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Tag: Brand ambassador

  • Pepsi announces Salman Khan as brand ambassador

    Pepsi announces Salman Khan as brand ambassador

    MUMBAI: Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its consumers. The company has announced its collaboration with bollywood superstar Salman Khan

    PepsiCo India spokesperson said, “We are excited to announce Pepsi’s collaboration with bollywood superstar Salman Khan. Over the last year, SWAG has been the underlying message throughout brand Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand’s "har ghoont mein swag" proposition with Salman in 2020.”

    The year 2020 will see brand Pepsi create a scale 360 degree campaign that will reflect the self-confidence of today's youth in a manner that is as effortlessly cool as Salman.Salman will be next seen in the super successful Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like.

  • Emami ropes in Tiger Shroff as brand ambassador of He Magic Duo

    Emami ropes in Tiger Shroff as brand ambassador of He Magic Duo

    MUMBAI: HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle early this year, has now roped in action star Tiger Shroff to tell its ‘new story’.

    Launched in March 2019, HE Magic Duo entered the market with a differentiated offering of 2 separate and distinct fragrances from the ease of 1 bottle  in variants “Angel and Demon” and “Yin and Yang” catering to the new age consumer demand of varied fragrances for different occasions of life – bet it morning work meetings or evening party with friends.

    Building up further, HE Magic Duo’s new brand ambassador Tiger Shroff will be seen inspiring consumers to use the product innovatively and get a 3rd distinct fragrance by mixing the 2 perfumes together, driving home the message that by using HE Magic Duo you get ‘not 2, but 3 fragrances from 1 pack’! 

    Fragrance is one of the fastest growing categories in India recording a CAGR of around 15% for the last 3 years. It is however, a highly cluttered market with no visibly differentiated products. Further, the category experiences challenging competition with fast shifting consumer loyalty as users are always on the search for new ideas.

    Mr. Harsha V. Agarwal, Director, Emami Ltd. said, “Since its launch, our innovative offering of HE Magic Duo has received positive response from the new age users who are in search of multiple fragrances for different social occasions. HE Magic Duo thus brought to them usage convenience and value for money proposition of getting 2 distinct fragrances from 1 single pack. Now we have got on board youth sensation Tiger Shroff to drive home a unique message that not only 2, but users can actually get a 3rd distinct fragrance from the same pack by spraying and blending the 2 perfumes at a time!  Emami always believes in focusing on innovative solutions in personal care through distinctive branding and marketing of products. We are delighted to have Tiger Shroff as the face of HE Magic Duo’s new journey. His popularity among youth fraternity is sure to strike the right chord in taking forward our brand legacy of #BeInteresting”.

    Speaking on his new association, Brand Ambassador for HE Magic Duo, Tiger Shroff said, Speaking on his new association, Brand Ambassador for HE Magic Duo, Tiger Shroff said, “It feels great to be associated with a deodorant brand like HE deos. My lifestyle involves tough training and shooting for hours in challenging conditions. It is so important to carry the right fragrance for these occasions throughout the day. HE Magic Duo proves to be the perfect all-rounder and showcases who I am in every occasion.”

  • Aurelia extends association with Disha Patani as its Brand Ambassador

    Aurelia extends association with Disha Patani as its Brand Ambassador

    MUMBAI: Disha Patani has extended her association with TCNS Clothing Co. Limited, the leading women’s branded apparel company in India, as the brand ambassador for its brand Aurelia. Disha will be associated with Aurelia for yet another year and would be featuring in the upcoming collections.

    Aurelia, by TCNS, is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear.  The brand is synonymous with ethnic designs that effortlessly fit into a classic modern woman’s wardrobe.  It caters to the modern Indian woman who seeks a branded ethnic experience with an expansive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery.    

    Talking about the extended association with Disha, Mr. Anant Daga, Managing Director at TCNS said, “Extending our association with Disha is a strategic move, inspired by the popularity garnered last year. With contemporary ethnic wear becoming the go-to style for most youth, who better than Disha, a youth icon in India, could represent the brand. We look forward to another successful year with her and continue bringing to consumers, only the best, through Aurelia and Disha.”      

    Last year, Aurelia witnessed tremendous growth and recognition in the retail market via successful campaigns featuring Disha. Being a perfect blend of modernity and Indian-ness, Disha brings in a great connect with the brand Aurelia.

    Commenting on being re-appointed as the brand ambassador for Aurelia, Disha Patani said, “It has been truly wonderful being the face of Aurelia; I am grateful for all the love and affection that has come my way and I look forward to our continued association. As the brand offers a wide range of well-crafted kurtas & ethnic dresses for countless occasions, it is my ideal fit for all ethnic wear requirements.”

    Disha will be soon seen in a TV commercial for Aurelia adorning the MF’19 collection, which embodies heritage as well as modernity for everyday wear. It also offers beautiful options for the festive season and has a lot of celeb wear pieces, which will ensure you visit the nearest Aurelia store.  

