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Tag: Brand ambassador

  • Fire-Boltt onboards Virat Kohli as brand ambassador ahead of global debut

    Fire-Boltt onboards Virat Kohli as brand ambassador ahead of global debut

    Mumbai Homegrown wearable brand Fire-Boltt has brought on board cricketer Virat Kohli as its new brand ambassador ahead of its global debut. 

    The Indian skipper will participate in different marketing ad and endorsement campaigns of the brand, said the statement. “Both Fire-Boltt and Virat Kohli embody an exuberant-yet-strategic approach to emerge as winners and this is what makes the collaboration a natural unison,” it added.

    “Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch,” said Fire-Boltt co-founder Arnav Kishore. “Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. People need to keep a tab on their health even while on the go and there can be no better enabler than smartwatches.”

    “Fire-Bolttas a brand personifies energy, dynamism, and vibrancy, all of which has actually been a driving force in my sporting as well as a life journey,” said Kohli. “The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat.”

  • 90+ My Tuition App onboards Rishabh Pant as brand ambassador

    90+ My Tuition App onboards Rishabh Pant as brand ambassador

    Mumbai: Ed-tech startup 90+ My Tuition App on Friday announced that it has brought Indian wicket-keeper batsman Rishabh Pant on board as its national brand ambassador. In continuance of his association with the company, Pant has launched the CBSE syllabus all over India.

    According to a statement, this association will build a strong brand resonance and top-of-the-mind recall for the start-up among its potential customers – students and parents. “The partnership comes at an opportune time when the start-up is in a business expansion mode across key cities in India,” it added.

    “Rishabh Pant is the rising star of cricket and personifies grit, determination, and hard work, qualities that we would like to inculcate in all the students using our app,” said 90+ My Tuition App co-founder and CEO Smijay Gokuldasan. “As cricket unites India, our CBSE syllabus launched by Rishabh will provide a unifying experience to the students on our app.”

    “I wish I had an app like 90+ My Tuition App during my school days. It would have made studying math and science so much more fun. With the launch of the CBSE syllabus, the learning curve of the students on the app will be further enriched,” said Pant.

    90+ My Tuition App provides digital tuition to 8th-12th standard students of CBSE and state education boards. Recently, the start-up secured $ five million investment in a series A round for market expansion, brand building, and new product development.

  • Noise onboards Taapsee Pannu as brand ambassador

    Noise onboards Taapsee Pannu as brand ambassador

    Mumbai: Lifestyle brand Noise has brought on board Bollywood star Taapsee Pannu as brand ambassador for the smart wearable category. The actor will be a part of the upcoming brand campaigns wherein she will promote its smartwatches including the next brand offering – ColorFit Brio, said the statement.

    With this announcement, Noise said it aims to reinforce its positioning as the leading homegrown smartwatch brand and liaison a deeper connect with fitness enthusiasts and millennials. “Taapsee’s persona blends with Noise’s core belief in listening to the noise within and belief in oneself,” it added.

    “Our products are carefully designed keeping in mind the requirements of fitness and lifestyle enthusiasts who listen to their ‘Dil Ka Shor’ and dare to carve a new path,” said Noise co-founder Gaurav Khatri. “Noise’s smartwatches and Taapsee, both motivate individuals to take up new challenges every day. With her strong persona and our commitment to offering unparalleled experience, we want to strengthen the trust of Noisemakers.”

    “I constantly strive to accomplish new fitness goals every day to be ahead in the game, likewise Noise. I have witnessed that more than ever, people are now conscious of the thriving fitness significance. Noise’s smartwatches act as the health pattern that consistently helps me to connect with my true self,” said Pannu on the association.

    Noise is set to roll out new brand campaigns and launches in the next few months.

  • Indya signs Shraddha Kapoor as brand ambassador

    Indya signs Shraddha Kapoor as brand ambassador

    Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand.

    The announcement comes with the launch of Indya’s first campaign and digital film ‘That’s My Indya’, featuring Kapoor. Debunking common and unpopular opinions about Indian and traditional festive wear, the campaign sets the tone for the brand’s modern Indian design philosophy and positioning, it said in a statement.

    “Shraddha personifies the millennial Indian woman that our brand is centered on – independent, aware and rooted in her being yet modern in her outlook,” said Indya co-founders Tanvi Malik and Shivani Poddar. “Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally and sartorially associate with our brand.”

    “Indya has re-invented Indian fashion by beautifully capturing the essence of what the modern Indian woman is looking for today. My personal style preferences completely resonate with the experimental and fuss-free essence of the brand,” said Kapoor on the association.

    The digital spot shows Kapoor donning Indya’s Autumn Festive ’21 collection that is a stylistic melange of contemporary, fashion-forward designs. The ad film will be followed by a campaign shoot, stated the brand.

