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Tag: Brand ambassador

  • izil Beauty onboards Nora Fatehi as global brand ambassador

    Mumbai: Bollywood performer and International icon, Nora Fatehi has been roped as the first-ever global ambassador for izil Beauty, a brand known for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.

    izil Beauty founder Mouna Abassy found Nora to be a natural fit as the brand’s first ambassador, as she epitomizes and embodies the values of the brand with her Moroccan roots, a strong sense of independence, dedication while staying true to her values. The talented performer rose to fame through a determined dedication to perfecting her craft and hard work.

    The brand is an ode to the beauty rituals perfected by Moroccan women throughout generations, and as Nora has Moroccan heritage, she felt a personal passion towards sharing with the world the same rituals that she and her ancestors alike have grown up with.  izil Beauty uses natural ingredients native to North Africa, such as argan oil, almond oil, shea butter, and lavender and includes a wide offering of skincare, haircare, and body care.

    The brand opened its flagship store in 2020 in addition to a newly opened spa in Dubai Mall, and ships worldwide on Tuesday.

    Nora Fatehi shares, “It is a great pleasure to be the first global ambassador for a brand that I believe in. When it comes to skincare, we need to be extremely careful, izil uses natural pure ingredients in its formulation, which appealed to me the most. Hailing from Morocco I’ve always been proud of our heritage, izil provides me an opportunity to share our natural, hereditary skin rituals with the world that has been our secret for glowing skin and beautiful hair. “

    Founder of izil Beauty, Mouna Abassy says, “Nora Fatehi is a stunning natural beauty, self-made star and diverse talent who achieved international stardom while being proud of her Moroccan roots. She represents Morocco brilliantly both in Bollywood and on a global scale. I knew that, with our collaboration, the Moroccan beauty secrets will take their rightful place in the world.”

  • Biotech firm Mylab signs Akshay Kumar as brand ambassador

    New Delhi: Pune-based Biotechnology firm Mylab Discovery Solutions has roped in Bollywood actor Akshay Kumar as its brand ambassador.

    The molecular biology company is focused on developing tests for human diagnostics, food safety, agriculture, and veterinary. It had recently launched the country’s first Covid-19 self-test kit, CoviSelf.

    The partnership aims at creating awareness about the company’s instruments and kits for laboratories and individuals, including CoviSelf, it said in a statement. According to Mylab, Kumar will play a vital role in educating people about the use, safety, and efficacy of products, thus making people well equipped to fight against Covid.

    “Through this association, I am hoping to support their goals of solving difficult problems in healthcare and empowering every citizen to lead a healthier life. I look forward to a long and fulfilling association with the brand,” said Kumar.

  • Relaxo leverages ‘bhai’ power on comeback trail to TV advertising

    Mumbai: Relaxo, the brand synonymous with rubber slippers and versatile footwear for all segments of society has launched a new ad, #MazbootiBemisaal with Bollywood actor Salman Khan.

    The creative leverages the star’s mass appeal that cuts across all demographics by showcasing Salman Khan in his ‘bhai’ avatar with his trademark swag. The commercial marks Relaxo’s return to television advertising after eight years and aims to position the brand as a rough ‘n’ tough slipper with superior performance.

    Salman Khan, who has been the face of the brand for a while now, effortlessly fits into the larger-than-life narrative, donning the role of a footwear showroom owner. He is shown interacting with a rude customer in his signature style with a dash of humour and loads of panache while showcasing the product’s ‘majbooti’ (strength).

    Relaxo Footwears executive director- sales and marketing, Gaurav Dua said, “Relaxo is a household name today. With his mass appeal, megastar Salman Khan resonates well with our brand ethos and is most suited to convey the brand USP of ‘Mazbooti Bemisaal’.”

    The home-grown multinational brand based in New Delhi is the largest footwear manufacturer in India in terms of volume and second-largest in terms of revenue, with a market share of more than five percent as per estimates. 

