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Tag: Brand ambassador

  • Ranveer Singh turns businessman for JD Mart

    Ranveer Singh turns businessman for JD Mart

    NEW DELHI: Just Dial has roped in Bollywood actor Ranveer Singh as its brand ambassador. The local search company has launched a campaign with Singh for its newly launched b2b marketplace portal JD Mart.

    Conceptualised by Tilt Brand Solutions, JD Mart’s ad film showcases Singh as a businessman in various avatars. The campaign takes a quirky and innovative approach on how every business owner feels elated on selling and has a special affection towards the goods and services he sells. The ads deliver a strong message with Singh’s quirkiness and ability to transform into mindful characters. The ad positions JD Mart as ‘India Ka b2b Marketplace’ along with the tagline – Sell Smart. Buy Smart.

    “I am excited to be part of Justdial’s JD Mart campaign. I am confident that JD Mart shall benefit millions of India’s businesses to discover, buy and sell products online, which is the need of the hour in these challenging times of the pandemic. I hope this campaign will encourage more and more businesses to go digital and become future-ready," Singh said.

    Just Dial founder & CEO VSS Mani said, “We are proud to have Ranveer on-board in our mission to create India’s largest b2b marketplace. His energy and passion and the aspirational value that he brings in is indisputable. The new campaign will be a fun riot to watch for all viewers. Just Dial has helped India’s businesses over the last 25 years to grow their business and this association and our new platforms will help us reach the next level.”

  • Sun Pharma ropes in Pankaj Tripathi as brand ambassador

    Sun Pharma ropes in Pankaj Tripathi as brand ambassador

    MUMBAI: With summer season descending on the Indian subcontinent, Sun Pharma Consumer Healthcare has roped in Bollywood actor Pankaj Tripathi as the new brand ambassador of Abzorb anti-fungal powder dusting powder. 

    In a new campaign conceptualised by Lowe Lintas Mumbai on the theme ‘Apnao Abzorb ka haath’, Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay.

    While summer is a season of fun and activity for most people, it can also become a period of infection and suffering. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat — fungal infection, rashes and itching.

    The ad also aims to cultivate the habit of using the product daily to keep one free from infection and itching. The Kaagaz star plays the role of a proponent for the product and communicates prophylactic usage in his typical style.

    Sun Pharma Consumer Healthcare business head Vidhi Shanghvi said, “The new campaign aims to sensitise consumers about the advantages of keeping sweat and its associated problems at bay by using Abzorb dusting powder daily. Unlike regular talcum powders which provide only a cooling sensation, Abzorb’s unique combination of talc and starch ensures superior sweat absorption and strong protection against fungal infections due to clotrimazole.”

    Lowe Lintas  president Madhu Noorani said, "Fungal infection is a covert but common problem that worries many. In this campaign, Pankaj Tripathi in his usual demeanor and light hearted way advocates people to curb the problem of sweat and fungal infection related problems in advance, so that one can focus on doing better, greater work.”

  • Leader Batteries signs Ajay Devgn as brand ambassador

    Leader Batteries signs Ajay Devgn as brand ambassador

    NEW DELHI: Pilot Industries has signed Ajay Devgan as the face of its brand Leader Batteries. With this association, Leader Batteries aims to strengthen its pan-India brand presence and also wants to expand its communication from businesses to consumers at large.

    Pilot Group of Industries managing director Sanjeev Aggarwal said, “We are elated to announce this association with Mr Ajay Devgan as an endorsing face of Leader Batteries. He embodies everything our brand stands for – a perfect amalgamation of power, performance, quality, durability and reliability.”

    “A Made-In-India brand like Leader Batteries would be a perfect fit with my priorities. With their products that match global standards and energy efficient solutions, I am confident that the brand will receive positive response from all corners of the country,” Devgn said.

  • Ambrane India signs Ravindra Jadeja as its brand ambassador

    Ambrane India signs Ravindra Jadeja as its brand ambassador

    MUMBAI: Mobile Accessories Brand Ambrane has signed on Indian cricketer Ravindra Jadeja as its brand ambassador.