  • Reebok ups the fitness game, ropes in Varun Dhawan as the brand ambassador

    Reebok ups the fitness game, ropes in Varun Dhawan as the brand ambassador

    MUMBAI: Leading fitness brand Reebok takes a giant leap forward with the announcement of renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the Reebok family, the brand continues to be on the front foot.

    Varun, who diligently follows a disciplinary fitness regime regardless of his tight schedule, personifies the brand ethos and will ignite a spark of energy amongst the youth. With his enviable physique, Varun is known for his fitness goals and hence, is a perfect representation for Reebok.

    In collaboration with Varun, Reebok also launches its biggest campaign on Sole Fury, a dynamic new silhouette that is equal parts sport and style. The campaign featuring Varun Dhawan, disrupts conventionality and celebrates those who dare to #SplitFrom the ordinary. It ventures beyond the expected into a world where unorthodox is the norm, highlighting a uniquely Reebok attitude towards style and distinctive Reebok performance innovation. The Sole Fury campaign captures the essence of Reebok’s iconic vintage styles and projects them into a contemporary space, creating a true intersection of daring performance tech and legendary styles.  

    Thrilled about his collaboration with Reebok, Varun Dhawan said, “It feels truly amazing to associate with a brand like Reebok, which feels so much like me. My affinity towards Reebok is inspired by our shared beliefs in fitness and performance, that enables one to challenge the conventional and value individuality over conformity. I look forward to kick-start a super fun journey with the brand that will open new avenues in fitness space for today’s generation.”

    Commenting on the association, Mr. Sunil Gupta, Brand Director, Reebok India said, “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok's enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry."

    Reebok is enthused about the collaboration with Varun Dhawan and the exciting initiatives that are in the pipeline.

  • CricPlay onboards Gautam Gambhir as the official brand ambassador for inaugural #AbIndiaKhelega campaign

    CricPlay onboards Gautam Gambhir as the official brand ambassador for inaugural #AbIndiaKhelega campaign

    MUMBAI: CricPlay, India’s newest free fantasy cricket gaming app has invited cricketing legend Gautam Gambhir as the official Brand Ambassador for its inaugural ‘Ab India Khelega’ campaign. The company is also hosting T20-themed ‘Challenger Leagues’, i.e closed group leagues for users to compete with other users on the app that will offer them the chance to win several prizes.

    CricPlay Business Head, Gaurav Sarin said, “We are excited to have a legend like Gautam onboard with us in our journey to bring world-class fantasy gaming to India. His passion for the game is at the core of CricPlay, and ‘Ab India Khelega’ is aimed at pivoting fantasy games from the current transactional nature of spending money to play, to playing for the love and joy of Cricket where all fans are welcome irrespective of their ability to spend” 

    Commenting on his association with CricPlay, Gautam Gambhir said, “As Indians, we have been united in our collective love for cricket regardless of income and age group. CricPlay’s ‘Ab India Khelega’ has resonated with me for the same reason – it's the country’s first fantasy gaming app that breaks these barriers of entry and allows anyone and everyone to experience fantasy cricket for free. I’m confident it would emerge as a platform that validates our nation’s love for the game.”

    CricPlay features three major formats – Fantasy Leagues, Super Leagues and Daily Predictions. In the ‘Fantasy League’ format, the app allows users the choice to play with other gamers across the country and win money, create private contests and invite their friends or join the ones created by them and compete with them in the same fantasy format. Every team scores points basis the actual performance of the player picked during the match, and the highest scoring teams wins. ‘Super League’ is an original gameplay where gamers can select a team per match and select power-ups like ‘Substitution’, ‘Captain Changer’ or ‘Vice Captain Changer’ for an enhanced gaming experience. In ‘Daily Predictions’, gamers leverage their cricketing knowledge to determine a winning outcome before the match starts and win cash provided they have the highest daily consecutive correct predictions.

  • Anil Kumble to be Brand Ambassador of CricketNext

    Anil Kumble to be Brand Ambassador of CricketNext

    MUMBAI: News18’s CricketNext.com has appointed former India captain and head coach Anil Kumble as its brand ambassador. Popularly known as ‘Jumbo’, Kumble is one of the most respected figures in the world game. He will bring his unique perspective in the form of video analysis, expert columns and fan interactions for their audience on the platform. Kumble’s association begins with a special show airing on CNN-News 18 at 11:30am on Saturday (December 1) to preview India’s all-important tour of Australia.

    The complete show will immediately be available on CricketNext for the audience to view online and repeats on Sunday (December 2) at 11:30pm on CNN-News 18.

