ITV

Tag: Brand ambassador

  • Sony YAY! signs Tiger Shroff as brand ambassador

    MUMBAI: Sony YAY!, the soon-to-be-launched kids’ entertainment channel from Sony Pictures Network, has roped in the country’s newest heartthrob Tiger Shroff as the brand ambassador and face of the channel.

    This would be the debut television association of the young star whose popularity amongst children is today unbounded.

    Confirming the news, SPN Kids Genre business head Leena Lele Dutta says, “We are excited to have Tiger Shroff as Sony YAY!’s brand ambassador. Kids, across the country, relate to him and consider Tiger as their icon. Given his affinity with kids, we could not have found a better representative for our channel”.

    www.indiantelevision.com had earlier reported that the network is gearing up to launch another channel, Sony kids channel, in April.

    This upcoming channel will be the second kids channel from the SPNI stable. At present, Sony runs Animax, which was launched on 5 July 2004. “The kids channel will be organic, local and everything will be produced in India,” SPNI CEO N P Singh said in an interview. Dutta was already associated with Sony Pictures Television for a long time.

    Apart from Dutta, the network appointed Sujoy RoyBardhan as the AVP and marketing head for the channel. Prior to joining SPNI, RoyBardhan was working with Viacom18 as the director – marketing.

    Also Read

    Sony YAY! kids channel to be lead by Leena Lele Dutta

    Sony Pictures Network builds team for kids channel, appoints two execs

    Sony BBC Earth to air 19 hrs of content every week, local programming on the cards

    Sony to add 10 channels in 2017

     

  • Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    MUMBAI: Abhibus.com, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called ‘Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

    As a part of the association, the Telugu superstar will feature in the brand’s campaigns both online and offline which will make the customers feel more comfortable and reassured about the brand. Babu will also be a part of various customer engagement activities that the brand plans to do.

    “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. Our customers get access to not only sizeable but also quality bus inventory at their convenience on a click or through our Abhibus app,” said   Abhibus.com COO Biju Mathews.

    He further added, “We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

    Babu added, “Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”

    The television commercial has been uploaded on YouTube in Hindi and Telugu.

  • Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    MUMBAI: Abhibus.com, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called ‘Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

    As a part of the association, the Telugu superstar will feature in the brand’s campaigns both online and offline which will make the customers feel more comfortable and reassured about the brand. Babu will also be a part of various customer engagement activities that the brand plans to do.

    “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. Our customers get access to not only sizeable but also quality bus inventory at their convenience on a click or through our Abhibus app,” said   Abhibus.com COO Biju Mathews.

    He further added, “We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

    Babu added, “Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”

    The television commercial has been uploaded on YouTube in Hindi and Telugu.

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Vidya Balan brand ambassador for Samajwadi Pension Yojna

    Vidya Balan brand ambassador for Samajwadi Pension Yojna

    NEW DELHI: Indian film actress Vidya Balan has been made the brand ambassador for Samajwadi Pension Yojna or Samajwadi Pension Scheme by the Uttar Pradesh government aimed at empowering the State’s financially poor women.

    “This (monthly) pension scheme is an important step towards women empowerment,” Balan said in Lucknow at a function organised by the State Government to announce this particular scheme and dwell on other pro-people government projects.

    According to Balan, empowering women is relevant and important as womenfolk not only work for their own development, but also their whole family.

    In the past also Balan had been roped in for various government initiatives at the both the Central and State levels, including those revolving around themes of importance of general cleanliness and having toilets in village homes.

    Uttar Pradesh Chief Minister Akhilesh Yadav, while expressing gratitude to Balan for agreeing to be associated with the scheme, said that as many more people know the film actress, the scheme is certain to get more exposure and become popular, especially in rural areas.

    The Chief Minister added that he’s slowly learning the importance of effective PR activities and having celeb brand ambassadors for UP government’s initiatives, many of which, though benefitting the people, did not get the desired publicity in the media and elsewhere in the past.

    Under the pension scheme the State government is proposing to directly transfer into the bank accounts of beneficiary-women of 55 lakh (550,0000) families a sum of Rs. 500 monthly.

  • Vidya Balan brand ambassador for Samajwadi Pension Yojna

    Vidya Balan brand ambassador for Samajwadi Pension Yojna

    NEW DELHI: Indian film actress Vidya Balan has been made the brand ambassador for Samajwadi Pension Yojna or Samajwadi Pension Scheme by the Uttar Pradesh government aimed at empowering the State’s financially poor women.