    In a press release, the company said Jadeja seemed like a natural fit for Ambrane brand, exemplifying the same dynamism and energy as attached with the brand. Through this partnership, the brand aims to explore new avenues to reach its customers. Carrying forward Ambrane's tech-forward legacy, Jadeja shall be seen in a series of campaigns and ads across digital platforms and other mediums.

    Ambrane India CEO & founder Ashok Rajpal said, “Ambrane is a proud Indian brand and Ravindra Jadeja is the true embodiment of the brand’s core values. His popularity among the youth and unmatched performance stands synonymous with the brand’s continuous strides in innovation, high-quality and futuristic tech needs. The partnership shall enable us to explore newer avenues to reach our customers, as we script our future growth strategy in India. The association shall be the stepping stone to focus on the emerging markets.”

    “I am excited to represent a brand that shares the same zeal and passion to serve India. I am glad to extend my support to the proud Indian brand,” Jadeja said.

  • Possible signs Sania Mirza as brand ambassador

    Possible signs Sania Mirza as brand ambassador

    NEW DELHI: Possible has roped in Indian tennis star Sania Mirza as brand ambassador to unveil its signature breakfast and snack box collection. Mirza will be seen promoting the brand's newly launched 'breakfast kit' and 'snacks kit'.

    Possible co-founder and chief operating officer Megha More said, “We are thrilled to launch the signature collection on Possible. This partnership is a conscious step towards our mission to help individuals live a disease-free life using food as medicine. We are extremely excited to have Sania Mirza come on board to launch the healthy snack kit collection and be a part of the Possible family. We are excited about the launch, and we have already received a great response on the product.”

    Mirza said, “As an athlete eating healthy is very important to me. But like everyone else, the taste and versatility of any snack are equally important for me too. That is why I have associated with Possible. We have created two signature collections for snacks and breakfast. I am sure you will love them as much as I love them.”

  • BL Agro signs Shilpa Shetty as brand ambassador for Nourish

    BL Agro signs Shilpa Shetty as brand ambassador for Nourish

    NEW DELHI: Edible oils and food products company BL Agro has roped in Shilpa Shetty as the face of its brand Nourish for its extensive range of flours, pulses and dry fruits.

    The company said that Shetty personifies fitness, health, and gels well with the brand Nourish, which also promotes nutrition and good health and aims to endorse the idea of eating good and staying healthy.

    Shetty will be seen in all the communication promoting Nourish’s range of flours, pulses and dry fruits.

    BL Agro Industries chairman & MD Ghanshyam Khandelwal said, “The company has now begun the journey to expand the markets and take Nourish to newer regions across the country. Hence, to promote such a nutritious and healthy food brand, we have been scouting for a personality who can represent the brand attributes in the most effective manner. And who better choice, than Shilpa Shetty.”

    “For a brand that comes with the promise of ‘Nutrition ka Vada’, the ambassador had to be of similar stature," said BL Agro executive director Industries Ashish Khandelwal.

    Nourish’s advertising agency Leads Brand Connect director Richa Khandelwal said, “The brand positioning targeted by ‘Nourish’ has many characteristics common with Shilpa. While Shilpa is seen as an ambitious and determined personality, Nourish is determined to provide nutrition to the fast moving Nation. Similarly, Shilpa is a fitness Icon and is among the top health and fitness influencers in India, while Nourish is also a brand with the promise of nutrition, health and fitness."

  • Bata ropes in Kartik Aaryan as brand ambassador

    Bata ropes in Kartik Aaryan as brand ambassador

    NEW DELHI: Bollywood heartthrob Kartik Aaryan is not only making waves at the box-office, but with brands too. After being signed on by PepsiCo’s Doritos chips, footwear brand Bata India has named the actor as the company’s new brand ambassador.

    Carrying forward Bata’s fashion-forward narrative, Aaryan will be seen promoting popular brands under the Bata umbrella. The association will begin with the launch of a new campaign by Bata. The actor will be seen in a series of advertisements across television, digital and other mediums.

    Bata India VP – marketing Anand Narang said, “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting and changing our portfolio to have more casuals, sneaker and fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power and Hush Puppies.”

    “I am delighted to be associated with an iconic brand like Bata. As a child I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together,” Aaryan said.