    Apart from Salman Khan, some of the other actors signed up to endorse the company’s brands include Akshay Kumar, Katrina Kaif and Sonakshi Sinha. 

  • CultFit ropes in Nora Fatehi as brand ambassador

    CultFit ropes in Nora Fatehi as brand ambassador

    MUMBAI: Fitness brand CultFit on Friday onboarded Bollywood actress Nora Fatehi as its brand ambassador. She is the first female brand ambassador for CultFit, which has been endorsed by actors Hrithik Roshan and Tiger Shroff in the past.

    Joining the fitness mission, Fatehi will introduce her signature workout routine that would be followed by the CultFit fitness centres across the nation.”Fitness is a way of life and not just a choice, I believe in constantly working towards growth and self-development, which is also the motive of CultFit as a brand. I have always admired Hrithik Roshan for his dedication to fitness and I am exhilarated to join him and Tiger Shroff in an attempt to promote a fit and healthy lifestyle,” said Fatehi on her association with the brand.

    CultFit’s growth and marketing head Naresh Krishnaswamy said, “Over the past few years, the brand has gained a lot of love from our members, and fitness and sports enthusiasts across all age groups. We have grown as a business into an all-encompassing digital and offline fitness platform, and we are also seeing women as an emerging segment, embracing our digital fitness options. We believe this evolution should be encapsulated and represented via an ambassador that personifies it. Nora Fatehi is the perfect face for the brand as it stands today and we are thrilled to have her on board as our first female brand ambassador. Her dedication to fitness coupled with her growing popularity makes her a great fit for our brand. We welcome her to the cult.fit family and look forward to future long-term brand engagements with her.”

    Identifying dance as a major form of fitness, Hrithik Roshan, Tiger Shroff as well as Nora Fatehi have proven to influence the audience to opt for healthier routines by including dance in their workout, said the brand in its statement.

  • BridgeLabz onboards Ravichandran Ashwin as brand ambassador

    BridgeLabz onboards Ravichandran Ashwin as brand ambassador

    NEW DELHI: Tech employability incubator BridgeLabz has roped in cricketer Ravichandran Ashwin as its new brand ambassador. Ashwin will represent BridgeLabz in various capacities.

    BridgeLabz founder Narayan Mahadevan said, “Our association with Ashwin goes beyond a simple brand endorsement. He is with BridgeLabz because he is truly committed to addressing the social problem that currently prevails. Ashwin believes that employability can be solved through experiential learning. Plus, the fact that he’s an engineer makes him sympathetic to the trials and tribulations of job seekers. To us, Ashwin symbolises grit, passion, and the willingness to experiment with a never-say-die approach.”

    Ashwin said, “I am supporting the social impact that BridgeLabz is bringing by taking every engineer to a meaningful and gainful employment and make them part of a new age digital technology workforce that will keep them relevant for life. Being a cricketer, we try out and learn variations in nets guided by an experienced coach. In a similar manner, I feel BridgeLabz approach is a game changer of using experiential learning and job specific skilling by industry mentors to achieve 100 per cent employment. Hence being an engineer myself, I feel this is the best way to get to tech employment for all the job seekers.”

  • Parineeti Chopra signs as Dabur brand ambassador

    Parineeti Chopra signs as Dabur brand ambassador

    NEW DELHI: Dabur India has roped in Bollywood actor Parineeti Chopra as the new brand ambassador for Dabur Pudin Hara. The brand has also unveiled a new TVC with Chopra.

    The TVC is a slice-of-life relatable story of a young couple where the husband has a mild stomach problem after having a heavy meal. He thinks that an ambulance or doctor might have to be called during the night and he would not be able to sleep. That is when Chopra, his wife, offers him Pudin Hara Pearls which relieves his distress.

    Dabur India marketing head- OTC healthcare Ajay Singh Parihar shared that the new campaign aims to highlight the importance of Pudin Hara during different stomach problems, in an endearing manner. “We are excited to have Parineeti Chopra as the new face of Dabur Pudin Hara. She fits well with the brand persona of being modern, trustworthy, and progressive apart from connecting well with different sets of consumers. A new TVC featuring Parineeti Chopra has also been unveiled with an interesting consumer insight Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara,” he added.