  • Fino Payments Bank ropes in Pankaj Tripathi as brand ambassador

    Fino Payments Bank ropes in Pankaj Tripathi as brand ambassador

    Mumbai: Fino Payments Bank Ltd (FPBL) has brought on board actor Pankaj Tripathi as brand ambassador.

    During the two-year engagement effective 1 September, Tripathi will be the face of FPBL’s marketing campaigns across various platforms. He will work with the brand in promoting its products and services, said the statement.
    “This is Fino’s first-ever opportunity to have a brand ambassador, a milestone in itself,” said FPBL MD and CEO Rishi Gupta. “Pankaj’s personality resonates our brand values and we believe the association will go a long way in not only achieving the desired top-of-the-mind brand recall but also in bringing about a paradigm shift in consumer behaviour towards the adoption of digital banking.”     
    FPBL’s target segment, the emerging Indian customer is someone who has low levels of financial literacy, technology use, lacks financial inclusion and typically does not have access to basic banking services. On this front, the actor’s rich repertoire of rustic, familiar, and relatable characters across Hindi and regional films ring a bell, said the company in a statement.

    “The most important step on who would personify the brand, is the match between the brand’s attributes and those of the celebrity,” stated FPBL CMO Anand Bhatia. “Tripathi brings to the table a pan India connect and an appeal that is in sync with Fino Payments Bank’s values of being grounded, real, sincere, honest, competent, and hardworking. He is a self-made man, just like our self-made bank.”

    “When I heard about Fino’s ‘Fikar Not’ approach I was instantly connected to it as that is how I have lived my life,” said Pankaj Tripathi. “I owe my success perhaps to this way of thinking and that’s why I immediately agreed to associate with the brand.”

  • Fossil introduces Kriti Sanon as brand ambassador

    Fossil introduces Kriti Sanon as brand ambassador

    Mumbai: American watch and lifestyle company Fossil has announced its partnership with Bollywood actor Kriti Sanon as the brand’s newest celebrity ambassador in India. Sanon’s optimism and organic take on fashion closely align with Fossil’s dedication to authenticity and creative spirit, the brand said.

    Her collaboration with Fossil will extend to promoting the watch & accessory categories ranging from traditional & smartwatches to leather products and jewelry for women. Sanon will be seen in an upcoming brand campaign with fellow brand ambassador Varun Dhawan.

    “As one of the leading accessories brands in the country, Fossil has always endeavored to design watches, jewelry and leather goods that preserve a unique modern-vintage spirit and exemplify creativity and optimism. Our commitment to authenticity extends to our products as well as our people,” said Fossil Group India managing director Johnson Verghese. “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself.”

    “Crafting timeless styles through beautiful watches along with delicate jewelry and chic bags, the brand’s modern designs are the epitome of timeless style. Embracing the spirit of innovation and individuality, Fossil advocates authenticity that strongly resonates with my personal outlook towards style,” Kriti Sanon said.

  • Piramal Realty ropes in Rahul Dravid as brand ambassador

    Piramal Realty ropes in Rahul Dravid as brand ambassador

    Mumbai: Piramal Realty, the real estate arm of the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects in Mumbai comprising Piramal Mahalaxmi, Piramal Vaikunth, Piramal Revanta, Piramal Aranya, and Piramal Agastya, its state-of-the-art commercial project. 

     As part of its association, Dravid will collaborate with Piramal Realty, speaking directly to the brand’s customers with signature messages on the importance of home ownership. With his reliable and always positive approach on and off the field, the cricketer will be showcased embodying Piramal Realty’s core values of knowledge, action, care & impact, the brand stated. 

    The new association will be promoted with a 360-degree marketing campaign, including print, digital, outdoor, and social media, it added.

    Piramal Realty, chief operating officer, Gaurav Sawhney said, “Rahul Dravid embodies our philosophy of creating a positive impact on people’s lives. As a company, we are constantly evolving to provide a great customer experience that transcends from understanding consumer sentiments to creating developments that encourage community building. Having Rahul Dravid on board will help us enhance our purpose of ‘Doing well and Doing Good’, since he is not just an international sports icon, but also a source of inspiration for many around the world. Rahul Dravid’s qualities of being dependable, authentic, true, and impactful perfectly align with our brand values.”

    Commenting on the association, Rahul Dravid said, “A career in sports is impossible to manage without the support, guidance, and reassurance of family and friends. During tough times, and there always are, home is where we go. As an advocate for the brand, it gives me great pleasure to collaborate with Piramal Realty, which resonates with my own core belief of giving the best throughout the process.”

  • Zee Ganga unveils its new avatar with brand ambassador Nirahua

    Zee Ganga unveils its new avatar with brand ambassador Nirahua

    Mumbai: Zee Ganga, the upcoming complete Bhojpuri destination for original content is keeping up its promises of amplifying the excitement levels of the Bhojpuri audience. The popular GEC ropes in eminent Bhojpuri superstar Dinesh Lal Yadav aka Nirahua to drive its grand brand campaign.

