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Tag: Brand ambassador

  • Myntra unveils latest brand campaign featuring Samantha Akkineni

    Myntra unveils latest brand campaign featuring Samantha Akkineni

    Mumbai: Myntra has unveiled its latest ad films featuring its brand ambassador, Samantha Akkineni, as part of a star-studded brand campaign that was launched earlier this month. With the rollout of the new ad films, Myntra is all set to strengthen its strong connect with its consumers, influence, and accelerate the business.

    Conceptualised by Brave New World, the brand campaign has been developed to reach the ever-growing community of fashion lovers from all walks of life and make fashion expertise accessible with the help of India’s most loved and popular trendsetters. The actor will appear in two ad films promoting women’s western wear and ethnic wear, largely across electronic and digital platforms in the South. 

    In the ad films that credit Tara D’Souzaas the creative director, viewers get to witness Samantha, as she walks them through the brand’s value propositions, with varying backgrounds and stunning looks. In addition to this, the film also highlights Myntra’s after-sales services such as exchange, returns, and refund.  

    “Samantha has impressed millions across the country with her talent and is the talk of the town for her acting prowess and fashion choices. Her fashion sense is something her wide fan base, particularly in the South, aspires for, and her influence over the fashion choices of the youth is unparalleled,” said Myntra, CMO, Harish Narayanan. “Being a household name in the region, Samantha will be key in bringing audiences from these regions onboard our platform. We are glad to have a star of her caliber as the face of Myntra to reinforce Myntra’s image and perception as India’s Fashion Expert.”

    “I have been associated with Myntra for almost a year now and the experience has been nothing short of fulfilling,” said Samantha Akkineni. “Fashion to me is an everyday affair, so it is for a growing number of people who are looking forward to experimenting with new looks and styles more often than ever. Myntra’s know-how of the fashion needs of people and its ability to keep up with the latest trends sets it apart, making it a necessity for the fashion conscious.”

    Myntra is implementing a 360-degree approach, leveraging TV, digital and social platforms to deliver campaign ad films across the nation. 

  • Amway India onboards Mirabai Chanu as brand ambassador

    Amway India onboards Mirabai Chanu as brand ambassador

    Mumbai: FMCG major Amway India, through Emmanuel Global Consultancies, has partnered with Olympian Saikhom Mirabai Chanu as the brand ambassador to promote Amway and its Nutrilite range of products. 

    Chanu will spearhead brand campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country, the company said in a statement.

    Amway India CEO Anshu Budhraja said, “Amway and Nutrilite symbolise the best of entrepreneurship, opportunity, women empowerment, nutrition, and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.” 

    “Our association with Ms Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families, and ultimately for the society at large. Comprising over 60 per cent of direct sellers, women and youth are at the heart of this incredible organisation and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added.  

    Amway India chief marketing officer Ajay Khanna commented, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health.” 

    Speaking about the brand association, Mirabai Chanu said, “Nutrilite is an iconic brand, recognised globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is the world’s top vitamins and dietary supplements brand, committed to making people’s lives healthier.” 

  • Myntra unveils latest campaign featuring Hrithik Roshan & Kiara Advani

    Myntra unveils latest campaign featuring Hrithik Roshan & Kiara Advani

    Mumbai: Myntra has launched a star-studded brand campaign with the roll-out of ad films starring Bollywood superstars Hrithik Roshan and Kiara Advani. The duo, in their individual ad films, will drive home Myntra’s fashion narrative, with millions of their fans from all over the country. The brand is implementing a 360-degree approach, leveraging TV, digital and social media platforms to deliver the campaign across the nation.

    With this association, Myntra is all set to strengthen its strong connect with its consumers, influence and accelerate the business, further strengthening its leadership in the market, said the brand in a statement.

    In the 35-second ad films, conceptualised by Brave New World, the actors are projected as a personification of the Myntra brand, as they take them through the brand’s value proposition one by one, with varying backgrounds and stunning looks. 

    The campaign delivers a message of Myntra as ‘India’s fashion expert’,  leaving consumers with a direct, clear and memorable takeaway: ‘If it’s fashion, it’s Myntra’. Additionally, the messaging surrounds Myntra’s unique differentiating features like Myntra Studio, a shoppable fashion feed where customers can get inspired and shop the looks of India’s top influencers and photo search, a feature that enables users to shop any item they see with just a click, the brand further said.

    “Our new brand campaign and the ad films with Hrithik and Kiara have been conceived to reinforce Myntra’s image and perception as India’s fashion expert, among millions of people, who are ardent fans of the two Bollywood superstars and top fashion icons in our country,” said Myntra CMO Harish Narayanan. “We aim to cut across demographics and build a deeper relationship with our customers across the country through this campaign and look forward to its grand success.”  

    “My association with Myntra goes back many years to the time HRX was launched on Myntra in 2013. Over the years, I have come to learn and witness firsthand, the ethos and workings of Myntra,” said Hrithik Roshan. “It not only understands the needs, demands and desires of a diverse audience base from across the country, but also identifies and caters to requirements at the doorstep, that is as convenient as fashion can get.”