    “I always believe in natural ways of taking care of oneself and the new campaign of Dabur Pudin hara is exactly that. Hence, I would want to communicate to the consumers that they can take care of their stomach with 100 per cent natural and safe Pudin Hara, which also has a strong heritage and is the most trusted brand of Dabur,” said Chopra.

  • How 11 Wickets got puppet Pappinder Singh playing fantasy cricket

    How 11 Wickets got puppet Pappinder Singh playing fantasy cricket

    Mumbai : Pappinder Singh is a witty man. Pappinder Singh knows the difference between the smart and the naive. Also, Pappinder Singh is a puppet, but as humanlike as any one of us and he is now the face of 11 wickets, an online fantasy cricket league.

    11 Wickets has released a series of films to create awareness around its offerings. Along with the humanlike puppet, the campaign also features his roommate, a simple guy who takes everything Pappinder says on its face value without understanding it completely. This hilarious banter between the guy’s fascination for a particular food and Pappinder’s animated outburst at this guy’s simpleton arguments draws across an analogy between the unique features of 11 Wickets, creating memorable stories. 

    Conceptualised and executed by Shreyansh Innovations, one of Kolkata’s leading creative ad agency, the campaign has three films which are live across TV and all digital channels, including social media and OTT. 

    Ability Games managing director Suraj Chokhani commented on the campaign, “When the agency came up with this thought of onboarding Pappinder Singh for the campaign, we instantly liked it, because it was very fresh in the advertising domain as a whole. We believe this approach will get a lot of people talking about our brand and also our brand ambassador.”

    Shreyansh Innovations founder Shreyansh Baid says, “Today advertising is dominated with the excessive use of celebrities, and the same goes when it comes to promoting fantasy league platforms as well. We wanted to move away from this clutter and have a brand ambassador on board that people will truly relate to and remember for a long time.” 

    Adding to it, chief creative officer Debdarsan Dutta and creative director Vaishakh Jhunjhunwala from Shreyansh Innovations said, “Fantasy gaming is becoming a very huge domain with millions of players getting added every day. But what isn’t happening is the way these apps promote themselves. All of them look and sound the same when it comes to their offerings. That’s the barrier we wanted to break with a clutter-cutting campaign that doesn’t just talk about its unique features in an interesting way but also creates a high recall value for the consumers. We hope Pappinder Singh and his flatmate are able to do exactly that.”

  • Dhoni & Ranveer Singh most recalled celebs in IPL 2021 ads: Report

    Dhoni & Ranveer Singh most recalled celebs in IPL 2021 ads: Report

    MUMBAI: That Bollywood & Cricket reign supreme over Indians’ hearts and minds has never been doubted – in fact it’s a tie between both! In the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year both- Captain Cool Dhoni and the effervescent Ranveer Singh have come up tops with both seeming to have done equally well. This is the second consecutive year that the cricketer was at No. 1, in 2019 Shah Rukh Khan had topped the report.

    The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India with the survey being conducted telephonically.  

    Dream 11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist.

    Jio Fiber, with multiple IPL teams featuring an ever-enthusiastic Ranveer Singh gyrating to a sing-song brand message came in second on recall in the research. This also helped the celebrity endorser to considerably strengthen his personal recall. This was in sync with the ultra-high recall of the brands they respectively endorse. It may be noted however, that on the IPL last year Byju’s being the most spontaneously recalled brand did not help the cause of its celebrity endorser. Shah Rukh Khan trailed behind other celebrities.  

    The study bases the celeb score on Celebrity Brand Association & Recognition to assign a metric score to each celebrity and associated brand. While Dhoni scored a high CELEBAR of 87, Ranveer achieved a score of 86, empirically almost equal to the former’s.

    Virat Kohli, expectedly did well on recall too and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey coming in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence.

