We believe Shruti Hassan encapsulates all the qualities that Lloyd stands for and will enable our customers to have a better connect with our products,” said Lloyd Electric & Engineering director Nipun Singhal.

     

    Lloyd Electric marketing head Atul Seth added, “At Lloyd, we are currently rejuvenating our brand identity with a renewed focus on innovation and superior technology & we are making earnest and relentless efforts to ensure that every customer gets superior quality product and a super-efficient after-sales service. Shruti is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Shruti, there would be a far-reaching impact and greater awareness of our brand.”

     

    Hassan said, “It is an honor and privilege to be associated with Lloyd, which has state of the art innovative and technologically advanced products which are exceptionally stylish in their design. I believe they provide brand promise of ‘Khushiyon ki Guarantee’ to each and every customer who buys a Lloyd product. I look forward to an amazing journey with Lloyd.”

  • Brand Amitabh still going strong for Gujarat Tourism

    Brand Amitabh still going strong for Gujarat Tourism

    BENGALURU: Bollywood superstar Amitabh Bachchan has been the brand ambassador for Gujarat Tourism Corporation Limited (Gujarat Tourism) for the past five years and more.

     

    Bachchan, as the face of Gujarat Tourism has been seen in 22 television commercials (TVCs) in Hindi and English, the print and outdoor ads, on the tourism department’s social media page and his rich, deep, baritone is heard on many a radio stations across India exhorting Indians to spend a few days in Gujarat.

     

    That the superstar has been successful in attracting the growing number of tourists is evident by the 2.88 crore tourists that visited in FY-2013-14, or 13.3 per cent more than in FY-2012-13. Gujarat, apart from being home to some of the most sought after tourist destinations, is home to rich and diverse cultural and traditional heritage. The Gujarat growth story has expanded to include tourism- a sector that has immense potential to change the course of employment and economy in the state and the country. The political will and burning desire to develop tourism exists in Gujarat.

     

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore.

     

    Speaking to Indiantelevision.com at a roadshow to promote Gujarat Tourism in Bengaluru, Gujarat Tourism manager – marketing K. Bsiwas said, “Amitabh Bachchan has been the face of Gujarat Tourism for a number of years and we don’t see the necessity for a change. We have no immediate plans for more TVCs in the near future. The 22 TVCs created by O&M that he has shot for us are still very much a part of the campaign, which we run periodically across mediums to attract tourism to the state.

     

    As per company sources, the corporation spends between Rs 10 – 15 crore every year towards ATL and BTL activities. Media buying is done directly.