    Kiara Advani added, “Being a fashion enthusiast myself, it has been an enjoyable experience and association in conveying the latest styles and trends in fashion to the discerning audience. The encouraging response and abundant love from the viewers have added to the drive to offer fashionable solutions to the audience. With our new campaign that delivers a subtle yet powerful message, I’m looking forward to relying on Myntra for all our fashion needs.”

  • Cashify onboards Rajkummar Rao as brand ambassador

    Cashify onboards Rajkummar Rao as brand ambassador

    Mumbai: Re-commerce marketplace Cashify on Tuesday announced that it has brought on board Rajkummar Rao as its first brand ambassador. The actor has signed a multi-year contract with the company and he will promote the products across digital media platforms through campaigns and promotional activities exclusively for the smartphone buyback category.

    The association with the actor comes at a time when the company is on a business expansion spree from online to offline, after having recently raised $15 million from Olympus Capital and has acquired UniShop to diversify its omni category services to users.

    The company said the partnership is expected to give a strong face to the brand’s philosophy as Rao personifies the brand ethos, which is reliability, responsiveness, approachability, and dynamic personality.

    “Rao is an exemplar of a self-made actor, someone who is extremely versatile in his choice of work and roles, delivering credible, authentic content for audiences. His story is an inspiration to the ‘aam aadmi’ of India and resonates with the spirit of our brand and aims to engender the same level of trust and dependability in our products and services,” said Cashify CEO and co-founder Mandeep Manocha.

    Manocha said at Cashify all refurbished devices go through multiple checks before making it to the end-user who gets a six-month warranty benefit as well. “We as a brand are constantly pushing the boundaries, as we aspire to be relevant and truly connect with our customers, much like the renowned actor,” he added.

    Speaking about the brand association, Rao said, “With the onset of COVID-19 pandemic, the concept of a distributed workforce and distance learning became a reality. Work, studies, and shopping all shifted to digital and have pushed users to buy second-hand gadgets but there were people who could not afford it. Cashify efforts in democratising technology by making it accessible to all by its various campaigns are commendable. As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose.”

  • Cinthol ropes in Siddharth Suryanarayan as brand ambassador

    Cinthol ropes in Siddharth Suryanarayan as brand ambassador

    Mumbai: Cinthol, the legacy brand from the Godrej Consumer Products Limited (GCPL) has brought on board actor Siddharth Suryanarayan as the brand ambassador for its new entrant in the soap family, Health Plus soap. The association aims to drive awareness about the germ protection soap. Conceptualised by Creativeland Asia, its new TVC campaign #HaiTaiyaarHum featuring Siddharth, will also go live to highlight product features and increase the visibility of the brand.

    The new ad film encourages people to step outside their comfort zone, be adventurous and experience the thrill of the outdoors in all its glory. Popular among the youth, and known for being daring and honest, Siddharth is one of the celebrated actors in the country. The brand, Cinthol Health Plus symbolises being unafraid while taking on challenges and always prepared. This thought is showcased through the brand’s new #HaiTaiyaarHum campaign, said the statement.

    Speaking about the collaboration, Siddharth said, “Cinthol is a legacy soap brand which I have personally used over the years.  I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm, and brave are some of the qualities which define me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9 per cent germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing COVID-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.”

    GCPL CEO – India and SAARC, Sunil Kataria said, “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Sidharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of ‘Alive is Awesome’ in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.”

  • The Sleep Company ropes in Anil Kapoor as brand ambassador

    The Sleep Company ropes in Anil Kapoor as brand ambassador

    Mumbai: D2C mattress maker The Sleep Company has introduced Bollywood actor Anil Kapoor as its first-ever brand ambassador.

    The brand looks to amplify its national presence through a slew of collaterals as well as digital campaigns which will be headlined by Kapoor and released this month, a statement said. “His dynamic personality and active lifestyle make him the perfect fit for The Sleep Company that believes that the start to a healthy lifestyle begins with sound sleep”, it added.
    “Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonates with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand,” said The Sleep Company founder, Priyanka Salot. “With this association, we hope to leverage his unique brand of fun, quirk, and class to further amplify The Sleep Company’s unique value proposition and technology.”

    “If the last year and a half has taught us anything it’s that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care,” Anil Kapoor said. “It’s important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.

  • PlayerzPot extends its association with Smriti Mandhana & Bhuvneshwar Kumar

    PlayerzPot extends its association with Smriti Mandhana & Bhuvneshwar Kumar

    Mumbai: Online gaming platform PlayerzPot has announced the extension of its association with cricketing stalwarts Smriti Mandhana and Bhuvneshwar Kumar as brand ambassadors. The sports stars were roped in by the brand in 2020.

    Both Mandhana & Kumar will drive 360-degree communication through various campaigns and activities and promote the brand through their social media, the platform said in a statement. “This comes close on the heels of announcing a massive re-branding exercise,” it added.

