ITV

Tag: Brand ambassador

  • Revital H replaces Salman Khan with MS Dhoni as brand ambassador

    Revital H replaces Salman Khan with MS Dhoni as brand ambassador

    MUMBAI: Revital H has unveiled a new campaign featuring youth heartthrob and captain of the Indian cricket team Mahendra Singh Dhoni. MS Dhoni replaces the Kick hitmaker Salman Khan.

    The integrated campaign, created by Lowe Lintas Delhi rests on the powerful and intrinsically Indian insight that often success is attributed to luck, thereby diluting all the effort that goes behind the achievement. The campaign vividly attempts to correct this misconception and pave a way for the brand as a partner of success while embodying hard work and mental alertness. With that intention, the most successful Indian cricket captain, MS Dhoni was roped in as Revital H’s brand ambassador.

    Commenting on the new campaign, Lowe Lintas Delhi  president Naveen Gaur said, “The challenge for the agency was to take a really popular leader brand like Revital H to the next level of growth by creating a highly persuasive campaign. In its attempt to become a fast-evolving, achiever society there is a huge stress that’s laid on professional and personal success among individuals. The campaign attempts to position Revital H as a partner of success.”

    Sharing his thoughts on the campaign approach, Lowe Lintas  CCO  Arun Iyer said, “The campaign stems from the interesting insight that many times the success achieved by others is ascribed to their luck and all the effort that goes behind gets diluted. We took a leap on this insight and created communication that most Indians would resonate with.”

    Adding his insight on the new campaign, Sun Pharma consumer health care VP and head Subodh Marwah  said, “The goal now is to expand our reach and induce higher trials and we plan to do it in a way that will be well received by the consumers. In Mahendra Singh Dhoni, we have found a perfect ambassador who is not only a physically fit athlete, but also boasts of extreme mental agility – attributes that define Revital H at its core.”

  • Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    MUMBAI   Bollywood actor Varun Dhawan is the brand ambassador for V.I.P Industries’ Youth bags brand Skybags’ latest backpack collection.

    Announcing the campaign at a press conference here today, Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. 

    The TVC is conceptualised and created by the team at Law & Kenneth and Saatchi & Saatchi and features Varun Dhawan showcasing the collection.

    Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

    Expressing her views on the campaign, V.I.P Industries MD  Radhika Piramal said, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.” 

    Commenting on the campaign, V.I.P Industries marketing — VP Sudip Ghose said, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.” 

    Dhawan said, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

    Explaining the rationale behind the campaign, Law & Kenneth | Saatchi & Saatchi National Creative Director Rahul Nangia said, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

    The campaign will be a 360 degree one for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor.

    It is also being supported by a new microsite and an online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding 

  • Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    MUMBAI   Bollywood actor Varun Dhawan is the brand ambassador for V.I.P Industries’ Youth bags brand Skybags’ latest backpack collection.

    Announcing the campaign at a press conference here today, Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. 

    The TVC is conceptualised and created by the team at Law & Kenneth and Saatchi & Saatchi and features Varun Dhawan showcasing the collection.

    Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

    Expressing her views on the campaign, V.I.P Industries MD  Radhika Piramal said, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.” 

    Commenting on the campaign, V.I.P Industries marketing — VP Sudip Ghose said, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.” 

    Dhawan said, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

    Explaining the rationale behind the campaign, Law & Kenneth | Saatchi & Saatchi National Creative Director Rahul Nangia said, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

    The campaign will be a 360 degree one for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor.

    It is also being supported by a new microsite and an online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding 

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.

  • Nitesh Estates signs Virat Kohli as brand ambassador

    Nitesh Estates signs Virat Kohli as brand ambassador

    MUMBAI: Nitesh Estates has roped in star cricketer and captain of India’s Test team – Virat Kohli as its brand ambassador.