    Despite featuring heavy media weights, Ajay Devgn and Shah Rukh Khan the Vimal elaichi ad had only an eight per cent recall.  

    Interestingly, brands without celebrities like Phone Pe, Byju’s and several others performed far better, establishing that sans celebrities good advertising still works,  especially wherever media investments are heavy.

     On the ads without celebrities, the most remembered were Phone Pe, Byju’s, Vivo, One Plus, Groww, Upstox, Kia and MPL.

    Seventeen per cent of respondents spontaneously recalled Rahul Dravid’s association with CRED ad, but only two per cent could recollect that Jackie Shroff and Kumar Sanu were also a part of the campaign.  

  • Khiladi Akshay Kumar stands firm as Star Cement brand ambassador

    Khiladi Akshay Kumar stands firm as Star Cement brand ambassador

    Kolkata: Star Cement has roped in actor Akshay Kumar as its brand ambassador, and as part of the association, the Kesari star can be seen in the brand’s latest television commercial airing on major channels.

    In the TVC, Kumar dons the role of a pilot who tries to land his helicopter after it develops some snag while flying. Much to the surprise of the co-pilot, Kumar confidently lands on the roof of a house made with Star Cement. The commercial conveys the message that the roof made with Star Cement has taken minimum time for solid setting, which is quick and strong setting. The product feature then blends with the brand promise of Hai Tayyar Hum for all challenges.

    The TVC master is 45 seconds and there are edits of 30 and 20 seconds in Hindi, Assamese and Bengali languages. The campaign is supported by billboards across the north east, West Bengal and Bihar in addition to digital, social media and FM radio.

    Star Cement  CEO Sanjay Kumar Gupta said the actor’s endorsement will help the brand as it enters into a new phase of growth. “One of nation’s greatest Icons Akshay Kumar truly reflects our firm commitment, determination and preparedness for all the challenges that may come our way. We are truly proud and honoured to have Akshay Kumar on board as the brand ambassador and we believe that this association will turn out to be beneficial for the brand.”

    Akshay Kumar added, “I am delighted to be associated with Star Cement. I support their goal of being the fastest growing and most competitive cement brand in eastern India. I quite liked the brand’s campaign line Hain Tayyar Hum which is simple yet denotes a strong message…readiness to meet all challenges. We thoroughly enjoyed shooting the campaign. Playing a pilot was a lot of fun and it has turned out so well in the TVC. I look forward to a long and fulfilling association with the brand.”

  • Washington Sundar signs on as Anker brand ambassador

    Washington Sundar signs on as Anker brand ambassador

    MUMBAI: Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all major campaigns for the brand across media platforms. The cricketer is also expected to appear in his first promotional TVC for the brand very soon. 

    The partnership between Anker and Sundar will be managed by the latter’s management agency, Whiteleaf Talent. With this partnership, Anker aims to elevate the existing customer base and further reach out to the youth in the country by utilising the popularity of the Team India batsman. 

    In 2019, Anker had appointed Olympic medal-winning badminton player Saina Nehwal as its brand ambassador. 

    Anker Innovation India head Gopal Jeyaraj said, "We are excited to begin our new innings with Washington Sundar as our brand endorser. Anker’s journey has been similar to that of Washington Sundar who rose from very humble beginnings to touch cricketing heights at the International level. We feel that his persona is an excellent fit for our brand. We are looking forward to this amazing partnership and extending our best wishes to Sundar, for the ongoing IPL season." 

    Sundar said that he is happy and excited to partner with a young and dynamic brand like Anker. 

    "Anker is breaking the industry stereotypes, and is constantly evolving with innovative and stylish tech products. Through this association, I’m happy to explore my love for gadgets and extend my complete support to see them achieve new heights," he added. 

    Meanwhile, the Indian arm of German sports brand Puma has also inked a long-term partnership deal with Washington Sundar and Devdutt Padikkal. Sundar and Padikkal have now joined Puma's roster of cricketers that include Indian skipper Virat Kohli and KL Rahul.