    One of the greatest cricketers of all time, Kumble is among a select group of players to have rubbed shoulders with three generations of cricketers since his debut in 1990 until his retirement in 2008. Kumble holds the record for the most wicket taken by an Indian in Tests (619) and ODIs 337. He is also only one of two bowlers in history to have claimed all 10 wickets in a Test innings, a feat he achieved against Pakistan in New Delhi in 1999.

    The digital platform’s existing pool of world-class cricket analysts has been amplified with Anil Kumble being on board to share his expert views on the sport. Through the association, the platform intends to enhance its bouquet of quality, original and exclusive content featuring a cricket legend, for its audience.

    Talking about the association, Gaurav Kalra, Group Editor (Sports) – Network18 said, “Anil Kumble is one of the most respected figures in the world cricket. Apart from his outstanding achievements as a player, he is one of the most erudite and thoughtful cricketers of our time with a deep understanding of the game. I am thrilled that Anil will be sharing his thoughts and analysis on the burning issues in the game, across formats, on CricketNext. I am sure our audience will be eagerly awaiting his inputs and in-depth insights on the sport.”

    Kumble’s association coincides with the introduction of the all-new CricketNext app, now available for download. It has a revamped interface, with a dashboard-style, visual live match scorecard featured on the home screen. Apart from live scores, ball by ball commentary and fixtures, the app has a brand new, in-depth statistics section, powered by 141 years of cricket data. Users can start by exploring one of the curated lists of statistics, and then dig deeper into cricket history by filtering the results to find exactly what they’re looking for.

    The app has every past, present and upcoming series, going all the way back to the first Ashes played in 1877. Users can explore matches in detail; summary, quick scorecard, full scorecard, pitch report, squad lists, top performers of each team, head to head analysis, SWOT analysis, as well as batting, bowling and fielding stats. Going beyond the numbers, users can explore the match through interactive graphs.

    CricketNext prides itself in offering the sharpest opinion, incisive analysis, as well as a unique perspective, brought to you by a team of veteran cricket writers and analysts, including Ayaz Memon, Prem Panicker, Siddhartha Vaidyanathan, Amit Varma and several others. The app features news, photos, videos, podcasts, quizzes, polls, live blogs, and player and team profiles.

  • Uber Eats appoints youth icon Alia Bhatt as its brand ambassador in India

    Uber Eats appoints youth icon Alia Bhatt as its brand ambassador in India

    MUMBAI: Taking its presence in India a notch higher, Uber Eats, the world’s largest food delivery platform, today announced the appointment of leading actress and youth icon, Alia Bhatt, as its brand ambassador. India will be the first country for Uber Eats globally, to have appointed a brand ambassador.

    Uber Eats is gaining popularity among consumers across 37 cities in India to order food of their choice at the click a button. Similarly, Alia Bhatt’s effortless performances in bringing out the essence of every character she plays, has positioned her as one of India’s most loved youth icons.  

    "Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality.  She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are excited to have Alia on board, as we stay focused on building and strengthening our presence in India,” said Bhavik Rathod, Head of Uber Eats India and South Asia.

    Alia Bhatt, expressing her excitement as Uber Eats’ first brand ambassador said, “My work hours and plans keep changing, so the freedom/flexibility to get what I’m craving for whenever I want, right at the tap of a button, almost seems magical. I’m delighted to be associated with a young, innovative and energetic brand like Uber Eats and I look forward to all the excitement that’s in store with this partnership.”

    Uber Eats India’s association with Alia Bhatt will lay the foundation for a host of brand-led interventions in the coming year. Besides being the face of the brand, consumers can expect to see Alia in different moods and never seen before avatars on social media platforms.

    Uber Eats recognizes the appetite for food delivery in India and in the past year and a half, has emerged as the fastest growing food delivery app. In 2018, Uber Eats will continue to focus on technology innovations and empowering people to broaden horizons of convenience and experience in the food delivery space.

  • boAt signs Kartik Aaryan as brand ambassador

    boAt signs Kartik Aaryan as brand ambassador

    MUMBAI: boAt, a lifestyle brand that deals in fashionable consumer electronics like earphones, headphones, speakers, travel charger and premium rugged cables has signed on Bollywood actor Kartik Aaryan as its new brand ambassador to help steer the brand to its target audience of fashionable youthful consumers.

     

    In a sector dominated by established global brands, boat has ramped up quickly in a short span of two years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Bollywood’s rising star strengthens the brand narrative of boAt’s high tech solutions offering the best in style and fashion. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement.

     

    The trendy look and feel of the boAt bluetooth speakers and headphones have led to the new category of ‘hearables’ akin to fashion accessories. It has already created a community of over 800,000 boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement. 

     

    boAt co-founder Aman Gupta says, “We are hopeful he is going to take our brand’s style quotient to a whole new level. He complements our commitment to product designs and aesthetics and is seen as credible influencer amongst the new age millennials. Thus aligning with our brand image which is all about building brand equity through credible influencers and a strong word –of–mouth approach.”