     

    Nitesh Estates executive director and COO Ashwini Kumar said, “Our company is at its prime, looking forward to spectacular growth and performance on all fronts in the future. We have set benchmarks and unbeatable records in real estate and are well known for our distinguished projects that involve the best of global architectural and design skills. Our vision is to ‘win the future’ and give Nitesh Estates the leading edge in every aspect of our prestigious and innovative endeavours. India’s cricket sensation Virat Kohli as our brand ambassador reflects our enthusiasm, passion and energy to stride ahead towards the future.”

     

    Kohli added, “I am proud to be associated with Nitesh Estates as its brand ambassador. The company in many aspects reflects the values I hold in high esteem. I respect the fact that as a first generation company it has made extraordinary progress in a very short span. From a modest inception Nitesh Estates has been able to build and scale to global standards very quickly. I am very impressed with their quality of developments across Homes, Hotels, Office buildings and Shopping Malls. I look forward to the rewarding experience of building Nitesh Estates, together with their team, taking it to the next level.”

  • Nitesh Estates signs Virat Kohli as brand ambassador

    Nitesh Estates signs Virat Kohli as brand ambassador

    MUMBAI: Nitesh Estates has roped in star cricketer and captain of India’s Test team – Virat Kohli as its brand ambassador.

     

    Nitesh Estates executive director and COO Ashwini Kumar said, “Our company is at its prime, looking forward to spectacular growth and performance on all fronts in the future. We have set benchmarks and unbeatable records in real estate and are well known for our distinguished projects that involve the best of global architectural and design skills. Our vision is to ‘win the future’ and give Nitesh Estates the leading edge in every aspect of our prestigious and innovative endeavours. India’s cricket sensation Virat Kohli as our brand ambassador reflects our enthusiasm, passion and energy to stride ahead towards the future.”

     

    Kohli added, “I am proud to be associated with Nitesh Estates as its brand ambassador. The company in many aspects reflects the values I hold in high esteem. I respect the fact that as a first generation company it has made extraordinary progress in a very short span. From a modest inception Nitesh Estates has been able to build and scale to global standards very quickly. I am very impressed with their quality of developments across Homes, Hotels, Office buildings and Shopping Malls. I look forward to the rewarding experience of building Nitesh Estates, together with their team, taking it to the next level.”

  • Legendari Group ropes in Leander Paes as Global Brand Ambassador

    Legendari Group ropes in Leander Paes as Global Brand Ambassador

    MUMBAI: 17-time Grand Slam champion, tennis superstar and India’s Padma Bhushan awardee, Leander Paes has been appointed as the Global Brand Ambassador of the LegendariGoup for a period of three years (2016-2018). 

    Legendari Group’s association with Paes will commence from 2016’s first tournament on the ATP World Tour, the Chennai Open. The move is made more significant with 2016 being an Olympic year. The Legendari Group will support Paes in every step towards achieving Olympic glory as he prepares to participate in the prestigious quadrennial event for a 7th consecutive time, a record for an Indian sportsperson and in tennis internationally, and an achievement held by very few world athletes. 

    In his role as Global Brand Ambassador, Leander will be part of #TeamLEGENDARIAthlete. The Legendari Group aims to utilize the power of brand Leander asa springboard to promote tennis and other growing sports across India and Asia. 

    Founded in 2015, the Legendari Group is based in Singapore with offices in Dubai and Tokyo. It made its foray on the world map with ownership of the Japan franchise, the Legendari Japan Warriors, in the recently concluded International Premier Tennis League (IPTL) 2015. Leander was an integral player of the team that played across five venues – Japan, Philippines, India, Dubai and Singapore, along with other team-mates that included tennis superstar Maria Sharapova, Kei Nishikori, Marat Safin, Mirjana Lucic, Philipp Kohlschreiber and Kurumi Nara. 

    Unveiling his tennis jersey that will now don the Legendari Group logo, Leander Paes said, “I am thrilled to growmy partnership with the Legendari Group and work closely with them as a Global Brand Ambassador. Having been associated with the Group as part of the LegendariJapan Warriors, I am excited to associate with them to promote sports, especially tennis. It is an honour to be the first #LegendariAthlete, and I look forward to utilizing my abilities to drive the growth of sports as a way of life.”