  • Kartik Aaryan is Doritos’ first brand ambassador in India

    Kartik Aaryan is Doritos’ first brand ambassador in India

    NEW DELHI: Nacho chip brand Doritos has signed on actor Kartik Aaryan as its first-ever brand ambassador in India. This partnership will further help increase the brand’s reach in India and amplify the uniquely bold messaging of Doritos.

    “Kartik perfectly embodies what the brand stands for and will help amplify the distinct crunch of Doritos in an authentic, relatable, and enjoyable manner,” the company said in an official statement.

    “Doritos has been my favourite snack especially when I am relaxing, watching a movie, or playing games with my friends. I am so excited to partner with the brand that represents a crunchy style and bold attitude. I look forward to collaborating with one of the world’s favourite nacho chip brand and entertain audiences in an original, unconventional and engaging way,” shared Aaryan.

    “The Doritos brand is all about boldness. Kartik Aaryan’s daring and charged personality helps him step out of his comfort zone and this fits perfectly with the brand,” Doritos brand head Dola Halder said. “He brings a strong connect and influence over the Doritos consumer as he embodies the spirit of the young and fearless. With him on board, we are confident of strengthening the engagement with our consumers and building greater visibility for Doritos across India. We are very excited about our dynamic collaboration with Kartik and believe it will elevate the brand proposition in an original and crunchy style.”

    As part of the association, Aaryan recently posted a picture of himself on social media holding a placard with jumbled letters “TOROIDS”, which got likes from lakhs of fans and followers and led to a comment storm. The brand will launch a campaign featuring the actor across media platforms.

    Aiming to tap smaller town markets, PepsiCo India has launched Rs 10 entry-level price point Doritos packets to drive consumption in tier-2 and tier-3 markets. The brand is available across neighbourhood stores, modern retail and e-commerce channels in the country.

  • Mom-to-be Anushka Sharma is new face of Prega News

    Mom-to-be Anushka Sharma is new face of Prega News

    NEW DELHI: For some celebs, it even pays to be pregnant. Shilpa Shetty Kundra and Kareena Kapoor Khan had been roped in as brand ambassadors by home pregnancy test kit maker Prega News when they were expecting a child. Now it’s the turn of Bollywood actress and Indian cricket team captain Virat Kohli's wife Anushka Sharma to follow in their footsteps. She is featuring in a new campaign by Prega News, a brand under Mankind Pharma.

    Conceptualised by ADK Fortune, the ad showcases the beautiful journey of being pregnant and expecting a child. The two-month-long exercise will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The TVC will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that its reach can be maximised. 

    Mankind Pharma CEO Rajeev Juneja said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.”

    Added Anushka Sharma: “Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”

  • OLX Autos bats for consumer preference

    OLX Autos bats for consumer preference

    NEW DELHI: OLX Autos has roped in Yuvraj Singh, cricketer, humanitarian and entrepreneur for its new marketing campaign. The digital, social and in-store offline campaign launches today, just ahead of Diwali to heighten OLX Autos’ resonance, recall and preference for the brand during this festive season, that is seeing heightened demand for pre-owned automobiles. 

    The rising concerns around personal hygiene, the need to maintain social distance and the continuing economic uncertainty has heightened demand and preference for pre-owned cars. As per a recent OLX India survey, 61 percent of respondents plan to buy a car in the next 3 months between November and January. The demand for pre-owned cars has shot up 133 percent and supply is up by 112 percent on the platform, states the report. 

    OLX Autos offers customers an end to end solution to buy and sell a pre-owned car, either online or at an offline store, as per their preference. It provides a full host of services including financing, verified inventory of cars, after-sales support, a dedicated dealer financing option and more. The marketing campaign taps into Yuvraj’s charisma and appeal and the popularity of cricket to speak to its audiences – customers online and offline who will visit OLX Auto stores, and dealers via a multi-channel campaign. 

    OLX Autos CMO (India) – regional head Sapna Arora said “We see tremendous value especially during this festive season in associating with a loved celebrity like Yuvraj Singh for unparalleled reach and engagement. We want to break through the clutter with this campaign and reach our customers who may be considering the purchase or sale of an automobile to prioritize OLX Autos for the best value, service and experience”. 

    The marketing campaign has been developed in-house.