    A multi-media high-impact campaign with a stellar programming line-up has been planned to create a strong viewer portfolio. The channel will focus on bringing interesting and inspiring stories in a language that is most relevant to the audience from 20 September.

     “Zee Ganga is an epithet of the rising aspiration of the Bhojpuri audiences. The brand & the content philosophy reflects the progressive Bhojpuri dreams and aspirations keeping the culture & rootedness intact. Refreshed and rebranded Zee Ganga is a true reflection of these core values,” said Zee Entertainment Enterprises Ltd, cluster head, East, Samrat Ghosh. “We are excited to partner Nirahua as the brand ambassador of Zee Ganga & this partnership further strengthens the same brand promise. This is in line with our efforts to build a wholesome Bhojpuri family entertainer, a platform that celebrates Bhojpuriyat in the true sense along with resonating the voice of the evolving mindset within the region.”  

    Helmed by its culturally-rooted slogan ‘Har Pal Aviral’, Zee Ganga aims to bring alive the innate unstoppable Bhojpuri spirit. The brand is built around the consumer truth of the region that Bhojpuriyas never stop in the face of hardships and carve their path to the future with courage and tenacity. 
    In that essence, superstar Nirahua resonates and personifies these very beliefs, principles, and culture of the region. His awe-inspiring journey from a singer to superstardom builds a strong relatable and inspiring connect with the audience. It is Nirahua’s indomitable will and tenacity that makes him one of the most longstanding beloved personalities in the region and the biggest family entertainer. Bringing Nirahua on board is a strategic step in the direction to strike the right chord with the viewers and further the message of togetherness and aspiration.

    “In a region like Bihar, Jharkhand and Poorvanchal, where people have learned to thrive irrespective of lack of resources and have limited opportunities, family values hold great significance. It hence becomes imperative that we acknowledge and bring forward these values and tales to which the audience can relate to. Hence, Nirahua is an appropriate choice for the brand,” said Bhojpuri Cluster, senior vice president, Amarpreet Singh Saini on roping in Nirahua. “He is the perfect example of everything Zee Ganga represents, i.e., hard work, family values, resilience, and above all unstoppable Bhojpuri spirit. And with such an icon introducing our original content and new line up we are more than confident that our viewers will instantly connect to and feel rejuvenated with the change.”

    Celebrating the Bhojpuriya spirit with full gusto, the fresh slate of content comprises of 14 hours of originals: 10 hours of four fictional shows and four hours of one non-fiction show; 500+ titles featuring blockbuster and latest Bhojpuri films; and a line-up of some of the biggest events in the category. With this, Zee Ganga becomes the only channel in the category to launch original fictional shows. The line-up features multi-genre shows which are socially conscious, entertaining, and brings the region’s most popular talent together. The stories resonate with the core values of the target audience of being relentless, tenacious, and a never-give-up attitude, said the statement.

  • Equitas ropes in Rani Rampal & Smriti Mandhana as brand ambassadors

    Equitas ropes in Rani Rampal & Smriti Mandhana as brand ambassadors

    Mumbai: Equitas Small Finance Bank has roped in women hockey player Rani Rampal and cricketer Smriti Mandhana as its brand ambassadors. This announcement comes at a time when the bank is celebrating its fifth anniversary on 5 September.

    As an entity empowering women across the length and breadth of the country, through its various banking and non-banking initiatives, the announcement reflects the bank’s ethos of adding value to the lives of countless customers by choosing the right representation to inspire women to chase their dreams, said the statement.

    The bank aims to provide a platform to inspire and support Indians to take a step towards following their dreams and aspirations, through its banking as well as non-banking initiatives, it added.

    Rampal holds the record for being the youngest player in the national hockey team, representing India at the age of 15 at the 2010 World Cup.

    Recognised as the ‘Best Women’s International Cricketer’ by the board of control for Cricket in India (BCCI) in 2018, Mandhana’s extraordinary cricketing skills have grabbed everyone’s attention. Capable of achieving new highs each time they enter the field, both these women with countless others have demonstrated the meteoric rise of women in sports in India.

    “Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors. Banking for women and empowering them is our key focus area and the announcement of our collaboration with these two leading the bank in that philosophy and direction,” said Equitas Small Finance Bank Ltd, senior president and country head – branch banking – liabilities, products & wealth, Murali Vaidyanathan.
    “A bank with a soul – this is what Equitas is for me. The fact that they relate to the struggles of those who are hardly noticed and help them out financially is what I could identify myself most with,” said Rampal on the association.

    Mandhana added, “I was truly impressed by Equitas Bank’s stand on not just banking, but going beyond as well. Their sincere and single-minded focus on making banking simpler even for the unbanked and underbanked touched my heart.”