    Legendari Group was founded by sports entrepreneur and enthusiast, Shanthan Reddy. Reddy completed his MBA in Sports Administration from Switzerland, and went on to gain immense experience in the industry working across multiple countries in Asia, Europe and America. Having worked with national and international sports federations, Reddy’s astute business sense and passion for sports, especially tennis, cricket and hockey led him to start this new business. 

    Presenting Leander the new jersey, Executive Chairman & Managing Director, Shanthan Reddy said, “Leander has inspired many generations of tennis players and sportsmen in our country, and across the world with his game. We are absolutely delighted with this opportunity, and wish him success at Rio 2016 and through the year. Sports knows no boundaries and is gender agnostic. We at the Legendari Group are committed to sports, and will continue to identify and add similar such sports initiatives to our portfolio with an aim to emerge as a global leader.”

    The Legendari Group will have Navneet Sharma at the helm of affairs. With more than 23 years in the sports, media and leisure industries, Navneet comes with rich, varied strategic and operational experience and deep-rooted relationships in the global sports and media industries. 

    Speaking at the press conference, Group Chief Executive Officer, Navneet Sharma said, “Leander is a towering sports personality in the field of tennis in India and globally. With 17 Grand Slam titles to his name, he continues to be one of the fittest players on the Tour. His indefatigable spirit is infectious, and we are delightedthat he will partnering with the Legendari Group in its global initiatives.”

    The Legendari Group has interests in tennis, cricket, hockey, football among other sports. Its vision is to create a value-based sports culture and community eco-system that will promote sports with investments in talent and facilities development. Its key areas of focus will be sports management and marketing, media rights managements, athlete management, sports entertainment and event production.

  • Edelweiss Group signs Saina Nehwal as brand ambassador

    Edelweiss Group signs Saina Nehwal as brand ambassador

    MUMBAI: Edelweiss Financial Services has appointed celebrated badminton player Saina Nehwal as its brand ambassador for a period of three years.

    The deal was initiated by IOS Sports & Entertainment.

     

    During the period of association, Nehwal will be part of a 360 degree multimedia national campaign. Additionally, the company’s logo will also feature on her jersey across domestic and international tournaments as a part of a sponsorship deal.

    Edelweiss Group chairman & CEO Rashesh Shah said, “Saina is an inspirational icon widely recognised by people across all corners of India, which is one of the compelling reasons to associate with her. More than that, she’s different – it is because of her that badminton is now watched by millions across our country. It is indeed a pleasure to sponsor the champion, Saina Nehwal and have her as Edelweiss’s brand ambassador.”

    Edelweiss will roll-out of a national level media campaign shortly.

    IOS Sports & Entertainment MD and CEO Neerav Tomar added, “In a multi-crore deal, we have signed Saina’s main sponsor branding on front of her jersey today. We are very happy to have Edelweiss on board.”

    Nehwal and Edelweiss go back a long way to the Olympic Gold Quest (OGQ) days where Edelweiss was one of the first companies to promote women empowerment and sports via OGQ. “Edelweiss and I share similar values. For me, it’s about building a winning proposition to max the game and for Edelweiss, it’s to develop long term meaningful solutions for clients,’ said Nehwal.

  • Jacqueline Fernandez to endorse Hardwyn’s lifestyle range

    Jacqueline Fernandez to endorse Hardwyn’s lifestyle range

    NEW DELHI: Actor Jacqueline Fernandez has been appointed as the new brand ambassador for Hardwyn for a period of two years. The actress has also shot an ad commercial that will hit the TV screens soon.

     

    Hardwyn, the manufacturer and provider of an exclusive product range that includes door, glass and kitchen fittings and accessories apart from wardrobe and furniture fittings is planning to enter the Kitchen Appliances category soon where it will be offering products like chimneys, hobs, cooktops, built-in-ovens, built-in-microwaves, dishwashers, complete cooking range and induction cooktops.

     

    The creative mandate for Hardwyn has been taken up by Promodome Communications.