     

    Commenting on the association, actor Kartik Aaryan adds, “The brand perfectly represents a generation that is energetic, unapologetic and fun loving which resonates with my personality and age. The millennial audio brand offers designs that are bold, fresh and in line with the latest lifestyle trends, making it the preferred choice for those who looks to make a statement with their choice of accessories. I love the way the products seamlessly integrate into my lifestyle.”

     

    Kartik gained popularity through his recent films Pyaar Ka Panchnama and Sonu Ke Titu Ki Sweety.

     

    Launched in 2016, boAt is a lifestyle brand with fashionable consumer electronics products such as earphones, headphones, speakers, travel chargers and premium rugged cables. Whether it is the use of tough fibre to considerably extend the lifespan of its connector cables, or the waterproof bluetooth speakers or the ‘Bassheads’ series of wired headsets that were designed keeping in mind the preferences of listeners of both Indian music, as well as pop and electronic dance music. Every boAt innovation has consumer needs and desires at the core of its design.

     

    boAt had recently raised 6 crore funding from Fireside Ventures.

  • Virat Kohli Brand Ambassador Tissot India launches the TISSOT CHRONO XL CLASSIC VIRAT KOHLI 2018 special edition

    Virat Kohli Brand Ambassador Tissot India launches the TISSOT CHRONO XL CLASSIC VIRAT KOHLI 2018 special edition

    Mumbai, September 26, 2018: Tissot, the largest traditional Swiss watch brand based on volume, launched a Tissot Chrono XL Classic Virat Kohli Special Edition commemorating its association with its Brand Ambassador.
    Committed to provide the most innovative and best in class time- pieces, the Tissot Chrono XL Classic edited especially for Virat Kohli embodies a unique set of customizations that personify Tissot Ambassador. Known as the Tissot Chrono XL Classic Virat Kohli 2018, the watch features his navy blue logo engraved on its white silk-printed caseback and a navy blue leather strap enhances the sporty aesthetics of this special edition. The stopwatch num- ber 20 is changed by 18 and stands out in red, representing Virat Kohli’s number and the color of the swiss flag. This piece is limited to 3018 only: 18 relates to Virat Kohli’s Indian Team jersey number and the year 2018 is the year during which he will celebrate his 30th birthday. Therefore, the number of units produced is 3018.
    Mr. François Thiebaud, Tissot President SA, sent a congratulatory message to Virat from Le Locle, Switzerland. He said, “This is the first time we have launched a special edition for a cricketer and I feel extremely proud since it is for Virat, who has excelled in every genre of the sport and has aced innumerable records.”
    Speaking on the occasion, Virat Kohli expressed, “I’m thrilled to launch a personalized Tissot Chrono XL Classic edition. My three years of association with Tissot have been a wonderful journey. I was totally involved in the designing of this line and I hope you all like it as much as we do.” The watch will be in stores from October 2018 onwards.

  • Fujifilm partners Anushka Sharma for Instax range of instant cameras

    Fujifilm partners Anushka Sharma for Instax range of instant cameras

    MUMBAI: Fujifilm India has announced a strategic partnership for its Instax range of instant cameras with Bollywood actor Anushka Sharma.

    A sweeping promotional campaign for Instax will be rolled out across social media platforms with Anushka’s participation for four months starting from August 2018 till November 2018.

    The Instax has been a global hit in more than 100 countries, with over 30 million units sold. Its quirky design and retro look has helped the brand carve a winning niche for itself. This year holds of great importance to Fujifilm as Instax celebrates its 20th anniversary. The company aims to further explode Instax’s awareness through its strategic collaboration with one of the most followed Indian personalities. Sharma is one of the most powerful personalities in the country today and she is known for her inherent charm and novelty. She perfectly complements the brand attributes of Fujifilm Instax.

    Fujifilm India managing director Haruto Iwata says, “We are very excited and optimistic to embark on this digital partnership with Anushka Sharma. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). Instax is celebrating its 20th anniversary this year and we will be rolling out many more surprises for our customers in the coming months.’’

    “For me, photography is all about self-expression and preserving memories and what can be better than a camera that comes from Fujifilm which has an extensive and profound expertise in photography nurtured over the last 80 years. Instax captures the magic of the moment and seals it in a picture instantly and serve as reminders of those beautiful memories forever,” Sharma comments.

    Fujifilm India head of image capturing SM Ramprasad adds, “Anushka Sharma is undeniably one of the most gifted and accomplished women of her generation and a role model to young women. The association with Anushka is in line with our aim to bring in a youthful vibrancy by spreading the joy of printed pictures.”

    Within these four months, Fujifilm will roll out a special contest. The winners from the challenge will get an instax camera along with Anushka’s instant pictures, duly signed by her.