    “We are thrilled to announce that we have agreed to extend this successful association with Smriti and Bhuvneshwar by another term,” said PlayerzPot CEO Sunil Yadav. “We have another action-packed year ahead, and we could think of none better who understand our brand DNA and culture the way Smriti and Bhuvneshwar do. We look forward to another fantastic year of collaboration with them.”

    Smriti Mandhana shared, “It is interesting to witness the remarkable growth of fantasy gaming in the country. I am delighted to be a part of PlayerzPot that has been at the forefront of this growth. The platform has been exceptional in building a strong connection with sports enthusiasts.”
    Bhuvneshwar Kumar added, “I am excited to extend my partnership with Playerzpot. The brand has only grown from the time this partnership started. The category and the company are giving people an opportunity to take their passion to the next level. It is empowering & entertaining sports enthusiasts at the same time.”

    Ahead of IPL 2021, Playerzpot recently launched a campaign with its brand-new logo, tagline, and groovy rap. The campaign proved to be successful for the brand with app downloads and user time per session zooming up, the platform said.

  • VingaJoy ropes in Jacqueline Fernandez as brand ambassador

    VingaJoy ropes in Jacqueline Fernandez as brand ambassador

    Mumbai: Homegrown consumer electronics manufacturer VingaJoy has announced Bollywood star Jacqueline Fernandez as its brand ambassador. The collaboration is aimed at creating increased brand awareness with respect to the young consumer base.

    With the tagline ‘Be Loud, Be Proud,’ the brand is focused on being the first choice of millennials and offers products such as earphones, headphones, speakers, travel chargers, and premium rugged cables that seamlessly integrate into the youth’s style statement. In line with the spirit of the brand, Jacqueline was a unanimous choice as she represents the energy of the youth, the brand said in a statement.

    “Jacqueline Fernandez is the perfect face for our brand. She is dynamic, young, and stylish, and a person who has left her own mark in the industry, making her the perfect expression of VingaJoy,” said VingaJoy’s co-founder Lalit Arora. “We are delighted to invite Jacqueline Fernandez to join our crew and take our brand’s style quotient to a whole new level. We welcome her to the VingaJoy family and are confident she will inspire our consumers to feel proud to be associated with a brand like ours.”

    “I am extremely thrilled to be the face of VingaJoy and participate in the brand’s incredible journey of success and innovation,” said Jacqueline. “Known as the millennial audio brand, VingaJoy offers seamless tech quality and modern design in all its products.  The company’s innovative approach to offer consumer-focused solutions is what attracted me to it. I am hopeful that this association will ensure higher brand recall, and eventually create a larger customer base for VingaJoy.”

  • GreatWhite ropes in Tiger Shroff as brand ambassador

    GreatWhite ropes in Tiger Shroff as brand ambassador

    Mumbai: Home automation company GreatWhite has recently announced Bollywood star Tiger Shroff as its brand ambassador. The actor will also be the face of its new marketing campaign. 

    The brand believes Shroff’s personality and traits reflect that of GreatWhite distinctly.

    “Passion, excellence, and trust are the principles which I strongly value. I always strive to achieve that little bit extra which makes my performance great,” said Shroff. “GreatWhite as a brand believes in achieving a level of greatness in their products, I am very honoured to be a part of the GreatWhite world.”

    GreatWhite Global MD – India, UAE & Africa, Hemang Shah, said, “It is great to have Tiger Shroff on board. He is young, dynamic, and has a great future, his personality and values strongly resonate with the GreatWhite brand. We are looking forward to the association and are sure that his presence will take our brands to higher levels.”

  • Fun88 announces Daren Sammy as brand ambassador

    Fun88 announces Daren Sammy as brand ambassador

    Mumbai: Fun88, the sports platform, today announced the signing of Daren Sammy as its brand ambassador. Sammy is a two-time T20 World Cup-winning captain for West Indies with a strong fan following in India and the sub-continent.

    As a kickstart to this partnership, Sammy will be a part of a series of brand films targeting sports fanatics in India. The brand films will be a part of Fun88’s upcoming integrated branding and marketing campaign #LagiShart, the platform said in a statement.

    Speaking of the association with  Sammy and bringing him on board as a face for the platform, a Fun88 spokesperson said, “Daren is a leader and an inspiration to everyone. His success & contribution in Caribbean cricket is remarkable.  Daren’s fan following in India is huge and our partnership with him is synonymous to our vision of making Fun88 a go-to destination for sports content in India. We are extremely excited about this association and hope that we are able to leverage Daren’s following to take Fun88 to newer heights.”

    The cricketer shared, “My relationship with the number 88, which has been my jersey number too, spans over two decades and with Fun88 I see a synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has celebrated sports and cricket and has brought fans together since inception. I am excited about this association with the team at Fun88 and deeply thankful for being given the opportunity to be its ambassador and face.”