    “This (monthly) pension scheme is an important step towards women empowerment,” Balan said in Lucknow at a function organised by the State Government to announce this particular scheme and dwell on other pro-people government projects.

    According to Balan, empowering women is relevant and important as womenfolk not only work for their own development, but also their whole family.

    In the past also Balan had been roped in for various government initiatives at the both the Central and State levels, including those revolving around themes of importance of general cleanliness and having toilets in village homes.

    Uttar Pradesh Chief Minister Akhilesh Yadav, while expressing gratitude to Balan for agreeing to be associated with the scheme, said that as many more people know the film actress, the scheme is certain to get more exposure and become popular, especially in rural areas.

    The Chief Minister added that he’s slowly learning the importance of effective PR activities and having celeb brand ambassadors for UP government’s initiatives, many of which, though benefitting the people, did not get the desired publicity in the media and elsewhere in the past.

    Under the pension scheme the State government is proposing to directly transfer into the bank accounts of beneficiary-women of 55 lakh (550,0000) families a sum of Rs. 500 monthly.

  • Huawei global ropes in Lionel Messi as brand ambassador

    Huawei global ropes in Lionel Messi as brand ambassador

    MUMBAI Huawei ICT and telecommunication solutions company Huawei, today announced Lionel Messi as its latest global brand ambassador. The Chinese multinational says that the partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.

    “Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honour the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said Huawei Consumer BG handset business president Kevin Ho.

    “We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. Just like our brand which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment.” said Huawei India consumer business group president Allen Wang.

    Messi said, “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”

    Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general, is so strong. In the India market Huawei completed 16 successful years and has associated with cricket, a sport which resonates the Huawei brand value, by sponsoring RCB in the Indian Premier League. “Besides cricket, football is another game which has a lot of followers in India and we are  excited to be associated with the World’s top football athlete,” added Wang.

  • Huawei global ropes in Lionel Messi as brand ambassador

    Huawei global ropes in Lionel Messi as brand ambassador

    MUMBAI Huawei ICT and telecommunication solutions company Huawei, today announced Lionel Messi as its latest global brand ambassador. The Chinese multinational says that the partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.

    “Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honour the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said Huawei Consumer BG handset business president Kevin Ho.

    “We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. Just like our brand which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment.” said Huawei India consumer business group president Allen Wang.

    Messi said, “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”

    Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general, is so strong. In the India market Huawei completed 16 successful years and has associated with cricket, a sport which resonates the Huawei brand value, by sponsoring RCB in the Indian Premier League. “Besides cricket, football is another game which has a lot of followers in India and we are  excited to be associated with the World’s top football athlete,” added Wang.

  • Revital H replaces Salman Khan with MS Dhoni as brand ambassador

    Revital H replaces Salman Khan with MS Dhoni as brand ambassador

    MUMBAI: Revital H has unveiled a new campaign featuring youth heartthrob and captain of the Indian cricket team Mahendra Singh Dhoni. MS Dhoni replaces the Kick hitmaker Salman Khan.

    The integrated campaign, created by Lowe Lintas Delhi rests on the powerful and intrinsically Indian insight that often success is attributed to luck, thereby diluting all the effort that goes behind the achievement. The campaign vividly attempts to correct this misconception and pave a way for the brand as a partner of success while embodying hard work and mental alertness. With that intention, the most successful Indian cricket captain, MS Dhoni was roped in as Revital H’s brand ambassador.

    Commenting on the new campaign, Lowe Lintas Delhi  president Naveen Gaur said, “The challenge for the agency was to take a really popular leader brand like Revital H to the next level of growth by creating a highly persuasive campaign. In its attempt to become a fast-evolving, achiever society there is a huge stress that’s laid on professional and personal success among individuals. The campaign attempts to position Revital H as a partner of success.”

    Sharing his thoughts on the campaign approach, Lowe Lintas  CCO  Arun Iyer said, “The campaign stems from the interesting insight that many times the success achieved by others is ascribed to their luck and all the effort that goes behind gets diluted. We took a leap on this insight and created communication that most Indians would resonate with.”

    Adding his insight on the new campaign, Sun Pharma consumer health care VP and head Subodh Marwah  said, “The goal now is to expand our reach and induce higher trials and we plan to do it in a way that will be well received by the consumers. In Mahendra Singh Dhoni, we have found a perfect ambassador who is not only a physically fit athlete, but also boasts of extreme mental agility – attributes that define Revital H at its core.”